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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Ilmu Sosial dan Humaniora JDM (Jurnal Dinamika Manajemen) JUIMA : Jurnal Ilmu Manajemen Asia-Pacific Management and Business Application International Journal of Social Science and Business International Journal of Supply Chain Management JURNAL MANAJEMEN BISNIS Forum Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JPM: JURNAL PENGABDIAN MASYARAKAT Journal of Management Analytical and Solution International Journal of Applied Business and International Management INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Journal Of Management Analytical and Solution (JoMAS) Digital Innovation : International Journal Of Management International Journal of Management, Accounting & Finance International Journal Business, Management and Innovation Review
I Gusti Ayu Ketut Giantari
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : JUIMA : Jurnal Ilmu Manajemen

 1 
PENGARUH CONSUMER ETHNOCENTRISM TERHADAP COUNTRY OF ORIGIN DAN PURCHASE INTENTION KOSMETIK LOKAL DI DENPASAR Udayani, Ni Putu Anggun; Wardana, Made; Giantari, IG.A.K.
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.593 KB) | DOI: 10.36733/juima.v8i1.36

Abstract

There is intense competition between local and foreign cosmetic industry in Indonesia. Imported cosmetics dominate the business market by 80%, while only 20% for local cosmetics. Theconceptof consumen ethnocentrismand country of originis considered as one way to help the local cosmetic industry to face competition from imported cosmetics. The purpose of this study is to determine 1) Theeffectof demographic characteristics (age, income, education) to consumer ethnocentrism; 2) Theeffectof consumer ethnocentrismand countryof origin to the consumer purchase intentions; 3) The influence of country of originas a mediation of consumer ethnocentrism and purchase intention. The samples used were 125 cosmetic users who live in Denpasar City taken by purposive sampling method. The analysis technique use dis the One Way ANOVA and PLS (Partial Least Square).,The results showed that 1) Consumer demographic of age and income showed a significant effect to distinguish consumer ethnocentrism, while education did not have a significant influence on consumer ethnocentrism; 2) Consumer ethnocentrism and country of originhasa positive significant effect towards the purchase intention of local cosmetics; 3) Recently, country of origin partially media tes the effect of consumer ethnocentrism on purchase intention. This finding simplicates that purchase intention of local cosmetics is influenced by consum erthnocentrism and country of origin. Management need more concern to use those factors to develop marketing communication and improve the product quality.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WORD OF MOUTH I Gusti Ayu Ketut Giantari; I Putu Hari Budi Utama; Ni Luh Diah Ayu Wardani
JUIMA : JURNAL ILMU MANAJEMEN Vol 10 No 1 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.154 KB)

Abstract

This study aims to explain the role of brand love in mediating the brand image of WOM (word of mouth). The sample size of 90 people taken using non-probability sampling method is purposive sampling. Data were collected using survey and questionnaire methods. The analysis technique used is path analysis with the help of SPSS 22. The results show that brand love is not able to mediate the influence of brand image on WOM. H & M should be able to maintain the brand image by making update in the design of clothing.
PENGARUH CONSUMER ETHNOCENTRISM TERHADAP COUNTRY OF ORIGIN DAN PURCHASE INTENTION KOSMETIK LOKAL DI DENPASAR Ni Putu Anggun Udayani; Made Wardana; IG.A.K. Giantari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.715 KB) | DOI: 10.36733/juima.v8i1.36

Abstract

There is intense competition between local and foreign cosmetic industry in Indonesia. Imported cosmetics dominate the business market by 80%, while only 20% for local cosmetics. Theconceptof consumen ethnocentrismand country of originis considered as one way to help the local cosmetic industry to face competition from imported cosmetics. The purpose of this study is to determine 1) Theeffectof demographic characteristics (age, income, education) to consumer ethnocentrism; 2) Theeffectof consumer ethnocentrismand countryof origin to the consumer purchase intentions; 3) The influence of country of originas a mediation of consumer ethnocentrism and purchase intention. The samples used were 125 cosmetic users who live in Denpasar City taken by purposive sampling method. The analysis technique use dis the One Way ANOVA and PLS (Partial Least Square).,The results showed that 1) Consumer demographic of age and income showed a significant effect to distinguish consumer ethnocentrism, while education did not have a significant influence on consumer ethnocentrism; 2) Consumer ethnocentrism and country of originhasa positive significant effect towards the purchase intention of local cosmetics; 3) Recently, country of origin partially media tes the effect of consumer ethnocentrism on purchase intention. This finding simplicates that purchase intention of local cosmetics is influenced by consum erthnocentrism and country of origin. Management need more concern to use those factors to develop marketing communication and improve the product quality.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WORD OF MOUTH I Gusti Ayu Ketut Giantari; I Putu Hari Budi Utama; Ni Luh Diah Ayu Wardani
JUIMA : JURNAL ILMU MANAJEMEN Vol. 10 No. 1 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.154 KB) | DOI: 10.36733/juima.v10i1.1072

Abstract

This study aims to explain the role of brand love in mediating the brand image of WOM (word of mouth). The sample size of 90 people taken using non-probability sampling method is purposive sampling. Data were collected using survey and questionnaire methods. The analysis technique used is path analysis with the help of SPSS 22. The results show that brand love is not able to mediate the influence of brand image on WOM. H & M should be able to maintain the brand image by making update in the design of clothing.
PERAN BRAND IMAGE MEMEDIASI PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN SENSATIA BOTANICALS DI DENPASAR Ni Made Sinta Erisma Dewi; i Gusti Ayu Ketut Giantari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 12 No. 2 (2022): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Public concerns about environmental problems encourage changes in consumer behavior. People are becoming more selective in choosing the products to be consumed in order to minimize the negative effects on the environment. Including in choosing skincare with environmentally friendly ingredients. This studied aim to explain the roles of branding images mediating an influences of the green markering in the purchasing descision on Sensatia Botanicals at Denpasar City. The research was conducting using 100 respondents taken using purposive sampling. Data analyse technique uses Path Analyze which is an equipped with a Sobel Test to test on role of mediation. The results showed that 1) Green marketing had a positive and significant influence on the purchasing decision of Sensatia Botanicals in Denpasar City, 2) Green marketing has a positif and significants impact on brand images at Denpasar City, 3) Brand image had a positive and significant impact on decisions. purchase of Sensatia Botanicals at Denpasar City, 4) Brand Images is positively and significantly able to mediate an effect of green marketing on the purchassing decision of Sensatia Botanicals in Denpasar City. The implications of Sensatia Botanicals' research results are expected to be able to consistently maintain a green marketing and maintain brand image to increase sales.
ANALISIS KEPUASAN KONSUMEN BERBASIS IMPORTANCE PERFORMANCE ANALYSIS (IPA) PADA GERAI RITEL ALFAMART DI KOTA DENPASAR Ni Made Dwi Ratna Cahyanti; Desak Made Ramya Pranihita Sukma; Komang Prasetya Wahyu Nugraha; I Gusti Ayu Ketut Giantari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 13 No. 1 (2023): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

the purpose of this study is to find out how big the gap is from the level of consumer interest and service performance of Alfamart in Denpasar City. This research uses descriptive research with a quantitative approach. The sampling method that will be used in this study is non- probability with purposive sampling technique. The number of respondents who filled out the survey was 104 individuals who met the sample criteria to be used. The data analysis technique used is the Importance Performance Analysis (IPA) method which shows the relationship between the level of importance and the level of performance. The correlation of each item to the total score of each statement for variables/attributes Tangible, Responsiveness, Reliability, Assurance, Empathy, all yields an r-table above 0.361 with a significance value of 0.06 (6 persen). Thus, the entire statement of research variable items is valid and reliable. This means that overall all indicators that are considered important are in accordance with customer expectations so that there is no need to prioritize a particular indicator. Suggestions that can be given to Alfamart retail outlets in Denpasar City Alfamart retail outlets in Denpasar City must maintain the attributes that are located in Quadrant II so that consumers still feel satisfied
Co-Authors A.A.S. Kartika Dewi Ade Ruly Sumartini Albertino Persadanta Ginting Almez Krisopras Angga Cahya Qurananda Ayu Stia Rini Azyyati Umi Hariyanti Christa, Usup Riassy cynthia saisaria mandasari Daniel Pereira Desak Ketut Sintaasih Desak Made Putriasih Desak Made Ramya Pranihita Sukma Desak Made Ramya Pranihita Sukma Dewa Nyoman Wiesdya Danabrata Parsana Dharmanatha, I Gede Bagus Dwijaya Erri Nugraha Deri G B Suryakusuma Ksatriadiningrat Gunananda Gede Andika Krisna Gede Gangga Wiweka Sunu Gusti Ayu Winda Ryantari H. Rahyuda Henny Rahyuda I Dewa Gde Agung Ekaprana I Gede Adi Sucitha I Gede Gilang Permana I Gst. Ngurah Jaya Agung Widagda K. I Gusti Ayu Astarina I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Made Bagas Adi Suputra I Made Dana I Made Dwi Putra Arimbawa I Made Dwiki Agustama I Made Jatra I Made Nugraha Santosa I Made Satya Mardhiastina Putra I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Nyoman Nurcaya I Putu Agus Purnama Adi Putra I Putu Gde Sukaatmadja I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Satya Wijaya I Wayan Dode Sudiartana I Wayan Pandit Praschita I Wayan Pide Aditra Salinas I Wayan Santika I.B.K. Surya Ida Ayu Chandra Surya Novita Devi Ida Bagus Sudiksa Ida Bgs Hendra Prawira Kusuma Jasmine Maharani Novriari Kadek Agus Yoga Andreana Kadek Aria Satriawan Kadek Trisna Dewi Kartika, Yulia Elsa Komang Agus Satria Pramudana Komang Prasetya Wahyu Nugraha Krismawintari, N.P.D. Made Amilia Laksmi Putri Made Dani Suryadewi Made Dwi Utari Made Kembar Sri Budhi Made Pradnyan Permana Usadi Made Wara Sastra Mahayanti Fitriandari Mario Barreto Muhammad Nasihin N.N.K. Yasa N.W Ekawati Ni Ketut Seminari Ni Luh Ade Purnami Swari Ni Luh Ayu Yuliantari Ni Luh Diah Ayu Wardani Ni Luh Diah Ayu Wardani Ni Luh Dona Astriyanti Ni Luh Gede Kintan Pratiwi Ni Luh Putu Erma Mertaningrum Ni Luh Widya Uttari Ni Made Dwi Ratna Cahyanti Ni Made Sinta Erisma Dewi Ni Made Sri Rastini . Ni Made Vera Pramesti Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Santi Irayani Putri Ni Nyoman Suaryani Linda Novita Ni Nyoman Triana Prima Dewi Ni Putu Amrita Devi Ayudhia Ni Putu Anggun Udayani Ni Putu Ayu Aditya Wedayanti Ni Putu Dessy Ari Apriliani Ni Putu Dila Pradnyani Ni Putu Eka Aprilisya Ni Putu Siska Deviana D Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Cendana Putra Nyoman Gede Aditya Jay Medhika Pande Ketut Ribek Pande Maha Kharisma Paramananda, Komang Agus Sathya Putra, I Putu Ogi Sayoga Putri, Made Dwika Cahya Putu Aryanti Putri Kencana Putu Kintan Maharani Putu Mertayasa Putu Ratih Argita Dewi Putu Yudi Setiawan Qolbina Ulfah Rahmayanti, Putu Laksmita Dewi Srianggareni, Ni Made Udayani, Ni Putu Anggun Viona Fenella Wayan Ardani Widagda, I Gusti Ngurah Jaya Agung