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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Ilmu Sosial dan Humaniora JDM (Jurnal Dinamika Manajemen) JUIMA : Jurnal Ilmu Manajemen Asia-Pacific Management and Business Application International Journal of Social Science and Business International Journal of Supply Chain Management JURNAL MANAJEMEN BISNIS Forum Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JPM: JURNAL PENGABDIAN MASYARAKAT Journal of Management Analytical and Solution International Journal of Applied Business and International Management INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Journal Of Management Analytical and Solution (JoMAS) Digital Innovation : International Journal Of Management International Journal of Management, Accounting & Finance International Journal Business, Management and Innovation Review
I Gusti Ayu Ketut Giantari
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : E-Jurnal Ekonomi dan Bisnis Universitas Udayana

 1 
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI RISIKO, TERHADAP KEPERCAYAAN DAN NIAT BELI E-TICKET PADA SITUS TRAVELOKA I Putu Agus Purnama Adi Putra; I Putu Gde Sukaatmadja; I G.A Ketut Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.09.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The purpose of this study was to obtain empirical evidence Influence Perceived Ease of Use, Perceived Risk Of Trust and Intent to Buy E-Ticket On Site Traveloka. The sample was taken by purposive sampling technique. Indicators research counted 18 indicators and the total respondents were 180 people. Collecting data using questionnaire technique, which is where the questionnaire using a Likert scale with 5 possible answers 1 through 5 and analysis tools using SEM (Strucutral Equation Modeling). The result is that the perceived ease of use positive and significant impact on the trust and purchase intentions. Risk perception negatively affect purchase intentions and trust, and the trust has positive influence on purchase intentions. The theoretical implications of this research are not all variables are positive and significant effect as well as the influence of risk perception negatively affect purchase intentions. The practical implications are useful for companies to explore the perception of risk from a consumer standpoint. for the future, first consider the needs and desires on the purchase of e-ticket.
PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN KUALITAS LAYANAN TERHADAP KEPUASAN UNTUK MEMBANGUN LOYALITAS cynthia saisaria mandasari; I Gusti Ayu Ketut Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.10.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.166 KB) | DOI: 10.24843/EEB.2017.v06.i10.p08

Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use, and quality of service to user satisfaction to build user loyalty GO-JEK applications in the city of Denpasar. The sample used as many as 170 users who have been using the service application GO-JEK at least 3 times in the last 3 months who live in Denpasar with nonprobability sampling technique. This research uses analysis technique PLS (Partial Least Square). The results of the study found that perceived usefulness, and perceived ease of use have a positive and significant effect on user satisfaction, perceived ease of use has a positive and significant effect on perceived usefulness, service quality has a positive but insignificant effect on user satisfaction, service quality has influence Positive and significant to loyalty. Furthermore, user satisfaction has a positive and significant influence on loyalty.
STRATEGI PENGEMBANGAN OBJEK WISATA AIR PANAS DI DESA MAROBO, KABUPATEN BOBONARO, TIMOR LESTE Mario Barreto; I.G.A. Ketut Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 04.NO.11.TAHUN 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The tourism is a new type of industry which able to bring up economic growth rapidly in providing jop opportunity, increasing income, living standard, and estimulate another productive sectors. When the object of hot spring is well developed, it can lift up the national income and local revenue in order to improve the welfare and prosperity of society. This study aimed to analyze the tourism development strategy of hot spring  in  Marobo village, of  Bobonaro District. This study used 10 people a sample from government, community leaders and businessmen. Data were collected by conducting interviews and questionnaires. Subsequently collected data were analyzed by using descriptive analysis and SWOT analysis as well as internal and external matrix (IE). The result of this study showed that the analysis of the external environment, obtained a value of 3.91 and internal environment of 3:03. So the adequate development strategy can be applied is tourism development such as in the period  Merry  Christmas and New Year Day with competite  price and more varied so as to meet the target. Tourism development can be done by diversifying tourism objects and system modifications so enable tourists to have travel easily. The result of  the study as mentioned above reminds all relevant parties to have  serious attention on the development of Marobo hot spring. In order to make the tourism object as modern and attractive destination, it is  advised to all relevant parties to upgrade the cooperation with  Travel Agencies and Investors in providing the widely opportunities tho the development of the tourism object. In addition, it is necessary to advice to government to recruit employees who are espesialized in the are of tourism. It is important to advice also the government at Municipality level in particularly The Official Tourism and Culture of Bobonaro to be able to activate the website optimally on potential attractions of Marobo Hot Spring.
PENGARUH PENGETAHUAN LINGKUNGAN DAN KEPEDULIAN LINGKUNGAN TERHADAP SIKAP DAN NIAT BELI PRODUK HIJAU “THE BODY SHOP” DI KOTA DENPASAR Ayu Stia Rini; I Putu Gde Sukaatmadja; I Gst. Ayu Kt. Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.01.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The Body Shop is a manufacturing company and global retail that produce toiletries and beauty products for men and women who apply the concept of green marketing and green business. The level of knowledge and concern began to grow on the environment spur companies to develop the program in providing solutions to environmental problems in order to improve attitude and purchase intention.This study aims to explain the effect of environmental knowledge and environmental concern on attitude and purchase intention, and explain the effect of attitude on purchase intention ofThe Body Shopgreen products in Denpasar. The sample used there are 150 respondents with purposive sampling technique. The data analysis technique used is Structural Equation Modelling (SEM) analysis technique. The results of analysis show that environmental knowledge and environmental positive and significantly effect on attitude and purchase intention, and attitude positive and significantly effect on purchase intention of The Body Shop green products in Denpasar.
PENGARUH KUALITAS JASA TERHADAP KEPUASAN, REPUTASI MEREK DAN LOYALITAS PENGGUNA KARTU SIM PRABAYAR TELKOMSEL (Studi pada Segmen Remaja di Kota Denpasar) I Made Nugraha Santosa; Ni Wayan Sri Suprapti; I Gusti Ayu K. Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.08. TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The development of business very quickly and rapidly provide an opportunity or a threat to the businesses to be able to sustain its business and in order to win the competition. The aim of this rasearch is to explain the influence  of service quality on customer satisfaction, brand reputation and customer loyalty on youth customer prepaid sim card of Telkomsel in Denpasar.The subjects of this research is Telkomsel prepaid sim card users, with a sample of 120 people. The samples were collected by using non probability sampling method and purposive sampling technique. Data were analyzed using the technique SEM (Structural Equation Modelling).The results of this research shows that the quality of services significantly and positively influence on customer loyalty, customer satisfaction and reputation of the brand. Customer satisfaction significantly and positively influence  on the reputation of the brand and customer loyalty. Brand reputation are also significantly and positively influence on customer loyalty
ANALISIS STRATEGI BISNIS PADA TOKO BUKU GRAMEDIA DUTA PLAZA DI KOTA DENPASAR Mahayanti Fitriandari; I Putu Gde Sukaatmadja; I Gusti Ayu Ketut Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 04.NO.03.TAHUN 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The purpose of this research is to analyze : external factors in order to identify opportunities and threats of Gramedia Duta Plaza Bookstore; internal factors in order to identify strengths and weaknesses of Gramedia Duta Plaza Bookstore; business position of  Gramedia Duta Plaza Bookstore, and; the most relevant strategies used in business for Gramedia Duta Plaza Bookstore in the future. To answer the aims of this study, a research was conducted with nine people on the key management as main respondents, and seven external respondents for confirmation. SWOT analysis method  is used to find external factors and internal factors of the company. The analytical technique used was IE Matrix. The results showed that an adequate strategy to be implemented by the company in the future is a strategy to grow and develop (growth and build). The implication of the research object in the future is to bring the attention of management to focusing on the strategies facing "discount war” made vigorously by competitors, maximizing the company's strategic location to optimize the limited space, creating an independent creative promotion to answer the centralized promotion system, and evaluating the procurement system by supplying best seller products, and products required by consumers.
PENGARUH SERVICE QUALITY TERHADAP SATISFACTION DAN CUSTOMER LOYALTY KOPERASI DADIRAH DI DILI TIMOR-LESTE Daniel Pereira; I Gusti Ketut Giantari; I Putu Gede Sukaatmadja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.03.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.478 KB)

Abstract

Service  quality is an attitude and behavior of people in providing services according to the needs, desires and expectations of consumers being served.  A better service quality able to increase satisfaction and customer loyalty. This study aims to analyze the influence of service quality towards customer satisfaction and loyalty. This research was conducted  in  Cooperative  of  Dadirah, using 64 members of cooperative as a sample. Data were collected by conducting interviews and questionnaires. Subsequently collected data were analyzed using descriptive analysis and Partial Least Square. The results of this study shows that service quality which is given by cooperativa of Dadirah  have positive and significant effect towards customer satisfaction and loyalty,  but the satisfaction is found not significant positive effect on customer loyalty. The implications of this study indicate that the service quality plays an important role in creating customer satisfaction and customer loyalty.      
PERAN COMPETITIVE ADVANTAGE MEMEDIASI PENGARUH DIGITAL MARKETING TERHADAP MARKETING PERFORMANCE PADA UMKM COFFEE SHOP I Gede Adi Sucitha; I Gst. Ayu Kt. Giantari; I Gst. Ngurah Jaya Agung Widagda K.; I Made Dana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p07

Abstract

The development of MSMEs in Indonesia is currently increasing, one of which is in the culinary field, namely coffee shops. This can be seen from the number of coffee shops or coffee shops that have sprung up in various cities in Indonesia, one of which is Denpasar City, which is located in the Province of Bali. A coffee shop is a place that is loved by many people from all walks of life, who puts various processed types of coffee as the main menu. This study aims to explain the role of competitive advantage in mediating the influence of digital marketing on marketing performance at MSME Coffee shops in Denpasar City. The population in this study are all MSME Coffee shops in Denpasar City whose numbers cannot be known. This research was conducted in Denpasar City with the number of samples taken as many as 60 business actors or respondents. The sample was determined using a non-probability sampling model, with a purposive sampling technique. The data analysis technique used is path analysis and Sobel test with SPSS for windows program. The results show that digital marketing has a positive and significant effect on marketing performance, digital marketing has a positive and significant effect on competitive advantage, competitive advantage has a positive and significant impact on marketing performance, competitive advantage is able to significantly mediate the influence of digital marketing on marketing performance.
PERAN BRAND IMAGE MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BELI SMARTPHONE VIVO DI KOTA DENPASAR Kadek Agus Yoga Andreana; I Gusti Ayu Ketut Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.06.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i06.p06

Abstract

The phenomenon of smartphones becoming secondary goods makes people's demand for smartphones increase, so that Vivo as one of the smartphone vendors in Indonesia, needs to carry out the right strategy to increase people's purchase intentions for their smartphones. The purpose of this study was to explain the role of brand image in mediating the effect of E-WOM on Vivo smartphone purchase intentions in Denpasar City. The sample used in this study was 100 respondents using a questionnaire tool. The sample was determined using non-probability sampling model with purposive sampling technique. The data analysis technique used is path analysis with the help of SPSS program. The results show that E-WOM has a positive and significant effect on purchase intention, E-WOM has a positive and significant effect on brand image, brand image has a positive effect on purchase intention, brand image is able to mediate the effect of E-WOM on purchase intention. This research implication is that Vivo need to maintain and pay attention to their strategies to make e-wom and brand images better to increase purchase intentions.
Co-Authors A.A.S. Kartika Dewi Ade Ruly Sumartini Albertino Persadanta Ginting Almez Krisopras Angga Cahya Qurananda Ayu Stia Rini Azyyati Umi Hariyanti Christa, Usup Riassy cynthia saisaria mandasari Daniel Pereira Desak Ketut Sintaasih Desak Made Putriasih Desak Made Ramya Pranihita Sukma Desak Made Ramya Pranihita Sukma Dewa Nyoman Wiesdya Danabrata Parsana Dharmanatha, I Gede Bagus Dwijaya Erri Nugraha Deri G B Suryakusuma Ksatriadiningrat Gunananda Gede Andika Krisna Gede Gangga Wiweka Sunu Gusti Ayu Winda Ryantari H. Rahyuda Henny Rahyuda I Dewa Gde Agung Ekaprana I Gede Adi Sucitha I Gede Gilang Permana I Gst. Ngurah Jaya Agung Widagda K. I Gusti Ayu Astarina I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Made Bagas Adi Suputra I Made Dana I Made Dwi Putra Arimbawa I Made Dwiki Agustama I Made Jatra I Made Nugraha Santosa I Made Satya Mardhiastina Putra I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Nyoman Nurcaya I Putu Agus Purnama Adi Putra I Putu Gde Sukaatmadja I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Satya Wijaya I Wayan Dode Sudiartana I Wayan Pandit Praschita I Wayan Pide Aditra Salinas I Wayan Santika I.B.K. Surya Ida Ayu Chandra Surya Novita Devi Ida Bagus Sudiksa Ida Bgs Hendra Prawira Kusuma Jasmine Maharani Novriari Kadek Agus Yoga Andreana Kadek Aria Satriawan Kadek Trisna Dewi Kartika, Yulia Elsa Komang Agus Satria Pramudana Komang Prasetya Wahyu Nugraha Krismawintari, N.P.D. Made Amilia Laksmi Putri Made Dani Suryadewi Made Dwi Utari Made Kembar Sri Budhi Made Pradnyan Permana Usadi Made Wara Sastra Mahayanti Fitriandari Mario Barreto Muhammad Nasihin N.N.K. Yasa N.W Ekawati Ni Ketut Seminari Ni Luh Ade Purnami Swari Ni Luh Ayu Yuliantari Ni Luh Diah Ayu Wardani Ni Luh Diah Ayu Wardani Ni Luh Dona Astriyanti Ni Luh Gede Kintan Pratiwi Ni Luh Putu Erma Mertaningrum Ni Luh Widya Uttari Ni Made Dwi Ratna Cahyanti Ni Made Sinta Erisma Dewi Ni Made Sri Rastini . Ni Made Vera Pramesti Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Santi Irayani Putri Ni Nyoman Suaryani Linda Novita Ni Nyoman Triana Prima Dewi Ni Putu Amrita Devi Ayudhia Ni Putu Anggun Udayani Ni Putu Ayu Aditya Wedayanti Ni Putu Dessy Ari Apriliani Ni Putu Dila Pradnyani Ni Putu Eka Aprilisya Ni Putu Siska Deviana D Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Cendana Putra Nyoman Gede Aditya Jay Medhika Pande Ketut Ribek Pande Maha Kharisma Paramananda, Komang Agus Sathya Putra, I Putu Ogi Sayoga Putri, Made Dwika Cahya Putu Aryanti Putri Kencana Putu Kintan Maharani Putu Mertayasa Putu Ratih Argita Dewi Putu Yudi Setiawan Qolbina Ulfah Rahmayanti, Putu Laksmita Dewi Srianggareni, Ni Made Udayani, Ni Putu Anggun Viona Fenella Wayan Ardani Widagda, I Gusti Ngurah Jaya Agung