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All Journal Iqtishoduna: Jurnal Ekonomi Islam Jurnal Ilmiah Profesi Pendidikan wacana equiliberium (jurnal pemikiran penelitian ekonomi) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management AN-NISA : Journal of Gender Studies Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Jumat Ekonomi: Jurnal Pengabdian Masyarakat Dharmas Education Journal (DE_Journal) APPLICATION: Applied science in Learning Research Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal Of Human And Education (JAHE) Jurnal Masyarakat Madani Indonesia Journal Of Indonesian Social Society Economics, Business, Management, & Accounting Journal NGARSA: Journal of Dedication Based on Local Wisdom Journal of Islamic Studies and Civilization Journal of Islamic Studies and Civilization Jurnal Keprofesian Guru Keagamaan JIO: Jurnal Inovasi Olahraga
Hasanah, Hikmatul
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

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Factors Affecting Tourist Visits To Merese Hill In Central Lombok Regency Mala, Faiqotul; Hasanah, Hikmatul
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.283

Abstract

Tourism plays a vital role in regional economic development, particularly in priority destinations such as Mandalika in Central Lombok, yet limited research has examined the key determinants of tourist visits to specific sites within this area. This study aims to assess the effects of attractiveness, facilities, accessibility, and promotion on the number of tourist visits to the Merese Hill tourist destination, which is part of the Mandalika Special Economic Zone (KEK), Central Lombok. The research addresses a gap in understanding how these four factors interact to influence visitor behavior in newly developed tourism areas. The study adopts a quantitative approach using a multiple linear regression model. Primary data were collected through accidental sampling by distributing questionnaires to 100 tourists who visited Merese Hill in June 2025. The findings revealed that the four independent variables significantly affect the level of tourist arrivals, both simultaneously and partially. Among them, attractiveness emerged as the most influential factor, followed by promotion, facilities, and accessibility. These findings underscore the importance of managing destination attractiveness and optimizing digital promotion strategies to strengthen Mandalika’s competitiveness in the national and international tourism markets.
Co-Authors Abdul Hanan Agung Suwandaru Al Barohin, Fawa'id Anak Agung Ngurah Sedana Putra Babun Suharto Bahri, Faisol Darmawan, Moh Faridl Dodi Widia Nanda Fatia, Cindi Asri Fatikhatun Nikmatus Sholihah Firmansyah Putra Fitrah, Olivia Ananda Gumilar, Gugung Hasanah, Fenti Nur Hayati, Binti Nur Hoirunisa, Safira Izzah, Zahrotul Khairita, Martiya Nurni Khasanah, Ummi Uswatun Mala, Faiqotul Masrohatin, Siti Maulidatul Hasanah Mauliyah, Nur Ika Mualifah, Rif'an MUHAMMAD HENDRA Muharromah, Shofiatul Mujahidin, Rahmat Aris Munawarah Munawarah, Munawarah Nurdiansyah, Nano Nurhayati, Hastuti Pidana, Ida Ayu Yadnya Sari Dewi Utami Putri, Desintia Rahmat, Manda Rakhmadani, Fatahillah Husen Rifa’i, Khamdan Rofiki, Ahmad Romadona, Sania Rudianto Rudianto Rumba Rumba Sa'diyah, Halimatus Safitri, Anis Mei Sufaidah, Siti Sujono Sujono, Sujono Sulvani, Firdaus May Suprianik Suprianik, Suprianik TIRTAWATI, SANG AYU Umam, Ifa Nur Azizah Syaiful