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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan SITEKIN: Jurnal Sains, Teknologi dan Industri Journal of Innovation and Applied Technology Jurnal Teknologi Informasi dan Ilmu Komputer JOIV : International Journal on Informatics Visualization Journal of Information Technology and Computer Science Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Mechanical Engineering for Society and Industry Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) Journal of Innovative and Creativity Journal of Biopesticides and Agriculture Technology
Kurnianingtyas, Diva
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Journal of Innovation and Applied Technology

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Digital Based Branding of Tourism and MSME Product in Tasikmadu and Gemaharjo Village, Trenggalek Regency Dewi, Candra; Rahayudi, Bayu; Mahmudy, Wayan Firdaus; Kurnianingtyas, Diva
Journal of Innovation and Applied Technology Vol 10, No 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2024.10.02.002

Abstract

Tasikmadu and Gemaharjo villages are two villages in Watulimo have considerable potential in tourism and MSME products. However, rural communities including tourism actors, village officials, and MSME players are still unable to maximize the potential of the village, due to the lack of ability of tourism managers and MSME actors in promoting tourism and its products widely. Therefore, this activity intends to increase the knowledge and ability of tourism actors, village officials, and MSME actors from Tasikmadu and Gemaharjo villages in promoting tourism and MSME products. This is done by developing tourism profiles and MSMEs digitally.  The evaluation results showed that the activity was quite successful in increasing tourism promotion in Tasikmadu by utilizing the village's Instagram social media. In addition, the success of MSME promotion can also be seen by making logos and packaging for MSME products, both in Tasikmadu and Gemaharjo.
Co-Authors Achfas Zacoeb Adimoelja, Ariawan Agi Putra Kharisma, Agi Putra Agus Wahyu Widodo Agus Wahyu Widodo, Agus Wahyu Anindito Purnowidodo Anisa, Syakirah Dwi Ariadi, Yudhi Arief Andy Soebroto Bajsair, Fath' Hani Sarli Bayu Rahayudi Candra Dewi Daud, Nathan Dian Purnamasari Dimas Kurniawan Dyan Putri Mahardika, Dyan Putri Edy Santoso Eko Sakti Pramukantoro, Eko Sakti Eugene, Charles Fabiano, Stefanus Fitriani, Annisa Indah Gembong Edhi Setyawan Geoffrey Manurung, Daniel Hanif, Haidar Huda, Fais Al Ika Amalia Kartika Imam Cholissodin Indriati Indriati Indriati K., Dwi Angraeni Kirana, Naufal Laksana Kohei Arai Lailil Muflikhah Mahmudy, Wayan Marji Marji Marodiyah, Inggit Mauluda Wildani, Barik Moch. Agus Choiron Mohammad Fauzi Mohammad, Luthfansyah Muh. Arif Rahman Muhammad Luqman Hakim, Muhammad Luqman Mukhrodi, Dillah Lyra Naufal, Muhammad Jilan Novanto Yudistira Pramesthi, Nisriina Dyan Prasetyo, Dimas Fajar Putra, I Gusti Ngurah Mayun Suryatama Giri Rahadi, Cakra W.K. Rahadi, Shinta J.A. Rahardian, Brillian Aristyo Rennie, Allan E.W. Rina Rina Riswan Septriayadi Sianturi Rudianto, Amadeo Muhammad Augie Sari, Indah Apriliana Satrio Agung Wicaksono Soebroto, Arief Andi Sukma, Lintang Cahyaning Syafira, Putri Amanda Taurusta, Cindy Tusty Nadia Maghfira, Tusty Nadia Virliani, Putri Wayan Firdaus Mahmudy Widjanarko, Alexander Imanuel Wirawan, Willy Artha Yulfani, R. D.