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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Ultima Management : Jurnal Ilmu Manajemen Jurnal Ilmiah Edunomika (JIE) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat EKONOMIKA45 Jurnal Manajemen Perhotelan Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Ilmiah Pariwisata
Verina Wijaya
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : GANDRUNG: Jurnal Pengabdian Kepada Masyarakat

 1 
Workshop on Marketing and Development of Processed Product in Kampung Susu Lawu, Magetan, East Java Erris Kusumawidjaya; Agoes Tinus Lis Indrianto; Rean Mitasari; Verina Wijaya; Christy Widyawati
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4461

Abstract

Kampung Susu Lawu in Magetan, East Java, shows significant potential in developing micro, small, and medium enterprises (MSMEs) through processed milk and chips products. Despite having adequate infrastructure, local communities face challenges in diversifying products and increasing sales turnover. This study aims to overcome these obstacles through a structured mentoring program, including training in processing technology and digital marketing strategies. The method used in this community service is participatory, actively involving the community in every stage of product development. Training in processing technology and digital marketing has succeeded in significantly increasing the knowledge and skills of participants. The results of the study show that mentoring has not only succeeded in improving product quality and marketing capacity, but has also had a positive impact on the income and standard of living of the Kampung Susu Lawu community. However, several challenges such as resistance to change and limited access to technology still need to be overcome. To ensure long-term sustainability, stronger collaboration with external stakeholders and policy support that supports wider market access are important. This study emphasizes the importance of a participatory approach and ongoing support in community empowerment to support local economic development.
Co-Authors Adrie Oktavio Agoestinus Lis Indrianto, Agoestinus Lis Agus Sugiharto Agustinus Nugroho Agustinus Nugroho Alexander Wahyudi Henky Soeparto Clarissa Listya Susilo Donny Juliandri Prihadi Erris Kusumawidjaya Evangeline, Laura Hendra S.E, M.M Ivana Grasielda Kusumawijaya, Erris Liem, Keisha Liestya Padmawidjaja Maryam Salampessy Melvern, Melvern Michelle Laurent Moses Soediro Pawennei, Arwen Rean Mitasari Rizki Adityaji Sandjaja, Beatrice Frederica Septa Intiar setiawati, rahmi Sirait, Evi Tandafatu, Natalia Kristiani Thomas Stefanus Kaihatu Widyawati, Christy