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Eryd Saputra
Politeknik Pariwisata Batam
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Journal : Jurnal Mekar

 1 
PENGARUH PEMASARAN WORD OF MOUTH DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI COFFEE SHOP SIMALIS Kusumaningtyas, Fiyar Nur Hafizhah; Saputra, Eryd
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.241

Abstract

This study aims to determine the influence of word of mouth and brand trust on consumers' purchasing decisions at Simalis coffee shop. This type of research is quantitative. The population in this study was 500 simalis coffee shop consumers using the slovin formula technique, so the sample needed was 222 respondents. The data collection techniques used in this study were questionnaires, and interviews. This study uses Validity Test tools, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Partial Test, Simultaneous Test and Coefficient of Determination Test. The results of this study show that word of mouth affects consumers' purchasing decisions, brand trust affects consumers' purchasing decisions, and word of mouth and brand trust affect consumers' purchasing decisions simultaneously at simalis coffee shop
PENGARUH HYGIENE DAN KUALITAS PACKAGING TERHADAP KEPUASAN KONSUMEN DI SOP AYAM KLATEN TIBAN CENTER Handayani, Nadya; Saputra, Eryd
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.242

Abstract

At first this klaten soup had many customers, but in the following years many home-based businesses also sold chicken soup. Currently, the Klaten soup tends to be quiet. The aims of this study were (1) to determine the effect of hygiene on consumer satisfaction, (2) to determine the effect of packaging quality on consumer satisfaction, (3) to determine the effect of hygiene and packaging quality on consumer satisfaction at the Sop Klaten Tiban Center. This research is a quantitative research with a survey method. This study uses data taken from a sample of customers who answer the questionnaire. Methods of data analysis using Multiple Linear Regression Analysis. The results of this study show that: (1) hygiene affects consumer satisfaction at Sop Klaten Tiban Center (2) Packaging quality does not affect consumer satisfaction at Sop Klaten Tiban Center (3) hygiene and packaging quality affect consumer satisfaction at Sop Klaten Tiban Center. Hygiene is very important for consumer satisfaction so that it can be further improved regarding the cleanliness of the restaurant environment, and packaging also needs to be improved so that it provides more customer satisfaction, but there is no such influence so that sellers can improve in other ways, for example the taste of food.
PENERAPAN HYGIENE DAN SANITASI DI DAPUR À LA CARTE NAGOYA MANSION Meilina, Cindy; Saputra, Eryd; Nuryanto, Heri
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.282

Abstract

Implementing hygeiene and sanitation in the kitchen is very important to improve the quality of the restaurant. Hygeiene is cleanliness, while sanitation is an attempt to maintain and protect food from unwanted subjects. Hotel Nagoya Mansion Batam is a 4-star hotel located in Batam City, Riau Islands. In 2019 the Nagoya Mansion hotel implemented hygeiene and sanitation in the public kitchen. The impact of covid-19 on the hotel has made Nagoya Mansion no longer use its public kitchen, and only uses the À La Carte kitchen. Thus, research was conducted on the À La Carte kitchen of the Nagoya Mansion. The existence of this hotel has an effect on increasing the number of tourists in Batam City. To be able to produce food and beverages of good quality, healthy, and liked by guests, the hotel must implement hygeiene and sanitation, especially for employees who work in food and baverage products. The formulation of the problem in this research is how the process of storing raw materials, processing raw materials, and serving food at the Nagoya Mansion Hotel Batam is. The purpose of this study was to determine the application of Hygeiene and Sanitation at the Nagoya Mansion Hotel Batam, precisely in the A la carte kitchen. The benefit of this research is to gain insight and knowledge to the readers as a reference material, especially those who are involved in the field of hospitality tourism. In this study the method used is a qualitative method through participatory observation by collecting data analysis techniques carried out directly in the A la carte kitchen of the Nagoya Mansion Hotel Batam.
PENGARUH PROMOSI DAN POPULARITAS MEREK TERHADAP VOLUME PENJUALAN KANGEN DIMSUM BATAM Putri, Delisa Frananda; Saputra, Eryd; Mulyadi, Tirta; Abnur, Asman; Hardini, Widi
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.288

Abstract

Studi ini bertujuan untuk mengidentifikasi faktor-faktor apa saja yang berpengaruh terhadap volume penjualan Kangen Dimsum Batam karena telah terjadi fluktuasi penjualan dari April 2022 hingga September 2022. Selain itu, Kangen Dimsum tidak sering dipromosikan di media sosial dan tidak populer seperti produk serupa. Karena itu, untuk meningkatkan popularitas merek, Kangen Dimsum Batam harus melakukan promosi yang lebih aktif. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan popularitas merek terhadap volume penjualan Kangen Dimsum Batam. Konsumen Kangen Dimsum Batam dalam penelitian ini berusia antara lima belas dan lima puluh tahun. Penelitian ini adalah jenis kuantitatif, dan pengambilan sampelnya menggunakan probabilitas dan pengambilan sampel acak sederhana, dengan total 160 responden. Kuesioner, wawancara, observasi, dan dokumen digunakan untuk mengumpulkan data. Metode analisis yang digunakan adalah regresi linier berganda, yang dilakukan menggunakan program SPSS 22. Hasil penelitian menunjukkan bahwa, pertama-tama, promosi memengaruhi volume penjualan, dengan hasil thitung 5.604 lebih besar dari ttabel 1.975 dan sig 0,000 lebih kecil dari 0,05; kedua, popularitas merek memengaruhi volume penjualan, dengan hasil thitung 4.465 lebih besar dari ttabel 1.975 dan sig 0.000 lebih kecil dari 0,05; dan ketiga, secara keseluruhan, promosi dan popularitas merek memengaruhi volume penjualan Kangen Dimsum Batam dengan hasil Fhitung 71.401 lebih.
PENGARUH LOKASI DAN VARIAN PRODUK TERHADAP MINAT BELI KONSUMEN DI SUN BREAD SAGULUNG Fitry Ika Sari , Nasution; Saputra, Eryd; Hardini, Widi; Abnur, Asman
JURNAL MEKAR Vol. 3 No. 2 (2024): OKTOBER 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh lokasai dan varian produk terhadap minat beli konsumen di Sun Bread sagulung. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Metode pengumpulan data menggunakan kuesioner dan observasi. Sampel dalam penelitian ini sebanyak 100 reponden dengan kriteria yaitu konsumen yang pernah membeli produk di Sun Bread Sagulung satu kali atau lebih dalam kurun waktu satu bulan. Penelitian ini dilakukan 3 pengujian yaitu uji validitas dengan analisis korelasi Pearson (Product Moment Coefficient Of Corelation), uji reliabilitas dengan perhitungan menggunakan Crobach’s Alpha dan regresi linear berganda yang menggunakan IBM SPSS Statistics Versi. 25 dalam mengolah data. Hasil penelitian menunjukkan bahwa lokasi tidak memiliki pengaruh yang signifikan terhadap minat beli konsumen di Sun Bread Sagulung dan varian produk memiliki pengaruh yang signifikan terhadap minat beli konsumen di Sun Bread Sagulung. Lokasi dan varian produk bersama-sama memiliki pengaruh yang signifikan terhadap minat beli konsumen di Sun Bread Sagulung.
Co-Authors Afriani, Miratia Agung Arif Gunawan alhamdi, rezki Alya Syabila Dwiputri Ambiyar, Ambiyar Arif Gunawan, Agung Asman Abnur, Asman Aurora Mikasari, Dewi Budhiartha, I Nyoman Cherryline, Violetta Dede Putri Rahayu Anjelina Elly Susanti Eva Amalia Eva Amalia Eva Amalia Farisya, Nada Ferdinand, Reagan Fitrah Haryanto Fitry Ika Sari , Nasution Gunawan , Agung Arif Gunawan, Agung Arif Handayani, Nadya Hardini , Widi Hasib Bimantara, Muhammad heri nuryanto Heri Nuryanto Heri Nuryanto, Heri Hermanto, Marsha Priscilla I Nyoman Budiartha I Wayan Thariqy Kawakibi Pristiwasa Ilham, Wahyudi Irwansyah, Syailendra Reza Irwansyah Kusumaningtyas, Fiyar Nur Hafizhah Lapotulo, Nensi Liora Valencia Maldin, Siska Amelia Meilina, Cindy Miratia Afriani Mustika, Nola Nabila Khuzaimah Nizwardi Jalinus Nyoman Budiartha R.M. Olotua Sipayung, Natal Pratama, Tito Putri, Delisa Frananda Rehandana Damanik, Pablo Rosie Oktavia Puspita Rini Rosie Oktavia Puspita Rini Simangunsong, Estheria Morhencie Sipayung, Natal Olotua Sukmamedian, Haufi Syafruddin Rais, Syafruddin Syaiful, Hendra Thandzir, Moh Tirta Mulyadi Tirta Mulyadi Ulhasanah, Annisa Viola Daspi Agrina Wahyudi Ilham Wakhinuddin Wakhinuddin Wakhinuddin Wakhinuddin, Wakhinuddin Wibowo, Agung Edy Widi Hardini, Widi Yusuf, Abd Rahman