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All Journal IQTISHODUNA Briliant: Jurnal Riset dan Konseptual Jurnal SOLMA IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL MANAJEMEN BISNIS Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Escalate : Economics and Business Journal
Farida, Eka
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh customer review, customer rating, dan celebrity endorser terhadap minat beli melalui kepercayaan di online shop Shopee Firdaus, Mukhammad; Aisyah, Siti; Farida, Eka
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.4, No.1 (2023): June 2023
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v4i1.874

Abstract

Shopee is the number 1 marketplace in Indonesia in terms of usage, but lately Shopee is no longer in that position. The aim of this research is to find out and analyze how the influence of Customer Reviews, Customer Ratings and Celebrity Endorsers on Purchase Intention through trust as an intervening variable at Online Shop Shopee. This research is a quantitative research using explanatory research techniques. The sampling was carried out using purposive sampling technique. The population of this research is all Shopee consumers in Malang city with 95 respondents as a sample. The results of this study are (1) Customer reviews have no significant effect on trust, (2) Customer ratings and celebrity endorsers have a significant effect on trust, (3) Customer reviews have no significant effect on purchase intention, (4) Customer ratings and celebrity endorsers have a significant effect on purchase intention, (5) Trust has an effect on purchase intention, (6) Customer reviews have no significant effect on purchase intention through trust, (7) Customer ratings and celebrity endorsers have a significant effect on purchase intention through trust.
How Micro-Influencers Influence the Evolution of Brand Engagement: Insights from a Literature Review Mcclellan, Tammy; Farida, Eka; Banu Siswoyo, Bambang
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.289

Abstract

This systematic literature review explores the strategic role of micro-influencers in shaping brand engagement within digital marketing ecosystems. Analyzing 61 peer-reviewed articles published between 2019 and 2024, the study synthesizes key insights across ten thematic areas including influencer strategy, consumer trust, emotional connection, and technological adaptation. Findings reveal that micro-influencers foster deeper consumer interactions than macro-influencers due to their authenticity, consistent storytelling, and alignment with niche communities. Additionally, platform-specific features and ethical messaging enhance consumer trust and brand loyalty. The study proposes a conceptual framework for understanding micro-influencers as co-creators of brand meaning and highlights implications for relationship marketing. This research offers both theoretical advancement and practical guidance for brands navigating an increasingly fragmented digital landscape.
Pendampingan Digital Marketing untuk Meningkatkan Penjualan UMKM Kue Kering di Gresik Farida, Eka; Hidayat, Taufiq
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol. 8 No. 1 (2024): April 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i1.3566

Abstract

MSMEs are business activities that are able to expand employment opportunities for the community and encourage economic growth. The aim of this service is to provide digital marketing assistance to pastry business people to develop their business so that their productivity will increase. Each existing MSME, especially those operating in the dry cake home industry, is faced with various problems. One of the MSMEs that already has a sales market share is the right choice for assistance because many have fundamental problems in the marketing sector. These MSMEs have several problems, namely they don't have a product brand, don't have a logo and product label, and don't do digital marketing. Based on this problem, our target is to help pastry MSMEs in the Gresik area through digital marketing assistance to increase sales of pastry products. The results of the service show that these MSMEs have product brands, logos and marketing accounts on social media and the Tokopedia marketplace.
Pendampingan Pembuatan Nama Store dan Digital Marketing Untuk Meningkatkan Usaha Sarung BHS Farida, Eka; Ningrum, Ifa Khoiria; Fajariana, Dewi Endah
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol. 8 No. 2 (2024): Oktober 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i2.4834

Abstract

ABSTRACTIn facing the current very open and competitive market mechanism, market dominance is a prerequisite for increasing business competitiveness. The problem faced and the weakness of the MSME group is the lack of access to information, especially market information. This is an obstacle because limited access to market information can result in low market reviews which can lead to weakened competitiveness. The method we use is direct observation of MSME actors. Through the assistance program for creating store names and digital marketing, we hope to be able to help MSME actors to create brand names that can build business image and reputation, and gain recognition from the public as consumers of marketed products. ABSTRAKDalam menghadapi mekanisme pasar yang sangat terbuka dan kompetitif saat ini, penguasaan pasar merupakan prasyarat untuk meningkatkan daya saing usaha. Masalah yang dihadapi dan menjadi kelemahan kelompok UMKM adalah kurangnya akses informasi, khususnya informasi pasar. Ini menjadi kendala karena dengan keterbatasan akses informasi pasar tersebut dapat mengakibatkan rendahnya peninjauan pasar sehingga dapat menyebabkan melemahnya daya saing. Metode yang kami pakai yaitu observasi langsung kepada pelaku UMKM. Melalui program pendampingan pembuatan nama store dan digital marketing, kami berharap dapat membantu pelaku UMKM untuk membuat nama brand yang dapat membangun citra dan reputasi usaha, serta memperoleh pengakuan dari masyarakat selaku konsumen produk yang dipasarkan.
Implementation of Digital Marketing Learning to Develop Capabilities in Making Video Content Marketing Farida, Eka
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 1 (2024): January 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i1.2598

Abstract

Purpose: The aim of this research is to prepare digital marketing teaching materials and test the effectiveness of digital marketing learning to develop the ability to create content marketing videos. Methodology: The method used in the research is experimental and ex-post facto which is explanatory. The experimental method is used to test the effectiveness of digital marketing learning in experimental classes in management study programs. An ex-post facto method to test the effectiveness of digital marketing learning through assessing content marketing videos created by student working groups. Findings: The results of most students' video content marketing assessments are classified as very good. The content marketing video produced by the student working group is in accordance with the learning objectives. The application of digital marketing learning can grow students' ability to create content marketing videos. Implications: Applying digital marketing strategies and learning methods through project-based learning methods can improve students' abilities in creating content marketing videos. Practical implications: The ability to create marketing content videos can be applied through project-based digital marketing learning. Originality/value: The resulting product can be used as a reference for digital marketing learning to grow students' abilities in making content marketing videos, so that learning outcomes are obtained that are in line with the objectives of MBKM. Paper type: Research paper
Production System Development, Aviary and Sliding Turning Product Innovation at CV. Mitra Jaya Company Malang to Increase Sales Hanafi, Roy; Hidayati, Nur; Farida, Eka
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 3 (2024): May 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i3.2700

Abstract

Purpose: This research was carried out using an R & D (Research and Development) approach or development research that produces a product. By using the ADDIE method (analysis, design, development, implementation and evaluation). This research aims to develop a production system and product innovation. The resulting development products are in the form of development models, 1) Standard Operating Procedures, and 2) Product Innovation. Design/methodology/approach: The model was developed with performance and needs analysis. In the initial development process, researchers consulted and validated with economic experts and IT experts to obtain input and suggestions about the model being developed and to determine the feasibility of the product development model. By using a questionnaire as a research instrument. Findings: The research results obtained from the expert validation test results show that the model score obtained from the economic expert validation test results is (89.28), while the IT expert validation test (85) is in the very good category and does not need revision. In product trials carried out on 15 production employees at CV. Mitra Jaya Company has results with the highest score of 88.25, meanwhile, product innovation was tested on 4 consumers and obtained results with the highest score of 100. Thus, the Standard Operational Procedure development model can be used as a guideline in the production process, while product innovation can be applied to improve old products and new products to increase sales. Paper type: Research Paper
Development of a BUMDesa Management Education Model to Increase the Economic Resilience of the Au Wula Village Angge, Kandidatus; Pardiman, Pardiman; Farida, Eka
Jurnal Pendidikan Edutama Vol 11 No 1 (2024): January 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/jpe.v11i1.3412

Abstract

The development of the BUMDesa Au Wula management education model must be carried out to produce better performance. Model development is carried out through the implementation of BUMDesa management and governance system education which leads to a digitalization system, especially in technical management of financial management and marketing of BUMDesa superior products. This research aims to develop and implement a BUMDesa management and governance education model including management, collaboration with other parties, and local economic development to increase the economic resilience of the community in Au Wula village. The research method used is research and development. The development plan is based on a model of increasing community economic resilience through BUMDesa management practices and the PIID-PEL program approach. The stages of the research consisted of pre-field, implementation, data analysis, data presentation, drawing conclusions, and checking the validity of the data. The results of the study show that the increase in the economic resilience of the people of Au Wula Village is the result of coaching and implementing: (1) General management elements at BUMDesa include planning, organizing, directing, coordinating and controlling; (2) Collaborative management with 60 farmers, additional workforce, transportation synergy, opening of vegetable markets, and scholarship programs from elementary schools to master's programs; (3) Development of the local economy through the establishment of ecotourism centers, MSME centers, and the involvement of youth groups.
The Influence of Intra Collaboration and Supply Chain Management on Market Performance of MSMEs through Using Information Technology Training Farida, Eka; Baidlowi, Ridwan
Jurnal Pendidikan Edutama Vol 12 No 1 (2025): January 2025
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/jpe.v12i1.4106

Abstract

Intra collaboration, supply chain systems, and the use of information technology are milestones that need to be considered to increase micro, small and medium scale businesses in controlling the market. The use of technology is an important part that supports the marketing work process to achieve market performance for MSME products. This study aims to measure the market performance of MSMEs in terms of intra collaboration and supply chain management mediated through using IT training. The research method uses quantitative methods with an explanatory research approach. The research data source is primary data, with a population of 132 MSMEs collected under the auspices of the Rahmatan Lil Alamin Nganjuk Islamic Boarding School. The sampling technique uses the slovin formula and a sample of 100 SMEs is obtained. Data collection techniques using a questionnaire. Data analysis uses instrument testing, model development through Structural Equation Modeling (SEM) and hypothesis testing. The results of the study show that using IT training is able to mediate the effect of intra collaboration and supply chain management on the market performance of MSMEs. MSMEs will experience an increase in market performance if the intra collaboration of each MSME group has high commitment, supply chain management is well managed, especially payment patterns that are communicated to provide convenience to fellow MSMEs, as well as using IT training that supports collaboration and the MSME supply chain.
Optimalisasi Pengembangan Sumber Daya Manusia: Mengkaji Beban Kerja dan Disiplin Kerja Pengaruhnya Terhadap Kinerja Pegawai Melalui Peran Motivasi Pada Kantor Pelayanan Pajak Nur Rizky, Syahrul; Primaning Tyas, Rischa; Sunaryo, Hadi; Farida, Eka
Jurnal SOLMA Vol. 13 No. 1 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i1.14216

Abstract

Pendahuluan: Perubahan ekonomi yang cepat, lembaga pemerintah berupaya meningkatkan kualitas dan kuantitas kinerja sebagai langkah menuju pencapaian tujuan perusahaan. Studi ini bertujuan untuk mendeskripsikan dan menganalisis faktor-faktor yang mempengaruhi kinerja pegawai, seperti beban kerja, disiplin kerja, motivasi kerja di Kantor Pelayanan Pajak Pratama Malang Selatan. Metode: Metode yang digunakan yaitu pendekatan kuantitatif dengan jenis penelitian explanatory research. Hasil: Terjadi peningkatan kedisiplinan kerja pegawai dan kepuasan finansial juga berperan sebagai sumber motivasi, membuat pegawai lebih fokus dalam menjalankan tugasnya. Kesimpulan: Temuan dari penelitian ini menunjukkan bahwa beban kerja tidak berpengaruh terhadap kinerja pegawai dan motivasi kerja. Sementara itu, disiplin kerja tidak memiliki dampak langsung pada kinerja pegawai, tetapi berpengaruh terhadap motivasi kerja. Selain itu, motivasi kerja diidentifikasi sebagai faktor yang memengaruhi kinerja pegawai.
Penerapan Strategi Digital Marketing dalam Upaya Meningkatkan Pendapatan pada UMKM Sarbini Kepiting di Desa Pinggirpapas Kabupaten Sumenep Imam Bushiri, Moh; Asiyah, Siti; Farida, Eka
Jurnal SOLMA Vol. 13 No. 1 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i1.14604

Abstract

Background: One of the interesting MSMEs to discuss is the Sarbini Crab MSME which is engaged in the seafood business located in Pinggirpapas Village, Kalianget District, Sumenep Regency, East Java.  Some MSME players still do not use digital marketing as a means of product marketing. This study aims to determine the implementation of digital marketing strategies in an effort to increase income for crab sarbini MSMEs in Pinggirpapas Village. Method: The method used in this study uses SWOT Analysis. Result: The results of this study show that Sarbini MSMEs still have not implemented Digital Marketing strategies such as promoting through social media or online media so that consumers cannot compete widely outside the region. This MSME only has a google map (location) and still does not have social media such as IG, Tiktok and other media. Conclusion: Entrepreneurs should be able to analyze, so from the need to be corrected in the problem of marketing strategies to increase revenue, it should be better to implement digital marketing strategies such as promoting online and creating social media accounts.
Co-Authors Amalia, Roikhana Nur Andi Normaladewi Angge, Kandidatus Arie Andini, Galuh Mayang Aryani, Nisa Fadlilah Baidlowi, Ridwan Banu Siswoyo, Bambang Berliana, Alvi Sinta Cahyani, Berliana Regita Danang Prio Utomo Dewi Endah Fajariana, Dewi Endah Fahrurrozi Rahman Firdaus, Mukhammad Firmansyah, Dani Hadi Sunaryo Hanafi, Roy Herdiansyah, Ach Iqmal Ifa Khoiria Ningrum Imam Bushiri, Moh Ita Athia Jeni Susyanti Kartika Sari, Devel Kusnadi Lestari, Purwaningrum Puji Lukman, Moh. Mcclellan, Tammy MIFTAKHUL JANNAH Millaningtyas, Restu Muh. Fahrurrozi Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah Neneng Rika Jazilatul Kholidah Neneng Rika Jazilztul Kholidah Nur Hidayati Nur Rizky, Syahrul Pardiman Pardiman Primaning Tyas, Rischa Ramadhan, Tri Sugiarti Ratna Tri Hardaningtyas, Ratna Tri Riansyah, Priyadana Sura Rizki, Miftahur Rohman, Hanif Avivu Rohman, Haniv Avivu Safitri, Melfarya Saputra, Rizky Maulana Siti Aisyah Siti Asiyah Subhan Subhan Sulton Sholehuddin, Sulton Sutejo, Egi Hadi Taufiq Hidayat Ula, Khofifatul Ummah, Lafifatul Yudhistira, Ivanda Danar Yudiarosa, Melinda