Claim Missing Document
Check
Articles

Found 22 Documents
Search

Implementasi Nilai-Nilai Pancasila Dalam Praktik Usaha UMKM dan Dampaknya Terhadap Preferensi Pelanggan: Studi Kasus Warung Nasi Teh Via Di Sindangsari, Kabupaten Serang Muhammad Azmi; Daffa Muhamad Hidayat; Jiem’s Julian Saputra; Nuhiyah, Nuhiyah
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.926

Abstract

This study aims to analyze how Pancasila values are applied in MSME business practices and their impact on customer preferences with a case study of Rumah Makan Ibu Via in Sindangsari, Serang Regency. The approach used is descriptive qualitative through interviews, observation, and distribution of questionnaires to customers. The results show that the business owner consistently applies the principles of Pancasila, including honesty (first principle), respect for customers (second principle), cooperation with nearby merchants (third principle), openness to customer feedback (fourth principle), and fair and affordable pricing (fifth principl). The application of these values has a positive impact on customer satisfaction and loyalty, as seen in key preference factors such as affordable prices, a diverse menu, friendly service, and a comfortable location. Thus, the application of Pancasila values in MSME business practices not only serves as a moral and social guideline, but also contributes significantly to increasing customer loyalty and preference. The results of this study are expected to serve as an example of the application of national values in business practices for other SMEs in Indonesia.
CODE MIXING IN THE CLASSROOM INTERACTION OF SMKN 7 MEDAN Muhammad Azmi; Sumarsih
GENRE JOURNAL : Journal of Applied Linguistics of FBS Unimed Vol. 13 No. 4 (2024): Journal of Applied Linguistics
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gj.v13i4.65494

Abstract

The objective of this study is to find out the type of code-mixing used by the teacher and students and the factors causing the teacher and students mix the language in classroom interaction. Code-mixing is a bilingualism phenomenon which has become very popular in society. It is used to prevent misunderstanding such the teacher and students in classroom interaction. This study was conducted by using descriptive qualitative design. The subjects of this study were the teacher and students from tenth grade of hotel accommodation in SMKN 7 Medan. The data were collected by recording the teacher and students’ utterances in classroom interaction, the interview result of teacher and questionnaire of students. From the research, it was found the type of code-mixing used by the teacher and students were word insertion, phrase insertion, and clause insertion. All of data belongs to outer code-mixing and the factors causing teacher did the code-mixing were speaker partner, bilingual or multilingual, and absence of vocabulary. And for the students, according to the percentages of their questionnaire result the data shows that out of 24 students 45,8% of them chose speaker partner as their reason did the code mixing, 8,3% chose bilingual or multilingual, and 45,9% chose absence of vocabulary.