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Marketing Strategy of Educational Services at MAN 3 Jombang Yuliana, Nurul Intan; Roziqin, Muhamad Khoirur; Darmawan, Moh. Faridl
APPLICATION: Applied science in Learning Research Vol. 5 No. 1 (2025): June 2025
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/application.v5i1.5798

This study aims to describe the marketing strategy of educational services at MAN 3 Jombang in facing competition between educational institutions. The focus of the study includes the characteristics of educational services, market segmentation, implementation of marketing mix (product, price, place, promotion), as well as challenges and innovations carried out to increase the attractiveness of the institution. The approach used is descriptive qualitative with in-depth interview techniques with leaders, teachers, public relations staff, students, prospective students, alumni, and guardians of students. The results of the study show that MAN 3 Jombang integrates general and religious curriculum, with market segmentation that includes students from outside Jombang and promotion through social media and alumni. The marketing mix strategy is implemented comprehensively, with the main products being educational services, scholarship programs, and the Center for Achievement and Innovation (PPI). The challenges faced include limited cost information, digital promotion competition, and teacher time for external promotion. Innovation is carried out through digitalization of services, student involvement in promotional content, and utilization of alumni as promotional agents. In conclusion, the marketing strategy at MAN 3 Jombang is collaborative, creative, and adaptive to the times

Program Pemberdayaan Ibu Lansia dalam Mengentaskan Buta Huruf Al-Qur'an di Desa Cupak melalui Kegiatan Baca Tulis Al-Qur’an Shobirin, Mochammad Syafiuddin; Nashoih, Afif Kholisun; Roziqin, Muhamad Khoirur; Asror, Edvian Khozinatul; Absor, M. Ulil
Jumat Keagamaan: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasagama.v6i1.5161

Program pengabdian masyarakat ini bertujuan untuk memberdayakan ibu lansia di Desa Cupak melalui upaya pemberantasan buta huruf Al-Qur'an dengan kegiatan Baca Tulis Qur'an (BTQ). Program dilaksanakan pada tanggal 14 dan 22 Agustus 2024, dengan melibatkan 25 peserta lansia. Sebelum pelatihan dimulai, dilakukan pre-test untuk mengukur kemampuan awal peserta dalam membaca Al-Qur'an, termasuk huruf hijaiyah, tanda baca (mad, waqaf, qolqolah), dan tajwid (izhar, ikhfa, idgham, iklab). Hasil pre-test menunjukkan bahwa rata-rata pemahaman peserta hanya mencapai 66%, yang mencerminkan rendahnya literasi Al-Qur'an di kalangan ibu lansia. Setelah pelatihan dilaksanakan dengan metode partisipatif dan berbasis komunitas, hasil post-test menunjukkan peningkatan signifikan dengan rata-rata pemahaman mencapai 85%, memperlihatkan peningkatan sebesar 19%. Pendekatan partisipatif yang digunakan berhasil menciptakan suasana belajar yang interaktif, dengan peserta aktif berlatih dan saling mendukung dalam kelompok kecil. Selain peningkatan kemampuan teknis dalam membaca Al-Qur'an, program ini juga berdampak positif pada aspek sosial dan spiritual. Ibu-ibu lansia menjadi lebih percaya diri dan lebih terlibat dalam kegiatan keagamaan seperti pengajian dan tahlilan setelah pelatihan. Program ini membuktikan bahwa pendidikan berbasis komunitas yang melibatkan partisipasi aktif dapat meningkatkan keterampilan literasi dan memberdayakan masyarakat secara spiritual. Beberapa tantangan, seperti kesulitan dalam memahami tajwid yang lebih kompleks, diatasi melalui bimbingan tambahan dan pendampingan intensif.

Strategi Inovatif Guru dalam Pengembangan Media Pembelajaran: Studi Kasus di SMPN 3 Jombang Muslimin, Ahmad; Roziqin, Muhamad Khoirur; Anandita, Septian Ragil
JoEMS (Journal of Education and Management Studies) Vol. 8 No. 3 (2025): Juni
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v8i3.1484

Penelitian ini bertujuan mendeskripsikan inovasi guru dalam pemanfaatan media pembelajaran di SMPN 3 Jombang. Menggunakan pendekatan kualitatif studi kasus, data diperoleh dari wawancara mendalam dengan tujuh guru. Hasil penelitian menunjukkan adanya keragaman inovasi yang memadukan media digital (aplikasi edukatif, video), media tradisional, hingga metode praktik langsung yang disesuaikan dengan karakteristik siswa dan materi. Dampak positifnya terlihat pada peningkatan minat belajar, pemahaman materi, dan keaktifan siswa. Kebaruan penelitian ini adalah temuan bahwa inovasi tidak hanya bersifat teknis, tetapi juga mengintegrasikan pendekatan pendidikan berbasis budaya lokal yang efektif. Inovasi didukung oleh fasilitas, pelatihan, dan komunitas belajar, namun terhambat oleh kendala waktu dan infrastruktur. Guru mengatasinya melalui strategi adaptif seperti kolaborasi dan penggunaan media sederhana. Penelitian ini berkontribusi pada pemahaman pengembangan inovasi media yang kontekstual dan berkelanjutan untuk menjawab tantangan pembelajaran abad ke-21.

Implementasi Sistem Manajemen Mutu ISO 9001:2015 Pada Kualitas Tenaga Pendidik di SMK PGRI 1 Jombang Roziqin, Muhamad Khoirur; Rozaqi, Muhammad Iftakhur
EDUSCOPE: Jurnal Pendidikan, Pembelajaran, dan Teknologi Vol. 9 No. 2 (2024): Volume 9 No. 2 Januari 2024
Publisher : LPPM Universitas KH.A.Wahab Hasbullah Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/eduscope.v9i2.4551

ABSTRACT This research aims to examine the implementation of the ISO 9001:2015 quality management system on the quality of teaching staff at SMK PGRI 1 Jombang. The research method used is qualitative with a case study approach. Data was collected through observation, interviews and documentation. Data analysis was carried out using content analysis techniques. The research results show that the implementation of the ISO 9001:2015 quality management system has contributed positively to improving the quality of teaching staff at SMK PGRI 1 Jombang. Factors that support this implementation include the commitment of school leaders, the active participation of teaching staff, and the existence of a continuous monitoring and evaluation process. In conclusion, the implementation of the ISO 9001:2015 quality management system can be a strong foundation for improving the quality of teaching staff at SMK PGRI 1 Jombang. The recommendation from this research is the need for regular coaching and training for teaching staff to strengthen understanding and application of ISO 9001:2015 principles. Keywords: Quality Management System, ISO 9001:2015, Quality of Educators, SMK PGRI 1 Jombang, Qualitative Method. ABSTRAK Penelitian ini bertujuan untuk mengkaji penerapan sistem manajemen mutu ISO 9001:2015 terhadap mutu tenaga pengajar di SMK PGRI 1 Jombang. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Analisis data dilakukan dengan menggunakan teknik analisis isi. Hasil penelitian menunjukkan bahwa penerapan sistem manajemen mutu ISO 9001:2015 memberikan kontribusi positif terhadap peningkatan kualitas tenaga pengajar di SMK PGRI 1 Jombang. Faktor yang mendukung pelaksanaan ini antara lain komitmen pimpinan sekolah, partisipasi aktif tenaga pengajar, dan adanya proses monitoring dan evaluasi yang berkesinambungan. Kesimpulannya, penerapan sistem manajemen mutu ISO 9001:2015 dapat menjadi landasan yang kuat bagi peningkatan kualitas tenaga pengajar di SMK PGRI 1 Jombang. Rekomendasi dari penelitian ini adalah perlunya pembinaan dan pelatihan secara berkala bagi staf pengajar untuk memperkuat pemahaman dan penerapan prinsip-prinsip ISO 9001:2015. Kata Kunci: Sistem Manajemen Mutu, ISO 9001:2015, Mutu Pendidik, SMK PGRI 1 Jombang, Metode Kualitatif.

Interelation of Public Relations Management to Enhance Community Participation in School Ismail, Ahmad Nur; Priyono, Ali; Roziqin, Muhamad Khoirur; Tamwifi, Irfan
Khatulistiwa Vol 11, No 2 (2021)
Publisher : The Pontianak State Institute of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/khatulistiwa.v11i2.2052

The purpose of this study was to describe the interrelationship of public relations management in increasing community participation in Islamic elementary school. An ethnographic study was used, with a comprehensive qualitative descriptive analysis. The results of this study; The planning of the work program in the field of public relations at Islamic elementary school has been carried out well, through a mechanism that is carried out at the beginning of each school year led directly by the principal. The principal conducts periodic evaluations of the Public Relations program, and it is carried out effectively and efficiently. Community participation is quite good and enthusiastic, by implementing a strategy of providing examples, maximum service, working sincerely, and establishing friendship.

Sosialisasi Pengolahan Pupuk Organik Cair (POC) dari Limbah Rumah Tangga di Desa Tejo Roziqin, Muhamad Khoirur; Suhadi, Agus; Saputri, Dwi Febriani; Ali, M. Musyapa; Angraeni, Melyvita Nur; Anwar, Saiful
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v5i2.4082

Agriculture is something that cannot be separated from the lives of Indonesian people where most of the people are farmers. More specifically, the people of Tejo village are mostly farmers who make a living, therefore fertilizer is their daily companion. Most farmers in Indonesia still depend on the use of inorganic or chemical fertilizers even though excessive use of inorganic fertilizers in the long term will actually cause negative effects. The application of excessive doses of synthetic chemical fertilizers can cause environmental pollution, moreover, continuous use for a long time can cause land productivity to decrease and soil fertilizing microorganisms to decrease. One of the non-chemical fertilizers that can be used is organic fertilizer in liquid form (POC) from onion peel waste and rice washing water where the excess more quickly stimulates the growth of roots, new shoots and plant cells, repairs chlorophyll in leaves, strengthens pollen stalks in flowers, and strengthens endurance in plants. From the results of the recapitulation of the Pre-test questionnaire, 56% increased by 33% with the socialization to 86% of the results of the recapitulation of the Post-test questionnaire.

Pembuatan Dan Pengelolaan Website Desa Sebagai Media Informasi di Era Digital di Desa Tejo Rizal, Achmad; Roziqin, Muhamad Khoirur; Jalil, Wafiq Abdul; Firdaus, Thalisa Septia; Mufidah, Milatul Laila
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v5i1.4041

The lack of understanding of Tejo village apparatus, Mojoagung sub-district, and Jombang Regency in making and using village websites due to lack of support from human resources and existing infrastructure has an impact on the lack of awareness of village officials on the importance of using village websites as a means of village information. Only now, village apparatus knowledge regarding the creation and use of websites is still very lacking, so the dissemination of village information through websites has not been done. In this community service activity, a research team from Universitas KH. A Wahab Hasbulloh helped create a village website in Tejo village. In addition, the research team also held training for Tejo village officials to manage the website that had been made. With the creation and training on using websites in Tejo village, it is hoped that village programs and information about Tejo village can be accessed and socialised correctly. The method used in this activity is training in creating and operating village websites. The result of the training on the creation and operation of the Tejo village website is the creation of a village website and the skills of village officials in managing the village website properly and correctly.

Development of TPACK Integrated Learning Tools on Aqidah Akhlak Learning Materials for Class XII Madrasah Aliyah Students Rohman, Dalia Farahillah; Roziqin, Muhamad Khoirur; Putra, Ino Angga; Hidayatulloh, Dimas; Abdillah, Afif
APPLICATION: Applied science in Learning Research Vol. 4 No. 1 (2024): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/application.v4i1.4639

One of them is learning that must be integrated with existing science and technology so that it becomes a demand for teachers to improve their competence, especially using technology in learning. One type of learning that includes the interaction of teachers, students, and technology is the TPACK (Technology, Pedagogical, Content, Knowledge) learning model. The research aims to determine the design and feasibility of the TPACK integrated learning tool in the Aqidah Akhlak lesson material for Class XII MAN 3 and MA Al-Bairuny students. This research uses a development research method according to the 10 stages of Brog and Gall. This research is limited to 5 stages and does not reach the implementation stage. Data was collected using a validation sheet which was assessed by 5 validators and data analysis was carried out through product feasibility testing. The research results showed that the TPACK integrated learning tools in the form of RPP and LKPD were very suitable for use according to the product validation results of 87%. There needs to be improvements related to adjusting time allocation in learning. Researchers hope that in the future further research can be carried out to see the effectiveness of this learning tool in the classroom.

Marketing Strategy of Educational Services at MAN 3 Jombang Yuliana, Nurul Intan; Roziqin, Muhamad Khoirur; Darmawan, Moh. Faridl
APPLICATION: Applied science in Learning Research Vol. 5 No. 1 (2025): June 2025
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/application.v5i1.5798

This study aims to describe the marketing strategy of educational services at MAN 3 Jombang in facing competition between educational institutions. The focus of the study includes the characteristics of educational services, market segmentation, implementation of marketing mix (product, price, place, promotion), as well as challenges and innovations carried out to increase the attractiveness of the institution. The approach used is descriptive qualitative with in-depth interview techniques with leaders, teachers, public relations staff, students, prospective students, alumni, and guardians of students. The results of the study show that MAN 3 Jombang integrates general and religious curriculum, with market segmentation that includes students from outside Jombang and promotion through social media and alumni. The marketing mix strategy is implemented comprehensively, with the main products being educational services, scholarship programs, and the Center for Achievement and Innovation (PPI). The challenges faced include limited cost information, digital promotion competition, and teacher time for external promotion. Innovation is carried out through digitalization of services, student involvement in promotional content, and utilization of alumni as promotional agents. In conclusion, the marketing strategy at MAN 3 Jombang is collaborative, creative, and adaptive to the times

Pelatihan Pembuatan Media Pembelajaran Bangun Datar Berbasis Ecopreneurship Prihatiningtyas, Suci; Fachrurrozie , Fahmi; Roziqin, Muhamad Khoirur; Wulandari, Yunita; Ummah, Dinda Fajru Lil; Yanti, Norma Linda
Jumat Pendidikan: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat UNWAHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimaspen.v5i1.4081

Learning cannot be separated from learning media which functions to facilitate students' learning activities. Training on making learning media. Flat buildings become key chains in the context of P5 (Pancasila Student Profile Strengthening Project) Merdeka Belajar is an innovative way to integrate education with ecopreneurship principles. This training aims to enable MI Asy-Syafiiyah students to memorize flat shapes through ecopreneurship-based learning media, and so that MI Asy-Syafiiyah students can have an entrepreneurial spirit from an early age. The approach method for implementing community service activities includes demonstration and workshop (training) methods. For data collection methods, interviews were used with class teachers and school principals. This training was attended by 30 MI Asy-Syafiiyah students. The results of the training socialization which was carried out in 3 stages, namely the planning stage, implementation stage and evaluation stage, received a good response from the students and teachers of MI Asy-Syafiiyah, marked by an increase in students' understanding of spatial construction and the spirit of ecopreneurship being embedded in the students.

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