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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management Ekono Insentif JIKA: Jurnal Ilmu Keuangan dan Perbankan GEMA EKONOMI Journal Of Management Science (JMAS) Syntax Idea Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Economics and Digital Business Review Pasundan International of Community Services Journal (PICS-J) Insight Management Journal Operations Research: International Conference Series Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Economica: Media Komunikasi ISEI Riau Journal of Artificial Intelligence and Digital Business Inaba of Community Services Journal Greenation International Journal of Economics and Accounting
Andre Suryaningprang
Universitas Indonesia Membangun
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Journal : Jurnal Abdi Insani

 1 
BAHASA INDONESIA PEMANFAATAN MEDIA SOSIAL MELALUI TIKTOK SHOP UNTUK PENINGKATAN PENJUALAN BAGI PELAKU USAHA DI VIRAGEAWIE Arie Hendra Saputro; Andre Suryaningprang; Fanji Wijaya; Ridlwan Muttaqin; Rizki Surya Tawaqal
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.1000

Abstract

The problem that occurs is that partners have not fully utilized social media as a tool to increase sales. Partners are still focusing on the conventional production of goods and services. Forms of promotions and campaigns on social media have been carried out but have not utilized other features that have a higher level of marketing. Social media plays an important role in disseminating the market. Partners should utilize and optimize social media to market their products. Tiktok shop is a marketing tool that can help partners increase sales. This Community Service aims to assist, provide training and provide tutorials in the use of social media. Another goal is to create social media content for Virageawie partners to increase product sales. This Community Service is carried out for 1 (one) week involving 1 (one) Partner, namely Virageawie with a total of 5 (five) HR people. The solution offered in this service program is to pay attention to registering, managing, accompanying and using the Tiktok shop as a marketing tool. Social media has a very large role and gives quite a big influence in terms of marketing level. Utilizing social media can make it easier for partners to increase sales, considering that social media is a marketing tool that can be seen and reached by many people. By paying attention to the various advantages and benefits of the community service team, the community service team plans to carry out community service activities. Based on the partner problems described above, the solutions that can be given are; (1) Providing socialization on the importance of social media to increase sales, (2) Providing assistance in creating tiktok and tiktok shop accounts, (3) Providing training related to content creation, effective communication and handling consumers, (4) Providing evaluation of activities community service. Business development needs to understand consumer consumption patterns and consumer behavior. Digital and social commerce trends also influence consumer behavior. By understanding and following digital developments, business people can continue to survive and develop their business. One that can be used and empowered in this digital era is to utilize social media, especially the Tiktok shop.
UPAYA MENUMBUHKAN JIWA KEWIRAUSAHAAN MELALUI PROGRAM RESELER TANPA MODAL DEMI MEMILIKI KEMANDIRIAN FINANSIAL PADA KOMUNITAS SEKMA CINANGSIH: Bahasa Indonesia Arie Hendra Saputro; Andre Suryaningprang; Dadan Abdul Aziz Mubarok; Ridlwan Muttaqin; Rizki Surya Tawaqal
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1287

Abstract

Financial independence is what the Cinangsih SEKMA Community desires. One way is to maximize the use of social media and e-commerce. Two weaknesses experienced by the Cinangsih SEKMA Community are that they do not have the desire to become entrepreneurs. The Cinangsih SEKMA community has not used social media and e-commerce well. One program that can be done is to take advantage of the reseller program without capital. Partners are still focused on socializing so they have not yet utilized it for entrepreneurship. This community service activity focuses on socialization and training for the Cinangsih SEKMA Community. Develop a desire for entrepreneurship and have the desire to utilize social media and e-commerce. This community service is carried out for 1 month for socialization, training and mentoring. Activities focus on socialization, fostering an entrepreneurial spirit and assistance in implementing reseller programs without capital. The solutions provided in this service program are 1) Socialization in fostering an entrepreneurial spirit, 2) Socialization in using social media and e-commerce, 3) Reseller Program without capital. The method used to overcome the problems faced by the Cinangsih SEKMA community is to explain, explain and assist in cultivating an entrepreneurial spirit. Another method is to utilize social media and e-commerce to implement it in a reseller program without capital. This community service is hoped by the SEKMA Cinangsih community to have financial independence by running a reseller program without capital. Cultivating an entrepreneurial spirit requires the role of a mentor who is ready to help and accompany. Financial independence requires the right method. One thing that can be utilized is by utilizing social media, applications and e-commerce.
PELATIHAN PENGGUNAAN APLIKASI CANVA DEMI PEMBUATAN KONTEN MARKETING PADA KOMUNITAS PEDAGANG SEPATU CIBADUYUT: Bahasa Indonesia Saputro, Arie Hendra; Suryaningprang, Andre; Siddiq, Andhika Mochamad; Recky, Recky; Ramdan, Ahmad Taufiq Maulana
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1338

Abstract

The specialty of content marketing is that it can make potential customers who are only interested in finally deciding to make a purchase. The Cibaduyut Shoe Trader Community does not yet recognize and utilize marketing content in business activities. The focus of business activities of the Cibaduyut Shoe trader community is producing shoes and selling shoes conventionally. Conventional business activities include selling to community partners, selling traditionally to sellers or markets. With this activity, it is hoped that you will understand and be able to run and use Canva for content production. Content production is a tool for promoting business or enterprise. This service activity was carried out for 2 months involving students from the University of Indonesia Developing (INABA) and lecturers from the University of Indonesia Developing (INABA). The solution that can be offered is to provide training on using the Canva application to the Cibaduyut Shoe trader community. It is hoped that with training in using the Canva application, partners can create marketing content. The next goal is for the Cibaduyut shoe trader community to be able to market their products not only conventionally but also digitally. Things that partners need to pay attention to are (1) Creating a Canva account; (2) get to know the appearance and use of the Canva application; (3) Create a flyer in the Canva application; (4) Making videos in the Canva application; (5) Using themes and templates; (6) Add sound to flyers or videos; (7) How to download flyers and videos in the Canva application; (8) Change the display format in the Canva application. Partners can follow and understand the training that has been provided. Consistency is the key to being an effective marketing tool.
Co-Authors Abdul Aziz, Dadan Adhima, Rio Fauzan Andrey Satwika Yogaswara Aprilliani, Pritta Arie Hendra Saputro Auliya, Nisa Ayatika, Arini Chaidir, Moehammad Ilham Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dayona Ismail, Gurawan Dayona, Gurawan Detya Wiryany Disman Disman Ellen Rusliati Erna Herlinawati Fanji Wijaya Fany Oktaviani Febriyanti, Diah Fitri Julianti Gunawan, Wulandari Gurawan Dayona Ismail Gurawan Dayona Ismail Herlina*, Listri Herlinawati , Erna Icha Sandrina, Icha Sandrina Ihwan Nudin, Mohammad Rizky Indah, Dewi Yuliati Jaja Suteja Kaniasari Wulan Dewi Khoirunnisa, Asyifa Lella N Q Irwan Listri Herlina Listri Herlina Manasye Arveni Sinamo Maulani, Magfira Gifani Meilani, Haifa Syafira Mukti Ali, Mochammad Mulyaningrum Mulyaningrum MULYANINGRUM SUDIBYO Muttaqin, Ridlwan Nuradina, Kartika Nurillah, Dewi Fitriani Nurshifa Putri Irawan Permana, Ari Putri, Salma Sofyanti R. Rheina Amalina Iskandar Ramdan, Ahmad Taufiq Maulana Rasti Ristiya Ratih Hurriyati Recky, Recky Ridma Meltareza Ridwan Ridwan Ristiya, Rasti Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Rizkyanti, Mira Sayyidinaa Zahra Ridha Pramitha Siddiq, Andhika Mochamad Siti Nur Asyifa, Alma Sonia Chandra Utami Suci Fauziah Lestari Sudaryo , Yoyo Sufyani, Mujibah Achyar Suhendra Suhendra Sumawidjaya, Riyandi Nur Supiyadi , Dedi Supiyadi, Dedi Suryatna, Tri Tawaqal, Rizki Surya Wanda, Syalwa Nazhifah Aulya Wentri Merdiani Wini Fetia Wardhiani Wulandari Gunawan Yoyo Sudaryo Zamzam, Rizqi Darmawan Zulfiqar, Mochammad