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All Journal IQTISHODUNA Jurnal SOLMA IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL MANAJEMEN BISNIS JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) E-JRM Escalate : Economics and Business Journal
Farida, Eka
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Shopping Lifestyle, Fashion Involvement Dan Hedonic Shopping Motivation Terhadap Impluse Buying Pada Produk Merk Converse (Studi Kasus Pada Mahasiswa Malang) Safitri, Melfarya; Farida, Eka; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This investigate was conducted to decide and analyze the impact of shopping way of life, design association and hedonic shopping inspiration on drive buying of Speak brand items. The populace within the inquire about is understudies who utilize Converse products in Malang, the precise number of which is obscure. The approach strategy employments a non-probability sampling method, specifically purposive testing, which could be a test collection strategy based on certain criteria employing a survey disseminated to 95 respondents and utilizing the SPSS investigation instrument. The inquire about comes about appear that shopping way of life, design association and hedonic shopping inspiration at the same time impact the motivation buying variable and somewhat shopping way of life, design association and hedonic shopping inspiration impact the motivation buying variable.  Keywords: Shopping Lifestyle, Fashion Involvement, Hedonic Shopping Motivation, Impulse Buying.
Pengaruh Online Customer Review, Live Streaming, Dan Voucher Gratis Ongkir Terhadap Impulsive Buying Pada Konsumen E-Commerce Tiktok Shop Di Kota Malang (Studi pada pengguna E-Commerce Tiktok Shop di Kota Malang) Herdiansyah, Ach Iqmal; Farida, Eka; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the curren era of globalization, the internet has become a very important need for everyone. One of them is the increasingly rapid development of digital technology in the current era of globalization, people's lifestyles are also increasingly changing. Some people consider shopping to be a fun activity to do, one of which is online shopping. The TikTok application is an application that people usually use as a tool for shopping online. This research aims to analyze and describe the influence of Online Customer Reviews, Live Streaming, and Free Shipping Vouchers on Impulsive Buying among E- commerce Tiktok shop consumers in Malang City. The population in this study    were residents of Malang City with a sample size of 90 people, using the Malhotra formula and using the purposive sampling method. The data collection technique used in this research was by distributing questionnaires via Google Form. Research data uses SPSS 25. The results of this research show that simultaneously Online Customer Reviews, Live Streaming, and Free Shipping Vouchers have a significant effect on Impulsive Buying. Online Customer Reviews have a significant effect on Impulsive Buying, Live Streaming has a significant effect on Impulsive Buying,  Free Shipping Vouchers have no significant effect on Impulsive Buying. Keywords : Online Customer Review, Live Streaming, Free Shipping  Voucher, Impulsive Buying
Pengaruh Diferensiasi Produk, Brand Equity, Dan Brand Positioning Terhadap Keputusan Pembelian Skincare MS Glow Man Di Madiun Yudhistira, Ivanda Danar; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine whether product differentiation, brand equity and brand positioning have a simultaneous effect on consumer purchasing decisions for MS Glow Man skincare in Madiun. The type of research used in this study is explanatory research with a quantitative approach method. The population of this study is consumers of MS Glow Man skincare users in Madiun City whose number is unknown. Determination of the number of samples used in this study will use the Malhotra formula, because it can be considered appropriate. The number of samples taken can be determined by multiplying the number of variables/indicators 18 by 5, so the minimum sample is 18 x 5, which is 90 respondents. The results of the study showed that product differentiation, brand equity, and brand positioning simultaneously and partially had a significant effect on purchasing decisions. Keywords: Product Differentiation, Brand Equity, Brand Positioning, And Purchasing Decisions
Pengaruh Media Sosial Dan Peer Pressure Terhadap Perilaku Konsumtif Mahasiswa Unisma Dengan Literasi Keuangan Sebagai Variabel Intervening Aryani, Nisa Fadlilah; Farida, Eka; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of social media and peer pressure on the consumptive behavior of students at Universitas Islam Malang (Unisma), as well as the role of financial literacy as a mediator in this relationship. The population of this study consists of active undergraduate students at Universitas Islam Malang, with a sample of 100 respondents determined using Slovin's formula with a margin of error of 10%. The sampling technique used is Proportionate Stratified Random Sampling. This research adopts a quantitative approach with an explanatory research design. The type of data used in this study is primary data, obtained through the distribution of questionnaires using Google Forms. The questionnaire contains statements and response options using a 5-point Likert scale. The PLS-SEM (Partial Least Squares Structural Equation Modeling) approach, which comprises outer model analysis, inner model analysis, and hypothesis testing, was used to analyze the data using SmartPLS version 4.1.0.9. The findings show that Unisma students' consumption patterns are directly impacted by social media, peer pressure, and financial literacy. Additionally, the impact of peer pressure and social media on consumer behavior is mediated by financial literacy. Keywords: Social Media, Peer Pressure, Consumptive Behavior, Financial Literacy
Pemberdayaan Purna Pekerja Migran Indonesia (PMI) Ditinjau dari Kajian Perilaku Konsumtif dan Produktif di Kabupaten Blitar Rohman, Hanif Avivu; Hidayati, Nur; Farida, Eka
Jurnal SOLMA Vol. 14 No. 1 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i1.15798

Abstract

Background: PMI di Kabupaten Blitar memiliki perilaku konsumtif yang tinggi, apalagi jika diberikan iming-iming hadiah atau harga yang murah. Namun perilaku konsumtif ini semakin turun seiring dengan kondisi perekonomian yang juga menurun. Pengabdian ini mempunyai tujuan untuk memberdayakan purna Pekerja Migran Indonesia (PMI) guna memberikan perilaku konsumtif dan produktif dengan membelanjakan uangnya tidak dibelikan untuk membeli barang-barang yang benar-benar diperlukan, tetapi lebih ke barang-barang yang tidak terlalu diperlukan. Metode: Metode yang digunakan adalah deskriptif dengan teknik observasi, pendamping, dan evaluasi. Hasil: Hasil pengabdian menunjukkan bahwa Perilaku konsumtif purna PMI berawal dari pola kehidupan glamor saat bekerja di luar negeri. Purna PMI tidak menyadari bahwa apa yang mereka lakukan seperti membeli produk karena harga murah bukan atas dasar manfaat, membeli produk untuk mempertahankan status sosial itu merupakan perilaku konsumtif. Perilaku produktif purna PMI masih sangat minim dan mereka cenderung tidak tahu bagaimana merubah pola hidup dari konsumtif menjadi produktif. Kesimpulan: Purna PMI menyadari bahwa mereka perlu mengikuti pelatihan untuk meningkatkan kapasitas diri sebagai modal awal membuka usaha sehingga mereka tidak perlu kembali bekerja ke luar negeri.
Penerapan Strategi Komunikasi Pemasaran Kelompok Tani Dalam Meningkatkan Penjualan Bawang Merah Firmansyah, Dani; Susyanti, Jeni; Farida, Eka
Jurnal SOLMA Vol. 14 No. 1 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i1.15825

Abstract

Pendahuluan: Sektor pertanian bawang merah di Desa Alasrejo, Kabupaten Banyuwangi sangat penting untuk dikembangkan secara terus menerus dengan tujuan meningkatkan produksi dan mengurangi disparitas ekonomi. Produk bawang merah yang diolah akan meningkatkan aktivitas perdagangan komoditi bawang merah yang unggul. Studi ini bertujuan untuk menerapkan strategi komunikasi pemasaran dalam meningkatkan penjualan bawang merah untuk menjual produk mereka kepada pelanggan yang lebih luas khususnya di Desa Alasrejo Banyuwangi. Metode: Deskriptif dengan teknik observasi, pendamping, dan evaluasi. Hasil: Petani di Desa Alasrejo, Kabupaten Banyuwangi masih berfokus menjual produk tidak dalam bentuk olahan, kedepan butuh keterlibatan semua pihak untuk memberikan pendampingan kepada petani membuat produk olahan dari bawang merah kedalam berbagai varian produk. Kesimpulan: Kegiatan ini bermanfaat bagi para petani karena dapat meningkatkan daya saing dan penjualan bawang merah yang signifikan.
Pengaruh Green Marketing, Green Product, Dan Kemajuan Teknologi Terhadap Minat Beli Mahasiswa PTS Di Kota Malang. Lukman, Moh.; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green marketing, green products, and technological advancements on the purchasing interest of students at Private Universities (PTS) in Malang City. With a student population of approximately 330,000, Malang has significant potential for fostering environmental awareness and social responsibility. The research employs a quantitative method with an explanatory research approach, utilizing questionnaires distributed to PTS students. Multiple linear regression analysis is applied to identify the impact of each independent variable on the dependent variable, which is the students' interest in purchasing eco-friendly products. The results indicate that green marketing, green products, and technological advancements significantly influence students' purchasing interest, both simultaneously and partially. Green marketing is effective in enhancing awareness and purchasing interest, while high-quality green products attract the attention of environmentally conscious students. Additionally, technological advancements, particularly through digital platforms and social media, enable companies to reach their audience more effectively, thus influencing purchasing decisions. These findings provide valuable insights for companies in designing more effective marketing strategies and emphasize the importance of education regarding eco-friendly products to increase awareness among students. This research is expected to contribute to the development of marketing science in the context of sustainability and assist companies in understanding the characteristics of young consumers who are increasingly concerned about environmental issues. Keywords : Green Marketing, Green Product, Dan Kemajuan Teknologi
Pengaruh Influencer Marketing, Live Streaming Dan Customer Review Terhadap Purchase Decision Pada Platform TikTok Shop Di Kota Malang Yudiarosa, Melinda; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of influencer marketing, live streaming, and customer reviews on purchase decisions on the TikTok shop platform in Malang City. The research method used is a quantitative approach with a population consisting of consumers who have made transactions on TikTok Shop in Malang City. Data processing was carried out using multiple linear regression analysis with the help of SPSS software. The results show that influencer marketing, live streaming, and customer reviews have a significant influence on purchase decisions, both simultaneously and partially. Influencer marketing is proven to play a role in promoting products through attractive and creative content, reaching a wide audience, building trust, and encouraging consumers to make purchases on TikTok shop. Live streaming is also proven effective, where direct information delivery through product explanations and real-time interactions helps consumers better understand the products and strengthens their confidence in making purchase decisions. In addition, positive customer reviews can enhance potential buyers' trust by providing a real depiction of product quality, thereby encouraging purchase decisions on TikTok shop.  Keywords: Influencer Marketing, Live Streaming, Customer Review, Purchase Decision
Entrepreneurial Intention Mahasiswa: Entrepreneurship Education, Entrepreneurial Motivation dan Self-Efficacy Lestari, Purwaningrum Puji; Farida, Eka; Kholidah, Neneng Rika Jazilatul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29781

Abstract

Low entrepreneurial intentions are a serious problem for various parties, including the government, education, industry, and society. Factors that can influence and increase entrepreneurial intentions include entrepreneurship education, motivation and self-efficacy. This study aims to foster entrepreneurial intentions through entrepreneurship education, motivation and self- efficacy. The research approach uses quantitative with explanatory research type. The population was taken from active students and had taken entrepreneurship learning as many as 1392. The sampling technique used the Slovin formula with a sample size of 100 respondents. The data collection technique used a questionnaire, then analyzed using multiple linear regression analysis. The results of the study showed that entrepreneurship education, motivation and self-efficacy had a significant effect on entrepreneurial intentions partially and simultaneously. An important role in improving education through entrepreneurship learning can be one of the potentials to develop and increase self-efficacy in entrepreneurship. In addition, the motivation possessed by students will increase a person's intention to become an entrepreneur.
Pengaruh Efektivitas, Kepercayaan, Dan Kemudahan Terhadap Minat Penggunaan QRIS Di Kota Malang Berliana, Alvi Sinta; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of effectiveness, trust, and ease of use on the intention to use QRIS (Quick Response Code Indonesian Standard) in Malang City. QRIS is a digital payment innovation authorized by Bank Indonesia to facilitate non-cash transactions in a more efficient and secure manner. The research applied a quantitative approach using an explanatory research design. The sample consisted of 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression analysis. The results indicate that effectiveness, trust, and ease of use simultaneously have a significant influence on the intention to use QRIS. Partially, all three variables also have a positive and significant influence. These findings support the Technology Acceptance Model (TAM), which explains that users’ perceptions of ease of use, system reliability, and usefulness play an essential role in technology adoption. Therefore, increasing public interest in using QRIS can be achieved by ensuring the system is effective, trustworthy, and easy to use Keywords: QRIS, Effectiveness, Trust, Ease Of Use, Usage Intention
Co-Authors Amalia, Roikhana Nur Andi Normaladewi Angge, Kandidatus Arie Andini, Galuh Mayang Aryani, Nisa Fadlilah Banu Siswoyo, Bambang Berliana, Alvi Sinta Cahyani, Berliana Regita Danang Prio Utomo Fahrurrozi Rahman Firdaus, Mukhammad Firmansyah, Dani Hadi Sunaryo Herdiansyah, Ach Iqmal Imam Bushiri, Moh Ita Athia Jeni Susyanti Kartika Sari, Devel Kusnadi Lestari, Purwaningrum Puji Lukman, Moh. Mcclellan, Tammy MIFTAKHUL JANNAH Millaningtyas, Restu Muh. Fahrurrozi Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah Neneng Rika Jazilatul Kholidah Neneng Rika Jazilztul Kholidah Nur Hidayati Nur Rizky, Syahrul Pardiman Pardiman Ramadhan, Tri Sugiarti Ratna Tri Hardaningtyas, Ratna Tri Riansyah, Priyadana Sura Rizki, Miftahur Rohman, Hanif Avivu Safitri, Melfarya Saputra, Rizky Maulana Siti Aisyah Subhan Subhan Sulton Sholehuddin, Sulton Sutejo, Egi Hadi Ula, Khofifatul Ummah, Lafifatul Yudhistira, Ivanda Danar Yudiarosa, Melinda