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All Journal Islamika: Jurnal Keislaman dan Ilmu Pendidikan Jumat Pertanian: Jurnal Pengabdian Masyarakat Jumat Keagamaan: Jurnal Pengabdian Masyarakat APPLICATION: Applied science in Learning Research JoEMS : Journal of Education and Management Studies Jurnal Cendekia : Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam
Roziqin, Muhamad Khoirur
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Marketing Strategy of Educational Services at MAN 3 Jombang Yuliana, Nurul Intan; Roziqin, Muhamad Khoirur; Darmawan, Moh. Faridl
APPLICATION: Applied science in Learning Research Vol. 5 No. 1 (2025): June 2025
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/application.v5i1.5798

Abstract

This study aims to describe the marketing strategy of educational services at MAN 3 Jombang in facing competition between educational institutions. The focus of the study includes the characteristics of educational services, market segmentation, implementation of marketing mix (product, price, place, promotion), as well as challenges and innovations carried out to increase the attractiveness of the institution. The approach used is descriptive qualitative with in-depth interview techniques with leaders, teachers, public relations staff, students, prospective students, alumni, and guardians of students. The results of the study show that MAN 3 Jombang integrates general and religious curriculum, with market segmentation that includes students from outside Jombang and promotion through social media and alumni. The marketing mix strategy is implemented comprehensively, with the main products being educational services, scholarship programs, and the Center for Achievement and Innovation (PPI). The challenges faced include limited cost information, digital promotion competition, and teacher time for external promotion. Innovation is carried out through digitalization of services, student involvement in promotional content, and utilization of alumni as promotional agents. In conclusion, the marketing strategy at MAN 3 Jombang is collaborative, creative, and adaptive to the times
Program Pemberdayaan Ibu Lansia dalam Mengentaskan Buta Huruf Al-Qur'an di Desa Cupak melalui Kegiatan Baca Tulis Al-Qur’an Shobirin, Mochammad Syafiuddin; Nashoih, Afif Kholisun; Roziqin, Muhamad Khoirur; Asror, Edvian Khozinatul; Absor, M. Ulil
Jumat Keagamaan: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasagama.v6i1.5161

Abstract

Program pengabdian masyarakat ini bertujuan untuk memberdayakan ibu lansia di Desa Cupak melalui upaya pemberantasan buta huruf Al-Qur'an dengan kegiatan Baca Tulis Qur'an (BTQ). Program dilaksanakan pada tanggal 14 dan 22 Agustus 2024, dengan melibatkan 25 peserta lansia. Sebelum pelatihan dimulai, dilakukan pre-test untuk mengukur kemampuan awal peserta dalam membaca Al-Qur'an, termasuk huruf hijaiyah, tanda baca (mad, waqaf, qolqolah), dan tajwid (izhar, ikhfa, idgham, iklab). Hasil pre-test menunjukkan bahwa rata-rata pemahaman peserta hanya mencapai 66%, yang mencerminkan rendahnya literasi Al-Qur'an di kalangan ibu lansia. Setelah pelatihan dilaksanakan dengan metode partisipatif dan berbasis komunitas, hasil post-test menunjukkan peningkatan signifikan dengan rata-rata pemahaman mencapai 85%, memperlihatkan peningkatan sebesar 19%. Pendekatan partisipatif yang digunakan berhasil menciptakan suasana belajar yang interaktif, dengan peserta aktif berlatih dan saling mendukung dalam kelompok kecil. Selain peningkatan kemampuan teknis dalam membaca Al-Qur'an, program ini juga berdampak positif pada aspek sosial dan spiritual. Ibu-ibu lansia menjadi lebih percaya diri dan lebih terlibat dalam kegiatan keagamaan seperti pengajian dan tahlilan setelah pelatihan. Program ini membuktikan bahwa pendidikan berbasis komunitas yang melibatkan partisipasi aktif dapat meningkatkan keterampilan literasi dan memberdayakan masyarakat secara spiritual. Beberapa tantangan, seperti kesulitan dalam memahami tajwid yang lebih kompleks, diatasi melalui bimbingan tambahan dan pendampingan intensif.
Co-Authors Abadi, Sendy Chandiawan Abdillah, Afif Afidah, Nurul Afif Kholisun Nashoih Agus Suhadi Asror, Edvian Khozinatul Azmi, Nahdliyah Islamiyah Darmawan, Moh. Faridl Dwi Febriani Saputri Hidayat, Peni Nur Hidayatulloh, Dimas Hotima, Nor Ino Angga Putra Khanif, Muhammad Fakhri M. Musyapa Ali M. Ulil Absor, M. Ulil Machnunah Ani Zulfah, Machnunah Ani Melyvita Nur Angraeni Nazula, Nazula Nisa' , Fakhrun Nuha, Muhamad Ulin Retno Dwi Lestari, Retno Dwi Rofiq, Ahmad Ainur Rohman, Dalia Farahillah Rohmati, Salsabila Aulia SAIFUL ANWAR Shobirin, Mochammad Syafiuddin Wafa, M. Aliyul Yadha, Nurul Isma Yuliana, Nurul Intan Zainal Abidin, Moch Rifqi