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All Journal ETIKONOMI Jurnal Siasat Bisnis Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Kebijakan dan Administrasi Publik MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Asia-Pacific Management and Business Application PRofesi Humas EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SENTRALISASI MABIS: Manajemen dan Bisnis Jurnal Manajerial Jurnal Manajemen Komunikasi Jurnal Ilmiah Edunomika (JIE) Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Manajemen Bisnis Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis International Journal Of Science, Technology & Management (IJSTM) Jurnal Cakrawala Promkes Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Jurnal Abdimas Serawai DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Media Publikasi Promosi Kesehatan Indonesia (MPPKI) International Journal of Management Science and Information Technology (IJMSIT) Asian Journal of Management Analytics Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi JKAP (Jurnal Kebijakan dan Administrasi Publik) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Nuryakin, Nuryakin
Universitas Muhammadiyah Yogyakarta
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Mapping the impact of social media marketing on customer loyalty: Bibliometric analysis Agung, Tan Ray; Nuryakin, Nuryakin
Manajemen Komunikasi Vol 9, No 1 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i1.53120

Abstract

This study aims to evaluate and discuss the progress made in writing research articles that focus on the relationship between social media marketing and consumer loyalty. It also looks at how to visualize VOSviewer data to look at author cooperation and keywords in journal articles that Scopus has indexed. The influence of social media marketing on customer loyalty is investigated bibliometrically in this study using quantitative descriptive technique and systematic mapping methodology. One hundred twenty-six relevant articles were located among the 308 articles in the initial search results when the database was initialized by specifying the phrases “social media marketing” and “customer loyalty” on the Scopus website. Using the VOSviewer program, it is known that 542 authors are related with 5 clusters and 36 keywords. Notably, American writers are responsible for most of the research on this subject, which was published in Scopus. In VOSviewer’s mapping, some key terms that come up often include digital marketing, Facebook, trust, client loyalty, and brand loyalty. It is important to emphasize that this study’s scope is restricted to the Scopus database, which suggests that the results’ completeness may be constrained. This paper is significant because it adds something new to our knowledge of how social media marketing influences customer loyalty and because of the inventive use of VOSviewer visualization.
Green Innovation: Trend Research Using Bibliometric Analysis Nuryakin, Nuryakin
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18712

Abstract

Research aims: This study aims to explore and analyze research trends in green innovation. A literature review was used in this study by conducting a bibliometric analysis of green innovation by measuring research trends on green innovation in the last five years. This study also performed descriptive data and analysis on research trends and proposed an agenda for further studies on green innovation. Design/Methodology/Approach: This study approach carried out bibliographical analysis by taking the Scopus Database. Then filtering research articles was carried out in the 2019 – 2021 period. Bibliometric analysis techniques, citation analysis, and co-citation analysis were also conducted.Research findings: This study revealed the nature and direction of research that the green innovation field has undertaken over the past five years. Five clusters existed as themes that appeared in the green innovation literature.Theoretical Contribution/Originality: The theoretical implications of this study provide several important arguments for contributions to the field of green innovation and also contribute to several studies, journals, and institutions that have established studies in this field. Practitioners/Policy Implications: This study contribution to the most influential authors, institutions, and countries related to research on green innovation with possible future research directions.Research Limitations/Implications: This study has provided valuable opportunities to focus on studies only within the scope of green innovation. This study also has contribution to knowledge by considering suggestions for further research.
The strategies to promote Sudan’s tourism destinations post COVID-19 pandemic Musa, Hussein Gibreel; Fatmawati, Indah; Nuryakin, Nuryakin
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.37042

Abstract

The global pandemic has brought a halt to various economic, business, as well as tourism activities around the world. It also happens in various countries in Africa, including Sudan. Sudan’s tourism has constantly lasted out of all main economic sectors. The tourism business in Sudan provides many jobs, government revenue, and foreign exchange profits. By analyzing all the marketing actions, media regulations, crisis communication techniques, and advertising campaign components, this article aims to identify strategies used by tourism players in Sudan to re-establish a positive tourism destinations image in times of uncertainty, panic, and struggle, as well as to entice international tourists to return to Sudan’s tourist attractions. The study used qualitative content analysis of the media and marketing strategies, global and local tourism reports, and press interviews to integrate practice and theory and followed the multistep approach for transforming place image. The result shows that Sudanese actors used three strategies to restore a good image of Sudanese tourism destinations: new media strategy, available content strategy, and audience-focused strategy. This study demonstrates why this epidemic must be viewed as an opportunity to adapt to a new normal and rebuild the destination’s image for tourism in a new way. 
PELATIHAN PUBLIK SPEAKING DALAM MENINGKATKAN KOMPETENSI GURU DAN KEPALA SEKOLAH BAGI SEKOLAH MUHAMMADIYAH Nuryakin, Nuryakin; Supangkat, Gatot
DedikasiMU : Journal of Community Service Vol 6 No 4 (2024): Desember
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v6i4.8982

Abstract

Setiap individu memiliki ketrampilan komunikasi yang berbeda-beda dalam aktivitas profesi mereka. Ketrampilan dalam berkomunikasi memiliki peran yang sangat penting dalam kehidupan manusia, terutama dalam pekerjaan keseharian mereka. Berkomunikasi adalah proses bertukar pesan dan informasi kepada indovidu lainnya sehingga memberikan dampak atau efek kepada audiens. Seni berbicara di depan umum, yang dikenal sebagai public speaking, merupakan salah satu bentuk komunikasi yang membutuhkan keterampilan khusus. Kegiatan pengabdian ini dilaksanakan dalam bentuk pelatihan pelatihan public speaking. Pelatihan public speaking ini dilakukan pada guru dan kepala sekolah yang ada pada sekolah-sekolah Muhammadiyah Kota Ambon, Kabupaten Maluku Tengah dan Kabupaten Seram Bagian Barat yang dilaksanakan sebagai bagian dari program Pengabdian Kepada Masyarakat (PKM) dan diikuti oleh 40 peserta yang merupakan guru dan kepala sekolah. Tujuan kegiatan ini adalah untuk meningkatkan kompetensi para guru dan kepala sekolah untuk meningkatkan kompetensi dalam berbicara di depan umum, memahami dasar-dasar public speaking, serta menguasai teknik dan strategi keterampilan berbicara di depan umum dalam hal ini adalah kompetensi guru dan kepala sekolah dalam mengajar kepada para siswa. Pelatihan ini berlangsung selama dua hari, di mana peserta mendapatkan materi dasar yang dikombinasikan dengan teknik public speaking. Proses pra-pelaksanaan diawali dengan observasi awal, diskusi sedang, adaptasi pelatihan, pretest, penyampaian materi, praktik, diskusi dan refleksi serta post test untuk mengukur pencapaian tujuan kegiatan. Hasil dari pelatihan menunjukkan peningkatan yang cukup baik. Para peserta mulai menguasai dasar-dasar public speaking, seperti meningkatkan rasa percaya diri, mengadopsi sikap ideal saat berbicara dengan memanfaatkan gestur dan gerakan tubuh (kontak mata, bahasa tubuh), serta mampu menyampaikan materi dengan baik menggunakan teknik-teknik public speaking.
The Influence of Academic Service Quality on Student Loyalty: Mediating Effects of Student Satisfaction Fakhrudin, Arif; Nuryakin, Nuryakin; Fatmawati , Indah; Suyanto , M.
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 9 No. 1 (2025): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v9i1.3549

Abstract

This study aims to analyze the effect of academic service quality on student loyalty and explore the role of student satisfaction as a mediating variable in this relationship. Specifically, this study seeks to identify the extent to which academic service quality can increase student loyalty directly or indirectly through student satisfaction. The method used in this study is path analysis. The data used are quantitative data collected through a survey using a questionnaire. The research sample consisted of 100 students undergraduate from various study programs at Yogyakarta Aerospace Technology College selected using convenience sampling techniques. Data processing and analysis were carried out using AMOS software to test the relationship between variables in the research model. The results of the study indicate that academic service quality has a positive and significant effect on student satisfaction, which in turn affects student loyalty. Student satisfaction is proven to be a mediating variable that strengthens the relationship between academic service quality and student loyalty. This finding emphasizes the importance of improving academic service quality in building student loyalty in higher education environments.
The Effect of Islamic Service Quality on Customer Satisfaction and Loyalty in Islamic Banks in Indonesia Anjelisa, Anjelisa; Fatmawati, Indah; Nuryakin, Nuryakin
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1041

Abstract

The performance of Islamic banking in Indonesia continues to improve year after year, but the market share of conventional banking that continues to dominate demonstrates that the existence of Islamic banking in Indonesia's dual banking system is still in the shadow of conventional banking. The goal of this research is to look at how customer perceptions of Islamic service quality affect customer satisfaction and loyalty to Islamic banks in Indonesia. Structural Equation Modeling (SEM) with AMOS as an analysis tool is used in data analysis procedures. According to the study's findings, the quality of Islamic services has a positive and significant influence on customer happiness and loyalty, and customer satisfaction has a positive and significant influence on customer loyalty. These findings highlight the need for evaluating service quality in the context of Islamic banks. If the compliance dimension is thoroughly implemented in the operation of the Islamic banking firm, Islamic banking can have a competitive advantage over conventional banking.
The Role of Workplace Environment in Shaping Workers' Innovative Behavior: Insights From Bibliometric Analysis Nabillah, Nisfatun; Fatmawati, Indah; Nuryakin, Nuryakin
SENTRALISASI Vol. 14 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i3.4222

Abstract

This study aims to analyze the role of the workplace environment in shaping innovative worker behavior. The method used in this research is a mixed method with a Literature Study (SLR) approach. The quantitative method in this research focuses on numerical or statistical data (e.g., number of publications, citation frequency, publication trends, and methodology trends). The qualitative method analyses the content of existing articles or literature (e.g., concepts, themes, and contexts underlying existing research). It identifies trends that may not be visible from mere numerical data. The data sources in this study were taken from the Scopus database and Google Scolar, which included the keywords “Workplace Environment” AND “Innovative Behaviour”. The study analyzed 79 articles published in reputable international journals from 2015-2023. The research found four main streams in the workplace environment and innovative behavior research: (1) a focus on individuals as agents of innovation, which dominated the 2015-2018 period; (2) an emphasis on the relationship between individuals and organizations that emerged in 2019-2020, where human resource management plays an essential role in supporting innovation; (3) attention shifted to organizations, focusing on collective innovation processes in 2021-2022; and (4); the most recent research (2023) again highlighted individuals as key catalysts of innovation, underlining the importance of the role of individuals in fostering creativity in the work environment. 
Entrepreneurial Marketing : Bibliometric Analysis Using Vosviewer Nuryakin, Nuryakin
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4340

Abstract

The study of Entrepreneurial marketing is an important part of the scope of research in the field of marketing and entrepreneurship. A concept of entrepreneurship and marketing that defines business for upcoming difficulties is called entrepreneurial marketing. This study aims to analyze the literature on entrepreneurial marketing. The approach using bibliometric analysis in this study was to measure the development of research on entrepreneurial marketing during the last six years in business and entrepreneurship as well as in the management domain. This study also analyzed research trends and proposed a plan for further studies on entrepreneurial marketing. The research approach merged bibliographic data through extraction from the Scopus database. This study used the bibliometric method on Scopus documents, then screened research articles during 2016-2021. Bibliometric techniques, citation analysis, and co-citation analysis were also used in this study. This study revealed the nature and direction of research carried out by entrepreneurial marketing over the last six years. Seven clusters existed as emerging themes in the entrepreneurial marketing literature. Besides, this study found the most influential authors, journals, institutions, and countries related to research on entrepreneurial marketing with possible future research directions in entrepreneurial marketing 
Brand Image: Theoretical Development and Practical Applications Yahya, Amri; Nuryakin; Handayani, Siti Dyah
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8504

Abstract

This research presents an in-depth analysis of research on brand image using a bibliometric approach. This research was conducted by detailing the findings from 364 documents published between 2018 and 2024 in the business sector. The analysis uses descriptive analysis of data from Scopus and VosViewer. The research results show that there is a collaboration between authors, which reflects a cross-disciplinary perspective.. Subject analysis shows a primary focus on Business Management (56.1%), while the inclusion of Social Sciences (11.7%), Decision Sciences (6,296%), and Economics (IL196%) reinforce the cross-disciplinary nature of the research. Trends over time show increasing interest in brand image, reflecting ongoing research into the theme of brand image.
Green Product Innovation, Green Process Innovation, and its Impact on Green Performance of Batik SMEs Nuryakin, Nuryakin
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.18132

Abstract

This study aims to analyze the effect of green product innovation and green process innovation on the green performance of SMEs. The data of this study were collected from Batik SMEs in Yogyakarta Regency, Indonesia, with 204 Batik SMEs’ owners. This research used purposive sampling methods for the data process collecting. The result of this study uncovered that green product innovation had a significant positive effect on the green performance of SMEs. Green process innovation had a positive effect on the performance of SMEs.
Co-Authors Agung, Tan Ray AGUS PRASTYO Agus Samsudin, Mohammad Ajeng Fatmi kartini Amahoru Ananda Rizky Rahmadayanti Anggara, Cornel Anggara, Dody Chandra Anjelisa, Anjelisa Arini, Merita Arni Arni Atmaja, Diyaa Aaisyah Salmaa Putri Baskara, Abdullah Belliani, Arisca Debby Anggriansyah Dola Fitritha Raras Handayani Ezza Chairurrizqie Fakhrudin, Arif Fatmawati , Indah Fatmawati, Indah Firda Mokodongan Firman Pribadi Firman Pribadi Handayani, Siti Diyah Handayani, Siti Dyah Hasnah Rimiyati, Hasnah Heru Kurnianto Tjahjono Heru Kurnianto Tjahjono Heru Kurnianto Tjahjono Hery Widijanto Husein Lubis, Manda Rahmat Hussein Gibreel Musa Ika Nurul Qomari Iqbal Miftakhul Mujtahid Iring Primastuti, Harumi Junarta, Harbyanto Khoiruddin, Mochammad Kusumo, Mahendro Prasetyo Listiowati , Ekorini Lubis, Debi Christian Maghfira Rizky Maulani Manda Rahmat Husein Lubis Martha, Haryadi Lisya Musa, Hussein Gibreel Nabillah, Nisfatun Nadia May Nanda Nandrianina Louis Pierre Rakotoarizaka Nur Hidayah Pradana, Fawzi Rizki Priyambodo Wahyu Jatmiko Qamari, Ika Nurul Qurrotul Aini Rakotoarizaka, Nandrianina Louis Pierre Retno Widowati Retno Widowati PA Safira, Elsi Safitri Puji Rahayu Sarofah, Nafidlotul Sekarjati, Bella Devi Siswoyo Haryono Supangkat, Gatot SUSANTO Susanto Susanto Susanto Susanto Suyanto , M. Titi Darmi Wahyuningsih, Sri Handari Widia Febriana yuwono, wiji