Article Per Year (5 Year)
p-Index From 2021 - 2026
5.384
P-Index
This Author published in this journals
All Journal Holistik Jurnal Kesehatan TEKNOKOM : Jurnal Teknologi dan Rekayasa Sistem Komputer Prosiding Seminar Nasional Multidisiplin Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis jurnal syntax admiration Jurnal Ekonomi Manajemen (JEM) Jurnal Hukum Sehasen Jurnal Sosial dan Abdimas Perwira Journal of Science and Engineering (PJSE) Jendela ASWAJA Jurnal Keperawatan BSI Journal Of Communication Education Malcom: Indonesian Journal of Machine Learning and Computer Science International Journal of Management and Business Economics Justice Voice International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Prosiding Seminar Nasional Pascasarjana International Journal of Management Science and Application DFAME Digital Financial Accounting Management Economics Journal Jurnal Kesehatan Mahardika Journal of Innovative and Creativity SOCIRCLE : Journal Of Social Community Services ADIMA Perwira Journal of Community Development (PJCD) Jurnal Bisnis dan Kewirausahaan Asmara IJBAE
Indra Surya Permana
Institut Teknologi Dan Kesehatan Mahardika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
The Effect of Digital Platform Adoption on the Performance of Cirebon Traditional Culinary MSMEs: A Technology Acceptance Model Analysis Bahtiar; Indra Surya Permana; Chasan Bisri
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1996

Abstract

Digital transformation has changed how micro, small, and medium enterprises (MSMEs) market their products and build operational efficiency, including in the regional culinary sector. This study aims to analyze the effects of perceived ease of use (PEOU), perceived usefulness (PU), and attitude toward use (ATU) on behavioral intention (BI) to use digital platforms, as well as the impact of BI on actual use (AU) among traditional culinary MSMEs in Cirebon. The study employed a quantitative explanatory approach with a cross-sectional survey of 165 Cirebon culinary MSME owners who use digital platforms such as GoFood, ShopeeFood, GrabFood, Instagram, TikTok Shop, and WhatsApp Business. Data were collected using a 1-7 Likert scale questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that PEOU has a positive and significant effect on BI (beta = 0.384; t = 4.374; p < 0.001), and PU has a positive and significant effect on BI (beta = 0.235; t = 2.963; p = 0.004). However, ATU does not significantly affect BI (beta = 0.129; t = 1.632; p = 0.105). Furthermore, BI has a positive and significant effect on AU (beta = 0.339; t = 4.105; p < 0.001). The R-squared values are 0.357 for BI and 0.115 for AU. These findings confirm that ease of use and perceived usefulness are the primary drivers of digital platform adoption intention, while positive attitude alone is insufficient to drive usage intention in the context of Cirebon culinary MSMEs.
Big Data Utilization and Online Promotion Strategy Impacting Customer Satisfaction Through Digital Experience and Buying Decision West Java Indra Surya Permana Permana; Ahmad Ngiliyun
Jurnal Bisnis dan Kewirausahaan Vol 3 No 2 (2026): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/hme4zt95

Abstract

This study examines the influence of big data utilization and online promotion strategy on customer satisfaction, digital experience, and buying decision in the context of digital consumers in West Java. A quantitative approach was employed using a survey method with 250 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that big data utilization and online promotion strategy significantly affect customer satisfaction. Furthermore, customer satisfaction has a significant impact on both digital experience and buying decision. The findings also reveal that big data utilization directly influences digital experience, while online promotion strategy directly affects buying decision. These results suggest the presence of both direct and indirect relationships, highlighting the mediating role of customer satisfaction. The study confirms that data-driven strategies and effective digital promotion are critical in enhancing customer perceptions and behavior. From a theoretical perspective, this research extends the concept of data-driven customer experience by integrating multiple outcome variables. Practically, the findings provide insights for businesses to optimize digital marketing strategies and improve customer engagement. Overall, this study contributes to a deeper understanding of digital marketing effectiveness in emerging markets.
PENDAMPINGAN DIGITALISASI UMKM DI KOTA CIREBON: MENINGKATKAN DAYA SAING MELALUI TRANSFORMASI TEKNOLOGI Dewi Wahyuni; Indra Surya Permana
Aspirasi Masyarakat Vol 1 No 1 (2024): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/tetgnj42

Abstract

This community service program aims to improve the digitalization capabilities of Micro, Small, and Medium Enterprises (MSMEs) in Cirebon City. Digitalization is an important key for MSMEs in increasing competitiveness, especially after the COVID-19 pandemic, which has accelerated the shift of businesses to digital platforms. This program focuses on training in the use of digital technology, from digital marketing to application-based financial management. Through a participatory approach, MSMEs are given direct training on the use of social media, e-commerce, and digital payment applications. The results of this program show a significant increase in MSME digital literacy, as reflected in increased customer interaction, sales growth, and operational efficiency. However, there are several challenges such as limited time for assistance and infrastructure that is not evenly distributed in several regions. Overall, this program makes an important contribution to encouraging the digital transformation of MSMEs in Cirebon City and has implications for the development of broader digitalization policies for MSMEs in Indonesia.  
Co-Authors ABA, MATHEUS Ahmad Ngiliyun Ahmad Subagia, Herlan Ahmad Syaripudin Almas, Almas Rifqi Darmawan Andika Saputra Andinna Ananda Yusuff Aziz, Nur Bahtiar Chasan Bisri Dede Suleman Dedi Somantri Devin Mahendika Dewi Wahyuni Dewi Wahyuni Dewi, Dewi Wahyuni Donasyhafira Bella Sayekti Dzuhriyan, Ahmad Refi Ellin Herlina Eman Sulaiman Fardhoni Fardhoni, Fardhoni Franciskus Antonius Alijoyo Fuad Azis, Muhamad Ginting, Yanti Mayasari Gufron, M. Khaidir Ali Hana, Hana Afifah Hasibuan, Reza Rahmadi Jaenudin Juli Handayani Listyaningsih Mahardiko, Rahutomo Muhammad Rizki Mutia Pamikatsih Nadia Aimatun Nisa Neneng Ratnasari Ngiliyun, Ahmad Ngiliyun, Ahmad Ngiliyun Nilasari, Yekti Nuraeni, Iin Indra Nurrizky, Annisa Fitriana Popy Viranti Pupu Sriwulan Sumaya Qadaar, Amiruddin Qadaar Rahutomo Mahardiko Ramadhini, Rivanni Putri Rasidin, Didin Retina Sri Sedjat Retina Sri Sedjati Retina Sri Sedjati Ricky Martin, Mohamad Riski Dwi Prameswari Romi Hendra Safera, Agna Sampurno, Carolus Borromeus Krishna Santi, Santi Suciningtyas Siti Fitriah Nur Saadah Siti, Siti Masrokhah Sri Sedjati, Retina Sukana Susi Herliawati Sutriyono, Ade Taufik Hidayat Tengku Muhammad Elzafir Habsjah Vina Andita Pratiwi Wahyudi Wahyudi Wibowo, Fian Agung Wike Pertiwi Yasir Hudzaifah