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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Dimensi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Distribusi Jurnal Ilmu Manajemen (JIMMU) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Abdi Insani Eksos Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Neo Journal of economy and social humanities Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Bersama: Jurnal Pengabdian Kepada Masyarakat
Kusuma, Pradana Jati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Harga Produk, Kualitas Produk, Gaya Hidup Terhadap Minat Beli Ulang (Body Scrub Scarlett Di Aplikasi Shopee) Ardhianti, Dian; Kusuma, Pradana Jati
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 4 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i4.2026

Abstract

The economic, cultural, and technological developments impact lifestyles, particularly in the fashion and beauty sectors, leading to significant changes in Indonesia's beauty product market. This study aims to identify factors influencing the repurchase intention of Generation Z consumers for Scarlett body scrub products on the Shopee application. The population and sample selection targeted Generation Z consumers in Semarang, with an unknown number, within the age criteria of 17–30 years. The researcher applied criteria within the Generation Z category with an age range of 13–33 years, as specified. The sample size taken was Sample = (number of indicators x 8) = 14 x 8 = 112 due to the unknown population size. The research method used was quantitative, applying multiple linear regression analysis to test hypotheses. The results of statistical analysis indicate that the product price, product quality, and lifestyle variables have a positive and significant impact on repurchase intention. This study provides valuable insights for companies in designing effective beauty product marketing strategies, focusing on price and understanding consumer lifestyles. The conclusions drawn from this research can serve as a basis for formulating better marketing strategies to enhance consumer repurchase intention in the Indonesian beauty industry. Keywords: product price; product quality; lifestyle; repurchase intention.
PRESTIGE OR PREFERENCE? GENERATION Z’S PURCHASE DECISION BEHAVIOR TOWARD IPHONE AND SAMSUNG SMARTPHONES Merliana, Ira; Putra, Febrianur Ibnu Fitroh Sukono; Kusuma, Pradana Jati; Oktoriza, Linda Ayu
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.690

Abstract

The development of digital technology has made smartphones a primary necessity for Generation Z, especially in the premium segment such as iPhone and Samsung. This study aims to analyze the influence of functional, emotional, social, and epistemic values on brand preference and purchase decisions, with brand preference as a mediating variable. The study employs a quantitative approach using an explanatory survey design involving 124 Generation Z students from the Faculty of Economics and Business at Dian Nuswantoro University. Data were collected through a five-point Likert scale questionnaire and analyzed using SEM-PLS with SmartPLS 4. The results show that functional and epistemic values have a significant effect on Brand Preference and Purchase Decision, while emotional and social values do not have a significant effect. Brand Preference was found to have a significant effect on Purchase Decision and mediated the effect of functional and epistemic values on Purchase Decision. These findings indicate that Gen Z considers rational and novelty aspects more than emotional and social status aspects when purchasing premium smartphones.
EKPLORASI CONTINUANCE INTENTION PADA EXPECTATION CONFIRMATION MODEL BERKELANJUTAN PENGGUNA BUY-NOW-PAY-LATER DI KOTA SEMARANG Ningrum, Shintia Nabila; Kusuma, Pradana Jati; Safitri, Maria; Prawitasari, Dian
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.693

Abstract

This study examines the effects of financial literacy, perceived usefulness, and perceived risk on continuance intention in the use of PayLater services by considering satisfaction as a mediating variable and confirmation as a moderating variable among PayLater users in Semarang City, within the framework of the Expectation Confirmation Theory (ECT) and Technology Acceptance Model (TAM). This research adopts a quantitative approach with an explanatory research design. Data were collected through an online questionnaire from 156 active Buy Now Pay Later (BNPL) users in Semarang City using purposive sampling and were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The results indicate that financial literacy has a significant effect on continuance intention, while perceived usefulness positively affects continuance intention through satisfaction. User satisfaction emerges as the strongest determinant influencing continuance intention, suggesting that actual usage experience plays a more critical role than initial perceptions. In contrast, perceived risk does not have a significant direct effect on continuance intention. These findings imply that user experience and satisfaction are more influential in sustaining BNPL usage than initial cognitive factors. This study provides practical implications for BNPL service providers to prioritize service quality and system usability. Therefore, providers are encouraged to enhance financial literacy education while strengthening service benefits and quality to improve user satisfaction and promote continued usage, particularly among PayLater users in Semarang City.
Generation Z Adoption of QRIS in Semarang City : Role of Financial Risk Tolerance Rachma, Annisa Luthfiyah; Kusuma, Pradana Jati
Neo Journal of economy and social humanities Vol 3 No 3 (2024): Neo Journal of economy and social humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i3.217

Abstract

 This study explores Generation Z's adoption of QRIS in Semarang City using the UTAUT framework. It examines how performance expectancy, effort expectancy, social influence, and facilitating conditions impact financial risk tolerance and intentions to use of digital payment QRIS. According to Bank Indonesia, QRIS has seen significant growth, with 50.50 million users in 2024 and a 226.54% increase in transactions compared to the previous year. Data from 165 respondents aged 18–27, analyzed with SEM-PLS, revealed that all UTAUT variables positively influence financial risk tolerance, which in turn impacts QRIS adoption. Performance expectancy had the strongest effect, while facilitating conditions showed minimal impact, indicating the need for infrastructure improvements. Recommendations include enhancing security, upgrading infrastructure, and educating users to promote QRIS as a reliable digital payment tool in Indonesia.
Co-Authors Abdus Salam, Abdus Adilla Kustya Ulfa AGUNG SEDAYU Agustinus, Deo Viandra Alicasari, Shalom Olivia Amalia Nur Chasanah Amalia, Rifdah Ardhianti, Dian Ariati Anomsari Awanis Linati Haziroh Damar, Haunan Diana Aqmala Diana Puspitasari Dwi Eko Waluyo Dyah Ika Rinawati Fadhlan, Muhammad Ashari Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Foza Hadyu Hasanatina Gunanto, Dedi Hariyadi, Guruh Taufan Hartoyo Hartoyo Hendro Sasongko Herlambang, Maulana Yusuf Mahmud Mahmud Merliana, Ira Mujib, Miftachul Mustika, Wida Ningrum, Shintia Nabila Novasa, Sheena Amelia Oktavia, Vicky Oktoriza, Linda Ayu Prawitasari, Dian Purusa, Nanda Adhi Purwatiningsih, Aris Rachma, Annisa Luthfiyah Roymon Panjaitan Safitri, Maria Saman, Maulidina Baety Nafiah Samasta, Almira Santi Saputra, Ardhi Wahyu Sari, Raden Ayu Aminah Rizkia Puspita Suhita Whini Setyahuni Tazkiyya, Iffa Usman Usman Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Zakaria, Fakhmi