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All Journal Journal of Mechanical Science and Engineering Jurnal Pendidikan Ekonomi (JUPE) Jurnal Penelitian Pendidikan BIOMA : Jurnal Biologi Makassar Jurnal Akuntansi dan Ekonomika Philanthropy: Journal of Psychology Agritrop : Jurnal Ilmu-Ilmu Pertanian (Journal of Agricultural Science) Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Ilmiah Pendidikan Matematika Al Qalasadi Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Jurnal Pengabdian Masyarakat Waradin Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains Jurnal Mahasiswa Akuntansi Samudra SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam JEBD Medic Nutricia : Jurnal Ilmu Kesehatan GEMBIRA (Pengabdian Kepada Masyarakat) MERDEKA: Jurnal Ilmiah Multidisiplin Pengertian: Jurnal Pendidikan Indonesia (PJPI) Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Al Iman: Jurnal Keislaman dan Kemasyarakatan Journal of Law and Security Studies Catha : Jurnal Penelitian Kreatif dan Inovatif Jurnal Kajian Pendidikan Teknik Bangunan
Dewi Puspita Sari
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Pemberdayaan Teknologi Tepat Guna Melalui Pelatihan Pembuatan Website M. Nahdi Masruri; Rosyidil Ikhrom; Maisraoh; Dewi Puspita Sari
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 10 No. 1 (2026): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

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Abstract

This community service activity was carried out to increase the digital capacity and expand the market reach of Langgeng Jaya Abadi's MSMEs through the application of appropriate technology in the form of website creation and management training. This activity was designed in several stages, including needs identification, outreach, technical training, mentoring, and evaluation. The training included account creation on a free platform, template selection, product content creation, and management of supporting features such as photo galleries, contact information, and social media integration. A participatory approach was used to ensure active participant involvement throughout the process. The results showed that after the training, all participants were able to create a simple Google Site-based website and began using it for promotions. Identified direct impacts included increased product visibility in online media, increased orders, more sophisticated product branding, and increased demand from outside previously difficult-to-reach areas. Furthermore, this activity also encouraged a shift in marketing patterns from conventional methods to technology-based strategies. The long-term implications of this program include building a strong foundation of digital literacy, opportunities for website integration with e-commerce, and broader market access. It is recommended that this program be replicated in other MSMEs, with adaptations to local needs and ongoing mentoring to ensure the results are maintained and further developed. Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk meningkatkan kapasitas digital dan memperluas jangkauan pasar UMKM Langgeng Jaya Abadi melalui penerapan teknologi tepat guna berupa pelatihan pembuatan dan pengelolaan website. Kegiatan ini dirancang dalam beberapa tahap antara lain identifikasi kebutuhan, sosialisasi, pelatihan teknis, pendampingan, serta evaluasi. Pelatihan mencakup pembuatan akun pada platform gratis, pemilihan template, pengisian konten produk, dan pengelolaan fitur pendukung seperti galeri foto, informasi kontak, serta integrasi dengan media sosial. Pendekatan partisipatif digunakan untuk memastikan keterlibatan aktif peserta dalam seluruh proses. Hasil kegiatan menunjukkan bahwa setelah pelatihan, seluruh peserta mampu membuat website sederhana berbasis Google Site dan mulai memanfaatkannya untuk promosi. Dampak langsung yang teridentifikasi antara lain peningkatan visibilitas produk di media daring, peningkatan pesanan, terbrandingnya produk dengan lebih rapih serta adanya permintaan dari luar wilayah yang sebelumnya sulit dijangkau. Selain itu, kegiatan ini juga mendorong perubahan pola pemasaran dari metode konvensional ke strategi berbasis teknologi. Implikasi jangka panjang dari program ini adalah terbangunnya fondasi literasi digital yang kuat, peluang integrasi website dengan e-commerce, dan terbukanya akses pasar yang lebih luas. Program ini direkomendasikan untuk direplikasi pada UMKM lainnya dengan adaptasi sesuai kebutuhan lokal, disertai pendampingan berkelanjutan agar hasil yang dicapai dapat dipertahankan dan dikembangkan.
Co-Authors Adi Nur Rohman Ahmad Daniel Ainiyatuz Zakhiroh Alanindra Saputra Aliah Pratiwi Amruddin Amruddin Andini Sukma Suci Banatul Khoiriyah Bilman Wilman S Chandra Adi Prabowo Desi Suryati Desi Wulandari Dimas Wicaksono Dwi Indah Lestari Dwi Noviani Dwi Yani Safitri Elin Renata Eny Retna Ambarwati Ericca Dwi Salsabhilla Fahria Rusali Faisal Faisal Fathul Jannah Fatmawati Fatmawati Fitria Rahma Wandari Gusti Yuli Asih Hanis Noviyanti Harlita Harlita Hayatun Latifah Herry Gusmara Humairoh Imam Syofii Intan Audi Yusfanita Intan Nur Aisyah Irma Erviana Sari Isna Inayati Kantri Nurlisa Kholid Albar Kristina Everentia Ngasu M. Nahdi Masruri Maisraoh Malisa Ariani Maysan Oktavia Mohamad Riyan Hidayat Muhammad Abdurrohman Muhammad Aksanul Fairuz Muhammad Kadir muhammad Zulham Munte Mustafiyanti Mustafiyanti Nastasya, Difa Nia Anggraeni Nur Aisyah Onieqie Ayu Dhea Manto Paul Joae Brett Nito Prassetiyo Maulana Putra Pundani Eki Pratiwi Pupung Purnamasari Rabiah Al Adawiah Reni Tri Lestari Revan Aliyus Wibisono Ristiana, Evi Rosyidil Ikhrom Rukiyah Rukiyah sarinda Siti Hanifa Sandri Siti Samsiah Siti Sawanah Sofhia Aulia Putri Azizah Wadirin Wadirin Yulia Fitriani Yuni Sasera