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Hilirisasi Pangan Guna Mewujudkan Ketahanan Ekonomi Arifin, Antoni Ludfi; solihin, Dadang
JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan) Vol 5 No 1 (2025): JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jpeaku.v5i1.25446

Abstract

Penelitian ini bertujuan untuk menganalisis kondisi aktual hilirisasi pangan di Indonesia, tantangan yang dihadapi, serta strategi kebijakan yang efektif guna meningkatkan ketahanan ekonomi. Dengan menggunakan pendekatan kualitatif deskriptif eksploratif, menginterpretasi data dari berbagai sumber melalui analisis TOWS dan IFAS & EFAS Matrix. Hasil penelitian menunjukkan bahwa hilirisasi pangan mampu meningkatkan nilai tambah produk lokal, memperluas pasar, dan menciptakan lapangan kerja baru. Namun, terdapat tantangan seperti keterbatasan infrastruktur, rendahnya literasi teknologi, dan ketimpangan akses pembiayaan masih menghambat optimalisasi hilirasi. Oleh karena itu, dibutuhkan sinergi multipihak antara pemerintah, sektor swasta, akademisi, dan komunitas lokal sebagai ekosistem hilirisasi yang berkelanjutan dan inklusif, serta memanfaatan teknologi tepat guna untuk menciptakan ketahanan ekonomi nasional yang adaptif dan tangguh.
PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PT SAKTI COAL JAYA DENGAN LINGKUNGAN KERJA SEBAGAI MEDIATOR Hermawan, Eric; Arifin, Antoni Ludfi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses the independent variables of the work environment which are used as mediators to determine the indirect influence of leadership and organizational culture on the performance of employees of PT. Sakti Coal Jaya. This study processed the questionnaire data as many as 50 respondents from the population of 85 employees of PT. Sakti Coal Jaya. The calculation of simple linear regression and multiple linear regression was determined after the research data met the validity, reliability, normality, multicollinearity and heteroscedasticity tests. The significance test for simple regression was carried out by t-test, by comparing tcount and ttable. The simple regression equation is significant and positive if tcount > ttable. Meanwhile, the significance test for multiple regression was carried out using the F-test, by comparing Fcount with Ftable. The multiple regression equation is significant and positive if Fcount>Ftable. The results obtained from this study, all effects, both direct and indirect, are significant and positive.
Overclaim Iklan Dan Kinerja Produk: Peran BPKN Dalam Pengawasan Perlindungan Konsumen Arifin, Antoni Ludfi; Nugroho, Joko
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 9 No 1 (2026): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v9i1.520

Abstract

This study examines the discrepancy between advertising claims (overclaim) and product performance from a consumer protection perspective in the digital economy era. The background of this research lies in the increasing use of aggressive marketing practices that potentially mislead consumers and create a gap between expectations and actual product performance. This study aims to analyze the impact of overclaim on consumer behavior and to examine the role of the National Consumer Protection Agency/Badan Perlindungan Konsumen Nasional (BPKN) in strengthening market supervision. The research employs a qualitative approach using a literature review method with thematic analysis of various academic publications and policy documents. The findings reveal that overclaim and misleading advertising lead to economic losses, declining consumer trust, and market distortion due to information asymmetry. In addition, weak supervision remains a key factor contributing to the persistence of such practices. The study concludes that strengthening the role of BPKN and institutional capacity is crucial to enhancing consumer protection effectiveness. The implications highlight the need for technology-based supervision systems, improved human resource competencies, and stronger inter-agency coordination to develop an adaptive and responsive consumer protection system.
Strategi Pemasaran Beretika dalam Perspektif Kebijakan BPKN: Implikasi terhadap Kepercayaan dan Loyalitas Konsumen Arifin, Antoni Ludfi; Fernando, Vicky
Prediksi : Jurnal Administrasi dan Kebijakan Vol 25, No 1 (2026)
Publisher : Universitas 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/pd.v25i1.9391

Abstract

Perkembangan ekonomi digital telah meningkatkan kompleksitas praktik pemasaran yang berpotensi mengabaikan aspek etika dan menimbulkan risiko terhadap perlindungan konsumen. Kondisi ini menunjukkan pentingnya peran kelembagaan dalam mengintegrasikan prinsip pemasaran beretika ke dalam kebijakan publik. Penelitian ini bertujuan untuk menganalisis strategi pemasaran beretika dalam perspektif kebijakan Badan Perlindungan Konsumen Nasional (BPKN) serta implikasinya terhadap kepercayaan dan loyalitas konsumen. Penelitian ini menggunakan pendekatan kualitatif dengan metode kajian literatur yang bersumber dari artikel ilmiah, buku akademik, dan dokumen kebijakan yang relevan. Analisis data dilakukan secara tematik untuk mengidentifikasi hubungan antara etika pemasaran, kebijakan kelembagaan, dan perilaku konsumen. Hasil penelitian menunjukkan bahwa penerapan pemasaran beretika berbasis transparansi, akuntabilitas, dan tanggung jawab sosial mampu meningkatkan kepercayaan serta loyalitas konsumen. Namun, ditemukan adanya kesenjangan antara regulasi dan implementasi akibat lemahnya pengawasan dan rendahnya kepatuhan pelaku usaha. Penelitian ini menegaskan bahwa penguatan peran kelembagaan, peningkatan literasi konsumen, serta integrasi kebijakan dan praktik pemasaran beretika menjadi kunci dalam menciptakan ekosistem bisnis yang berkelanjutan.
Penguatan Literasi Konsumen dalam Ekosistem Digital: Strategi BPKN Mewujudkan Konsumen Cerdas Berkelanjutan Arifin, Antoni Ludfi
Jurnal Manajemen dan Bisnis Kreatif Vol. 11 No. 2 (2026): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/g28twn29

Abstract

This study aims to analyze strategies for strengthening consumer literacy in the digital ecosystem and to examine the role of the National Consumer Protection Agency /Badam Perlindungan Konsumen Nasional (BPKN) in fostering a smart and sustainable consumer society. The background of this study is based on the increasing complexity of information in the digital economy, which potentially weakens consumers’ ability to make rational decisions. This research employed a qualitative approach using a literature review method, drawing on scholarly articles, academic books, and relevant policy documents. Data were collected through systematic searches in scientific databases and analyzed using thematic analysis with source triangulation to ensure validity. The findings indicate that consumer literacy, when integrated with digital education and consumer protection policies, enhances consumers’ ability to understand information, recognize their rights and obligations, and make responsible decisions. Furthermore, BPKN plays a strategic role in promoting consumer literacy through educational initiatives and policy recommendations, although challenges in policy implementation remain. This study concludes that synergy among literacy, education, and policy is essential to developing smart and sustainable consumers.