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All Journal SOSIOLOGI NUSANTARA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Analisa Sosiologi Scientific Journal of Reflection : Economic, Accounting, Management and Business community: Pengawas Dinamika Sosial Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan ETNOREFLIKA: Jurnal Sosial dan Budaya Jurnal Masyarakat Maritim Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal PKM Manajemen Bisnis Jurnal Ilmu Sosial dan Humaniora JIMAKUKERTA Makara Human Behavior Studies in Asia Jurnal Gerakan Mengabdi untuk Negeri Jurnal Al-Maun Socio-political Communication and Policy Review Nuansa: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Media for Empowerment, Mobilization, and Innovation in Research & Community SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Heriyanti, Lesti
Universitas Muhammadiyah Bengkulu
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Peran Media Sosial Instagram dan Tiktok dalam Upaya UMKM Meningkatkan Pemasaran Batik Besurek di Kota Bengkulu Yuni Yulita; Susiyanto Susiyanto; Lesti Heriyanti
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5411

Abstract

This study aims to analyze the use of social media by Santi Batik MSME in promoting Batik Besurek, a traditional cultural product of Bengkulu. In the digital era, platforms such as Instagram and TikTok play a significant role in building brand identity and expanding marketing reach. The research adopts a descriptive qualitative approach with data collected through observation, interviews, and documentation. Data analysis follows the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The findings reveal that although Santi Batik actively uses social media, the management of its accounts remains unstructured due to limited time, digital skills, and the absence of a dedicated social media administrator. Instagram is mainly used to showcase product images, while TikTok is utilized to display live production processes. However, the lack of consistent content planning limits the effectiveness of promotional efforts. Through the lens of Symbolic Interactionism, the study identifies that social media not only serves as a marketing tool but also as a symbolic space where cultural meanings are constructed and emotional bonds between business owners and consumers are formed. In conclusion, social media holds great potential in supporting the presence of local cultural products such as Batik Besurek, yet it requires enhanced digital capabilities and more strategic content planning to ensure consistent and impactful promotion in the face of an increasingly competitive digital market.
CAPITAL IN WORKERS' SURVIVAL STRATEGIES UMKM KERUPUK KOMPLANG IN BENGKULU CITY Fitri Ratna Sari; Susiyanto Susiyanto; Lesti Heriyanti
Jurnal Analisa Sosiologi Vol 14, No 3 (2025)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v14i3.104747

Abstract

This study aims to examine the survival strategies employed by MSME workers in the kerupuk komplang sector of Bengkulu City. This sector serves not only as a local culinary provider, but also as a significant source of income for the community. However, businesses and workers face several challenges, including changes in income, rising raw material costs, limited funds, and dependence on the local market. This research employs a qualitative approach, utilising the case study method. Data were collected through various means, including observation, document collection, and in-depth interviews with five key informant workers, business owners, and family members who are directly involved in the komplang cracker production process. The findings of this study reveal that MSME workers implement various ways to survive, both economically and socially. Techniques include job variation, austerity, saving even small amounts of money, and leveraging social networks for informal support, such as interest-free loans or labour assistance. Social capital is a crucial element in enhancing workers' resilience. In this context, Robert D. Putnam's theory of social capital is highly relevant, given the importance of networks, norms, and trust in fostering mutually beneficial social cooperation. Social capital is evident in the form of community solidarity, mutual trust between individuals, and the exchange of resources within family environments and the workplace. Even in times of crisis, social capital serves as a major lifeline. From a theoretical point of view, social workers face economic labour.
MODAL SOSIAL DALAM KOMUNITAS NELAYAN SEBAGAI UPAYA MENGHADAPI PENURUNAN HASIL TANGKAP IKAN DAN PERUBAHAN IKLIM Desi Putri Desi putri; Lesti Heriyanti
Jurnal Analisa Sosiologi Vol 13, No 4 (2024)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v13i4.88833

Abstract

The phenomenon of climate change is caused by increasing global warming, which affects the length of the dry season, melting polar ice caps and rising sea levels. Fishing communities rely on marine resources to fulfill various livelihood needs. However, this situation is disrupted due to climate change. This research aims to analyze the role of social capital in helping traditional fishermen in Pasar Bengkulu Village overcome the decline in fish catch due to climate change. The method used to analyze this problem will use a qualitative method. Data collection techniques include observation and interviews. The informants in this research are the fishermen community, especially in the Bengkulu market area. Determination of research subjects was done through the snowball method. The results revealed that the impact of climate change causes fishing communities to experience socio-economic problems. The impact of climate change hampers the fishing community in fulfilling their livelihood needs and makes them vulnerable to poverty. From the social side, fishermen are unable to determine the season due to erratic weather, and the longer distance traveled to catch fish, causing large costs for the community. 
SOCIAL CONSTRUCTION OF THE HEDONIST LIFESTYLE OF FISIP STUDENTS IN THE DIGITAL ERA: A COMPARATIVE STUDY OF UMB AND KKU THAILAND Aulia Ardha Putri; Lesti Heriyanti; Linda Safitra; Alim Bubu Swarga
Jurnal Analisa Sosiologi Vol 14, No 3 (2025)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v14i3.101925

Abstract

Hedonism has become a collective phenomenon among students, especially at the Faculty of Social and Political Sciences (FISIP), Universitas Muhammadiyah Bengkulu, influenced by social interaction, academic pressure, and consumerist culture through social media. This study aims to reveal the dynamics of hedonic lifestyle, the driving factors, manifestations, and their impact on students' academic and financial behaviour. A qualitative method with a phenomenological approach was used to explore the subjective meaning of the practice of hedonism. Data were collected through in-depth interviews with five informants, participatory observation, and documentation. The results showed that peer pressure, social media influence, and emotional escape are the main drivers of hedonism. Students tend to spend money on branded goods, hang out in cafes, and use financial facilities such as e-wallets and paylater. This behaviour often leads to poor financial management and negligence in studies. From the perspective of social construction theory, hedonism reflects the process of identity formation and social acceptance shaped by the campus environment and the digital world. This study concludes that hedonic tendencies are not only an individual choice but also a social reality that requires institutional attention, particularly through financial literacy education and the creation of a supportive campus environment.
REPRESENTASI IDENTITAS MAHASISWA MELALUI GAYA BERPAKAIAN DI TIKTOK (STUDI KASUS MAHASISWA FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH BENGKULU) Resita Aprelia Sanjaya Resita; Amrullah; Lesti Heriyanti
NUANSA: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Vol 22 No 2 (2025)
Publisher : Research Institute and Community Engagement of UIN MADURA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/nuansa.v22i2.21426

Abstract

The purpose of this study is to understand how students of the Faculty of Islamic Religion (FAI) at Universitas Muhammadiyah Bengkulu (UMB) express their identity through dressing on TikTok. In this digital age, social media platforms have become an important means for people to express themselves, their identity, as well as their social values. This research uses a qualitative approach with a case study method, involving five active FAI-UMB students who frequently visit content on TikTok. Data sources were obtained through observation, interviews, and documentation. The results of this study show that the way FAI-UMB students dress on TikTok not only reflects their academic and religious identities, but is also influenced by fashion trends and personal desires. This identity can be seen from the choice of colors, clothing models, and uploaded content that combines Islamic values with innovative visual representations. This research draws on the theory of symbolic interactionism, which explains how individuals display identity through social interaction and the use of symbols, such as clothing. For example, clothing can serve as a medium of identity communication to create meaning. In conclusion, TikTok serves as a strategic platform for FAI-UMB students to form and express a complex identity, which is a combination of religious values, pop culture, and personal desire to be seen
ANALISIS MODAL SOSIAL PADA JARINGAN KOMUNITAS PENGUMPUL BARANG BEKAS DI KOTA BENGKULU Rangga Gopindo; Rifai; Lesti Heriyanti
NUANSA: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Vol 22 No 2 (2025)
Publisher : Research Institute and Community Engagement of UIN MADURA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/nuansa.v22i2.21956

Abstract

Abstrak “Penelitian ini bertujuan untuk memahami peran modal sosial dalam meningkatkan kesejahteraan pemulung barang bekas di Kota Bengkulu. Di tengah keterbatasan akses terhadap sumber daya finansial, pemulung sering kali bergantung pada jaringan sosial sebagai bentuk dukungan ekonomi dan emosional. Namun, kepercayaan, norma kolektif, dan struktur jaringan antaranggota komunitas belum sepenuhnya optimal dalam mendorong kolaborasi dan pertukaran informasi harga yang efektif. Melalui pendekatan kualitatif dengan metode studi kasus, penelitian ini dilakukan di komunitas pemulung di kawasan Balai Buntar, Bengkulu. Subjek penelitian dipilih menggunakan teknik snowball sampling, memungkinkan peneliti menjangkau informan yang sulit diakses secara langsung, dari teknik tersebut didapatkan 20 sampel data pemulung dan dilakukan pengumpulan data menggunakan wawancara mendalam, observasi partisipatif, dan dokumentasi, kemudian divalidasi melalui triangulasi sumber. Analisis data mengacu pada model Miles dan Huberman yang mencakup reduksi data, penyajian data, verifikasi, dan penarikan kesimpulan. Temuan menunjukkan bahwa kekuatan ikatan sosial dan tingkat kepercayaan antaranggota komunitas memberikan kontribusi nyata terhadap peningkatan volume pengumpulan barang bekas serta stabilitas pendapatan. Dengan demikian, modal sosial terbukti menjadi aset penting yang membantu pemulung mengatasi keterbatasan ekonomi dan memperkuat ketahanan hidup mereka di tengah ketidakpastian”. Kata Kunci: modal sosial, pemulung, jaringan sosial, kesejahteraan
Co-Authors Aini, Farida Nur Alex Sander Alim Bubu Swarga Amrullah Amrullah Arina Hidayati Aulia Ardha Putri Ayu Annisa Mardhotillah Rinyati Ayu Wijayanti Ayu Wijayanti Bambang Tri Sasongko Adi Desi Putri Desi putri Djakfar, Ledyawati Evi Trianita Falatehan, Sriwulan F Ferdy Safutra Fitri Ana, Elsa Fitri Ratna Sari Fransiskus Novrianto Pakpahan Gopindo, Rangga Gustina, Rina Hayati, Rohmah Nur juliana kurniawati, juliana Ledyawati Ledyawati, Ledyawati Linda Safitra Lubis, Syahrika Ardiyani Mahdijaya Marli I Alfikri Maryani, Sari Melany Pramesti Najua Syahrani Oman Sukmana Pakpahan, Fransiskus Novrianto Pertiwi, Weni Arma Rahiman Dani Rangga Gopindo Resita Aprelia Sanjaya Resita Resita Aprilia S Resita, Resita Aprelia Sanjaya Rifai Rifa’i Rifa’i Rohmah Nurhayati Rosidin Rosidin Rukminiarti, Rukminiarti Sabilla, Devikha Putri SAFITRA, LINDA Safutra, Ferdy Saharuddin Sinta Permata Sari Solehan Soranti, Bouga Susiyanto Susiyanto Susiyanto Susiyanto, Susiyanto Syawal Gani Yusuf Titi Darmi Tri Agustin Vina Salviana D. Soedarwo Yuni Yulita Yunita, Herma