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All Journal Publiciana Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Al-Amwal : Journal of Islamic Economic Law Media Mahardhika Aptisi Transactions on Technopreneurship (ATT) Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Jurnal Manajemen Bisnis dan Organisasi Jurnal Pendidikan Islam Jurnal Publikasi Ilmu Manajemen Al-Fahmu: Jurnal Ilmu Al-Qur'an dan Tafsir Managere: Indonesian Journal of Educational Management Mahir : Jurnal Ilmu Pendidikan dan Pembelajaran Al-Fadlan: Journal of Islamic Education and Teaching MULTIPLE: Journal of Global and Multidisciplinary International Journal of Economic Research and Financial Accounting El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Da'watuna: Journal of Communication and Islamic Broadcasting Values: Jurnal Kajian Islam Multidisiplin IJHABS As-Syirkah: Islamic Economic & Financial Journal
Suhairi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pemahaman Riset Pasar untuk Pemasaran Global Primer dan Sekunder Vani Hajari; Indah Pratiwi; Diki Ariansyah Putra; Suhairi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21454

Abstract

Riset pemasaran global adalah aspek kunci dalam strategi perusahaan yang beroperasi di lingkungan pasar yang semakin terhubung secara global. Artikel ini bertujuan untuk menyelidiki pendekatan riset pemasaran global menggunakan metode primer dan sekunder dalam konteks analisis pasar yang luas. Dengan fokus pada pengumpulan dan analisis data baru dan yang sudah ada, artikel ini menguraikan metode-metode ini sebagai alat penting untuk memahami perilaku konsumen, tren pasar, serta strategi pemasaran yang efektif di berbagai konteks global. Melalui eksplorasi ini, artikel ini bertujuan untuk memberikan pandangan yang mendalam bagi perusahaan yang ingin memperluas jangkauan mereka dalam pasar global yang dinamis. Perusahaan harus melakukan riset pemasaran sebagai dasar penyusunan strategi dan taktik pemasaran, dimana harus didukung dengan data yang akurat, relevan, terpercaya, objektif, tepat waktu sehingga manajemen perusahaan dapat merencanakan dan melaksanakan dengan baik berbagai aspek aspek pemasaran. Adapun tujuan umum riset pada dasarnya adalah untuk menjawab atau membuktikan apa yang menjadi rumusan rumusan malasah riset tersebut. Sedangkan tujuan khusus maksudnya adalah bahwa apa yang tertuang dalam tujuan khusus secara spesifik mengandung konsep-konsep dan mengurai dari apa yang menjadi rumusan masalah. Salah satu ciri kalimat yang khas dalam menuangkan tujuan riset, baik secara umum maupun khusus adalah dimulai dengan kata “untuk” pada awal kalimat.
Konsep Strategi dan Program Trend Pemasaran Global Rahma Fahmadina Lubis; Mila Sastika; Riski Fadila Yoga; Suhairi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21455

Abstract

Pemasaran global telah menjadi faktor kunci dalam kesuksesan perusahaan dalam menghadapi tantangan pasar global yang semakin kompleks. Jurnal ini membahas konsep strategi dan program trend pemasaran global yang dapat meningkatkan daya saing perusahaan di pasar internasional. Penelitian ini menggunakan pendekatan campuran, menggabungkan analisis literatur dan studi kasus empiris untuk menyelidiki berbagai strategi pemasaran global yang telah berhasil diimplementasikan oleh perusahaan multinasional. Studi ini mengidentifikasi beberapa elemen kunci dalam mengembangkan strategi pemasaran global yang efektif, termasuk penyesuaian budaya, pemahaman pasar lokal, dan adaptasi produk. Selain itu, penelitian ini menganalisis peran teknologi informasi dan media sosial dalam mendukung program pemasaran global.
Strategi Dan Kebijakan Ekspor Impor Atau Perdagangan Internasional Terhadap Pertumbuhan Ekonomi Suhairi; Asri Lestari; Aulia Zahra; Siti Zahra Khostamarul Aspia Lubis; Yudi Fakhrul Rozi
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13342

Abstract

A country's success can be measured through its economic growth, which includes various aspects such as the volume of export and import activities, which have various impacts on the trade balance. The era of globalization and free trade provides opportunities for exporters to enter world markets, but companies must be ready to face competition. International trade theory has succeeded in explaining several business behaviors that are closely related to international trade activities. When the economy grows, national income increases and society becomes economically prosperous. Over the last decade, many studies have found that exports can trigger economic growth by generating foreign exchange that can be dedicated to supporting domestic sector development. This issue arises when economic relations between one country and another country (both bilaterally and multilaterally) can hinder the orderliness of international trade. and raises several problems that allow smooth trading. Therefore, to solve various problems, you need to find solutions quickly. Solutions are implemented to improve people's quality of life. Keberhasilan suatu negara bisa diukur melalui pertumbuhan ekonominya, yang mencakup berbagai aspek seperti volume kegiatan ekspor dan impor, yang memiliki dampak beragam pada neraca perdagangan. Era globalisasi dan perdagangan bebas memberikan peluang bagi eksportir masuk ke pasar dunia, namun perusahaan harus siap menghadapi persaingan. Teori perdagangan internasional telah berhasil menjelaskan beberapa perilaku bisnis yang erat kaitannya dengan aktivitas perdagangan internasional. Ketika perekonomian tumbuh, pendapatan nasional meningkat dan masyarakat menjadi sejahtera secara ekonomi. Selama satu dekade terakhir, banyak penelitian yang menemukan bahwa eksportasi dapat memicu pertumbuhan ekonomi dengan menghasilkan devisa yang dapat didedikasikan untuk mendukung pembangunan sektor domestik. Isu ini timbul saat relasi ekonomi antara suatu negara dengan negara lain (baik secara bilateral maupun multilateral) dapat menghambat keteraturan perdagangan internasional. dan menimbulkan beberapa permasalahan yang memungkinkan kelancaran perdagangan. Oleh karena itu, untuk menyelesaikan berbagai masalah, Anda perlu mencari solusi dengan cepat. Solusi diterapkan untuk meningkatkan kualitas hidup masyarakat.
Langkah-Langkah Indonesia Dalam Menghadapi Tantangan Global Dalam Bidang Ekonomi Beny Sitakar; Ayu Andini; Nadya Dewi Anggita; Suhairi
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13384

Abstract

Globalisasi di bidang perekonomian telah mendorong munculnya perdagangan lintas batas negara yang tidak terkekang, ditandai dengan perdagangan bebas dimana pergerakan barang, jasa dan manusia dari dan ke suatu negara tidak mengalami banyak hambatan. Skenario ini menghadirkan peluang sekaligus ancaman bagi Indonesia. Sisi positifnya, hal ini memudahkan masuknya barang dan jasa produksi Indonesia ke pasar luar negeri, serta mengurangi hambatan non-tarif terhadap produk Indonesia. Demikian pula, pekerja Indonesia mungkin akan lebih mudah bekerja di luar negeri dengan pembatasan imigrasi yang lebih sedikit. Namun sisi sebaliknya adalah potensi ancaman bagi Indonesia karena barang, jasa, dan tenaga kerja asing bisa masuk ke Indonesia tanpa hambatan berarti. Hal ini dapat menyebabkan ketatnya persaingan pasar domestik dalam hal kualitas barang, jasa dan tenaga kerja, baik dalam negeri maupun internasional. Oleh karena itu, perlu disusun strategi untuk menghadapi tantangan globalisasi, dan memastikan Indonesia memperkuat posisinya dalam memanfaatkan peluang dalam persaingan ekonomi global. Artikel ini akan menguraikan beberapa strategi yang dapat diterapkan Indonesia untuk mengatasi tantangan global di bidang perekonomian.
Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global Suhairi; Nurhazizah; Syanda, Syahla; Nasution, Riska Arianti
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/113a0e41

Abstract

This research explores the impact of digital transformation on data collection and analysis, as well as responsive strategies to changes in the global market. The findings indicate that companies adopting Big Data Analytics gain access to unprecedented volumes of data, including transaction data, customer interactions, and social media information, allowing for a deeper understanding of consumer behavior. The integration of current technologies not only pertains to data collection but also influences the implementation of marketing strategies. Responsive strategies to changes in the global market require a profound understanding of factors influencing consumer behavior, and modern technology enables companies to shift towards a robust data-driven approach. In conclusion, companies need to focus on developing their team's skills in managing current technologies to maximize the benefits of the global marketing research transformation and maintain competitiveness in the ever-evolving global market.
Teknik Identifikasi Cepat Qira’at ‘Asyr (Analisis Infiradat al-Qurra’ atau Keunikan Bacaan Imam dan Rawi) Muhtadin, Khoirul; Mohammad Iqbal Muadzin; Suhairi
Jurnal test Vol 3 No 1 (2024): March
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58363/alfahmu.v3i1.189

Abstract

Qira'at or accepted readings of the Qur'an come from ten imams, of these ten there are twenty riwayat. The seven qira'ats were based on initiation from Ibn Mujahid, while the three following qira'ats were based on Ibn Jazari's research and decisions. Studying these twenty riwayat sequentially or all at once is considered difficult or will take a long time and is inefficient with the learning system in Indonesia, so it is not uncommon for qira'at students to choose to withdraw from studying this knowledge. Not to mention, there is a doctrine that requires you to memorize the Quran with mutqin or strength first before getting to know the science of qira'at. The author feels that fast techniques are needed to identify the readings of imams and rawi’s. With this technique, it can be seen which riwayat readings were seen and heard by the learner. This qualitative article collects unique readings or infiradat from qira'at rawi’s based on the works of Sheikh Ibrahim Dhamrah. It is hoped that this article will be easy for readers to understand because it uses the theory and approach of musykilat and gharib in reading the Quran which is already popularly known by the muslim community in Indonesia.
Peran Pinjaman Dana Berbasis Online Melalui Aplikasi Media Massa Terhadap Komunikasi Bisnis Untuk Perekonomian Di Indonesia Devi safitri; Putra Rizky Gustianda; Ria Anjriani Saputri; Widyani hasibuan; Suhairi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i2.1056

Abstract

One of the facilities offered by Indonesian financial institutions is credit. Where in Indonesia, the demand for credit is very high. To support this, online loans have appeared which have an important role as a partner of the government which will contribute to channeling more loans to customers. The role of online loans through applications with various advantages which include: fast process; easy terms; flexible; credit calculators; as well as a variety of products, it is hoped that this will help equalize the public to become users of financial services. With affordable access to finance for all levels of society, of course it can help move the Indonesian economy and make a major contribution to the progress of economic development, especially in Indonesia.
Dinamika Promosi dalam Era Global Ahmad Arrasyid, Abduh Malik; Sri Wahyuni, Erika; Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.539

Abstract

The purpose of this study is to tell or educate readers about the global promotion dynamics. This study employs a quantitative literature review as its type of research. The research method involves combining data from multiple sources, such as books and the internet, into a single one. Finding the necessary information is the method that is used to collect the data. Human thinking and behavior can be altered by rapid technological advancement, particularly in marketing mix strategies like advertising, customer promotion, personal selling, and publicity. The promotion of goods and services has seen a rapid rise in the use of technology and informatics systems like the internet and cyberspace. Manufacturers can use this opportunity to inform, offer, persuade, motivate, and even "force" consumers to try, buy, and even become loyal customers by taking advantage of this technology at very low costs. They can also use it to penetrate borders between countries. This technological advancement benefits consumers as well as producers. Customers are able to quickly obtain product-specific information. As a result, production and consumption systems as well as all aspects of life can benefit from technological advancements
An Employee Performance, Innovation, and Organizational Culture in The Perspective of Islamic Work Ethics and Maqāṣid al-Sharī‘ah (Evidence from PT Perkebunan Nusantara IV Sei Mangkei SEZ (Special Economic Zone), Indonesia Ridha Tri Handayani; Suhairi; Purnama Ramadani Silalahi
Al-Amwal : Journal of Islamic Economic Law Vol. 10 No. 2 (2025): Al-Amwal : Journal of Islamic Economic Law
Publisher : Prodi Hukum Ekonomi Syariah, Fakultas Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/alw.v10i2.8898

Abstract

Purpose  –  This study aims to analyze the influence of innovation, organizational culture, and burnout on employee performance at PT Perkebunan Nusantara IV Sei Mangkei. In addition, this research examines employee performance through the perspective of Islamic Work Ethics and maqāṣid al-sharī‘ah, emphasizing values of amanah, ihsān, responsibility, and balance in work practices. Method –  This study employed a quantitative approach using a survey method. Data were collected from 121 employees of PT Perkebunan Nusantara IV Sei Mangkei through structured questionnaires. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS to assess the relationships among innovation, organizational culture, burnout, and employee performance. Result – The findings indicate that innovation and organizational culture have a positive and significant effect on employee performance, while burnout does not show a significant direct effect. From the perspective of Islamic Work Ethics, employee performance is understood not merely as a managerial or productivity outcome, but as the fulfillment of amanah and moral responsibility. These results align with the objectives of maqāṣid al-sharī‘ah, particularly the protection of wealth (ḥifẓ al-māl), the protection of life (ḥifẓ al-nafs), and the preservation of human dignity, where innovation and a supportive organizational culture contribute to sustainable performance and employee welfare. Implication – This study contributes to the literature on Islamic economic law by demonstrating that employee performance in a Special Economic Zone is not merely a managerial outcome, but also an ethical and legal expression shaped by Islamic Work Ethics and the objectives of maqāṣid al-sharī‘ah. By integrating Islamic Work Ethics and maqāṣid al-sharī‘ah, the findings support the development of organizational policies that promote justice, balance, and employee welfare while sustaining performance and organizational continuity
Co-Authors Abdullah Haris Lubis Agung Pratama Tarigan Ahmad Arrasyid, Abduh Malik Ahmad Mohammad Tidjani Amyra Zhahra Lubis Arjuna Pangestu Arya Zidan Riza Pratama Asrah Asri Lestari Aulia Azmi Lubis Aulia Zahra Ayu Andini Ayu Syahputri Batubara, Putri Apriani Beny Sitakar Br.Ginting, Novia Rizki Ramadhani Candra Wijaya, Candra Chairul Nazar Saing Charos, Wanda Aprilly Devi Safitri Devi Suryatna Diki Ariansyah Putra Dinda Karunia Putri Dinda Savira Viantika Dwi Erlanda Anggara Ekry Syahriwanda Elda Anjely Hasibuan Farach Nur Fachri Farhan Harahap Febrianty Try Andini Fernanda Putri Ghozi Mubarok Hajrah Rahmah Ilham Salim Siregar Indah Pratiwi Inom Nasution Jumarni Khoirul Muhtadin Leni Lastrian Nahulae Lubis, Arbarija Hafiz Luthfi Lisikmiko M. Alfito Dinova Manurung, Erlangga Hakim Mhd Dimas Jayadi Mila Sastika Mohammad Iqbal Muadzin Muhammad Agus Muljanto Muhammad Haekal Matondang Mutia Putri Nabila Lubis Mutiara Khinaya Nadya Dewi Anggita Nailan Ni’mah Sinaga Nasution, Riska Arianti Nina Amanda NUR AHMADI Nur Marliana Anggraini Nur Rahmanely Nurfahmi Nurhadiah Nurhazizah Nurindah Novianti Nurlaila Hasibuan Nurmal Idrus Nurwani Nasution Purnama Ramadani Silalahi Putra Rizky Gustianda Putri Apriani Batubara Rabiatun Adawiyah Rahma Fahmadina Lubis Ramadhani, Lisa Repwita, Yena Ria Anjriani Saputri Riau Rizki Harahap Ridha Tri Handayani Riski Fadila Yoga RIZKA AULIA Rizka Salsabila Silvia Br Nainggolan Siti Zahra Khostamarul Aspia Lubis Sitio, Ayu Sri Wahyuni, Erika Syahlaa Maulana Syamsul Bahri Syanda, Syahla Ulfah Amirah Khairi Vani Hajari Vira Audini Widyani hasibuan Yuda, Araza Yudi Fakhrul Rozi Yusuf Hadijaya Zairie, Syafuan