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All Journal IQTISHODUNA Jurnal SOLMA IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL MANAJEMEN BISNIS JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) E-JRM Escalate : Economics and Business Journal
Farida, Eka
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Empowering Village Communities with Counseling on Business Identification Number Making For MSMEs Sutejo, Egi Hadi; Pardiman, Pardiman; Farida, Eka; Nur Rizky, Syahrul
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18350

Abstract

Latar Belakang: Salah satu bentuk perizinan penting dalam sebuah usaha adalah Nomor Induk Berusaha (NIB). NIB memberikan pengakuan secara sah bahwa pelaku usaha telah terdaftar dan diakui oleh pemerintah.   Tujuan dari pengabdian ini adalah untuk membantu pelaku UMKM untuk memiliki NIB sebagai syarat legalitas usaha yang diperlukan untuk mengembangkan dan memperluas jangkauan bisnis mereka, serta mengedukasi pelaku UMKM tentang pentingnya memiliki NIB, baik sebagai pengesahan usaha oleh pemerintah maupun sebagai tanda pengenal yang dapat meningkatkan kepercayaan konsumen dan kemudahan akses terhadap program pemberdayaan pemerintah. Metode: Pelaksanaan kegiatan Pengabdian kepada Masyarakat (PkM) dilakukan dengan metode Forum Group Discussion (FGD), penyuluhan dari rumah ke rumah dan pelatihan usaha. Hasil: UMKM di Desa Sumbermanjing Wetan mampu berkembang lebih maju, menciptakan produk berkualitas tinggi yang tidak hanya dikenal secara lokal tetapi juga memiliki potensi untuk bersaing Selain inovasi pada labelling, pelatihan yang dilakukan oleh tim PKM juga menekankan pentingnya packaging sebagai bagian dari strategi pengemasan produk. Kesimpulan: pelaku UMKM di Desa Sumbermanjing wetan memiliki potensi yang cukup baik, namun masih memerlukan pengembangan lebih lanjut dalam beberapa aspek seperti peningkatan proses labelling dan kemasan. Dalam hal ini dibutuhkan pelatihan tambahan untuk menciptakan label dan kemasan yang lebih menarik guna meningkatkan daya tarik produk dan memperluas pangsa pasar. Serta pengurusan Nomor Induk Berusaha (NIB). Pentingnya legalitas usaha melalui pengurusan NIB agar pelaku usaha memiliki tanda pengenal resmi dan perlindungan hukum.
Pengaruh Pengetahuan Keuangan, Sikap Keuangan, Dan Kepribadian Terhadap Perilaku Manajemen Keuangan Bagi Pelaku UMKM Industri Kuliner Di kelurahan Merjosari Muttaqin, Fatih Sahirul; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to explore the extent to which financial knowledge, attitudes, and personality traits influence financial management behavior within the culinary MSME sector in Merjosari Subdistrict, Malang City. Using a quantitative method with an explanatory research approach, data were collected from 93 respondents Slovin’s formula was applied to determine the sample size, followed by the application of random sampling for respondent selection. Data analysis was carried out through the application of multiple linear regression techniques. Results indicated that all three variables simultaneously have a significant influence on financial management behavior. Partially, financial knowledge has the most dominant influence, followed by financial attitudes and personality both contribute positively and significantly to financial behavior. These findings emphasize the importance of enhancing financial literacy and attitudes, as well as fostering personality traits that support better financial management among MSMEs. Keywords: Financial Knowledge, Financial Attitude, Personality, Financial Management, Culinary MSMEs.
Pengaruh Word Of Mouth, Harga, Dan Kualitas Layanan Terhadap Keputusan Pembelian (Studi Pada UD. Toko Bangunan Barokah Jaya Jombang ) Amalia, Roikhana Nur; Farida, Eka; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Word of Mouth, price, and service quality on purchasing decisions at UD. Toko Bangunan Barokah Jaya Jombang using a quantitative approach, with data collected through customer surveys. The results show that Word of Mouth has a positive and significant effect, emphasizing the importance of consumer recommendations in purchasing decisions, while price also has a positive and highly significant effect, indicating that competitive pricing can drive customer purchases. In contrast, service quality has a negative and significant effect, meaning the services provided have not met customer expectations. These findings suggest that Toko Bangunan Barokah Jaya should evaluate and improve service quality while maintaining effective pricing strategies. This study is expected to serve as a reference for business practitioners in designing targeted marketing strategies to increase sales. Keywords: Word Of Mouth, Price, Service Quality Purchase Decision
Loyalitas Pengguna Sepatu Ventela: Kualitas Produk Dan Harga Melalui Kepuasan Konsumen Subhan, Subhan; Hidayati, Nur; Farida, Eka
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i2.30662

Abstract

The competition in the local shoe industry is getting tighter, along with the increasing public interest in quality local products. Ventela shoes are a local brand that is quite popular in Indonesia and have the challenge of maintaining customer loyalty. Consumer loyalty is determined by consumer satisfaction, product quality, and price. The purpose of this study is to analyze the effect of product quality and price on loyalty through consumer satisfaction. The type of research used is explanatory. The population of the study is not known with certainty with the purposive sampling technique, so the number of samples is 65 respondents. Data collection through questionnaires and analyzed using the SEM-PLS method. The results of the study show that product quality and price have a significant effect on consumer satisfaction. Product quality and price do not have a significant effect, while consumer satisfaction has a significant effect on loyalty. Product quality has a significant effect on loyalty through consumer satisfaction, while price has no significant effect.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Melalui Kepuasan Konsumen Toko Klontong Madura Kusnadi, Kusnadi; Hidayati, Nur; Farida, Eka
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i2.31063

Abstract

The retail sector, especially the Madura klotong shop, is experiencing very significant development. This shop is known as a Madura stall that has various unique features in terms of accessibility and operating hours. The existence of this stall continues to face challenges in the business world, so that service quality and pricing are important aspects that influence consumer satisfaction and loyalty. This study will test and analyze the effect of service quality and price on loyalty through consumer satisfaction. The type of research is associative causal with a population whose number is not known for sure. The sampling technique was purposive random sampling and the results of the sample calculation were 80 respondents. The data source was primary data and was collected through questionnaires. Furthermore, it was analyzed using SEM-PLS path analysis. The results showed that service quality and price had a direct and significant effect on satisfaction. Service quality and price had no effect, while consumer satisfaction had a direct and significant effect on consumer loyalty. Service quality and price indirectly affected loyalty through consumer satisfaction.
Pengaruh Strategi Promosi, Sarana Prasarana, Dan Kemudahan Pembayaran Terhadap Keputusan Pendaftaran Santri Baru Di PP. Darul Ulum Al-Fadholi Ula, Khofifatul; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of promotional strategies, infrastructure, and ease of payment on the enrollment decisions of new students at the Darul Ulum Al-Fadholi Islamic Boarding School. This study used a quantitative approach with an explanatory research approach. Data collection was conducted through questionnaires using a saturated sampling method, with the entire population of 85 respondents sampled. The data analysis method used was multiple linear regression to test the simultaneous and partial effects between variables.The results indicate that promotional strategies, infrastructure, and ease of payment jointly influence the enrollment decisions of new students. Partially, all three variables proved to have a significant influence, with promotional strategies being the most dominant factor influencing enrollment decisions. This indicates that the delivery of attractive, easy-to-understand information, and widespread distribution through various media play a significant role in attracting prospective students. Meanwhile, the availability of adequate and comfortable infrastructure fosters trust in the quality of educational services, and a flexible and secure payment system also supports the decision-making process by parents. Keywords: Promotional Strategies, Infrastructure, Ease of Payment, Enrollment Decisions.
Pengaruh Brand Image, Brand Awareness, Dan Brand Loyalty Terhadap Purchase Decision Produk Smartphone Iphone 15 (Studi Pada Konsumen Iphone 15 Di Kota Malang) Cahyani, Berliana Regita; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The rapid development of communication technology has driven increasing public demand for smartphone, including premium products such as the iPhone 15. In the midst of competition in the smartphone industry, a product’s success in attracting consumer interest depends not only on the quality of its technology, but also on the strength of its brand image, brand awareness, and brand loyalty from its consumers. This research aims to analyze the effect of brand image, brand awareness, and brand loyalty on purchase decisions for iPhone 15 smartphone products in Malang City. The method used in this research is quantitative with an explanatory research approach. Data obtained through distributing questionnaires to 80 respondents who are iPhone 15 consumers in Malang City. The technique used is multiple linear regression analysis with the help of SPSS software. The results showed that both individually and simultaneously, the variables brand image, brand awareness, and brand loyalty had a positive and significant effect on the purchase decision of the iPhone 15 smartphone. These findings indicate that the company's efforts to build a strong brand image, increase brand awareness, and maintain brand loyalty can encourage the purchase decision of iPhone 15 smartphone products. Keywords : Brand Image, Brand Awareness, Brand Loyalty, Purchase Decision.
Pengaruh Service Quality, Price Dan Customer Satisfaction Terhadap Repurchase Intention Di AMS Bengkel Kota Malang. Muzhaffirah, Tarishah Abidah; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the effect of service quality, price, and customer satisfaction on repurchase intention at AMS Bengkel in Malang City. The research adopts a quantitative approach with an explanatory research design. Primary data were collected through questionnaires distributed to 110 respondents who are active customers of AMS Bengkel. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that service quality, price, and customer satisfaction simultaneously have a significant effect on repurchase intention. However, partially, only service quality and price have a significant influence, while customer satisfaction does not significantly affect repurchase intention. Thus, service quality and price are the main factors driving customers’ repurchase intention at AMS Bengkel Malang. These findings contribute to the development of marketing strategies in the automotive service sector, particularly in formulating policies focused on increasing customer satisfaction and loyalty to remain competitive in the automotive workshop industry. This study may also serve as a reference for future research with a similar focus. Keywords: Service Quality, Price, Customer Satisfaction, Repurchase Intention, Automotive Services Pendahuluan
Menumbuhkan Jiwa Kewirausahaan pada Anak dengan Program Little Star Entrepreneur Ramadhan, Tri Sugiarti; Farida, Eka
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 2 No. 4 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i4.13144

Abstract

Kewirausahaan merupakan kemampuan kreatif dan inovatif, jeli melihat peluang dan selalu terbuka untuk setiap masukan dan perubahan yang positif yang mampu membawa bisnis terus bertumbuh. Saat kondisi pandemic seperti ini penting nya mecari peluang untuk berwirausaha. Pembeljaran secara daring membuat remaja dan anak kecil memiliki waktu luang yang cukup untuk dapat dimanfaatkan mencari peluang berwurausaha. Pada kondisi seperti ini diharapkan remaja dapat memanfaatkan waktu dengan positif dan produktif. Kesiapan mental dan keterampilan perlu disiapkan sebelum seseorang memasuki dunia usaha. Berdasarkan hal tersebut, tujuan pengembangan kewirausahaan untuk remaja dan anak kecil sebagai berikut: 1) menumbuhkam jiwa kewirausahan, 2) mendorong dalam menggali potensi wirausaha melalui ide-ide kreatif, 3) manumbuhkan minat dalam berwirausaha. Kegiatan yang dilakukan meliputi pelatihan kewirausahaan, pelatihan pembuatan produk, edukasi kesadaran terhadap kewirausaha. Setelah kegiatan pengembangan kewirausahaan dilaksanakan, dilakukan evaluasi. Hasilnya menunjukkan 100% peserta menyatakan mengalami peningkatan kesadaran akan kewirauasha dan skill setelah mengikuti kegiatan dan 90 % menunjukkan perubahan sikap yaitu menjalankan usaha.
Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) Berbasis Ekonomi Kreatif Kartika Sari, Devel; Sunaryo, Hadi; Farida, Eka; Imam Bushiri, Moh
Jurnal SOLMA Vol. 13 No. 2 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i2.15124

Abstract

Background: Usaha Mikro, Kecil, dan Menengah (UMKM) saat ini terbagi menjadi beberapa kategori, Kategori-kategori ini termasuk pertanian, peternakan, perikanan, kehutanan, listrik, gas, air bersih, perdagangan, hotel, restoran, jasa swasta, dan industri pengolahan; salah satunya adalah industri kreatif. Tujuan pengabdian ini untuk mengetahui strategi pengembangan UMKM berbasis ekonomi kreatif pada UMKM Kerajinan Bambu Desa Gintangan Banyuwangi. Metode: Metode pengabdian melalui pelatihan dengan beberapa mitra UMKM lainnya. UMKM Kerajinan Bambu di Desa Gintangan mempunyai banyak pesaing dari berbagai daerah sehingga UMKM Kerajinan Bambu di Desa Gintangan harus mempertahankan eksistensi agar dapat bertahan di pasar. Hasil: Hasil dari pengabdian ini menunjukkan bahwa UMKM Kerajinan Bambu Desa Gintangan Kabupaten Banyuwangi berencana melibatkan semua pengrajin bambu dalam sektor ekonomi kreatif. Mereka akan melakukan pemetaan produk guna peningkatan daya saing di pasar ritel dan internasional. Kota Banyuwangi memiliki banyak kerajinan bambu, sehingga perlu melakuan pemetaan untuk memperjelas industri kreatifnya. Kesimpulan: Produk dari UMKM ini akan dipasarkan di berbagai daerah di Indonesia dan luar negeri. Desa Gintangan telah memasarkan kerajinan bambunya di India, Maldive, Spanyol, Italia, Australia, Amerika, dan Jerman.
Co-Authors Amalia, Roikhana Nur Andi Normaladewi Angge, Kandidatus Arie Andini, Galuh Mayang Aryani, Nisa Fadlilah Banu Siswoyo, Bambang Berliana, Alvi Sinta Cahyani, Berliana Regita Danang Prio Utomo Fahrurrozi Rahman Firdaus, Mukhammad Firmansyah, Dani Hadi Sunaryo Herdiansyah, Ach Iqmal Imam Bushiri, Moh Ita Athia Jeni Susyanti Kartika Sari, Devel Kusnadi Lestari, Purwaningrum Puji Lukman, Moh. Mcclellan, Tammy MIFTAKHUL JANNAH Millaningtyas, Restu Muh. Fahrurrozi Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah Neneng Rika Jazilatul Kholidah Neneng Rika Jazilztul Kholidah Nur Hidayati Nur Rizky, Syahrul Pardiman Pardiman Ramadhan, Tri Sugiarti Ratna Tri Hardaningtyas, Ratna Tri Riansyah, Priyadana Sura Rizki, Miftahur Rohman, Hanif Avivu Safitri, Melfarya Saputra, Rizky Maulana Siti Aisyah Subhan Subhan Sulton Sholehuddin, Sulton Sutejo, Egi Hadi Ula, Khofifatul Ummah, Lafifatul Yudhistira, Ivanda Danar Yudiarosa, Melinda