Article Per Year (5 Year)
p-Index From 2021 - 2026
4.939
P-Index
This Author published in this journals
All Journal Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) INTEKNA MIX : Jurnal Ilmiah Manajemen OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) YUME : Journal of Management Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics Development Research (IJEDR) Jurnal Riset Bisnis dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Coopetition : Jurnal Ilmiah Manajemen Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ekonomi Efektif Jurnal Syntax Fusion : Jurnal Nasional Indonesia eProceedings of Management Jurnal Akademik Pengabdian Masyarakat
Akhmad Yunani
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : International Journal of Economics Development Research (IJEDR)

 1 
Analysis of the Effectiveness of Grimloc Store Bandung's Physical Releases Marketing Strategy Revi Muhamad Fazri; Akhmad Yunani
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.4042

Abstract

This study aims to assess the effectiveness of Grimloc Store Bandung's marketing strategy through quantitative descriptive research. The analysis reveals that the implementation of a new strategy in 2022 had no positive impact on incremental sales and cost efficiency at Grimloc Store. Both pre- and post-sale strategies exhibited no significant difference in Return on Marketing Investment (ROMI), indicating an overall lack of ROMI impact. The study observes no substantial increase in incremental sales after the 2022 strategy implementation compared to the previous year. ROMI, a key metric, gauges the efficiency of marketing spend in generating incremental revenue. Calculated by dividing the difference between incremental sales and incremental cost by the incremental cost itself, then multiplying by 100, similar ROMI values suggest that every Rupiah invested in marketing did not significantly contribute to revenue growth. The t-test results, with a recorded t-count value of 0.055 below the t-table value of 2.074 (t-count < t-table), reject the null hypothesis, indicating that the 2022 marketing strategy did not notably enhance sales performance and cost efficiency. Therefore, Grimloc Store's physical release strategy is deemed ineffective.
The Effect of Service Quality on Customer Loyalty Mediated by Brand Image at Shopee Food in Bandung Fiola Valentina Fasa; Akhmad Yunani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4843

Abstract

The purpose of this study was to evaluate and analyze the effect of service quality on Shopee Food customer loyalty in Bandung, to determine and analyze the effect of service quality on Shopee Food brand image in Bandung, to determine and analyze the effect of service quality on Shopee Food brand image in Bandung, to determine and analyze the role of brand image in mediating the effect of service quality on Shopee Food customer loyalty in Bandung. The research method used in this research is descriptive quantitative. The results showed that service quality did not have a significant impact on customer loyalty, this shows that improving service quality is not a top priority in an effort to strengthen customer loyalty. Service quality has a positive and significant effect on brand image. This shows that improving service quality will have a direct impact on the company's brand image. Brand image has a positive and significant effect on customer loyalty. This shows that the perception or image that customers have of the brand has a strong impact on how loyal they are to the brand. Service quality has a positive and significant effect on customer loyalty mediated by brand image. This means that brand image plays an important role in connecting service quality with customer loyalty.
Co-Authors Ahmad, Mokhtarrudin Andi Achmadi Anita Silvianita Anugrah, Boggo Putra Arianto, Mahdar Arif Kuswanto Arry Widodo Aulianisa, Ridha bin Abu Sujak, Aznul Fazrin Budi Harsanto Budi Rustandi Kartawinata Chatami, Estoe Adil Deddy Supriyadi Deddy Supriyadi Dyah Ayu Puspitasari Ery Supriyadi R. Eva Nurhazizah Farah Alfanur Fazrin bin Abu Sujak, Aznul Fiola Valentina Fasa Firdaus, Rani Fadilah Firmialy, Sita Fuadah, Bunga Nahdlatul Gedhy Alvinna Riesya Hanif Rafi Aufa I Nyoman Bontot Iman Chaerudin Iman Chaerudin Ina Primiana Indira Rachmawati Jaanie, Muhammad Joval Ifghaniyafi Farras Kamilla, Zahra Nadira Lely Savitri Dewi M. Arsyad Arradya S.P. Mahendra Fakhri Mahir Pradana Mangsor, Miza Musthopa Musthopa Noorrahman, Firdaus Oom Oman Abdurrahman Pratiwi, Rintan Juniarti R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rahman, Akmal Taufiqur Raihan, Fikry Raihan, Naufal Mochamad Raja Razali, Raja Razana Ratih Hendayani Reinhard, Welly Retno Adiningsih Revi Muhamad Fazri Rizali, Rizali Rizkyah, Anastasya Shafira Ferdianti Shalsabila Tafisa Sibarani, Aurora Fortunata Nauli Sistaningsih, Putri Sita Deliyana Firmialy Sugiyanto Sugiyanto Supriyadi, Ery Tarandhika Tantra Trida Gunadi Uruqul Nadhif Dzakiy Vanesa Nurul Khairun Nisa Vita Sarasi Yudi Azis Yuhana Astuti Yulius, Gustav Zahid, Azham