Article Per Year (5 Year)
p-Index From 2021 - 2026
2.959
P-Index
This Author published in this journals
All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Asia-Pacific Management and Business Application Jurnal Manajemen Universitas Bung Hatta Community Development Journal: Jurnal Pengabdian Masyarakat AMAR (Andalas Management Review) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Manajemen Stratejik dan Simulasi Bisnis MASALIQ: Jurnal Pendidikan dan Sains UBMJ (UPY Business and Management Journal)
Rahmat Eka Putra
Politeknik Negeri Padang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Enhancing the Market Competitiveness of a Curtain Small Business through Digital Marketing Mentorship Nurhayati; Suryani, Yosi; Wimeina, Yudhytia; Putra, Rahmat Eka
Warta Pengabdian Andalas Vol 32 No 4 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.32.04.505-511.2025

Abstract

This community service program aims to enhance the competitiveness of a small curtain business through digital marketing assistance. The home-based enterprise faces challenges in effectively promoting its products, due to lack access to e-commerce platforms, or social media management tools essential for modern marketing. The program, conducted over a one-week period, employed methods including training, technical mentoring, and direct implementation of digital marketing strategies, such as creating social media business accounts, writing compelling descriptions, and utilizing e-commerce platforms to expand market reach. Success is evaluated through indicators such as increased partner knowledge, the number of digital interactions, and increased sales following the mentoring program. The program's results demonstrate significant improvements in partners' ability to manage their business's social media and produce engaging promotional content. This program demonstrates that implementing a practical training-based digital marketing strategy can be an effective solution to address promotional limitations for small home-based businesses and contribute to strengthening the digital-based local economy.
Co-Authors Adrianto, Fajri Alhapen Ruslin Chandra Alhapen Ruslin Chandra Aufa Shandra Tama Benny Chandra Dasatry Dwi Ramadona Devi Yulia Rahmi Fajri Adrianto Fatma Poni Mardiah Fikri, Ryan Hafanos, Robby Handika, Rebi Fara Harif Amali Rivai Hendra Lukito Husna, Rifdatul Ika Yuanita Ilham Afriansyah, Muhammad Imelda M Nur Indri Juliyarsi Indri Juliyasri Jumyetti Jumyetti Jumyetti Jumyetti Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Muhammad Fariz Muhammad Fariz Neswardi, Sepri Neswardi, Sepri Nurhayati Nurhayati Nurhayati Nurhayati Primadona Ramadona, Dasatry Dwi Ratni Prima Lita Robby Hafanos Sepri Neswardi Sri Maryati Sri Maryati Sri Melia Syafrizal Syafrizal Syafrizal Syafrizal Velia Meidilisa Wahyudi Wahyudi Willson Gustiawan Wimeina, Yudhytia Yanita, Novi Yosi Suryani Zenggga, Zenggga