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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Education and Learning (EduLearn) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pengembangan Wiraswasta Journal Publicuho Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Komputer dan Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Forum Bisnis dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Development Informatics Management (JoSDIM) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Journal of Research and Development on Public Policy Jurnal Nusantara Berbakti Nanggroe: Journal Of Scholarly Service JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Nanggroe: Journal of Scholarly Service Jurnal Ekonomi Bisnis dan Manajemen IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majority Science Journal Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Ekonomics, Finance, and Management Studies AT-TAKLIM: Jurnal Pendidikan Multidisiplin Indonesian Journal of Social Sciences and Humanities Jurnal Pengabdian Masyarakat Indonesia
Siti Ning Farida
Program Studi Ilmu Administrasi Bisnis, UPN “Veteran”, Surabaya, Jawa Timur
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Journal : IIJSE

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Analysis of Digital Potential Development Factors for Enterpreneurs in the Z Generation Nurul Azizah; Siti Ning Farida; Dyah Widowati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6141

Abstract

Measurement of achievement in three main areas conducted by PISA (Program for Entrepreneurship Level in Indonesia is still relatively low compared to other countries. The role of entrepreneurs is very important for strengthening a country's economy. The potential of the dominant generation Z in the next few years must be prepared as early as possible to be ready to become entrepreneurs. However, not many young people or students have a strong desire to become entrepreneurs. Especially among students. Students are a potential age group and have great potential in starting or developing an entrepreneurial spirit. So, it is necessary to understand how to see the entrepreneurial potential of students. Entrepreneurial potential will be greatly influenced by a person's motivation. A person's motivation is greatly influenced by internal and external factors. Internal motivation is everything related to the individual, including: feeling the need for personal challenges, self-esteem, and the desire to lead. External motivation is everything that grows from factors outside the individual, such as the school environment, education, and family environment. External motivation in this study consists of entrepreneurship education, basic knowledge of entrepreneurship, and perceptions of social support. The sample in this study was taken from Generation Z from various regions who were pursuing higher education in Surabaya, to support the strengthening of the Indonesian economy in the future. The method used in this study is a quantitative approach. The research instrument used was a questionnaire, which would then be tested descriptively and inferentially using SmartPLS software. The results of the data test showed that external motivation, which in this study included entrepreneurship education, basic knowledge of entrepreneurship, and perception of social support, influenced digital entrepreneurship interest. Then on internal motivation, which includes personal challenges, self-esteem, and the desire to lead, influences digital entrepreneurship interest in Generation Z.
The Influence of Product Diversity, Product Quality, and Service Quality on Customer Purchasing Decisions at Mr.DIY Tunjungan Plaza Surabaya Nafa Shoimah; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6436

Abstract

As business rapidly develops these days, there is fierce competition among business players, particularly in the retail sector. Mr.DIY is one of the retail businesses competing in the current market by offering a wide variety of products. This research was conducted to investigate the influence of product diversity, product quality, and service quality on customer purchasing decisions at Mr.DIY Tunjungan Plaza Surabaya. The type of research used is quantitative. The population in this study is customers who have purchased Mr.DIY products at Tunjungan Plaza Surabaya, who are at least 17 years old and live in Surabaya. This research employed a sample of 100 respondents using the non-probability and purposive sampling methods. Multiple linear regression analysis was employed to analyze the data, which was tested using SPSS version 27. The findings of this study indicate that product diversity, product quality, and service quality have a simultaneous impact on customer purchasing decisions. Product diversity has a significant influence on purchasing decisions, product quality has a significant influence on purchasing decisions, and service quality has a significant influence on purchasing decisions.
The Influence of Visual Merchandising, Price Discounts, and Shopping Lifestyle on Impulse Buying Behavior of Generation Z at Miniso Store Galaxy Mall Surabaya Decinta Putri Ariani; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6537

Abstract

Business competition in today's globalized era is increasingly tight and dynamic. Local and multinational companies are competing to seize market share, especially in the highly promising retail sector. One of the retail stores in Indonesia that is currently popular among Generation Z is Miniso, which often becomes a destination for Generation Z to browse or purchase unique and cute items. This research aims to determine the influence of visual merchandising, price discounts, and shopping lifestyle on impulse buying among Generation Z at the Miniso store in Galaxy Mall Surabaya. This research uses a quantitative approach. The population of this study is Generation Z, aged 17-27, residing in Surabaya. This study uses a sample of 150 respondents using a non-probability sampling method and a purposive sampling technique. Multiple linear regression analysis was employed to analyze the data, which was processed using SPSS version 27. The results of this study indicate that visual merchandising, price discounts, and shopping lifestyle simultaneously influence impulse buying. Partially, however, visual merchandising does not have a significant effect on impulse buying, while price discounts and shopping lifestyle do have significant effects on impulse buying.
The Effect of Price, Location, and Service Quality on Customer Satisfaction at AA. Motor Service Surabaya Minanti Dwi Setianingrum; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6589

Abstract

This study aims to analyze the influence of price, location, and service quality on customer satisfaction among consumers who purchase products or use services at AA Motor Service Surabaya. The research employs a quantitative approach with data collection conducted through questionnaires. The study population consists of residents of Surabaya who have made transactions at AA Motor Service Surabaya, with a sample of 89 respondents selected using the purposive sampling technique. The respondent criteria include consumers from Surabaya who have used the service at AA Motor Service Surabaya at least once in the last three months. Data analysis was performed using the Statistical Program for Social Science (SPSS) version 26. The findings indicate that price, location, and service quality simultaneously have a significant effect on customer satisfaction at AA Motor Service Surabaya. Partially, the variables of price and service quality significantly influence customer satisfaction. Conversely, the location variable does not have a significant partial effect on customer satisfaction.
Comparative Analysis of Promotion Strategies Between MSMEs Fried Shallot Mak Yem and Fried Shallot Rinings in Nganjuk Regency Pramesti Intan Destari; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6788

Abstract

This study aims to determine and analyze the comparison of promotional strategies between MSMEs of fried shallots mak yem and fried shallots rinings in Nganjuk Regency. Consumers compare promotional strategies consisting of several dimensions, namely: Advertising, Personal selling, Publicity, Sales Promotion, and Direct Marketing. The method used is quantitative by collecting data through questionnaires using Purposive Sampling techniques in sampling. Respondents in this study were 100 respondents with the following criteria: 1) Consumers of MSME fried shallots mak yem, 2) Consumers of MSME fried shallots rinings, and 3) MSME actors in Nganjuk Regency. The analysis technique used in this study is the Wilcoxon Test, which is a nonparametric statistical method used as an alternative to the Paired T-Test when the data analyzed is not normally distributed. This Wilcoxon test aims to evaluate the differences between two groups of paired data by comparing the value rankings of the observation pairs. The results of this study show that: (1) In the advertising dimension, the average results show that Mak Yem UMKM is superior to Rinings UMKM, (2) In the personal selling dimension, the average results show that Mak Yem UMKM is superior to Rinings UMKM, (3) In the publicity dimension, the average results show that Mak Yem UMKM is superior to Rinings UMKM, (4) In the sales promotion dimension, there is no difference in the average score between Mak Yem and Rinings UMKM, (5) In the direct marketing dimension, the average results show that Mak Yem UMKM is superior to Rinings UMKM.
The Effect of Green Marketing, Brand Image, and Price Perception on Purchase Decisions for Aqua Brand Packaging Drinking Water Oktian Frendy Kurniawan; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7036

Abstract

This study aims to analyze the influence of green marketing, brand image, and price perception on purchasing decisions for AQUA brand bottled drinking water. Green marketing is an important factor in attracting consumers who are increasingly concerned about the environment, while brand image plays a role in forming positive perceptions of product quality. In addition, price perception also influences purchasing decisions, especially in a competitive market. The research method used is quantitative with a survey approach. Data were collected by distributing questionnaires to respondents who are AQUA consumers. The analysis was carried out using multiple linear regression to determine the simultaneous and partial effects of independent variables on purchasing decisions. The results showed that green marketing, brand image, and price perception simultaneously had a significant effect on purchasing decisions. Partially, green marketing did not have a significant effect on purchasing decisions. Brand image had a significant effect on purchasing decisions, where consumers were more likely to buy products with a strong and trusted brand image. Meanwhile, price perception influenced purchasing decisions with consumers tending to choose products with prices that were considered comparable to the benefits obtained.
The Effect of Product Quality, Price Perception, and Promotion on Consumer Purchase Decisions for Cleo Brand 550 Ml Packaging Mineral Water Sisilia Putri K.D; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7092

Abstract

This study aims to analyze the influence of product quality, price perception, and promotion on consumer decisions in purchasing 550 ml of Cleo brand mineral water. In an era of tight competition in the bottled drinking water industry, understanding the factors that influence purchasing decisions is crucial for companies to maintain and increase market share. This study uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents who are active consumers of the Cleo brand. The data analysis technique used is multiple linear regression. The results of the study indicate that product quality, price perception, and promotion simultaneously have a significant effect on consumer purchasing decisions. Partially, product quality and price perception have a positive and significant effect, while promotion shows a lower but still significant effect. These findings provide important implications for Cleo's marketing strategy, especially in maintaining quality and setting prices that are in accordance with consumer value perceptions.
Business Development Strategy Using the Business Model Canvas (BMC) Approach in Increasing Sales Volume at MSME Mojokerto Sayur (MOSAY) Naura Husnina Athifanita Putri; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7193

Abstract

Businesses today are increasingly developing following the needs of the market, such as the existence of a packaged vegetable business that was created because of this. Mojokerto Sayur (MOSAY) is one of the many packaged vegetable businesses in Mojokerto that faces challenging conditions and dynamic competition. This condition also makes MOSAY's sales turnover experience a decline to an increase that has not been able to reach the target every month. Therefore, MOSAY needs an appropriate business model and requires the implementation of new strategies in order to increase its sales volume. This research aims to analyze MOSAY's business model with the Business Model Canvas (BMC) approach which will then be evaluated according to SWOT analysis so that it will create recommendations for improvement in each element of the business model. This research uses a qualitative descriptive method with data analysis techniques using BMC and SWOT analysis which includes the use of IFAS and EFAS. Data collection techniques were carried out by observation, in-depth interviews and documentation studies. Informants in this study were selected purposively totaling 10 people consisting of owners, employees and consumers of MOSAY. The results showed a strategy that leads to supporting an aggressive strategy or “Growth Oriented Strategy” on the SWOT analysis diagram which will be used as a recommendation for BMC improvement. The implementation results show that each element in BMC requires improvement recommendations with the resulting strategy can be used as a consideration by MOSAY in making business decisions.
The Effect of E-Learning Training and Work Motivation on Employee Performance of PT Japfa Comfeed Indonesia Tbk Sidoarjo Unit Diaz Syifa Rahmania; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7211

Abstract

The study aims to show the effect of e-learning training and work motivation on the performance of employees of PT Japfa Comfeed Indonesia Tbk Sidoarjo Unit. The type of research used is quantitative with an associative approach and uses primary and secondary data. This study used non-probability sampling, namely ourposive sampling of 93 respondents. The data analysis technique used multiple linear regression analysis, but before that, validity, realism and classical assumptions were tested with the SPSS 27 software tool. The results of the study show that e-learning training has a significant positive effect on employee performance. Work motivation affects employee performance. E-learning training and work motivation have a simultaneous effect on employee performance. E-learning training and work motivation have a simultaneous effect on employee performance. This research can complement existing theories and can be a reference for PT Japfa Comfeed Indonesia Tbk Sidoarjo Unit in improving employee performance, especially in terms of training or human resource development.
The Influence of Live Streaming, Price Discount, and Online Customer Review on Purchase Intention of Somethinc Products (A Study on Students of UPN “Veteran” East Java as Consumers of Somethinc Products Shopping on Shopee) Wirda Fitria Sahila; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7505

Abstract

This study aims to determine the significant influence of Live Streaming, Price Discount, and Online Customer Review both simultaneously and partially on consumer Purchase Intention for Somethinc products on the Shopee platform. This research is associative in nature with a quantitative approach. Variable measurement was conducted using a Likert scale with criteria ranging from strongly disagree to strongly agree. The sampling technique employed was probability sampling with a simple random sampling approach. The population in this study consists of active students at UPN "Veteran" East Java, with a sample of 100 respondents who have Shopee accounts and have purchased Somethinc products at least twice. Data collection was conducted using a questionnaire distributed via Google Form. The data analysis technique used SPSS version 27. The results of the study show that the variables Live Streaming, Price Discount, and Online Customer Review simultaneously have a significant effect on Purchase Intention. Partially, the variables Live Streaming and Price Discount have a significant effect on Purchase Intention, while the Online Customer Review variable does not have a significant effect on consumer Purchase Intention for Somethinc products on Shopee.
Co-Authors Abdi, Abdillah Hanif Isna S Abdu Fitrah Indarto Afrida Eva Erdiana Afrita Rahmayanti Alifah Rizky Wiyanti Ananda Leony Andien Putri Amalia Andramaya Kusuma Ningtyas Asyam Raeshard Noviar Atika Ronaa Audina Farah Dewintha Tuapattinaya Ayung Wijia Lestari Azizah, Nurul Baihaqqi, Imam Bella Mega Riswanti Bernadeth Gabriella Putri Hardianti Cahya Gutama Putra Carissa Ruth Malinda Choirunisa, Desnita Mazaya Cornelia, Melisa Decinta Putri Ariani Diaz Syifa Rahmania Dimas Maulana Putra Diya Ayu Rahmawati Durotun Nafisah Dwi Ari Lestari Dyah Widowati Ega Dhija Ditriyo Eka Amelia Puspita Eka Andriyanti Erica Yusy Fernandi Erindah Dimisyqiyani Eti Yulianti Ety Dwi Susanti Febby Dzurrotul Amaliyah Gwenda Vania Putri Nugroho Hafizd, Muhammad Safrizal Hanifah Maulydia Kartikasari Hariyawati, Susi Haura Rizqi Dzakiyyah Chandra Iasa Nur Firdausi Imaniar Dila Nur Pangestuti Imelda Putri Wardani Irawan, Dina Aprilia Irmaya, Nindi Ishak, Ach. Maulana Ivar Isma Gymnastiar Jessie Aprillia Setiawan Karimah, Rizqi Khumairoh, Adena Kinanthi Nur Afifah Anastasya Rusmawan Latifah Rukmiati Ifnu Jafar Lia Agustina, Lia Lilik Nirwana Lilis Nurhalizah Lita Eka Cahyani Putri M Richowanto M. Ivan Efendi M. Ivan Efendi M. Salim Bahreisy Mahendra, Arya Dwi Mahmudiana, Amnun MIFTACHUL JANNAH Minanti Dwi Setianingrum Miranda Maharani Tobing Muhammad Ainun Nasihin Muhammad Ainun Nasihin Muhammad Ihza Rizky Ramadhan Muhammad Maulana Ramadhan Muhammad Nur Fuady Mahardika Muhammad Teguh Himawan Mukminin, Saiful Nadia Dinda Luthfiyah Nadinda Amalia Syafitri Nafa Shoimah Natazya, Arum Naura Husnina Athifanita Putri Nibrosun Nabil Ninda Amaliatus Dwiana Nur Arya, Adhirajasa Nurul Azizah Nurul Retno Hapsari Oktavia Pramasta Sari Oktian Frendy Kurniawan Pertiwi, Adelia Mutiahana Pramesti Intan Destari Primandhana, Wiwin Priana Putra, Jovani Anggara Putri Prastikasari Rangga Dwi Darmawan Rangga Dwi Darmawan Resmita, Serly Ricky Arya Pratama Ririn Putri Anggraeni Rohma Kusuma Zulianti Salma Egita Fitri Subagyo Subagyo Sarah Putri Nadin Sausan, Vynka Zahira Sekar Ayu Rarasati Setianingrum, Minanti Dwi Setyobudi, Muhammad Adindo Sheila Sabina Adelia Rizka Shintiya Anggi Erfariani Shintiya Anggi Erfariani Shntiyah, Dewi Sisilia Putri K.D Subagyo, Salma Egita Fitri Subagyo Suksmawati, Herlina - Susanti, Ety Dwi Tasya Febriyanti Teguh Santoso, Robi Veronica Mechy Luklu’ul Firdaus Violeta, Lauda Gaby Vivia Nur Salsabila Trisnalia Winata, Aditya Chandra Wirda Fitria Sahila