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Dramaturgi Personal Branding Andika-Hendrar dalam Membangun Citra Politik Melalui Instagram (Studi Kasus Kontestasi Calon Pilgub Jateng 2024) Idelia, Rachel Tivara; Putranto, Algooth
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1315

Abstract

This Study analyzes the strategic dramaturgy implemented by the 2024 Central Java Governor candidate pair, Andika Perkasa and Hendrar Prihadi, in building their political image via Instagram. The dramaturgical approach highlights how candidate pairs create a "political stage" through symbols, narratives and structured public interactions to attract voters' attention. This research uses a qualitative descriptive method with data analysis and social media content analysis. The research results show that dramaturgical strategies play an important role in building public perceptions of the couple as firm, popular and inclusive leaders. This article also presents a tabular analysis of the dramaturgical elements used by Andika and Hendrar in various campaign contexts.
Critical Discourse Analysis of the Indonesian Government in the VUCA Era Putranto, Algooth
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.3590

Abstract

The rapid changes of the times affect various aspects of human life globally. This condition is considered part of the conditions that occur in the Volatility, Uncertainty, Complexity, and Ambiguity (VUCA era). The VUCA era has also impacted people in Indonesia, especially in the economic sector, causing prices of basic necessities to keep rising. To manage the economic situation, the Indonesian government must adopt an effective public communication strategy to stabilize society. This research uses Stuart Hall's representation theory, which examines how language produces meaning in public communication. The aim is to analyze the government's communication strategy in responding to global economic and political uncertainty in the VUCA era. The study adopts a qualitative approach, utilizing critical discourse analysis by Norman Fairclough. The primary data comes from the Indonesian government's communications, specifically through the Presidential Secretariat's YouTube account, analyzing three selected videos. The findings indicate that President Joko Widodo's administration aims to shape public perception, reassuring citizens that the nation's economic uncertainty is manageable. This research highlights the importance of understanding the VUCA era and provides insights for the government to adopt appropriate communication strategies to guide public attitudes and behavior.
The Role of New Media in Building Virtual Community Type Unite Setiawan, Kurnia; Widitiarsa, Arsa; Razali, Geofakta; Putranto, Algooth
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.26786

Abstract

New media which is currently developing in line with developments in information technology brings a new dimension to the field of communication. Physical public space is shifting and find a new platform, namely digital public space which brings today's society to live in a connected world. One of the virtual communities on a global scale whose founder came from Indonesia is "Type Unite" Virtual community “Type United” built in 2017. It began from informal discussion about student collaboration project in Typography. The result of the project was uploaded in social media (facebook). The research question; how the role of new media in building virtual community “Type Unite”. Research approach used mediamorphosis analysis from Fiddler. Mediamorphosis describes the changes that occur in media production, distribution, and consumption. Technology product applications transcend the borders of traditional media and become an actor on a global scale. The new media applications, products such as information and news are rapidly spreading from the country of manufacture to the whole world. The internet has been improved in these developments and  increased the relationship of many tools with each other. Social media also part of the new media like internet. Social media is not only as an information  instrument but also unify some Typography lecturers from all over the world to join in virtual community. They made global alliance from all over countries. According to the principles of media morphosis analysis, there are co-evolution, convergency, and complexity in “Type Unite” as virtual community. Typographers from all over the world has adapted with new media platform and productively use as a tools to collaborate and to do some typography works. New media supports the participant to interact and build virtual community in global collaboration. Type Unite can be a model and inspiration for others to make a virtual community with specific theme.
Konstruksi Realitas Petani Kelapa Sawit Dalam Film Naga Naga Naga: Analisis Semiotika Charles S. Peirce Husni, Mochamad; Putranto, Algooth
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1021

Abstract

The national palm oil industry is increasingly becoming the government's attention. In the midst of opinions about the dominance of big companies and the weak image of smallholder oil palm plantations, demonstrations triggered by the scarcity of cooking oil show the figure of Indonesian oil palm farmers. This study wants to explore how the media constructs the reality of oil palm farmers. The theory used is the social constructions of reality Peter L. Berger and Thomas Luckmann. While the descriptive qualitative research approach uses the semiotic analysis method of Charles Sanders Peirce. The data analysis technique used non-participant observation and secondary documents. The results of the research on the Naga Naga Naga film with the main character Nagabonar concluded that there is a semion with an interpretation of oil palm farmers. With the triangle of meaning method, oil palm farmers are constructed as people who are economically prosperous, have high nationalism, and have intelligent thoughts even though they are not formally educated. This study is also a reflection on the reality that occurs in the community.
Praktik Jurnalisme Robot Sebagai Akhir Profesi Jurnalis Utoyo, Arsa Widitiarsa; Putranto, Algooth
Jurnal Mahardika Adiwidia Vol. 1 No. 2 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v1i2.1078

Abstract

Major media corporations in the West have begun to use AI (Artificial Intelligence) to write news. In Indonesia, news site Beritagar.id is the first to use AI to write news. Is "artificial intelligence" technological development the final sign of human role as news reporters? For science fiction genre film fans, Skynet artificial intelligence or AI system is familiar in the Terminator trilogy. Determinism of technology can be interpreted as due to the influence of technological developments. Moreover, it can not be denied that the presence of cyber media and citizen journalism movement directly or indirectly impacts the media that has been considered the ruler of information production and distribution. This condition occurs because the internet provides easy access to citizens by accessing information, producing information, and even producing news produced, causing the pattern of social democracy to change. 
Instagram dalam Perspektif Kapitalisme Lanjut Wijaya, Roni; Putranto, Algooth
Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i2.1729

Abstract

Instagram is one of the largest social media platforms in the world which has more user growth figures compared to Facebook. The reason is that Instagram prioritizes visuals and makes it easier to share photos and videos, has become the target of business accounts, there are more and more features, and there are many supporting applications that make it easier for Instagram users to organize their photos, it has been owned by Facebook since 2012 and is connected to Facebook. This study aims to study how the Instagram platform is from the perspective of advanced capitalism. The business of providing the Instagram social media platform can be seen as a practice of advanced capitalism. This is based on the reason that the Instagram social media platform is in line with the three pillars of capitalism, namely exploitation, expansion, accumulation, and the government's role in the business process.
Media Sosial dan Komunikasi Politik: Isu Utang sebagai Komunikasi Politik di Masa Pemilihan Umum 2024 Saksono, Eko Hari; Putranto, Algooth
Jurnal Mahardika Adiwidia Vol. 3 No. 1 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i1.2000

Abstract

The research utilized qualitative data analysis for its data. This is intended to provide a more comprehensive understanding of problems encountered during data collection that directly or indirectly correlates to the research, its environment, subjects, or others. According to Miles and Huberman, data analysis consists of three activities that occur simultaneously. Based on the research, we discovered that communication behavior coming from the use of social media, with a focus only on Twitter, is diverse. In other words, Twitter can help provide information related to the subjects’ social interaction, perspective, and views of on certain social issues and conditions as they post their opinions and thoughts onto the Twitter channels to interact with other users who identify as their online friends or followers. The growth of the internet and the fast-changing culture make social media a staple of the current community to communicate, especially in today’s modern society. In this research, it was found that Government Public Relations failed to respond to the speed of communication on social media using the issue of state debt
Analisis percakapan pada unggahan berbasis Artificial Intelligence akun Instagram Kementerian Luar Negeri Ukraina Budiharjo, Slamet; Putranto, Algooth
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.2208

Abstract

­ABSTRACT The presence of Artificial Intelligence (AI) has brought many changes to human life. Many job conveniences have been helped by the development of AI. Jobs that previously could be completed by humans are slowly starting to be replaced by entities called AI. The use of AI technology brings various innovations and efficiencies, for example content personalization to create interesting and relevant content for users, account automation, and so on. The Ministry of Foreign Affairs of Ukraine uses AI as a provider of up-to-date and reliable information on consular affairs. The post on the Instagram account of the Ukrainian Ministry of Foreign Affairs stated that Victoria Shi would carry out the task of providing various information services to the public and media as well as Ukrainian consular affairs services. There were mixed reactions to the upload, many responded positively, although quite a few also responded negatively in the comments column. This research aims to describe, understand and analyze the content of conversations or texts and the use of emoticon symbols that occur in the Instagram posts of the Ministry of Foreign Affairs of Ukraine by paying attention to aspects such as the structure of speech transfer, construction of the exchange of ideas, parts of speech and identity. Analysis by paying attention to the form of conversation and interaction that occurs as a form of study in the field of communication.Keywords: Artificial Intelligence, social media, Ukraine, conversation
ANOMALI TEORI STRUKTURASI PADA MEDIA ONLINE (KASUS KEPATUHAN TERHADAP PELANGGARAN HAK CIPTA) Putranto, Algooth; Utoyo, Arsa Widitiarsa; Delliana, Santi
El-Wasathiya: Jurnal Studi Agama Vol. 8 No. 1 (2020)
Publisher : Sekolah Tinggi Agama Islam Nahdlatul Ulama Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3517.556 KB) | DOI: 10.35888/el-wasathiya.v8i1.3934

Abstract

Abstrak: Teori strukturasi diperkenalkan oleh Anthony Giddens menjelaskan sistem sosial dibangun dan dilanggengkan dalam ruang dan waktu melalui hubungan timbal balik antara pelaku dan struktur. Melalui teori ini Giddens mencoba mencari jalan tengah dari pandangan dominan pada struktur dan pandangan human agency. Para aktor melakukan aktivitas berulang dalam mereproduksi struktur. Aktor atau agen ialah orang-orang yang secara berkesinambungan mengalami suatu persitiwa dalam kehidupan (Giddens 1979, 55). Sedangkan struktur didefnisikan sebagai aturan (rules) dan sumber daya (resource) yang terbentuk dari dan membentuk perulangan praktik sosial. Munculnya tindak pelanggaran Hak Cipta dengan berbagai bentuk danjenisnya, kuantitas maupun kualitas oleh media merupakan anomali dari praktik strukturasi akibat aktor yang melakukan aktivitas berulang dalam struktur justru mendukung pelanggaran tersebut. Penelitian ini menggunakan kerangka analisis teori strukturasi yang dikembangkan oleh Antony Giddens dan menggunakan pendekatan secara yuridis normatif yaitu merupakan studi dokumen, yakni dengan menggunakan sumber data sekunder berupa peraturah-peraturan, perundang- undangan, teori-teori hukum dan pendapat para sarjana hukum terkemuka terhadap pelanggaran hak cipta dalam konten yang diproduksi oleh media massa online.
AKTIVISME DIGITAL PERSPEKTIF : GAMBAR BUAH SEMANGKA SEBAGAI INTERAKSI SIMBOLIK BAGI PALESTINA Putranto, Algooth; Puspita, Ratna
Jurnal Komunikasi & Media Digital Vol. 1 No. 2 (2023): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v1i2.13

Abstract

Social media platforms have the ability to facilitate international condemnation of Israel's attacks on the Gaza region since October 8, 2023. However, social media, especially Facebook and Instagram, secretly carried out censorship actions which triggered user resistance to simultaneously use the image of a watermelon fruit as a representation of the Palestinian flag. Simultaneously with the circulation of watermelon images on social media platforms, Palestinian sympathizers distributed campaign information for the emancipatory Boycott, Divestment and Sanctions (BDS) movement. The use of the watermelon symbol or watermelon resistance as sympathy for the Palestinian movement is a symbolic interaction in digital activism through social media