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All Journal Among Makarti Admisi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Information System, Applied, Management, Accounting and Research Jurnal Abdi Insani TECHNO-SOCIO EKONOMIKA Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Social And Economics Research Jurnal Pemberdayaan Umat Neo Journal of economy and social humanities Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) Klabat Journal of Management Jurnal Akuntansi Syariah Journal of Innovative and Creativity journal of social and economic research PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Udriyah
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengembangan dan Pelatihan Literasi Digital dan Strategi Branding Sosial Media UMKM Sektor Laundry di Kota Depok Pratama, Ahmad Dzaky; Pradyaningrum, Sagita; Al Adrunisapta, Muhammad Alif; Pradana, Ramdani Eka; Turahma, Afifah Latifah; Sudari, Suci Ayu; Pambreni, Yuni; Listiana, Nora; Udriyah, Udriyah; Dewi, Nur Fitri
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b4t6cp82

Abstract

The laundry service MSME sector in Depok City faces significant challenges in the form of intense competition and reliance on conventional marketing methods, resulting in low visibility in the digital era. The objective of this community service activity is to improve the digital literacy and branding skills of laundry MSME operators in the Beji area to Grand Depok City. The implementation method uses a participatory-educational approach that includes three stages: pre-implementation (survey and needs identification), implementation (strategic seminars and hands-on workshops), and evaluation. The results of the activity show that through education on digital marketing strategies, customer complaint management using the LEARN method, and practical video editing training using the CapCut application, participants are able to transform their business identity to be more professional. The success of this program is marked by increased competence of participants in optimizing Instagram Business accounts and producing creative, aesthetic content. Strengthening digital literacy and visual skills has proven to be key for laundry MSMEs in building brand awareness and maintaining customer loyalty sustainably amidst the dynamics of the modern market.
Co-Authors Agnemas Yusoep Islami Aizzah, Restu Nur Al Adrunisapta, Muhammad Alif Alfi Maghfuriyah Ali Ridho Ali Ridho Ali Ridho Ali Ridho Alyaputri, Kania Apriyanti Ceskakusumadewi , Ceskakusumadewi D Ilham Rizkian Dian Nugraha Dwi Rachmawati Faizah, Safira Felisya Pangi Wijaya Feri Nugroho Gelaria Yaumal Akbar Gizka Alrizky Hadi Firmansyah Hadi Wijaya Hertin, RD Hertin, Revita Desi Islam, IN Jeriyansah, Jeriyansah Joko Widodo Khusni Faizah Liza Astrieani Sophi Marini Fitriyani Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Mumtaz, Nabila Asdianti Nabila Asdianti Mumtaz Ningsih, Rosmalia Nora Listiana Novitasari Novitasari Nur Fitri Dewi Pradana, Ramdani Eka Pradyaningrum, Sagita Pratama, Ahmad Dzaky Radhiyya Aisya Arimbi Alvianti Rahmawati Ulfah Ramadani, Khaerunisa Rara Ririn Budi Utaminingtyas Rili Isma Putri Riyadi - Riyadi Salamah, Ummy Gusti Suci Ayu Sudari Sultansyah Adira Putra Turahma, Afifah Latifah Vinoli Zalsi Wisnuaji, Putra Tangguh Yuni Pambreni Yuni Pambreni Yuni Pammbreni Yupiter, Yupiter Zaenudin, M Zakia Maulida Antono