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All Journal Jurnal Ekonomi dan Bisnis Islam Journal of Research and Technology Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Environmental Science and Sustainable Development Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Jurnal Ketenagakerjaan Halal Research Journal Jurnal Jaminan Kesehatan Nasional Jurnal Manajemen Pelayanan Kesehatan (The Indonesian Journal of Health Service Management) Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Riwayat: Educational Journal of History and Humanities International Journal of Business and Management Technology in Society (IJBMTS)
Noer, Lissa Rosdiana
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences

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Determinants of User Satisfaction in The Mypertamina Application With User Engagement as an Intervening Variable Putra, Gerdathias; Noer, Lissa Rosdiana
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5171

Abstract

The MyPertamina application developed by PT Pertamina aims to enhance the user experience in accessing fuel services in Indonesia. However, despite its widespread use, the application still has some shortcomings. Some users feel that the application does not fully meet their expectations, especially regarding speed, reliability, and the accuracy of the information provided. Additionally, technical issues such as bugs or errors in the application pose barriers that affect user satisfaction, which ultimately impacts the level of user engagement with the application. This study aims to examine how performance expectancy, effort expectancy, social influence, and information quality influence user satisfaction, mediated by user engagement. A survey was conducted among active users of the MyPertamina application who had made transactions using the app. Purposive sampling was used in this study because the researcher wanted to select respondents with specific characteristics, namely active users of the MyPertamina application who had made fuel and non-cash transactions. This study employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with 130 respondents. The results showed that performance expectancy, effort expectancy, social influence, and information quality had a positive and significant impact on user satisfaction, mediated by user engagement. This study provides managerial implications for MyPertamina app developers to continuously improve the app's performance, ease of use, social influence, and the quality of information provided in order to enhance user satisfaction and engagement, thereby supporting sustained app usage. Developers should also pay attention to user feedback regarding technical issues and app quality to enhance the overall user experience.
The Effect of the Technology Acceptance Model and Theory of Planned Behavior on the Use of the New PLN Mobile Application Puspita, Diah; Noer, Lissa Rosdiana
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5198

Abstract

The New PLN Mobile application developed by PT PLN (Persero) aims to facilitate customers in accessing various electricity services, such as bill payments, purchasing electricity tokens, and submitting electricity service requests. Although widely downloaded, feature adoption and utilization remain suboptimal, especially among Generation Y. This study aims to analyze the factors influencing the acceptance of the application, such as perceived ease of use, perceived usefulness, perceived risk, and subjective norm, using the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) framework. The study also investigates how these factors influence users' attitudes, behavioral intentions, and actual system use of the New PLN Mobile application among Generation Y. A survey was conducted with 150 respondents from Generation Y in Jakarta. The research approach used a quantitative method with data analysis using Structural Equation Modeling (SEM-PLS). The results of the study indicate that all the factors tested—perceived ease of use, perceived usefulness, perceived risk, and subjective norm—have a significant effect on users' attitudes and their intention to use the application, which ultimately influences the actual use of the application. These findings are expected to provide deeper insights into the factors that drive technology adoption, especially among Generation Y, and offer practical recommendations for application developers to enhance user engagement. These findings highlight the need for apps that are easy to use, beneficial, secure, and socially supported to improve user engagement and satisfaction. Additionally, strategic targeting of Generation Y with engaging and relevant features, such as gamification and social media integration, can help increase sustainable application use.
Technological Support, Hybrid Work, and National Employment Policies: Catalysts for Worker Productivity and SDG 8 Achievement in Indonesia’s Gig Economy Alfarizi, Muhammad; Noer, Lissa Rosdiana; Arifin Noer, Bustanul
Jurnal Ketenagakerjaan Vol 20 No 1 (2025)
Publisher : Pusat Pengembangan Kebijakan Ketenagakerjaan Kementerian Ketenagakerjaan Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47198/jnaker.v20i1.440

Abstract

The rapid advancement of digital technologies has reshaped Indonesia’s labor market, with the gig economy emerging as a significant component. This study aims to analyze how technological support, hybrid work models, and national employment policies influence gig workers’ productivity and engagement, and how these factors contribute to achieving Sustainable Development Goal (SDG) 8 in Indonesia. Using a cross-sectional quantitative approach, structured questionnaires were distributed to 218 gig workers across various sectors. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to identify the strength and direction of relationships among key variables: technological support, hybrid working, national employment policy, productivity, engagement, and SDG 8 outcomes. The results show that technological support significantly improves both productivity and engagement, particularly through the availability of digital platforms and real-time work coordination tools. Hybrid work models emerged as the strongest factor influencing worker outcomes, combining flexibility with structured task management. While national employment policies had a positive impact, their effectiveness remains limited due to gaps in legal protection and social inclusion for gig workers. Importantly, the analysis reveals that engagement has a greater impact than productivity in contributing to SDG 8, emphasizing the need to foster a sense of involvement and motivation among gig workers. These findings underline the practical importance of enhancing platform responsibility, promoting digital inclusion, and redesigning employment policies to ensure fair and sustainable working conditions. This study provides actionable insights for policymakers and platform providers to better support the evolving nature of gig work in Indonesia.
The Influence of TikTok-Based Content and Influencer Marketing on Purchase Intention of Eiger Travel Products among Generation Z: The Moderating Role of Gender Akbar, Mhd Furqan; Sabar, Sabar; Otok, Bambang Widjanarko; Noer, Lissa Rosdiana
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1312

Abstract

The rapid growth of short-video–based social media, particularly TikTok, has transformed the way companies engage with consumers and stimulate purchase intention, especially among Generation Z as digital natives. However, for local brands such as Eiger in the travel and outdoor equipment industry, a key challenge remains in converting digital marketing activities into actual purchase intention, as reflected in the gap between high offline conversion rates and relatively low online sales contributions. This research aims to analyze the effects of content marketing and influencer marketing on purchase intention for Eiger’s travel products among Generation Z using a quantitative approach through a survey of 300 respondents who have been exposed to Eiger’s TikTok content. The research model is analyzed using the Stimulus–Organism–Response (S-O-R) framework and tested with Partial Least Squares–Structural Equation Modeling (PLS-SEM) employing SmartPLS software. The findings indicate that both content marketing and influencer marketing significantly enhance perceived enjoyment, which in turn serves as a strong mediator in increasing purchase intention. Furthermore, gender moderates the relationship between content marketing and perceived enjoyment, with female consumers showing greater responsiveness to storytelling and aesthetically appealing content, while male consumers respond more strongly to informative content. In contrast, gender does not moderate the relationship between influencer marketing and perceived enjoyment, suggesting a relatively homogeneous perception of influencers among Generation Z consumers. This study contributes to the literature by extending the application of the S-O-R theory to short-video marketing contexts and enriching empirical insights into Generation Z consumer behavior in Indonesia.
Co-Authors A. Noer, Faza Muhlizoh Akbar, Mhd Furqan Al Mustofa, Muhammad Ubaidillah Alawi, Tazkiyah Rizqi Alfarizi, Muhammad Aqilah, Nafla Arifian, Rafialdo Arifin Noer, Bustanul Bambang Widjanarko Otok Berto Mulia Wibawa Bhawika, Gita Widi Dewantara, Norman Handiwibowo, Gogor Arif Lusdiono, Andi Naila, Muthia Ni Gusti Made Rai, Ni Gusti Made Puspita, Diah Putra, Gerdathias Putra, Yudho Novandhika Reny Nadlifatin Rizqi, Muhammad Luthfi Attaka Rofifah, Jihan Sabar Sabar Saiful Hakim, Muhammad