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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Ultima Management : Jurnal Ilmu Manajemen Jurnal Ilmiah Edunomika (JIE) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat EKONOMIKA45 Jurnal Manajemen Perhotelan Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Ilmiah Pariwisata
Verina Wijaya
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Pariwisata

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Pengaruh Atraksi Wisata Kuliner terhadap Minat Berwisata Masyarakat melalui Social Media Marketing TikTok di Daerah Istimewa Yogyakarta Melvern, Melvern; Evangeline, Laura; Wijaya, Verina
Jurnal Ilmiah Pariwisata Vol 30 No 2 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i2.1890

Abstract

This study aims to analyze the influence of culinary tourism attractions on people's interest in traveling in the Special Region of Yogyakarta through social media marketing on TikTok. The approach used is quantitative with a survey method, involving 115 respondents who are interested in culinary tourism in Yogyakarta. Data were collected through questionnaires and analyzed using SmartPLS to test the relationship between variables. The results of the study indicate that culinary tourism attractions have a significant effect on people's interest in traveling, both directly and through social media, especially TikTok. The uniqueness of local culinary such as gudeg and bakpia, as well as the authentic experiences offered, have succeeded in creating viral content that strengthens tourist interest. Social media marketing, especially TikTok content, has proven effective in promoting local culinary tourism and increasing interest in visiting. Based on these findings, it is recommended that culinary business actors introduce more interactive experiences, such as involving tourists in making culinary, and offering attractive promos through TikTok to increase transactions. In addition, content creators need to pay attention to the context and attractive visuals in making videos in order to more effectively reach the right audience. This study provides an important contribution to the development of social media-based culinary tourism promotion strategies in Yogyakarta. Keywords: culinary tourism, travel interest, social media, TikTok
Pengaruh Influencer pada Platform Tiktok terhadap Brand Awareness dan Purchase Intention pada cafe Monsieur Spoon di Kota Surabaya Liem, Keisha; Sandjaja, Beatrice Frederica; Wijaya, Verina
Jurnal Ilmiah Pariwisata Vol 30 No 2 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i2.1882

Abstract

This study aims to analyze the influence of influencers on the TikTok platform on brand awareness and purchase intention at Monsieur Spoon cafe in Surabaya. Additionally, this study examines the role of brand awareness as a mediating variable in the relationship between TikTok influencers and purchase intention. The research method used is quantitative with a survey approach, where data was collected through questionnaires distributed to Monsieur Spoon cafe consumers who were the target of promotional content from influencers on TikTok. A total of 180 respondents participated in the survey. The results show that influencers on the TikTok platform significantly affect brand awareness and purchase intention. Furthermore, brand awareness also has a positive impact on purchase intention. The findings also indicate that brand awareness plays a role as a mediator in the relationship between TikTok influencers and purchase intention. These results have implications for business owners in the culinary industry, particularly Monsieur Spoon cafe, to further leverage digital marketing strategies through influencers on TikTok to enhance brand awareness and purchase intention among consumers. Keywords: TikTok influencers, brand awareness, purchase intention, cafe, digital marketing
Co-Authors Adrie Oktavio Agoestinus Lis Indrianto, Agoestinus Lis Agus Sugiharto Agustinus Nugroho Agustinus Nugroho Alexander Wahyudi Henky Soeparto Clarissa Listya Susilo Donny Juliandri Prihadi Erris Kusumawidjaya Evangeline, Laura Hendra S.E, M.M Ivana Grasielda Kusumawijaya, Erris Liem, Keisha Liestya Padmawidjaja Maryam Salampessy Melvern, Melvern Michelle Laurent Moses Soediro Pawennei, Arwen Rean Mitasari Rizki Adityaji Sandjaja, Beatrice Frederica Septa Intiar setiawati, rahmi Sirait, Evi Tandafatu, Natalia Kristiani Thomas Stefanus Kaihatu Widyawati, Christy