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Pengaruh Dimensi Livestreaming Terhadap Perilaku Gen Z Dalam Pembelian Online Secara Kompulsif dan Niatan Membeli Secara Online Baswara, Satsya Yoga; Widhiastuti, Ratieh; Amaliyah, Dhifah
Business and Accounting Education Journal Vol. 5 No. 1 (2024): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v5i1.4375

Abstract

In the current development of the digital world, a relatively new online marketing dimension has arisen called Livestreaming, although it is still quite new, as a marketing channel, livestreaming itself turns out to generate a lot of business opportunities in the world of e-commerce and social commerce. The existence of live streaming is also suspected to have a close relationship with the behavior patterns of the current generation z who spend a lot of time both at leisure and when working using various electronic media. This article aims to empirically investigate the extent to which the dimensions of livestreaming influence the Z gene, affecting the cognitive and emotional reactions of its users and whether it will ultimately affect the consumption behavior of these online users and what effect it has on purchase intentions. The research method is to use an online questionnaire. And the tools we were used is warp PLS. The result are, livestreaming dimensions have positive effect on two kind of behavior that we research in this paper, such as information task fit and visual effect. although using livestreaming as a media to promoting goods in online marketplace in indonesia case still a new things and could bring some harmful inheritance effect. Keywords: livestreaming dimensions, gen z, electronic social commerce
Development of Learning Media for Hydroponic Systems Based on the Internet of Things Arief, Ulfah Mediaty; Afdam, Delano Hafis; Sukamta, Sri; Dzulfikar, Andi Muhammad; Yarman, Indah Novi; Widiatningrum, Talitha; Baswara, Satsya Yoga; Prasetya, Johanes Adi
Edu Komputika Journal Vol. 11 No. 1 (2024): Edu Komputika Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edukom.v11i1.10912

Abstract

Advances in information and communication technology have changed the paradigm in the agricultural sector, especially in the application of the Internet of Things (IoT). An IoT-based monitoring system is an innovative step as there is an increasing need for technology in the agricultural sector and the development of the world of education. SMK Negeri 3 Salatiga, majoring in agribusiness, has great potential in hydroponic agriculture of lettuce plants, but there is no use of IoT technology in it. Hydroponic learning activities at SMK Negeri 3 Salatiga still use manual hydroponic learning media, which results in the competence possessed by teachers and students not being competent in IoT technology, especially its application to hydroponics. Meanwhile, if adjusted to learning outcomes, students should be able to fertilize plants in a modern way. The purpose of this study is to develop and implement hydroponic monitoring learning media based on Internet of Things technology. The application of learning media aims to improve the understanding or competence of teachers and students at SMK Negeri 3 Salatiga. The research methods used are Research and Development with the ADDIE development model, as well as one group pre-test and post-test design research design with 31 samples as a competency improvement test. This study resulted in 26 participants out of 31 participants experiencing an increase in competency in the results of the post-exam exam. So, it can be concluded that there is an increase in the competence of using hydroponic IoT by 83% among teachers and students.
MAKSIMALISASI BANK SAMPAH: WUJUD PENGENDALIAN LINGKUNGAN DARI PEREMPUAN PEDULI Widhiastuti, Ratieh; Baswara, Satsya Yoga
Abdimas Galuh Vol 5, No 2 (2023): September 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v5i2.12151

Abstract

Permasalahan utama yang disepakati untuk segera diselesaikan dengan mitra adalah mengaktifkan dan mengembangkan rintisan bank-bank sampah yang pernah dibentuk di Kelurahan Gunungpati. Solusi yang ditawarkan untuk mengatasi permasalahan tersebut adalah dengan model pengelolaan bank sampah berbasis partisipasi masyarakat dan potensi lokal, melalui pelatihan dan pendampingan yang melibatkan langsung pengelola bank sampah. Kegiatan dibagi dalam dua kelompok besar yaitu (1) pelatihan tentang bank sampah sesuai Peraturan Menteri Lingkungan Hidup dan Kehutanan RI Nomor 14 tahun 2021 tentang Pengelolaan Sampah pada Bank Sampah. Sedangkan yang ke (2) yaitu pelatihan pengelolaan keuangan bank sampah. Kegiatan pengabdian dilakukan dalam bentuk pelatihan dan praktik menyusun pembukuan sederhana untuk bank sampah. Hasil pengabdian menunjukkan bahwa peserta merasa termotivasi kembali untuk menghidupkan bank-bank sampah yang telah lama matisuri. Dan peserta merasa menerima pengetahuan baru terkait bagaimana menyusun laporan keuangan dan pencatatan administrasi yang baik untuk bank sampah.
Development of Android-Based Learning Media Using Articulate Storyline 3 in Service Company Financial Report Material Sejati, Adif Akbar; Nurkhin, Ahmad; Santoso, Jarot Tri Bowo; Baswara, Satsya Yoga
Proceedings International Conference on Education Innovation and Social Science 2024: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research carried out aims to develop Android-based learning media using Articulate Storyline 3 to improve student learning outcomes on service company financial report material. The type of research used is research and development (R&D) using the ADDIE development model (Analyze, Design, Development, Implementation, and Evaluation). The object of this research is students in class X AKL 2 of SMK Negeri 4 Klaten for the 2023–2024 academic year. Data collection was carried out through observation, interviews, tests, and validation questionnaires. Data analysis uses quantitative descriptive to describe the suitability of learning media, while the effectiveness of learning media uses paired sample t tests and N-tests. The results of the data analysis show that the Android-based learning media with articulate storyline 3 obtained a material feasibility score of 75%, a media feasibility score of 57%, a practitioner-teacher feasibility score of 96%, small-scale test student response questionnaires of 88%, and in a large-scale test, students obtained a score of 87%, so theoretically, they were declared suitable for use in learning. The results of the effectiveness of learning media obtained a significance value of 0.00 < 0.05 and an N-test value of 0.47 in the medium category. Based on the results of the data analysis, it can be concluded that Android-based learning media with articulate storyline 3 in service company financial report material is declared suitable for application in accounting learning and effective in improving student learning outcomes.
Implementasi Integrated Fishfolk Training untuk Peningkatan Kapasitas Pengemasan dan Pemasaran Produk Olahan Udang pada Kelompok Nelayan Pengolah Udang Desa Pidodo Kulonelompok Nelayan Pengolah Udang Desa Pidodo Kulon Indriyani Indriyani; Hanifa Alsaba Kaneishia; Dea Sandra Isabella; Satsya Yoga Baswara; Rakha Mukti Rahardi
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): DECEMBER 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i3.654

Abstract

Empowering coastal communities by improving packaging and digital marketing skills is an important strategy to strengthen the competitiveness of local products. This community service initiative was carried out using a Participatory Action Research approach in Pidodo Kulon Village, Patebon District, Kendal Regency. The Integrated Fishfolk Training program involved 30 members of the Shrimp Processing Fishermen Group to enhance their technical and socio-economic capacity through hygienic packaging and digital-based marketing training. The activities included socialization, participatory problem identification, joint action planning, hands-on training, and continuous evaluation. The results showed an increase in packaging knowledge from 46.80 to 62.40 and marketing knowledge from 54.00 to 65.60, with 83% of participants applying hygienic and aesthetic packaging standards. Social changes were reflected in greater attention to product quality, the emergence of new local leaders, and rising motivation to expand businesses through digital platforms. Overall, this participatory approach effectively supports sustainable technical and socio-economic improvement.
Pemberdayaan Kelompok Nelayan Pengolah Udang melalui Implementasi Integrated Fishfolk Training pada Sektor Penguatan Usaha, Sosialisasi NIB dan SPP-IRT, serta Pelatihan Keuangan di Desa Pidodo Kulon Aji Yoga Permana Putra; Dina Novia Wulandari; Satsya Yoga Baswara; Dea Sandra Isabella; Raisya Nabila
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): DECEMBER 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i3.655

Abstract

The Integrated Fishfolk Training program was conducted in Pidodo Kulon Village, Patebon District, Kendal Regency, which aimed at improving managerial capacity and business legality of the Shrimp Processing Fisherfolk Group. Twenty-two participants aged between 25 and 60 years took part in an intensive one-day training on August 11, 2025. The IFT approach combined financial literacy, inventory management, and business legality assistance through the Online Single Submission system (OSS). Evaluation used a scoring scale of 0–100 by pre-test and post-test assessments to measure the improvement of participants’ knowledge. Results showed that there was a significant increase in financial literacy scores from 53.64 to 75.45, and understanding business legality from 51.82 to 73.63. Also, this group got one Business Identification Number and five Home Industry Food Production Certificates for its main products: shrimp paste, shrimp chili sauce, shrimp floss, shrimp stock, and shrimp crackers. The major challenges were low digital literacy and cultural resistance toward new management methods which were well addressed by participatory approaches as well as hands-on practice respecting local wisdom. In general terms, the IFT program was effective in transforming the fisherfolk group from a traditional enterprise into a formalized micro-business unit that operates more professionally, efficiently, and sustainably.
Penerapan Teknologi Dehydrator dan Vacuum Packaging untuk Meningkatkan Efisiensi Produksi Terasi Udang pada Kelompok Perempuan Pesisir Dusun Pilangsari, Kabupaten Kendal Satsya Yoga Baswara; Alfa Narendra; Togani Cahyadi Upomo; Muhammad Faizal Ardhiansyah; Eko Nurcahya Dewi; Fransiska Fransiska; Fahmi Aska Asharudin; Pipit Ayu Lestari; Indriyani Indriyani
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): AUGUST 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i2.923

Abstract

Pilangsari Village in Kendal Regency has an annual shrimp catch potential of 5–10 tons, with part of it processed into shrimp paste by the Coastal Women’s Group consisting of 30 members. The main challenge is the traditional drying process, which takes up to a week and depends heavily on weather conditions, along with ziplock packaging that does not fully seal, leading to rapid quality degradation. This community service activity aims to improve production efficiency through the adoption of appropriate technologies, including a dehydrator and food-grade vacuum packaging. The approach involves coordination, needs assessment, training on equipment use, and ongoing technical support. Results show an expected 80% increase in production capacity and efficiency, along with improvements in skills and product quality. The program aims to reduce weather dependency, extend shelf life, and support sustainable economic independence for coastal communities.
Oyster Aquaculture Empowerment: Penguatan Teknis Budidaya dan Kelembagaan Kelompok Petani Tiram di Desa Kartika Jaya Satsya Yoga Baswara; Yozi Aulia Rahman; Pipit Ayu Lestari; Hasna Zatil Aqmar; Fathia Auliya Khairunnisa; M. Surya Hidayatullah; Bayu Fajar Setyawan; Shelomitha Azalia Widiyaningrum; Wahyu Luthfiyana Sari; Syifa Wafirah; Reyhansha Agna Fasha; Shafira Nabila Anjarsari; Nayla Zhulfa; Aisyah Amalia Putri; Tri Apriyono; Ghazy Ammar Andrian; Dewi Ramadhani; Firza Ferdiansyah; Indriyani Indriyani
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2026): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v5i2.441

Abstract

Kartika Jaya Village, Patebon Subdistrict, Kendal Regency, has abundant oyster resources, but their utilization remains suboptimal due to the absence of a structured cultivation system and weak farmer group institutions. This community service activity aimed to examine the process and outcomes of strengthening the cultivation capacity and institutional capacity of the Oyster Farmer Group in Kartika Jaya Village through the Oyster Aquaculture Empowerment program. The program consisted of socialization, technical cultivation training, field mentoring, development of an oyster cultivation module, and institutional strengthening. A qualitative descriptive-analytical approach was used, supported by data from interviews, observations, documentation, and pretest-posttest assessments involving 10 partner members. The results showed an increase in participants' understanding of oyster cultivation techniques, with the mean score increasing from 59.00 in the pretest to 79.50 in the posttest. The training was also followed by the direct application of cultivation techniques through the installation of four cultivation cages and continued field mentoring. The activity produced an oyster cultivation module and supported the formalization of the farmer group through member deliberation. These technical and institutional outcomes provide a basis for the continued development of oyster cultivation activities and future improvement of farmers' economic benefits. Further mentoring is recommended, particularly in product marketing, post-harvest development, and access to business capital. 
Pendampingan Kelompok Nelayan dalam Optimalisasi Budidaya Kerang Hijau melalui Metode Rakit Tancap di Desa Pidodo Kulon, Kendal Satsya Yoga Baswara; Indriyani Indriyani; Rizqa Najwa; Pipit Ayu Lestari; Nanda Vita Adelya; Stiyawati Rahma Sekararum; Fian Amalina Hasni; Nasya Kafka Nafisa Azzuri; Ahmad Ubaidillah Fatah; Jevano Gilang Savio; Silma Ahidna Laily Nazla Noor; Wahyu Budi Wuryanto; Mohamad Khoeril Romadhona; Fani Firmansyah; Salsabila Alida Dewanti; Mirza Raditya Akmal
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i3.1970

Abstract

The Shellfish Farmer Group in Pidodo Kulon Village has faced significant challenges in green mussel (Perna viridis) cultivation due to the conventional stake method, which uses bamboo as the attachment medium for mussel spat. This method is highly susceptible to damage caused by wood-boring organisms and sea wave action, resulting in inconsistent harvests and recurring economic losses for the farmers. This community service program aimed to assist the partner group in optimizing green mussel cultivation through the introduction of the raft-stake method as an alternative solution to the limitations of the previous technique. The implementation method included preliminary observation and interviews to identify partners' problems, a socialization session held on June 13, 2026, to provide understanding of green mussel biological characteristics and optimal growth requirements, and technical training through direct practice of the raft-stake method. The results showed strong enthusiasm and openness among the partner group toward the newly introduced method, reflected in high participation and critical questions during the socialization session, despite technical training being partially hindered by poor weather conditions. Furthermore, the program enhanced the partners’ understanding and technical skills in green mussel cultivation while creating opportunities to improve productivity and reduce losses associated with the traditional cultivation method. Continued mentoring, periodic monitoring of production outcomes, strengthening of group institutional capacity, and further study on marketing and value-added processed products are recommended to support the program's sustainability.
Co-Authors - FACHRURROZIE ACHMAD RIFAI Afdam, Delano Hafis Ahmad Nurkhin Ahmad Saiful Mukmin Ahmad Ubaidillah Fatah Ahmad, Noor Lela Aisyah Amalia Putri Aji Yoga Permana Putra Alfa Narendra Ali, Noor Faqih Udin Amaliyah, Dhifah Amir Mahmud Amir Mahmud Anna Kania Widiatami Ardyansyah, Faisal Bayu Fajar Setyawan Dea Sandra Isabella Dewi Ramadhani Dhany Efita Sari Dina Novia Wulandari Dwi Puji Astuti Dzulfikar, Andi Muhammad Edy Suryanto Edy Suryanto Eko Nurcahya Dewi Eko Nurcahya Dewi Fahmi Aska Asharudin Fani Firmansyah Fathia Auliya Khairunnisa Fathurrohman, Muhammad Dwilian Fian Amalina Hasni Firza Ferdiansyah Fransiska Fransiska Ghazy Ammar Andrian Hanifa Alsaba Kaneishia Hasan Mukhibad Hasna Zatil Aqmar Husnul Khuluq Indah Anisykurlillah Indriyani Indriyani Jarot Tri Bowo Santoso Jevano Gilang Savio M. Surya Hidayatullah Maharani, Radinta Masithoh, Dewi MIFTAKHUL JANNAH Mirza Raditya Akmal Mohamad Khoeril Romadhona Muhammad Faizal Ardhiansyah Muhammad Feriady, Muhammad Muhsin Muhsin Muhsin, Muhsin Mukhibab, Hasan Nanda Vita Adelya Narenda, Alfa Nasya Kafka Nafisa Azzuri Nayla Zhulfa Niam, Sufa’ah Hurumun Ni’am, Sufa’Ah Hurumun Nurdian Susilowati Nurdian Susilowati Octavianto, Said Nur Pipit Ayu Lestari Prabowo Yudo Jayanto Prasetya, Johanes Adi Purnomo, Gabriel Dading Radinta Maharani Raisya Nabila Rakha Mukti Rahardi Ratieh Widhiastuti Reyhansha Agna Fasha Rizqa Najwa Rochman Hadi Mustofa S Martono Sabar Narimo Saefullah, Muhamad Rekhan Salis, Abdul Rozaq Salsabila Alida Dewanti Sandy Arief Sarun, Anuar Sejati, Adif Akbar Shafira Nabila Anjarsari Shelomitha Azalia Widiyaningrum Silma Ahidna Laily Nazla Noor Sri Sukamta Stiyawati Rahma Sekararum Surya Jatmika Suyatmini Syifa Wafirah Talitha Widiatningrum Tandiyo Rahayu Togani Cahyadi Upomo, Togani Cahyadi Tri Apriyono Ulfah Mediaty Arief Wahyu Budi Wuryanto Wahyu Luthfiyana Sari Wibowo, Yureza Rian Widiyanto Widiyanto Widiyanto Wisudani Rahmaningtyas Yarman, Indah Novi Yozi Aulia Rahman, Yozi Aulia