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All Journal Jurnal Ekonomi dan Bisnis Islam Journal of Research and Technology Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Environmental Science and Sustainable Development Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Halal Research Journal Jurnal Jaminan Kesehatan Nasional Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Riwayat: Educational Journal of History and Humanities
Noer, Lissa Rosdiana
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences

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SUSTAINABLE PRACTICES AND GREEN MARKETING IN HEALTHCARE SECTOR: VISUAL TRENDS AND FUTURE INSIGHT Alfarizi, Muhammad; Noer, Lissa Rosdiana
Journal of Environmental Science and Sustainable Development Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

The healthcare sector faces critical challenges, including climate change, rising healthcare demands, and resource inefficiencies, making sustainability a priority. This study investigates the integration of sustainable practices and green marketing within the healthcare sector using a bibliometric analysis of 194 journal articles published from 2015 to 2024. Key research questions explore evolving trends, thematic areas, and gaps in the literature to address sustainability issues. The study employs a rigorous five-phase bibliometric methodology, utilizing Scopus database data and tools like Bibliometrix and VOSViewer to identify key themes and relationships. The research demonstrates an annual growth rate of 56.24%, reflecting the rising global attention to sustainability in healthcare. Key journals, such as Sustainability and Journal of Cleaner Production, are identified as prominent platforms, while China and India lead in research contributions. Descriptive statistics reveal an average of 26.18 citations per article, with 43.3% involving international collaborations. The co-occurrence analysis identifies six clusters focusing on environmental sustainability, CSR, green supply chains, economic performance, green HR, and green product innovation in healthcare. The thematic analysis highlights the convergence of sustainability principles, operational efficiency, and green marketing strategies in addressing healthcare challenges. Central themes include Green Human Resource Management (GHRM), Green Supply Chain Management (GSCM), and frugal innovation. Notably, GSCM practices, such as eco-design and waste management, are pivotal in mitigating the healthcare sector's environmental footprint. The study also emphasizes the role of emerging technologies like AI and IoT in optimizing sustainable operations. While significant progress has been made, gaps remain in integrating green practices with marketing strategies and assessing long-term impacts. Future direction should focus on adopting innovative technologies, developing targeted green marketing campaigns, and addressing challenges in resource-limited healthcare systems. This research contributes to improving operational efficiency, reducing carbon footprints, and enhancing patient satisfaction through sustainable practices and green marketing strategies.
Co-Authors A. Noer, Faza Muhlizoh Al Mustofa, Muhammad Ubaidillah Al'ula, Zahril Maulana Jilham Alfarizi, Muhammad Aqilah, Nafla Arifian, Rafialdo Berto Mulia Wibawa Bhawika, Gita Widi Dewantara, Norman Handiwibowo, Gogor Arif Lusdiono, Andi Naila, Muthia Ni Gusti Made Rai, Ni Gusti Made Nurmaya, Karina Puspita, Diah Putra, Gerdathias Putra, Yudho Novandhika Qomara, Astra Savero Reny Nadlifatin Rizqi, Muhammad Luthfi Attaka Rofifah, Jihan Saiful Hakim, Muhammad