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All Journal Journal of Economics, Business, & Accountancy Ventura MBIA Business Management Analysis Journal (BMAJ) Journal of Islamic Monetary Economics and Finance Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Industri Kreatif dan Kewirausahaan Jurnal Berdaya Mandiri AKMENIKA Journal of Management and Digital Business Empowerment Journal Jurnal Abdimas Musi Charitas Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) UPY Business and Management Journal Journal of Business and Information System
Putranti, Latifah
Department Of Management, Universitas PGRI Yogyakarta
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Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Secara Online Mia Setia; Pradita Nindya Aryandha; Hapsari Dyah Herdiany Hapsari; Latifah Putranti
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 1 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i1.4645

Abstract

Technological developments in the business world and the COVID-19 pandemic that has hit the world in recent years have changed people's shopping habits, from what people used to shop offline to shop online. This led to a significant increase in transactions on the marketplace. One marketplace that is often used by people in Indonesia is Tokopedia. Tokopedia has become the most visited marketplace by Indonesians in the last three years. In the marketplace there is a menu of information regarding goods purchased from consumers and star ratings from consumers, the importance of a menu of information regarding items purchased from consumers and this star award can make it easier for consumers to make purchasing decisions in the marketplace. Seeing the importance of information from consumers and giving stars from these consumers, a study was conducted to determine the effect of online customer reviews and online customer ratings on purchasing decisions at Tokopedia.  
Pengaruh Faktor Internal Terhadap Pembelian Impulsif Belanja Online Pada Generasi Z Nurmasari Nuraini Desty; Latifah Putranti; Fitriani Nur Annisa
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v6i2.2716

Abstract

The Covid-19 pandemic has captured the attention of the world community, especially in Indonesia. The impact of Covid-19 has made some people aware of the importance of online shopping. It is been proven that online shopping can have a positive impact on some people. This purpose of this study was to analyze impulse buying tendency, shopping enjoyment tendency, consumer mood, and person situation towards online shopping impulse buying in the generation Z. This research is a type of associative research with a total of 110 respondents. The sampling method used in this study was a survey method using a questionnaire via the google form. Variables of impulse buying tendency and person’s situation have a positive and significant effect, while shopping enjoyment tendency and customer mood have a positive and insignificant effect. This shows that online shopping impulse buying in generation Z are more oriented towards impulse buying tendencies and consumer moods compared to shopping satisfaction tendencies and moods after making purchases in online shopping applications.
Pengaruh Penggunaan Foodstagram Endorsement Terhadap Buying Interest Pada Followers Instagram Kuliner Solo Ilham Karin Rizkiawan; Aulia Uswatun; Latifah Putranti; Doni Hermansyah
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5334

Abstract

Instagram is widely used by social media users. The level of trust of Instagram followers especially in the culinary sector is very dependent on recommendations from the accounts they followed, so many business people endorse Instagram accounts that have many followers to promote their culinary businesses. This study aims to determine the effect of the dimensions of visibility, credibility, attractiveness,and strength on the buying interest of followers of culinary Instagram accounts in the city of Solo.This research includes quantitative research with a survey approach. The sample in this study was 150 culinary followers in the city of Solo and the sampling technique used was the purposeful Sampling method. The technique for analyzing data in research used reliability testing, validity testing, and multiple linear regression. The results of the study showed that the visibility variable had no significant positive effect on buying interest, while the variables of credibility,attractiveness,strength have a significant positive effect on buying interest.The suggestion in this research is that the culinary foodstagram account admin needs to pay attention to credibility when providing honest and appropriate reviews so that potential consumers do not feel disappointed if what is displayed in the content does not match what is reviewed
Financial Constraints of Micro, Small, and Medium-sized Enterprises (MSMEs) in the Indonesia Creative Industries Nareswari, Ninditya; Nurmasari, Nuraini Desty; Putranti, Latifah
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 3 (2022): December 2022 - March 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i3.3433

Abstract

The creative industry has a significant role in the economy. The existence of a creative industry causes advanced innovations, increases job availability, and improves the value and quality of a product. However, MSMEs in the creative industry still face constraints related to finance because they have different types of business patterns. The business pattern is unpredictable and will have an impact on strategy. This study aims to identify and explore the financial constraints of MSMEs in the creative industry in Surabaya. A semi-structured interview was conducted with the owner of 8 MSMEs. Using an explanatory pilot study, the result found five themes of the financial constraints of MSMEs in the creative industry: working capital management, access to credit, financial support from the government, cost efficiency, and the financial literacy of the owners. This study has several implications for the creative economy to develop the financial aspect for MSMEs in the creative industry.
MENGEMBANGKAN UMKM KUE ADREM G&G MBAK ASIH Putranti, Latifah; Aryandha, Pradita Nindya; Herdiany, Hapsari Dyah; Hasbi, Syahrul
Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i2.1288

Abstract

This community service is an activity to revive MSMEs that have been affected by the Covid-19 pandemic. One way to increase sales figures again is to improve product packaging and digital marketing to make it more attractive and informative. In addition, product packaging and digital marketing are tools for promotion. Promotion is an attempt to inform a product with the aim of attracting potential consumers to buy or consume it so that sales are expected to increase. Adrem Cake GG Mbak Asih is an MSME engaged in the culinary field of Bantul, DIY. Community service is carried out in two stages. The first stage is education about the importance of packaging and digital marketing to support sales and promotions. The second stage is to provide training on packaging selection, practice of packaging products, explaining websites and placing business locations on Google Maps. After that, mentoring is carried out so that it can be implemented optimally.
ANALYSIS OF THE INFLUENCE OF SELF-EFFICACY, PERCEIVED EASE TO USE, PERCEIVED BENEFITS, AND PERCEIVED RISK, ON INTENTION TO USE DIGITAL PAYMENT APPLICATIONS IN YOGYAKARTA Baliawan, Prastara Rangga Dito; Putranti, Latifah; Herdiany, Hapsari Dyah
Business Management Analysis Journal (BMAJ) Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v7i1.12292

Abstract

The flow of technological developments in recent decades has experienced rapid progress and has triggered the emergence of many innovations in various fields, one of which is in the financial sector. A form of innovation in the financial sector is starting to change the way of paying digitally, using digital payment applications. This development was not immediately accepted by society. Based on this problem, this research aims to determine the intention to use digital payment applications in Yogyakarta using the Technology Acceptance Model (TAM) theory, namely self-efficacy, perceived ease of use, perceived benefits, perceived risk. This research used quantitative methods, with 115 respondents from various levels of society in the city of Yogyakarta with a minimum age of 18 years. The data collection method in this research used a questionnaire, and the results obtained were tested using the Structural Equation Model via Smart PLS 4 software by testing 6 hypotheses. The research results show that self-efficacy has a positive influence on the perception of ease of use of digital payment applications in. Self-efficacy has a positive influence on perceived benefits. Self-efficacy has a positive influence on risk perception. Perceived ease of use has a positive influence on Intention to Use. Perceived usefulness has a positive influence on Intention to Use. Risk perception has a positive influence on Intention to Use.
Kualitas Produk, Harga, Citra Merek Terhadap Keputusan Pembelian Produk Feminine Care Softex di Pamela Satu Yogyakarta Aryandha, Pradita Nindya; Herdiany, Hapsari Dyah; Putranti, Latifah; Kamara, Haris
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2764

Abstract

This research aims to determine whether product quality, price and brand image influence the decision to purchase Softex feminine care products in Pamela Satu Yogyakarta. This research is in the form of associative research with multiple-cross sectional analysis. The types of data and data sources in this research consist of direct data and indirect data. In obtaining direct data, it is in the form of a questionnaire to be filled out by respondents who have purchased and used Softex feminine care products at Pamela Satu Yogyakarta via Google form. The sample in this research was 100 respondents who had purchased and used Softex feminine care products in Pamela Satu Yogyakarta. Research was conducted from August to September 2022 at Pamela Satu Yogyakarta. The variables that the author uses in this research are divided into two types, namely independent variables, including product quality, price and brand image, and dependent variables, namely purchasing decisions. The results of the research that has been carried out can be concluded that the variables of product quality, price and brand image have a positive and significant influence on purchasing decisions for Feminine Care Softex in Pamela Satu Yogyakarta. The results of this research can provide input for PT Kimberly-Clark Softex as a producer of Feminine Care Softex to further improve product quality, price and brand image in order to improve purchasing decisions by consumers so that the main goals of the company can be achieved optimally. Keywords: Quality. Price, Image, Purchase Decision Abstrak Riset ini bertujuan untuk mengetahui kualitas produk, harga, dan citra merek apakah berpengaruh terhadap keputusan pembelian produk Feminine Care Softex di Pamela Satu Yogyakarta. Riset ini berupa penelitian asosiatif dengan analisis multiple-cross sectional, jenis data dan sumber data dalam riset ini terdiri dari data langsung dan data tidak langsung. Dalam mendapatkan data langsung yaitu berupa kuesioner untuk disi para responden yang pernah membeli dan memakai produk Feminine Care Softex di Pamela Satu Yogyakarta melalui Google form. Sampel pada riset ini sebanyak 100 responden yang pernah membeli dan memakai produk Feminine Care Softex di Pamela satu Yogyakarta. Riset dilakukan dari Agustus sampai September 2022 di Pamela Satu Yogyakarta. Variabel yang penulis gunakan dalam penelitian ini terbagi menjadi dua jenis, yaitu variabel independent (bebas), diantaranya adalah kualitas produk, harga, dan citra merek, serta variabel dependen (terikat), yaitu keputusan pembelian. Hasil penelitian yang telah dilakukan dapat disimpulkan bahwa variabel kualitas produk, harga, dan citra merek, memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Feminine Care Softex di Pamela Satu Yogyakarta. Hasil penelitian ini memberikan masukan untuk lebih meningkatkan kualitas produk, harga, dan citra merek agar dapat meningkatkan keputusan pembelian. Kata kunci: Kualitas, Harga, Merek, Keputusan Pembelian
PENDAMPINGAN UMKM DI DESA BANYUBIRU DALAM PEMANFAATAN TEKNOLOGI DIGITAL Aryandha, Pradita Nindya; Putranti, Latifah; Herdiany, Hapsari Dyah; Nugraha, Aditya; Tabun, Putri Sriariani
Jurnal Abdimas Musi Charitas Vol. 8 No. 2 (2024): Jurnal Abdimas Musi Charitas Volume 8, Nomor 2, Desember 2024
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v8i2.1329

Abstract

This community service program is an initiative that supports the development of MSMEs in Banyubiru Village. The goal is to help MSMEs adapt and respond to changing conditions through gradual assistance. It is hoped that this can increase sales and expand their business development sustainably. MSMEs have a vital role in the Indonesian economy, including in Banyubiru Village, Dukun District, Magelang Regency. The community service method is carried out in three stages, namely preparation, implementation, and evaluation. The preparation stage involves observation and identification of problems, while the implementation stage includes socialization, creation of social media, marketplace training, input of business locations to GoogleMaps, and promotion through AdSense. Evaluation is carried out to measure the effectiveness of the program. The results show high enthusiasm from MSMEs and an increase in the use of technology to increase sales and visibility of their products.
Financial Knowledge, Financial Attitude, Self-Efficacy, Mathematical Anxiety and Financial Literacy Putranti, Latifah; Sriariani Tabun, Putri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3501

Abstract

Financial literacy is knowledge, skills, and beliefs that influence attitudes and behaviors to improve the quality of decision-making and financial management that not only knows and understands financial institutions but also community behavior that can be changed and enhanced regarding financial products and services. Financial literacy is needed to manage financial resources to achieve financial well-being successfully. This study aims to determine financial knowledge, attitudes, self-efficacy, and mathematical anxiety towards financial literacy. This study uses a quantitative method. The Population in this study consisted of all students in the Special Region of Yogyakarta. A sample of 100 respondents was selected based on specific criteria. The data collection technique for this study used a questionnaire. The study's results showed that financial knowledge, financial attitudes, and self-efficacy influenced financial literacy, while mathematical anxiety did not affect financial literacy.
MENGEMBANGKAN UMKM KUE ADREM G&G MBAK ASIH Putranti, Latifah; Aryandha, Pradita Nindya; Herdiany, Hapsari Dyah; Hasbi, Syahrul
Jurnal Industri Kreatif dan Kewirausahaan Vol 6 No 2 (2023): Jurnal Industri Kreatif dan Kewirausahaan DESEMBER 2023
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i2.1288

Abstract

This community service is an activity to revive MSMEs that have been affected by the Covid-19 pandemic. One way to increase sales figures again is to improve product packaging and digital marketing to make it more attractive and informative. In addition, product packaging and digital marketing are tools for promotion. Promotion is an attempt to inform a product with the aim of attracting potential consumers to buy or consume it so that sales are expected to increase. Adrem Cake G&G Mbak Asih is an MSME engaged in the culinary field of Bantul, DIY. Community service is carried out in two stages. The first stage is education about the importance of packaging and digital marketing to support sales and promotions. The second stage is to provide training on packaging selection, practice of packaging products, explaining websites and placing business locations on Google Maps. After that, mentoring is carried out so that it can be implemented optimally.
Co-Authors ADITYA NUGRAHA Al-Farisi, Mohammad Amiruddin Anindita Imam Basri Arista Yesi Saputri Aryandha, Pradita Nindya Aulia Uswatun Baliawan, Prastara Rangga Dito Chandra Wisnu Utomo Dela Puspita Doni Hermansyah Elfira Sheva Damayanti Era Manya Sumantri Eva Puspa Fitriani Nur Annisa Hapsari Dyah Herdiani Herdiany Hapsari Dyah Herdiany Hapsari Dyah Herdiany Hapsari Dyah Herdiany Hapsari Dyah Herdiany Hapsari Hapsari Dyah Herdiany Hapsari Hasbi, Syahrul Herdiany, Hapsari Dyah Ilham Karin Rizkiawan Kamara, Haris Mia Setia Muhammad Amiruddin Al- Farisi Muhammad Iqbal Birsyada Nareswari, Ninditya Nasrul Hidayah Ninditya Nareswari Nuraini Desty Nurmasari Nuraini Desty Nurmasari Nurani Desty Nurmasari Nurmasari, Nuraini Desty Pradita Nindya Aryandha Pradita Nindya Aryandha Saputri, Arista Yesi Sigit Handoko Sriariani Tabun, Putri Tabun, Putri Sriariani Trias Setiawati Zuhani Dwi Prasetyo