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Analisis Perbandingan Marketplace Shopee Dan Tokopedia Terhadap Minat Beli Konsumen Digital Dewi Susanti
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of e-commerce in Indonesia has led to significant changes in consumer shopping behavior. Marketplaces have become the preferred choice due to their convenience, efficiency, and product variety. Shopee and Tokopedia are two of the largest marketplaces that dominate the Indonesian market. This study aims to compare Shopee and Tokopedia in terms of consumer digital purchase interest. The research method uses a descriptive qualitative approach with data collection techniques through observation, questionnaires, and literature review. The results show that Shopee excels in promotional strategies and pricing, while Tokopedia is superior in terms of trust and transaction comfort. These strategic differences influence consumer preferences in choosing a marketplace. The study concludes that both marketplaces play an important role in shaping consumer behavior in Indonesia.Keywords: Marketplace, Shopee, Tokopedia, Purchase Interest, E-commerce.   Abstrak Perkembangan e-commerce di Indonesia mendorong perubahan signifikan pada perilaku belanja masyarakat. Marketplace menjadi pilihan utama karena menawarkan kemudahan, efisiensi, dan variasi produk. Shopee dan Tokopedia merupakan dua marketplace terbesar yang mendominasi pasar Indonesia. Penelitian ini bertujuan untuk menganalisis perbandingan Shopee dan Tokopedia terhadap minat beli konsumen digital. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, kuesioner, dan studi literatur. Hasil penelitian menunjukkan bahwa Shopee lebih unggul dalam strategi promosi dan harga, sedangkan Tokopedia lebih unggul dalam aspek kepercayaan dan kenyamanan transaksi. Perbedaan strategi tersebut memengaruhi preferensi konsumen dalam menentukan pilihan marketplace. Penelitian ini menyimpulkan bahwa kedua marketplace memiliki peran penting dalam membentuk perilaku konsumen digital di Indonesia. Kata kunci: Marketplace, Shopee, Tokopedia, Minat Beli, E-commerce.
Design and Implementation of an Online Thesis Management System Using the Waterfall Model at a Health Polytechnic in Indonesia Alsri Windra Doni; Darwel; Mahdalena Prihatin Ningsih; Ponda, Aprizal; Sugriarta, Evino; Dewi Susanti
Indonesian Journal of Learning Education and Counseling Vol. 8 No. 2 (2026): March
Publisher : ILIN Institute Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/ijolec.v8i2.3343

Abstract

The study aims to develop and validate an online thesis management system designed to address the limitations of manual systems in the thesis supervision process, such as a lack of transparency, delays in communication, and difficulties in monitoring student progress. In response to these challenges, this study proposes an integrated system framework that facilitates real-time academic interaction between students and their thesis advisors. The method employs a system development research approach using the waterfall model, which was selected for its suitability in developing structured and systematically documented systems. The research phases include requirements analysis, system design based on Entity Relationship Diagrams (ERDs) and use case diagrams, implementation, and system testing. The system was evaluated using a usability testing approach, involving the distribution of a questionnaire to 55 respondents to measure usability, ease of use, and user satisfaction. The results indicate that the developed system model is capable of improving the efficiency of thesis supervision management, enhancing the transparency of academic processes, and supporting data driven decision making. The main contribution of this study lies in the development of an adaptive, user-oriented academic information system model, which not only has practical implications for the management of final projects but also provides a conceptual foundation for the development of similar systems in higher education institutions. The implications of this study underscore the importance of ongoing system integration with other academic platforms, as well as the need for periodic system evaluations to enhance the user experience and ensure the sustainability of the implementation.
Co-Authors Alfonsa Reni Oktavia Alsri Windra Doni Amriel, Egan Evanzha Yudha Anandha Budiantoro Andi Setiawan Andriana, Nana Anggi Rusita Rahmawati Aprizal Ponda Bias Talenta Darwel, Darwel Dewi Rosmalia, Dewi Diana Rhismawati Djupr Djannah, Roichatul Dwi Ayu Lestari Eka Sukanti Eka susanti Elda Yusefni Endang Sri Maruti Erwani Fajriyah Nur Afriyanti Fasya, Arif Habib Harmiyati harmiyati harmiyati Heldawati Heldawati Ilman Safitri Iren Niak Katmini, Katmini Kenconojati, Hapsari Mahdalena Prihatin Ningsih Mardiana, Sri Siska Metri Lidya Moch Fajarul Falah Mohammad Faizal Ulkhaq Muhajir A Muhammad Faisal Neni Fitra Hayati Ponda, Aprizal Ratna Sari Rumakey Ricca Olivia Nastasya Rum Van Royensyah Sugriarta, Evino Tony Seno Aji Windatania Mayasari Yuli Setyaningrum