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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Mirai Management FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL PENDIDIKAN TAMBUSAI Journal of Secretary and Business Administration YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Akuntansi Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JURNAL LENTERA BISNIS Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal E-Bis: Ekonomi Bisnis International Journal of Demos Cakrawala Repositori Imwi Jurnal Ekonomi Efektif Kontigensi: Jurnal Ilmiah Manajemen Bima Journal : Business, Management and Accounting Journal Prosiding Konferensi Nasional PKM-CSR CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Journal of Social Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Islamic Economics Lariba eProceedings of Engineering eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Imanuddin Hasbi
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Usulan Strategi Pengembangan Bisnis pada Startup Unggascare Deandrie Ramadhanti; Kristina Sisilia; Imanuddin Hasbi; Agus Maolana Hidayat; Fauzan Aziz
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5117

Abstract

Startups in Indonesia are growing rapidly. Startups are created to solve problems that exist in society. This is because startups are created because there are problems and solutions so that they can produce ideas to solve and anticipate these problems. Developing a startup in Indonesia is not easy, so new strategies are needed so that startups are better prepared to face competition. The aim of this research is to identify the strategies needed for future business development at the Unggacare startup. The research method used is qualitative methodology with descriptive research. These results were obtained using observation, interview and documentation techniques.The results of this research show that carrying out business development can be done using the SWOT method, in which case there are internal factors and external factors that can support all the company's needs. Unggascare uses SWOT, which contains strengths, weaknesses, opportunities and threats that can form strategies to develop the company so that it can grow in the livestock industry. Unggascare is in the Grow and Build position, this shows that the Unggascare startup company is able to grow and build, so it still needs to examine internal and external factors in order to support the strategies that need to be carried out by Unggascare.
ANALISIS RENCANA BISNIS PADA STARTUP NOMINUS -, Danendra Erico Rafifata Tiyasa; -, Imanuddin Hasbi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

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Abstract

This research aims to analyze the business plan and strategy of each part of the company from NoMinus startup, a platform that focuses on selling fashion and pre-loved products. The analysis of startup NoMinus uses various analysis methods, one of which is Strength Weakness Opportunity Threat (S.W.O.T) and Business Model Canvas (B.M.C). The data used in this research was collected through online surveys, and various sources of information that have been published previously. The results of the SWOT analysis show that NoMinus has strengths in business model and marketing strategy, but faces weaknesses in limited budget, lack of team members, and dependence on vendor or seller cooperation. Opportunities in the growing fashion e-commerce market are factors that support the growth of this business. On the other hand, the threat of intense competition is a challenge that must be faced. Therefore, the proposed strategic plan, which includes increasing the number of team members, developing partnerships with various vendors, and adjusting transaction rates to break even faster, are important steps to support NoMinus' business operations and expansion.
Analisis Strategi Bisnis Pada PT. Nur Utama Tami A, Ratu Nailah; A, Sifa Sarifatul; Ruqoyyah, Ruqoyyah; Hasbi, Imanuddin
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi bisnis pada PT. Nur Utama Tami, perusahaan yang bergerak di bidang katering dan penyelenggaraan acara (event organizer). Pendekatan kualitatif deskriptif digunakan untuk menggali fenomena yang terjadi secara mendalam melalui data wawancara dengan pihak manajemen dan karyawan. Fokus penelitian adalah memahami bagaimana strategi bisnis diterapkan untuk menghadapi persaingan yang semakin ketat di industri ini. Hasil penelitian menunjukkan bahwa perusahaan memiliki keunggulan dalam kualitas layanan, fleksibilitas dalam memenuhi kebutuhan pelanggan, dan jaringan pelanggan loyal. Namun, tantangan utama meliputi keterbatasan sumber daya operasional, kurangnya penerapan pemasaran digital, dan proses kerja yang masih manual. Untuk mengatasi tantangan ini, PT. Nur Utama Tami menggunakan analisis SWOT dan PESTEL untuk merancang strategi yang meliputi efisiensi biaya, inovasi layanan, serta modernisasi pemasaran melalui platform digital. Penelitian ini memberikan wawasan mengenai pentingnya integrasi antara nilai tradisional dan inovasi modern dalam mengelola bisnis keluarga. Strategi yang adaptif dan berkelanjutan diharapkan dapat meningkatkan daya saing perusahaan serta memberikan nilai tambah yang relevan dengan kebutuhan pasar.
Pengaruh Social Media Marketing terhadap Customer Engagement dan Brand Loyalty di Zalora Indonesia Ramadhani Laila Puspa Rini; Imanuddin Hasbi
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1791

Abstract

Problems regarding Zalora Indonesia's Instagram social media marketing are the background for this research. Followers after visiting the Zalora Indonesia Instagram account tend to be less interested in making purchases. This is related to the decline in brand loyalty among consumers, as can be seen from data on visits to Zalora Indonesia from the third quarter to the fourth quarter of 2022. This research aims to find out how social media marketing influences customer engagement and brand loyalty on Zalora Indonesia's Instagram. The method used in this research is quantitative with descriptive and causal types. There were 400 respondents in this study using a non-probability sampling technique, purposive sampling type. Descriptive analysis techniques and path analysis. The research results concluded that social media marketing had a significant influence on customer engagement of 61.6%. Customer engagement has a significant influence on brand loyalty of 9.1%. Social media marketing has a significant influence on brand loyalty of 25.5%; and social media marketing has an indirect influence on brand loyalty through customer engagement of 23.7%.
Pengaruh Citra Merek, Kesadaran Merek, dan Loyalitas Merek Terhadap Proses Keputusan Pembelian Kopi Janji Jiwa di Kota Bandung Maria Cyntia Damayanti; Imanuddin Hasbi
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1315

Abstract

In the current era, drinking coffee is a trend that is carried out by almost all groups, especially among young people. Coffee is part of the lifestyle of modern society so that coffee is a very popular drink in the world, including in Indonesia. Kopi Janji Jiwa is the most popular coffee shop in Indonesia by being ranked first out of seven other coffee shops. Janji Jiwa until now has more than 800 outlets spread across cities in Indonesia including in Bandung. The main objective of this study was to determine the effect of brand image, brand awareness, and brand loyalty on the buying decision process of Kopi Janji Jiwa in Bandung City. The type of research used in this study is a quantitative method. The sampling technique uses nonprobability sampling with purposive sampling in which the number of respondents is 385 people. In this study using multiple linear regression data analysis techniques were processed using IBM SPSS Version 26. Based on the results of the descriptive analysis, it shows that each variable in this study as a whole is in the good category. All of the independent variables are brand image, brand awareness, and brand loyalty and have a positive and significant influence on the dependent variable, namely the purchasing decision process.
Pengalaman Pelanggan, Nilai Yang Dirasakan Dan Keterlibatan Pelanggan Terhadap Kepercayaan Pengguna Seabank di Bandung Hasbi, Imanuddin; Djorgi, Rozul Moehammad
Jurnal E-Bis Vol 9 No 1 (2025): Vol. 9 No.1 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i1.1904

Abstract

Saat ini layanan perbankan semakin popular di Indonesia, salah satunya adalah SeaBank yang menjadi bank digital yang dimintai oleh masyarakat. Penelitian ini bertujuan untuk mengetahui pengaruh pengalaman pelanggan, nilai yang dirasakan dan keterlibatan pelanggan terhadap kepercayaan pelanggan pada pengguna Seabank di Kota Bandung. Metode penitian ini adalah metode kuantitatif dengan teknik Nonprobability Sampling. Analsis data dengan deskriptif dan regresi linier berganda. Hasil analisis deskriptif menunjukkan pengalaman pelanggan, nilai yang dirasakan dan keterlibatan pelanggan serta kepercayaan pelanggan berada dalam kategori sangat baik. Penelian menunjukkan pengalaman pelanggan, nilai yang dirasakan dan keterlibatan pelanggan adanya pengaruh secara simultan dan signifikan 53,2 persen dan 46,8 persen di perngaruhi variabel diluar penelitian.
Analisis Ekspektasi Usaha, Pengaruh Sosial, Dan Kebiasaan Terhadap Minat Penggunaan Qris Di Kota Madiun Hasbi, Imanuddin; Khalila Widyaseta Khairunnisa
Jurnal E-Bis Vol 9 No 1 (2025): Vol. 9 No.1 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i1.1906

Abstract

Di Kota Madiun, sebanyak 100 UMKM antusias dengan adanya QRIS, yang memberikan kemudahan bagi masyarakat untuk melakukan transaksi pembayaran digital. Namun, dalam penerapannya, masyarakat Kota Madiun masih menganggap teknologi QRIS terlalu rumit dan lebih suka menggunakan pembayaran cash. Hal ini menjadi perbedaan signifikan antara harapan dan realitas dalam upaya mendorong penggunaan QRIS di Kota Madiun. Penelitian bertujuan untuk mengetahui faktor ekspektasi usaha, pengaruh sosial, dan kebiasaan yang dapat memengaruhi minat penggunaan QRIS di Kota Madiun. Penelitian ini adalah jenis kuantitatif. Pengumpulan data melalui kuesioner Penelitian ini melibatkan orang-orang di Kota Madiun yang berusia antara 17 dan 54 tahun. Hasil penelitian menunjukkan bahwa variabel ekspektasi usaha berpengaruh secara signifikan terhadap minat penggunaan, variabel pengaruh sosial berpengaruh secara signifikan terhadap minat penggunaan, dan variabel kebiasaan berpengaruh secara signifikan terhadap minat penggunaan secara bersamaan.
Analisis Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Skyways Coffee & Creative Space Payakumbuh) Hasbi, Imanuddin; Anilawati, Hizrina
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

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Abstract

AbstractThe coffee shop business sector in Indonesia continues to grow rapidly, including in smaller cities such asPayakumbuh. Skyways Coffee & Creative Space offers a unique concept that not only serves a variety of coffee butalso provides a creative space for visitors to collaborate. However, Skyways faces the challenge of declining salesover the past year. Customer reviews and pre-survey results indicate a significant gap between customer perceptionsof the marketing mix and the quality of service provided. This study aims to analyze the influence of the marketing mixand service quality on purchasing decisions at Skyways. Using a quantitative approach, the research involved 300respondents selected through non-probability sampling methods. The data were analyzed using statistical techniques,including multiple linear regression, with the aid of SPSS software. The study results show that both the marketingmix and service quality have a significant influence, both partially and simultaneously, on purchasing decisions.Nevertheless, to enhance competitiveness and attract more customers, attention is needed on other factors such asconsumer income levels, the presence of competitors, customer loyalty programs, and the use of digital technology inproduct innovation, promotions, and services.Keywords-marketing mix, service quality, consumer purchasing decisions
Analisis Merancang Bmc Tel U Store Aji, Ariko Zharfan; Hasbi, Imanuddin
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

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Abstract

AbstrakPenelitian ini membahas tentang analisis merancang Business Model Canvas (BMC) Tel U Store, Tel U Store adalah toko yangmenyediakan berbagai merchandise resmi Telkom University. Tujuan utama dari pendirian Tel U Store adalah untukmendorong semangat kewirausahaan, komersialisasi produk inovatif, serta menjadi wadah uji coba bagi inovasi peneliti daninovator di Telkom University. Namun, model bisnis yang diterapkan saat ini belum mendorong semangat kewirausahaan danmenunjukkan adanya beberapa tantangan seperti minimnya aktivitas promosi, keterbatasan sumber daya manusia, sistempencatatan yang tidak efisien, keterbatasan produk eksklusif, kurangnya upaya mempertahankan pelanggan lama, dan distribusiterbatas. Model bisnis saat ini belum menjangkau semangat kewirausahaan seluruh mahasiswa Telkom University, hanyamahasiswa FIK.Penelitian ini melibatkan tiga narasumber yang memiliki peran penting dalam memberikan informasi terkait operasional danpengembangan di Tel U Store. Penelitian yang digunakan adalah pendekatan kualitatif deskriptif. Dalam konteks ini, paradigmakualitatif dipilih untuk memahami lebih dalam tentang pengelolaan Business Model Canvas (BMC) pada Tel U Store, terutamadalam kaitannya dengan identifikasi kekuatan, kelemahan, peluang, dan ancaman (SWOT). Data yang diperoleh meliputi dataprimer berupa hasil wawancara dan data sekunder yang berupa informasi internal Tel U Store. Penelitian ini mendeskripsikanfakta-fakta yang ditemukan di lapangan secara sistematis dan faktual, yang kemudian dianalisis untuk ditarik kesimpulan.Berdasarkan hasil penelitian dan pembahasan yang telah dipaparkan, tujuan dari penelitian ini adalah untuk menganalisiselemen-elemen Business Model Canvas (BMC) yang ada pada Tel U Store kemudian mengidentifikasi kendala dan tantanganutama yang dihadapi Tel U Store dalam pengelolaannya lalu melakukan analisis SWOT terhadap Business Model Canvas(BMC) untuk merancang model bisnis BMC yang optimal untuk Tel U Store guna meningkatkan kinerja dan daya saingnya. Kata kunci: Business Model Canvas (BMC), analisis SWOT, Tel U Store.
The Influence of Islamic Attributes and Destination Image on Intention to Engange in Muslim Friendly Travel: Mediating by Emotional Value and Moderated by Halal Awareness - a Conceptual Paper Rasyid, Rafika Isya; Dewi, Citra Kusuma; Widodo, Arry; Pradana, Mahir; Hasbi, Imanuddin
FITRAH: Jurnal Kajian Ilmu-ilmu Keislaman Vol 10, No 2 (2024)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/fitrah.v10i2.12167

Abstract

This research investigates the factors that will influence Muslim tourists' intentions to undertake Muslim-friendly tourism in Bali, amidst the dominant Hindu culture on the island. Specifically, this research examines the impact of Islamic attributes and destination image through tourists' emotional value on intention to engage, with halal awareness moderating this relationship. Methodologically, this quantitative research collected data from 230 Muslim tourists who had visited Bali more than once. Structural Equation Modeling (SEM) and Smart PLS software were used for data analysis. The findings reveal that Islamic attributes and destination image will significantly increase tourists' emotional value, which in turn will positively impact their intention to engage in Muslim-friendly tourism. Halal awareness moderates this relationship, highlighting its role in shaping tourists' perceptions and experiences. These results underscore the importance of developing and promoting Muslim-friendly amenities and services in non-Islamic destinations such as Bali, providing insights for tourism stakeholders to increase the competitiveness and attractiveness of these destinations for Muslim tourists globally. 
Co-Authors -, Danendra Erico Rafifata Tiyasa A, Ratu Nailah A, Sifa Sarifatul Agus Maolana Hidayat Aji Pamoso Aji, Ariko Zharfan Al Irsyad Nur Anilawati, Hizrina Arif Kuswanto Arry Widodo Brady Rikumahu Citra Kusuma Dewi Deandrie Ramadhanti Dhea Marcella Dicky Hidayat Diskanadia, Kharina Djorgi, Rozul Moehammad Fauzan Aziz Feti Anggraeni Fida Fadhilah Firdaus, Rizal Maidan gita medinna Gumelar, Gilang Gustira, Herdiansyah Hania Salsabila Hanifan, hsan Asfari Herdiansyah Gustira Pramudia Suryono ida Ayu Gede Pramesthya Praba Sari Iftikhar, Farhan Dhiya Ilahi, Vinca Restu Irfan Nurdiansyah Ismail, Muhammad Syauqy Ismi Avia Febriyanti Jakadika, Jeulian Jamiat, Nuslish Juang Prayoga Jati, Surya Khalila Widyaseta Khairunnisa Kharina Diskanadia Kristina Sisilia Lovanto, Rifky Luthfiansyah Razany Mahir Pradana Maria Cyntia Damayanti Marselina, Sheren Maya Alda Lestari Meilyna Rachmawaty Mira Kania Sabariah Monica Luciana Indriawati Muchamad Ridwan Muhammad Yahya Arwiyah Nadia Salsabila Nur Sa’aadah Nur Sheha Gunawan, Ahmad Nuslih Jamiat Pratidhina, Khurotul Aeni Widya Putri Berlianti Putu Nina Madiawati Rahmah, Diefta Agniyya Rahman, Muhammad Ghiffari Rahman, Muhammad Rafli Ramadhani Laila Puspa Rini Ramadhani, Annisa Octaviola Rasyid, Rafika Isya Rosdianah Sultan Ruqoyyah, Ruqoyyah Sabariah , Mira Kania Safira Aghna Salsabila Permana Salsabila, Nadia Salwa Rizki Desi Ayunda Sari Sangia, Rohib Adrianto Sanjaya, Ikhsan Sardjana Orba Manullang Septian, Faisal Sultan, Rosdianah Suryono, erdiansyah Gustira Pramudia Syarifuddin Syarifuddin Syifa Agustini Fauziah Taufiqurrohman, Muhammad Rizal Wijaya, Wandi Z. Mohammad, Lukman