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Novien Rialdy
Universitas Muhammadiyah Sumatera Utara
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Journal : Help: Journal of Community Service

 1 
Innovative Community Empowerment through a Student-Led KKN in Durung 2 Village Rialdy, Novien
Help: Journal of Community Service Vol. 2 No. 3 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v2i3.233

Abstract

This community service program was designed to introduce an innovative student-led KKN model that integrates anti-bullying education, social-values reinforcement, and microenterprise (UMKM) digital empowerment in Durung 2 Village, Medan Marelan. The program responds to persistent challenges in child protection, community cohesion, and the limited digital readiness of micro-entrepreneurs. The intervention was implemented over ten days and involved elementary-school children, UMKM owners, community leaders, and student volunteers. Activities included anti-bullying awareness sessions, 5S social-value campaigns, basic literacy tutoring, morning exercise and community clean-up, UMKM mentoring on branding and packaging, HPP calculation training, and the introduction of QRIS digital payments. Data were collected through observation, attendance records, participant feedback, and the official KKN field report, then analyzed descriptively to identify outputs and challenges. The student-led KKN successfully implemented all planned activities and achieved immediate improvements in children's understanding of bullying, strengthened community interaction, and enhanced UMKM identity through new logos, packaging recommendations, and basic digital-payment adoption. Some UMKM participants demonstrated increased interest in branding and more accurate cost calculations. However, limited time, low digital literacy, inadequate tools, and capital constraints presented notable challenges. The integration of play-based anti-bullying education aligns with prior evidence that interactive pedagogies increase empathy and reduce aggressive behaviors. Likewise, the provision of branding assistance and QRIS introduction supports broader national efforts to digitize UMKM operations. 
Co-Authors Afriyani, Merry Aginta, Gadis Ahmadi, Adinda Khairunisa Amanda, Adila Tri Ami Kumala Sari ARDIANSYAH ARDIANSYAH Arum, Tantri Arya Wangsa Tyrta Dedek Kurniawan Gultom Dewi Isnaini Edisah Putra Nainggolan Fadhil Musyafa Fahmi, Muhammad Fajar Pasaribu Fakhira, Dina Farzransyah, Muammar Fazri Dwi Syaputra Firman, Dody Hafizhah, Aqilah Hanifah Hanifah Hasan Pasaribu, Mhd Indah Ayu Rizky Irfan, Irfan Irma Damayanti Irwan Syari Tanjung Januri Jihan Nabilah Jufrizen Khairunnisa M. Irvan Maulana Marbun, Miftahul ‘Ilmi Marisa, Mawar Maya Sari Maya Sari Melisa, Ahdwi Tia Mhd Hasan Pasaribu Mia Audina, Mia Mirandani, Delva Nizar MUHAMMAD FAHMI Muhammad Firza Alpi, Muhammad Firza Muhammad Hafiz Muhammad Syahputra Rizki Mukmin Pohan Mutiara Annisa Nabila Nur Sabbrina Nadia Ika Purnama Nadila Syahputri Nanda Sri Dewani Nasution, Siti Zahra Amelia Putri Nayla Syahrani Kurniawan Olivia Shafitri Panjaitan, Muhammad Adriansyah Pohan, Mukmin Pratama, Nugraha Purnama, Nadia Ika Qahfi Romula Siregar Rahmat, Muhammad Rangkuti , Anggita Sari Rangkuti, Anggita Sari Rini Wardani Robiatul Adawiyah Sinambela Rury Alfika Septiara Rusdamayanti Br Panjaitan sahfira, Nabila intan Salsa Yolanda Putri Salwa Ashillah Wibowo Samos, Yudi Febrianto Saragih, Fitriani Sinaga, Risva Nanda Siti Afifah Salsabila Siti Aisyah Marpaung Siti Hawa Siti Maisyarah Siti Mujiatun Sultan Farid Fauzi Hasibuan Surya Sanjaya Syafrida Hani Tiara Putri Annisa Pohan Umilia Audina Winanda, Yola Yani Suryani Yani Suryani Yudi Febrianto Samos Yuli Andini Lubis Yulia Sari Yusnandar, Willy