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All Journal Journal of Economics, Business, & Accountancy Ventura OPERATION EXCELLENCE: Journal of Applied Industrial Engineering JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Ekonomi AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Applied Sciences (FJAS) Journal of Accounting and Finance Management (JAFM) SENTRI: Jurnal Riset Ilmiah International Journal of Advanced Multidisciplinary Jurnal Ilmu Multidisplin Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen dan Pemasaran Digital Neraca Manajemen, Akuntansi, dan Ekonomi Proceeding of International Conference on Entrepreneurship (IConEnt) Jurnal Riset Ilmiah Jurnal Siber Multi Disiplin Jurnal Komunikasi dan Ilmu Sosial Jurnal Kewirausahan dan Multi Talenta (JKMT) Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Hadita, Hadita
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Formosa Journal of Applied Sciences (FJAS)

 1 
Analysis of the Influence of Celebrity Endorsers: Case Study of Audience Attitudes towards Advertising and Brands and the Influence of Consumer Purchase Interest on the Product "Lemonilo X NCT Dream" in Bekasi Putri, Amanda Dwi; Hadita, Hadita
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7401

Abstract

Given the importance of the needs that must be met by humans as living beings, food is one of the elements that must be fulfilled so that humans can survive. Food is increasingly innovating but until now instant food is still favored by many people. Instant food that is often found and easy to make is Instant Noodles, there are many Instant Noodle brands in Indonesia, especially Lemonilo. Lemonilo does its marketing strategy by hooking NCT Dream as its celebrity endorser or brand ambassador. It is said to be the right decision because it turns out that celebrity endorsers through audience attitudes towards advertising and brands have a significant positive influence on buying interest in Lemonilo products.
Implementation of Marketing Mix in Efforts to Increase Sales Volume at the Wildan Sandals Store Fauziah, Syifa; Hadita, Hadita
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7463

Abstract

The aim of this research is to determine the implementation of the marketing mix strategy used through the 4P aspects including product, price, place and promotion with efforts to increase sales volume at the Wildan Sandal Store. This type of research uses descriptive qualitative. Data collection in this research uses primary data taken in direct observations and interviews with the business owner. The results obtained from this research are that the products marketed at the Wildan Sandal Shop have various models with different sizes ranging from children to adults. The conclusion resulting from this research is that implementing a good marketing mix strategy in business can have an influence on increasing the sales volume of the Wildan Sandal Store.
Utilization of Instagram Social Media as a Marketing Promotion Media for Coffee Shops in Bekasi (Study on Instagram Account @Janjiancoffee) Aulia, Adinda Dwi Nurul; Hadita, Hadita
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7481

Abstract

Seeing the development of coffee shops which is currently increasingly rapid, it is a threat to other coffee shop business people in terms of determining marketing strategies. One form of marketing strategy that is currently being implemented by many coffee shop business people is using Instagram social media to reach a wider market. This research discusses the use of social media Instagram as a marketing promotion medium for coffee shops in Bekasi (Study on the Instagram account @janiancoffee). This research method uses a qualitative descriptive approach. This research uses primary data and secondary data. Based on the results of the research and discussion, there are efforts made by Promise Coffee to increase sales by utilizing Instagram accounts, namely: conducting consumer interactions, collaborations, and holding events. This proves an increase in sales of coffee appointment products.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Fauzi Agustin, Dinda Yesika Ajie, Annisa Karenina Amalia, Rizky Yusrina Amanda Dwi Putri Amanda, Putri Amelia, Mita Anggraini, Melani Putri Aprelyani, Siska Arisana, Vina Astriyani, Rini Aulia, Adinda Dwi Nurul Azahra, Fauzia Bayu Sayeti, Arya Bungaran Saing, Bungaran Dewi Puspaningtyas Dian Kusuma Wardhani Didin Sjarifudin, Didin Diniyah, Ilma Dovina, Dovina Efendi Silalahi, Edward Elvi Kustiyah, Elvi Elzan Musyafa, Muhammad Fajri Fajri Farhanah Putri, Chayani Ferdinan Irawan, Donni Fitriyani, Fika Halimah Tusadiah, Iis Hapzi Ali Hasanuddin Hasanuddin Hernikasari, Innes Hikayatunni’mah, Putri Aprilia Indah Cahyani, Yuyun Ismayani, Vivi Joned, Jiwa Banyu Semesta Jumawan, Jumawan Khalida , Rakhmi Komariah, Neng Siti Maharani Putri, Ajeng Makruf, Muhammad Nafis Malik, Astrid Fitria Martinio, Joseph Marundha, Amor Meidiarti, Laras Meistoh, Siti Musyafa, Arif Nafia, Nafia Nanda, Adli Navanti, Dovina Ni Nyoman Sawitri Ningrum, Dilla Agista Novita Wahyu Setyawati Nuriah, Selliatun Nursal, M. Fadhli Octavian, Wahyu Dicky Pauzi, Muhamad Riski Putra, Rafli Syach Putri, Imelda Ade Putri, Nanda Meilina Putri, Shinta Amelia R.D Budianto, Irawan Rachmat Pramukty Renaldy, Aldy Restu, Alfian Mada Rizky Maulana, Rizky Rony, Zahara Tussoleha Salfaniz, Sahira Salsabilla, Luthfia Saputra, Farhan Saputra, Guntur Ade Setiawan, Salsabila Putri Shabrina, An Nisaa Sholikhah, Alfia Febriatu Sidiq, Adam Maulana Silviah, Reni Siti Komariah, Neng Supina, Supina Syaridwan, Alif Syifa Fauziah Tiara Putri Khaerani, Ananda Vansuri, Rayhan Wahyu Setyawati, Novita Wangsa, Alvito Dwi Widi Winarso, Widi Widjanarko, Wirawan Widyaningrum, Avrilia Ayunia Wijaya, Willy Jovadi Wijayanti, Murthi Wijayanti, Murti Wirawan Widjanarko Woelandari Pantjolo Giningroem, Dewi Sri Wulan, Wulan Yayan Hendayana Yulianah Yulianah Yunita, Tyna