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Journal : JDM (Jurnal Dinamika Manajemen)

Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali Yasa, Ni Nyoman Kerti; Giantari, I G. A. Ketut; Rahmayanti, Putu Laksmita Dewi; Tirtayani, I Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.31743

Abstract

The purpose of this study is to explain the Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali. The results showed that the variables tangible, re- sponsiveness, and empathy had a positive and significant effect on satisfaction, while reliability and as- surance had a positive and insignificant effect on satisfaction. Furthermore, satisfaction has a positive and significant effect on WOM and on brand image, and WOM has a positive and significant effect on brand image. In the future higher education institutions in Bali should increase reliability and assurance in order to increase satisfaction..
Co-Authors A.A.S. Kartika Dewi Ade Ruly Sumartini Albertino Persadanta Ginting Almez Krisopras Angga Cahya Qurananda Ayu Stia Rini Azyyati Umi Hariyanti Christa, Usup Riassy cynthia saisaria mandasari Daniel Pereira Desak Ketut Sintaasih Desak Made Putriasih Desak Made Ramya Pranihita Sukma Desak Made Ramya Pranihita Sukma Dewa Nyoman Wiesdya Danabrata Parsana Dharmanatha, I Gede Bagus Dwijaya Erri Nugraha Deri G B Suryakusuma Ksatriadiningrat Gunananda Gede Andika Krisna Gede Gangga Wiweka Sunu Gusti Ayu Winda Ryantari H. Rahyuda Henny Rahyuda I Dewa Gde Agung Ekaprana I Gede Adi Sucitha I Gede Gilang Permana I Gst. Ngurah Jaya Agung Widagda K. I Gusti Ayu Astarina I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Made Bagas Adi Suputra I Made Dana I Made Dwi Putra Arimbawa I Made Dwiki Agustama I Made Jatra I Made Nugraha Santosa I Made Satya Mardhiastina Putra I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Nyoman Nurcaya I Putu Agus Purnama Adi Putra I Putu Gde Sukaatmadja I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Satya Wijaya I Wayan Dode Sudiartana I Wayan Pandit Praschita I Wayan Pide Aditra Salinas I Wayan Santika I.B.K. Surya Ida Ayu Chandra Surya Novita Devi Ida Bagus Sudiksa Ida Bgs Hendra Prawira Kusuma Jasmine Maharani Novriari Kadek Agus Yoga Andreana Kadek Aria Satriawan Kadek Trisna Dewi Kartika, Yulia Elsa Komang Agus Satria Pramudana Komang Prasetya Wahyu Nugraha Krismawintari, N.P.D. Made Amilia Laksmi Putri Made Dani Suryadewi Made Dwi Utari Made Kembar Sri Budhi Made Pradnyan Permana Usadi Made Wara Sastra Mahayanti Fitriandari Mario Barreto Muhammad Nasihin N.N.K. Yasa N.W Ekawati Ni Ketut Seminari Ni Luh Ade Purnami Swari Ni Luh Ayu Yuliantari Ni Luh Diah Ayu Wardani Ni Luh Diah Ayu Wardani Ni Luh Dona Astriyanti Ni Luh Gede Kintan Pratiwi Ni Luh Putu Erma Mertaningrum Ni Luh Widya Uttari Ni Made Dwi Ratna Cahyanti Ni Made Sinta Erisma Dewi Ni Made Sri Rastini . Ni Made Vera Pramesti Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Santi Irayani Putri Ni Nyoman Suaryani Linda Novita Ni Nyoman Triana Prima Dewi Ni Putu Amrita Devi Ayudhia Ni Putu Anggun Udayani Ni Putu Ayu Aditya Wedayanti Ni Putu Dessy Ari Apriliani Ni Putu Dila Pradnyani Ni Putu Eka Aprilisya Ni Putu Siska Deviana D Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Cendana Putra Nyoman Gede Aditya Jay Medhika Pande Ketut Ribek Pande Maha Kharisma Paramananda, Komang Agus Sathya Putra, I Putu Ogi Sayoga Putri, Made Dwika Cahya Putu Aryanti Putri Kencana Putu Kintan Maharani Putu Mertayasa Putu Ratih Argita Dewi Putu Yudi Setiawan Qolbina Ulfah Rahmayanti, Putu Laksmita Dewi Srianggareni, Ni Made Udayani, Ni Putu Anggun Viona Fenella Wayan Ardani Widagda, I Gusti Ngurah Jaya Agung