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All Journal Altasia : Jurnal Pariwisata Indonesia Jurnal Manajemen Pelayanan Hotel Jurnal Kepariwisataan dan Hospitalitas Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Joong-Ki : Jurnal Pengabdian Masyarakat Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pariwisata Nusantara BINA CIPTA Priviet Social Sciences Journal JGEN : Jurnal Pengabdian Kepada Masyarakat BJHTCR Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Global Review of Tourism and Social Sciences
Ni Kadek Sri Mirayani
Universitas Udayana
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Komunikasi Pemasaran Aston Denpasar Hotel & Convention Center dalam Membentuk Citra Positif Ni Kadek Sri Mirayani; Widjaya, I Gusti Ngurah Oka; Widyayanthi, Ni Putu Lilik; Suta, Putu Wira Parama
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5211

Abstract

Aston Denpasar Hotel & Convention Center is one of the hotels located in the center of Denpasar. This hotel has the challenge of forming a positive image as a differentiator from other hotels located around Denpasar City with similar facility offerings. This study aims to analyze the marketing communication used by the hotel in forming a positive image in the community and target market. This type of research is qualitative descriptive research. Data was collected through observation, interviews and documentation. The results of the study show that Aston Denpasar Hotel & Convention Center implements a digital marketing strategy. This is realized by using a website, Instagram, collaboration with national media, collaboration with influencers in introducing products. In addition, the hotel also implements a Corporate Social Responsibility (CSR) program as one proof that the hotel cares about the surrounding community so that it can strengthen the hotel's positive image. The marketing communication implemented by Aston Denpasar Hotel & Convention Center is very good, it just still needs some improvements such as the use of storytelling in promotional content, the use of more consistent hashtags, and being more interactive in promotional activities.
Pengaruh Media Sosial dalam Mendorong Keputusan Konsumsi Generasi Z di Coffee Shop Kintamani sebagai Wisata Kuliner Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ida Bagus Udayana Pidada; Putu Ade Wijana
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4202

Abstract

Kintamani is currently viral on social media with the presence of a coffee shop combined with its natural beauty.This study aims to examine the influence of social media on the consumption decisions of Generation Z at coffee shops in the Kintamani area. A quantitative method was employed using a simple linear regression approach. Data were collected through observation, questionnaires and literature studies. The questionnaire was distributed to 50 Generation Z respondents who had visited a coffee shop in Kintamani.The results show that social media has a positive and significant influence on consumption decisions, with a regression coefficient of 0.754 and a significance value of 0.000. The R Square value of 0.672 indicates that 67.2% of the variation in consumption decisions can be explained by social media activity. These findings suggest that social media functions not only as a promotional tool but also as a strategic communication platform that shapes perception and consumer behavior among Generation Z. Therefore, coffee shop businesses are advised to develop engaging, interactive, and relevant social media content to effectively enhance consumption decisions.
Festival Semarapura Tahun 2025 sebagai Event Budaya dan Ekonomi Kreatif di Kabupaten Klungkung Ni Kadek Sri Mirayani; Widjaya, I Gusti Ngurah Oka; Widyayanthi, Ni Putu Lilik; Pitanatri, Isvari Ayu; Paristha, Ni Putu Tiya
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6749

Abstract

The Semarapura Festival is an annual cultural event organized by the Klungkung Regency Government through the Department of Tourism. The 7th Semarapura Festival in 2025 is held with the aim of strengthening local cultural identity while developing the community’s creative economy sector. This study aims to analyze the implementation of the 2025 Semarapura Festival as a cultural and creative economy event. The research method used is descriptive qualitative with a case study approach through observation, interviews, and documentation. The results show that the Semarapura Festival plays an important role as a medium for cultural preservation through traditional art performances and activities based on local wisdom, as well as serving as a platform for creative economic development for MSME actors in the culinary and craft sectors. In addition, the festival also applies environmentally friendly innovations and digital promotion strategies through social media to expand audience reach. However, challenges such as parking areas, lack of shaded spaces, and waste management still need attention to optimize the festival in the future. Overall, Semarapura Festival in 2025 succeeds in becoming a model cultural event that integrates tradition preservation, creative economy empowerment, and environmental sustainability.
Analysis of the social and economic impacts of the Nusa Penida Festival on the local community Pitanatri, Isvari Ayu; Wijana, Putu Ade; Mirayani, Ni Kadek Sri
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1082

Abstract

This study aims to analyze the social and economic impact of the Nusa Penida Festival on local communities in Nusa Penida, Bali. This annual festival showcases the cultural, artistic, and marine tourism of Nusa Penida, as well as the promotional media of the destinations and community empowerment. This study used a qualitative descriptive method and a case study approach. Data were collected through a literature review by examining various relevant secondary sources, such as scientific articles, government reports, and media publications. The results of the study showed that the Nusa Penida Festival has a positive contribution to local communities. From a socio-cultural perspective, this festival strengthens community identity and pride, encourages social participation, and increases awareness of the importance of cultural preservation. From an economic perspective, this festival encourages micro, small, and medium enterprise (MSMEs) activities, creates job opportunities, and increases local economic turnover. However, challenges such as decreased visitors, overtourism potential, and environmental pressure must be a concern in future management. Therefore, the Nusa Penida Festival must be directed toward the principle of sustainable tourism that emphasizes collaboration between government, community, and industrial actors so that the benefits can be distributed evenly and sustainably.
Crisis, Inequality, and Community Strength: Examining Dual Resilience in Tourism-Dependent Marginal Communities I Gusti Ngurah Oka Widjaya; I Putu Andre Adi Putra Pratama; Ni Kadek Sri Mirayani; Putu Ade Wijana
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.458

Abstract

This study investigates how poor households in the Tanjung Benoa Traditional Village in Bali navigated the socioeconomic collapse triggered by the Covid 19 interruption of tourism. Using a qualitative case study grounded in in-depth interviews, participant observation, and thematic analysis, the research introduces the concept of Dual Resilience to explain how communities endure chronic structural marginalisation while simultaneously responding to an acute crisis. The findings show that long-term tourism dependency, limited access to productive assets, and erosion of traditional livelihood spaces intensified the shock. Households adopted four interconnected strategies, namely subsistence economic diversification, limited occupational returns to fisheries, asset based coping, and collective cooperation embedded in customary social capital. Customary institutions emerged as the most effective support mechanism, while government and industry interventions were perceived as short term. The study advances a grassroots understanding of tourism vulnerability and highlights the need for more inclusive development pathways.
When High Spending Meets Low Walkability: The Accessibility Paradox in a Living Heritage Urban District Astuti, Anak Agung Ayu Gita Kusuma; Widjaya, I Gusti Ngurah Oka; Mirayani, Ni Kadek Sri; Ariningsih, Ni Putu; Savitri, Ni Wayan Gita Sadhana
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.479

Abstract

This study examines the structural paradox between high tourist expenditure concentration and infrastructural accessibility constraints in the Gajah Mada Heritage Area, Denpasar. Drawing on secondary data from the 2025 Denpasar Tourist Expenditure Survey, the study analyses micro spending patterns, attraction preferences, and satisfaction with traffic conditions using descriptive and gap analysis approaches. Results reveal that retail spending accounts for 20 percent of average daily domestic tourist expenditure, with visitation to shopping zones exceeding 80 percent, confirming the area’s function as a cultural shopping district. However, 49 percent of domestic visitors report dissatisfaction with traffic congestion, indicating a critical accessibility deficit. Tourist interest in living heritage attractions significantly exceeds that of static historical sites, suggesting a shift toward performative authenticity. The findings demonstrate that spatial constraints generate implicit economic costs by limiting dwell time and consumption opportunities. Revitalization strategies must therefore prioritize walkability oriented planning to sustain economic vitality in urban heritage corridors.
Co-Authors Ariningsih, Ni Putu Astuti, Anak Agung Ayu Gita Kusuma Ganur, Yusta I Gede Aditya Warman I Gede Anom Sastrawan, I Gede Anom I Gusti Ngurah Oka Widjaya I Gusti Ngurah Widyatmaja I Made Adi Purwantara I Made Adi Purwantara I Made Weda Satia Negara I Putu Andre Adi Putra Pratama Ida Bagus Udayana Pidada Isvari Ayu Pitanatri Kesumadewi, Anak Agung Ayu Ratih Komang Satya Permadi Komang Satya Permadi Marina Marina Ni Kadek Ratih Octaviana Ni Ketut Arismayanti, Ni Ketut Ni Putu Lilik Widyayanthi Ni Putu Tiya Paristha Ni Putu Tiya Paristha Ni Putu Tiya Paristha Ni Putu Tiya Paristha Ni Wayan Dian Irmayani Ni Wayan Purnami Rusadi Paristha, Ni Putu Tiya Pitanatri, Isvari Ayu Putu Ade Wijana Putu Agus Prayogi Putu Wira Parama Suta Satia Negara, I Made Weda Savitri, Ni Wayan Gita Sadhana Selamet, I Wayan Agus Suta, Putu Wira Parama Wea, Ernesta Widjaya, I Gusti Ngurah Oka Widyayanthi, Ni Putu Lilik Wijana, Putu Ade Yusta Ganur