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All Journal Publiciana Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Media Mahardhika Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Jurnal Manajemen Bisnis dan Organisasi Jurnal Pendidikan Islam Jurnal Publikasi Ilmu Manajemen Jurnal Nusantara Berbakti Managere: Indonesian Journal of Educational Management Mahir : Jurnal Ilmu Pendidikan dan Pembelajaran MULTIPLE: Journal of Global and Multidisciplinary International Journal of Economic Research and Financial Accounting El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Ekonomics, Finance, and Management Studies Values: Jurnal Kajian Islam Multidisiplin IJHABS As-Syirkah: Islamic Economic & Financial Journal
Suhairi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

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Konsep Strategi dan Program Trend Pemasaran Global Rahma Fahmadina Lubis; Mila Sastika; Riski Fadila Yoga; Suhairi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21455

Abstract

Pemasaran global telah menjadi faktor kunci dalam kesuksesan perusahaan dalam menghadapi tantangan pasar global yang semakin kompleks. Jurnal ini membahas konsep strategi dan program trend pemasaran global yang dapat meningkatkan daya saing perusahaan di pasar internasional. Penelitian ini menggunakan pendekatan campuran, menggabungkan analisis literatur dan studi kasus empiris untuk menyelidiki berbagai strategi pemasaran global yang telah berhasil diimplementasikan oleh perusahaan multinasional. Studi ini mengidentifikasi beberapa elemen kunci dalam mengembangkan strategi pemasaran global yang efektif, termasuk penyesuaian budaya, pemahaman pasar lokal, dan adaptasi produk. Selain itu, penelitian ini menganalisis peran teknologi informasi dan media sosial dalam mendukung program pemasaran global.
Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global Suhairi; Nurhazizah; Syanda, Syahla; Nasution, Riska Arianti
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/113a0e41

Abstract

This research explores the impact of digital transformation on data collection and analysis, as well as responsive strategies to changes in the global market. The findings indicate that companies adopting Big Data Analytics gain access to unprecedented volumes of data, including transaction data, customer interactions, and social media information, allowing for a deeper understanding of consumer behavior. The integration of current technologies not only pertains to data collection but also influences the implementation of marketing strategies. Responsive strategies to changes in the global market require a profound understanding of factors influencing consumer behavior, and modern technology enables companies to shift towards a robust data-driven approach. In conclusion, companies need to focus on developing their team's skills in managing current technologies to maximize the benefits of the global marketing research transformation and maintain competitiveness in the ever-evolving global market.
Peran Pinjaman Dana Berbasis Online Melalui Aplikasi Media Massa Terhadap Komunikasi Bisnis Untuk Perekonomian Di Indonesia Devi safitri; Putra Rizky Gustianda; Ria Anjriani Saputri; Widyani hasibuan; Suhairi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i2.1056

Abstract

One of the facilities offered by Indonesian financial institutions is credit. Where in Indonesia, the demand for credit is very high. To support this, online loans have appeared which have an important role as a partner of the government which will contribute to channeling more loans to customers. The role of online loans through applications with various advantages which include: fast process; easy terms; flexible; credit calculators; as well as a variety of products, it is hoped that this will help equalize the public to become users of financial services. With affordable access to finance for all levels of society, of course it can help move the Indonesian economy and make a major contribution to the progress of economic development, especially in Indonesia.
Dinamika Promosi dalam Era Global Ahmad Arrasyid, Abduh Malik; Sri Wahyuni, Erika; Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.539

Abstract

The purpose of this study is to tell or educate readers about the global promotion dynamics. This study employs a quantitative literature review as its type of research. The research method involves combining data from multiple sources, such as books and the internet, into a single one. Finding the necessary information is the method that is used to collect the data. Human thinking and behavior can be altered by rapid technological advancement, particularly in marketing mix strategies like advertising, customer promotion, personal selling, and publicity. The promotion of goods and services has seen a rapid rise in the use of technology and informatics systems like the internet and cyberspace. Manufacturers can use this opportunity to inform, offer, persuade, motivate, and even "force" consumers to try, buy, and even become loyal customers by taking advantage of this technology at very low costs. They can also use it to penetrate borders between countries. This technological advancement benefits consumers as well as producers. Customers are able to quickly obtain product-specific information. As a result, production and consumption systems as well as all aspects of life can benefit from technological advancements
PEMANFAATAN MEDIA SOSIAL SEBAGAI PENDORONG PEMASARAN GLOBAL UNTUK MENINGKATKAN PRODUKSI (Studi Kasus Media Sosial TikTok) Suhairi; Raudatun Sumi; Lestari Perdana Putri; Miftahul Jannah Hasibuan; Rediansyah Saranan
Jurnal Nusantara Berbakti Vol. 1 No. 1 (2023): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (950.222 KB) | DOI: 10.59024/jnb.v1i1.17

Abstract

The Internet is of great help in many areas of life, including government, business, commerce, and the economy. The development and progress of the internet is now also marked by the progress of social media in society. Social media is now increasingly penetrated into various aspects of everyday life. As well as advocating for causes (educational, social, religious, environmental, health, and so on), as well as promoting and marketing certain goods or services, social media can be used for various things as it develops. Therefore, as a businessman and company, the use of social media is also something that is effectively implemented in marketing activities and then becomes one of the factors for increasing industry and production. So this research is present to see how the use of social media as a driving force for global marketing to increase promotion, in this study the focus of research is social media tikTok.
Analisis Optimalisasi Pemanfaatan Aset Tetap dalam Meningkatkan Pendapatan pada UIN Imam Bonjol Padang Repwita, Yena; Suhairi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8666

Abstract

This study aims to assess the optimization of fixed asset utilization in increasing revenue at UIN Imam Bonjol Padang, evaluate the implementation of five dimensions of accountability, and identify inhibiting factors and underutilized assets with economic potential. A qualitative case study approach was employed, supported by quantitative data from asset inventory results. Data were collected through in-depth interviews, observation, and documentation. The analysis refers to five dimensions of accountability: legal, performance/process, program, policy, and financial. The findings indicate that asset utilization remains suboptimal and the implementation of accountability is not yet fully effective. Key barriers include the absence of a strategic roadmap, limited human resources, weak information systems, and inflexible policy frameworks. These results highlight the need for improved asset governance based on accountability principles to enhance institutional efficiency, transparency, and financial sustainability.
Co-Authors Abdullah Haris Lubis Agung Pratama Tarigan Ahmad Arrasyid, Abduh Malik Amyra Zhahra Lubis Arjuna Pangestu Arya Zidan Riza Pratama Asrah Aulia Azmi Lubis Ayu Syahputri Batubara, Putri Apriani Br.Ginting, Novia Rizki Ramadhani Candra Wijaya, Candra Chairul Nazar Saing Charos, Wanda Aprilly Devi Safitri Devi Suryatna Diki Ariansyah Putra Dinda Karunia Putri Dinda Savira Viantika Dwi Erlanda Anggara Ekry Syahriwanda Elda Anjely Hasibuan Farach Nur Fachri Farhan Harahap Febrianty Try Andini Fernanda Putri Ghozi Mubarok Hajrah Rahmah Ilham Salim Siregar Indah Pratiwi Inom Nasution Jumarni Leni Lastrian Nahulae Lestari Perdana Putri Lubis, Arbarija Hafiz Luthfi Lisikmiko M. Alfito Dinova Manurung, Erlangga Hakim Mhd Dimas Jayadi Miftahul Jannah Hasibuan Mila Sastika Muhammad Agus Muljanto Muhammad Haekal Matondang Mutia Putri Nabila Lubis Mutiara Khinaya Nailan Ni’mah Sinaga Nasution, Riska Arianti Nina Amanda NUR AHMADI Nur Marliana Anggraini Nur Rahmanely Nurfahmi Nurhadiah Nurhazizah Nurindah Novianti Nurlaila Hasibuan Nurmal Idrus Nurwani Nasution Putra Rizky Gustianda Putri Apriani Batubara Rabiatun Adawiyah Rahma Fahmadina Lubis Ramadhani, Lisa Raudatun Sumi Rediansyah Saranan Repwita, Yena Ria Anjriani Saputri Riau Rizki Harahap Ridha Tri Handayani Riski Fadila Yoga RIZKA AULIA Rizka Salsabila Silvia Br Nainggolan Sitio, Ayu Sri Wahyuni, Erika Syahlaa Maulana Syamsul Bahri Syanda, Syahla Ulfah Amirah Khairi Vani Hajari Vira Audini Widyani hasibuan Yuda, Araza Yusuf Hadijaya Zairie, Syafuan