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All Journal Jurnal technoscientia SITEKIN: Jurnal Sains, Teknologi dan Industri Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri JMM (Jurnal Masyarakat Mandiri) Angkasa: Jurnal Ilmiah Bidang Teknologi INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi Industri Inovatif : Jurnal Teknik Industri Jurnal Media Teknik dan Sistem Industri Jurnal Teknik Industri Terintegrasi (JUTIN) Reswara: Jurnal Pengabdian Kepada Masyarakat JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Journal of Industrial Engineering and Operation Management (JIEOM) REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Industrika : Jurnal Ilmiah Teknik Industri Go-Integratif : Jurnal Teknik Sistem dan Industri Jurnal Ilmu Multidisplin Serambi Engineering Masyarakat: Jurnal Pengabdian
Nugraha, Asep Erik
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PENINGKATAN PRODUKTIVITAS DAN DAYA SAING PETERNAK BEBEK PETELUR MELALUI PENERAPAN TEKNOLOGI PENCACAH TANAMAN, PEMBERSIH TELUR DAN DIGITAL MARKETING Nugraha, Asep Erik; Santoso, Deri Teguh; Suhono, Suhono; Sari, Rianita Puspa; Andrian, Yupi; Wahid, Taufik Nur; Darmawan, Bagas Achmad; Febriyani, Putri; Claodio, Antoni; Rahman, Aulia
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 1 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i1.28763

Abstract

Abstrak: UMKM Bebek Fitria memiliki penambahan ternak menyebabkan masalah kebutuhan pakan ternak yang besar serta kecepatan dalam proses pembersihan telur bebek. Area pemasaran masih sekitar kecamatan sehingga diperlukan ekspansi pasar. Tujuan dari kegiatan ini untuk meningkatkan produktivitas serta memperluas jangkauan pasar melalui penerapan inovasi teknologi mesin pencacah tanaman dan pembersih telur, serta Digital Marketing bagi mitra. Metode pelaksanaan dalam kegiatan ini yaitu melalui sosialisasi, pelatihan, penerapan teknologi dan evaluasi. Hasil PKM menunjukkan dari 5 pekerja mitra termasuk pemilik, berdasarkan hasil angket kuesioner pre-test dan post-test adanya peningkatan pengetahuan dan keterampilan mitra dalam menerapkan Digital Marketing sebesar 80%, fintech 50%, penggunaan mesin pembersih telur dan pencacah tanaman sebesar 75%. Selain itu, pkm ini berhasil meningkatkan kapasitas produksi dengan mesin pembersih telur yang sebelumnya diperlukan waktu 6 jam untuk membersihkan telur 200 butir menjadi 1440 butir, Adanya pencacah tanaman untuk pakan ternak mampu mengurangi biaya pakan sebesar Rp500.000,- per bulan serta potensi dampak keuntungan akibat adanya Digital Marketing akan meningkatkan keuntungan sebesar 6,94% dari proyeksi keuntungan perluasan pasar.Abstract: The Fitria Duck MSME has an increase in livestock, causing the problem of large animal feed needs and speed in the process of cleaning duck eggs. The marketing area is still around the sub-district so market expansion is needed. The purpose of this activity is to increase productivity and expand market reach through the application of technological innovations in plant choppers and egg cleaners, as well as Digital Marketing for partners. The implementation method in this activity is through socialization, training, application of technology and evaluation. The results of PKM show that from 5 partner workers including owners by questionnaire pre-test and post-test, there is an increase in partner knowledge and skills in implementing Digital Marketing by 80%, fintech by 50%, and the impact of using egg cleaning machines and plant chopping machines by 75%. In addition, this pkm has succeeded in increasing production capacity with an egg cleaning machine which previously took 6 hours to clean 200 eggs to 1440 eggs. The existence of a crop enumerator for animal feed is able to reduce feed costs by Rp500.000 per month and the potential profit impact due to Digital Marketing will increase profits by 6.94% from the projected profit of market expansion.
Co-Authors Adel Milatama Putri Agustian Suseno Agustiyani, Noppy Al Fahri, Dzalfa Difa Al Fauzan, Vikri Al Qohar, Muhammad Fikri Bivani Aldha, Aldha Aldi, Muhammad Aldizan Wijaya Alimar, Merkudena Mahikade Amin, Moh. Rizha Fauzi Aminatin, Nita Andrian, Yupi Andriani, Aulia Aprillia, Bella Arifin, Chairunisa Az Zahra Atthariq, Muhammad Adam Kemal Aulia Rahman Bagus, Ujang Baidawih, Muhammad Hafidz Claodio, Antoni Darmawan, Bagas Achmad Dene Herwanto Deri Teguh Santoso Diah Kusumastuti, Diah Febrianasari, Aulia Febriyani, Putri Fitriani, Risma Fransisca Debora Hafidz , Muhammad Haryanto, Satrio Jauhari Arifin Jayawarsa, A.A. Ketut Kardiman, Kardiman Kolondam, Grace Monica Arlenne Kusnadi Kusuma, Satria Ardi Mahesta, Farza Maksum, Apid Hapid Marlella, Merlbie Masifora, Aji Maulidin, Wildan Fatchan muhammad rizky, muhammad Naufal Hafizh, Atho Novia Rahmawati Nugraha, Billy Paripurna, Panca Pranyoto, Panji Prasetyo, Permadi Gilang Pratama, Muhammad Yoga Rafi Sena, Mochamad Rahma, Rana Ardila Rianita Puspa Sari Ricky Agustian, Moch. Riska Wulandari, Riska Rizki , Fachrezi Ryandho Akbari, Ashif Santoso, Dian Budhi Satria, Soma Suhono Suhono, Suhono Sukanta Sukanta SUMITRA, NAUFAL RABBANI Suseno, Aji Giri SUTRISNO Sutrisno, Sutrisno Syah, Gusti Muhammad Yngwei Rayhan Taqwatullah, Banyu Faidz Musthafa Wahid, Taufik Nur Wahyudin Wahyudin Wibowo, Enrique Widianto, Eri Wijaya, Raihan Rama Winarno Winarno Yudhiawan, Rizal Zukhruf, Friska Putri