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The Influence of HR Management Strategy and Competitive Advantage on The Performance of UMKM, Sukmajaya District, Depok City, West Java Oktaviani, Cyka; Udriyah; Sudari, Suci Ayu
Lead Journal of Economy and Administration Vol 3 No 1 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i1.201

Abstract

Micro Small and Medium Enterprises (MSMEs) have experienced positive developments over time, MSME players also produce a variety of products. To determine the effect of competitive advantage on the performance of MSMEs in Sukmajaya District. To find out whether HR Management strategies and competitive advantage have affected the performance of MSMEs in Sukmajaya District, according to the Central Bureau of Statistics for MSMEs in Sukmajaya District, there will be a decline in 2022 - 2023. The method used in this research is a quantitative method. The quantitative approach can be explained as a research method based on positivism philosophy. This method is used as a research tool on a certain population or sample. This research shows that HR management strategies have a positive and significant influence on the performance of MSMEs in Sukmajaya District. MSME performance also has a positive impact on HR Management strategies. Together, HR Management strategy and competitive advantage have a significant effect on MSME performance. Implications for business actors: this research provides direction for effective management regarding HRM strategy and competitive advantage. HR Management Strategy and competitive advantage have a positive and significant effect on the performance of MSMEs in Sukmajaya District, with a significance value of 0.000 and 0.000 0.05. The linear regression results show that the Adjusted R² is 0.876, which means that 87,6% of the MSME performance variables are explained by these two variables. The F test shows F count (81,632) F table 3.130, strengthening the positive and significant influence of these two variables on performance.
The Effect of Leadership on the Performance of Village Apparatus and Community Institutions at the Cibenda Village Office, Ciemas District, Sukabumi Regency Udriyah; Apriyanti; Rachmawati, Dwi
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.98 KB) | DOI: 10.56403/nejesh.v1i4.52

Abstract

One of the things that must be considered in the implementation of work is the realization of good employee performance. Therefore employee performance needs to be considered in an effort to achieve maximum goals, this shows that leadership has a very important role in achieving employee performance, and leaders are able to apply appropriate leadership and in accordance with existing situations and conditions, so employees will also can work comfortably and with high enthusiasm, this work assessment is carried out to assess and is also used to evaluate abilities, skills, assess achievement and reassess the growth of each employee. If this performance appraisal is done properly it can be used to increase loyalty and motivation for the employees.
The Influence of Digital Literacy and Financial Literacy on the Performance of MSMEs: (An Empirical Study of MSMEs in Depok City) Amilie, Novi Yulianti; Udriyah, Udriyah; Rachmawati, Dwi
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.418

Abstract

This study aims to analyze the effect of digital literacy and financial literacy on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Depok City by integrating the Resource-Based View (RBV) and Technology Acceptance Model (TAM) perspectives. This study departs from the phenomenon of quantitative growth of MSMEs that has not been fully followed by the strengthening of internal capabilities, particularly in the use of digital technology and business financial management. This study uses a quantitative approach with a survey method of 100 MSME actors selected through cluster sampling techniques in 11 sub-districts in Depok City. Data analysis was performed using multiple linear regression. The results show that digital literacy and financial literacy, both partially and simultaneously, have a positive and significant effect on MSME performance (p < 0.05). Financial literacy has a more dominant influence than digital literacy. The Adjusted R² value of 0.747 indicates that 74.7% of the variation in MSME performance can be explained by these two variables. These findings confirm that literacy-based intangible capabilities are strategic determinants of MSME performance in urban areas undergoing digital transformation. This study provides empirical contributions by strengthening the integrative model of digital and financial literacy as a source of MSME competitive advantage.