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New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic Sinha, Rupesh; Nair, Rajesh Kumar; Naik, Veena; Ganatra, Varsha; Singri, Prarthana; Singh, Padmalini; Kamble, Ashwin Ravindra; Kaakandikar, Rishikaysh; KJ, Sirisha; Modawal, Ishaan
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1119

Abstract

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.
Advertising Strategies of Hyundai Motors In Indian Market Reddy, L. Sudershan; P V, Ranjith; Sabnis, Saili; Ganatra, Varsha; Shastry, Kailash; Elviona, Anastasya; Sin, Liem Gai; Chee, Yaw Nee; Kee, Daisy Mui Hung; A/P Perak Kerof, Chareeya; Qianya, Wang; Jiaze, Wei
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1037

Abstract

India’s leading passenger car exporter which is Hyundai Motors India Limited has a market share of India’s total car exports about 26 % in 2019. The term strategy is intended a lot for all business entities in today's competitive marketplace. When a company has a distinctive and distinct benefit, it must be inventive with its marketing strategy. Hyundai has introduced and embraced numerous strategies for securing the overall demand for brand placement. This study attempts to investigate traditional and digital advertising conducted by Hyundai Motors Company which will enhance the success of the company in terms of creating the brand and facilitating user engagement. Close-ended questionnaire is used to collect the data for this study. The data was collected from individuals with different income ranges in India through a non-probability purposive convenience sampling method. The result of this study showed that generation nowadays know more about the products through broadcast advertising such as TV and digital media rather than print media such as newspaper and magazine. Therefore, Hyundai Motors should invest more marketing strategy in broadcast and digital advertising.
How Does Social Media Platforms Help to Improve Business Performances during the COVID-19 Pandemic? A Study of TikTok Nair, Rajesh Kumar; Ganatra, Varsha; Sugumaran, Hareeprriya A/P; Kee, Daisy Mui Hung; Heng, Siew Wvy; Mei, Hilari; Huang, Chumengyao; Doshi, Vrutika
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1384

Abstract

The study investigates to which extent social media platforms, specifically TikTok, have driven users’ satisfaction and lead to business performance improvements. Entrepreneurs, such as small business owners, agents, and drop shippers were facing tremendous challenges to carry out their businesses during the COVID-19 pandemic. The existence of social media applications has allowed them to promote their products or services in various forms despite the failure to conduct businesses physically. However, they tend to use certain social media application only if it satisfies their business needs. This study employs 100 samples of data from students in Universiti Sains Malaysia collected through an online questionnaire. Subsequently, SPSS analysis was conducted and generated descriptive, Pearson correlation, and regression analysis to support the hypotheses. The findings of this study revealed that users’ satisfaction towards social media, specifically TikTok, have led to customer engagement, personal branding, and effective promotion. Thus, entrepreneurs shall first adopt social media application that provides the highest level of satisfaction to motivate continuous usage of the application which then gradually improves their business performance.    
The Impact of Food Delivery Apps on Customer Perceived Value Among University Students Ganatra, Varsha; Kaakandikar, Rishikaysh; Izzuddin, Muhammad; Kee, Daisy Mui Hung; Bt Zainuddin, Najihah; Bukhari, Muhammad Az-Zahid; Nurhakim, Muhammad Azfar; Panwar, Varsha
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1182

Abstract

The number of food delivery apps users has increased nowadays due to the recent global pandemic situation of the coronavirus outbreak. Food delivery apps bring many benefits to the students and catering business. This paper aims to study the impact of food delivery apps on customer perceived value among university students. A quantitative approach was used in this study. Cross-sectional design used as the design of the study and the data will be gathered at one point in a time. Questionnaires used to collect the data from all respondents. The respondents were university students with the number of samples as many as 101 people. The results found how food delivery applications had an impact on customer perceived value among university students in Malaysia during the pandemic and it can be said that respondents gave a lot of positive feedback on food delivery service, where they believed in the products and service provided.
Analysis of Strategies Implemented by AirAsia to Cater to the Covid-19 Effects Nair, Rajesh Kumar; Ganatra, Varsha; Kaur, Karishma; Kee, Daisy Mui Hung; Khoo, Wan Teng; Khor, Shi Ying; Rao, Keshaav; Mahajan, Janhvi
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1181

Abstract

During the global pandemic, AirAsia reported an annual loss of RM5.9 billion ($1.4 billion) in 2020. The uncertainty of the COVID-19 outbreak, travel restrictions, and border controls had led to weaker air travel demand, which had impacted AirAsia’s operation badly. This paper depicts how Covid-19 impacted AirAsia and the strategies implemented by AirAsia during the pandemic in the marketing aspects. This paper also focuses on how AirAsia can anticipate a strong recovery in the airline industry while expanding to other industries. In extreme and under pressure circumstances, AirAsia implemented many strategies to cater to the effects of Covid-19. However, other strategies, such as focusing on their business in the food industry, should be expanded throughout Malaysia.
Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia Oh, Zi Jian; Utama, Anak Agung Gde Satia; Ong, Wen Huey; Kee, Daisy Mui Hung; Mane, Gandhar; Ganatra, Varsha; Oh, Jinzun; Ong, Li Zhen; Munisvarar, Prabawathy A/P Arulanantha
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i3.1332

Abstract

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining experience and retention at Marrybrown in Malaysia. The research method is an online survey and analyzed using V-ONE. The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience and customer retention at Marrybrown located in Malaysia. The findings provide suggestions for future research and improvement of the services provided by Marrybrown located in Malaysia.
The Body Shop "Forever Against Animal Testing” Ganatra, Varsha; Sinha, Rupesh; Srishti, Srishti; Pandey, Rudresh; Kadam, Prachi; Ristiansyah, Sabillah Alfarisi; Sin, Liem Gai; Yin, Chong Li; Kee, Daisy Mui Hung; Jin, Liow Yue; Wei, Ooi Yu; Wei, Liew Pei
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i1.1082

Abstract

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.
Students' Satisfaction Towards the Use of E-learning during the Global Pandemic Kee, Daisy Mui Hung; Fozeli, Aina Dayana; Sani, Norarnitasha Abdullah; Mustafa, Ainin Sofiya; Khalid, Nur Afifah; Chawla, Pooja; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i3.1271

Abstract

During the global pandemic, e-learning became even more popular and used by many educational institutions worldwide to facilitate the students' learning process. Students can easily get the related materials and resources from e-learning. This research intends to examine the level of students’ satisfaction with e-learning and their learning experiences during the global pandemic. The quantitative research method was carried out using a questionnaire survey and online research. A total of 150 students from different institutions in India and Malaysia have participated in the survey. The survey was carried out through Google Form and the data were exported to be analyzed using SPSS. The results showed that most of the students were satisfied with e-learning and how it helped them in their studies. The results of this study indicated that convenience flexibility was significantly related to students’ learning experiences.
Trust, Perceived Support and Organizational Citizenship Behavior Among Undergraduate Students in Universiti Sains Malaysia Kee, Daisy Mui Hung; Syazwan, Muhammad Akif; Rusydi, Mohd Danial; Anwar, Mohd Arief; Islah, Mohd Hazim; Khan, Yasmeen Firoz; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i3.1268

Abstract

Most research on organizational citizenship behavior (OCB) has been conducted in industrial or organizational environments. This paper explores the concept of OCB among undergraduate students in Universiti Sains Malaysia. This paper investigates the link between trust, perceived support, and OCB. The findings indicate that students with high-quality social exchange relationships with their lecturers, classmates, and university are more likely to develop OCB. This indicates that trust and perceived support lead to OCB among undergraduate students. This study provides important insight to university management and academic staff about how trust and perceived support can boost their students’ OCB. The survey was carried out through Google Form. These data were analyzed using SPSS.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Nair, Rajesh Kumar; Sinha, Rupesh; Crasto, Sheryl George; Kian, Khor Wee; Kee, Daisy Mui Hung; Binti Abdullah, Shamin Athirah; Zaidi, Siti Nuraliah Ninti; En, Tan Shiaw; Jain, Arun Kumar; Valecha, Pallavi M; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/P Perak Kerof, Chareeya Anwar, Mohd Arief Arumugan, Deepaa Darshanie Lim A/P AV, Akshay binti Abd. Rahman, Nur Insyirah Binti Abdullah, Shamin Athirah binti Esa, Nur Khadijah binti Fadzil, Nur Farra Diana binti Hassan, Nur Iffah Atirah Binti Md Zamri, Nur Afeza Azila Binti Mohd Fauzi, Fahada Nur Binti Mohd Yasir, Nur Hafizah Binti Suhairi, Nur Fatini Farisya Bt Zainuddin, Najihah Bukhari, Muhammad Az-Zahid Chawla, Pooja Chee, Yaw Nee Chen, Lim Sin Crasto, Sheryl George Das, Abhijit Dhupad, Asha Doshi, Vrutika Dwi Nita Aryani Elviona, Anastasya En, Lim Xiao En, Tan Shiaw Espinoza, Miguel Córdova Fei, Neng Mei Fozeli, Aina Dayana Goel, Pragya Goyal, Priyanshi Gupta, Apurv Heng, Siew Wvy Huang, Chumengyao Hui, Foung Hann Islah, Mohd Hazim Izzuddin, Muhammad Jain, Arun Kumar Jamnik, Sonali Jian, Delon Ang Wern Jiann, Tan Woei Jiaze, Wei Jien, Chuah Wei Jin, Chai Yeong Jin, Liow Yue Kaakandikar, Rishikaysh Kadam, Prachi Kamble, Ashwin Ravindra Kaur, Karishma Kee, Daisy Mui Hung Kew, Sin Dee Khalid, Nur Afifah Khan, Yasmeen Firoz Khoo, Wan Teng Khor, Shi Ying Kian, Khor Wee KJ, Sirisha Kumar, Navaneetha Lekha, Gopalam Sree Leng, Law Sin Liang, Tan Yong Ling, Chong Chiew Ling, Irene Saw Ai Lokhande, Swapnil Digambar Madan, Sahana Mahajan, Janhvi Mamtani, Meghna Mane, Gandhar Mei, Hilari Mein, Hee Hui Min, Tan Hui Modawal, Ishaan Montañez, Corina Elena Ochoa Munisvarar, Prabawathy A/P Arulanantha Mustafa, Ainin Sofiya Naik, Veena Nair, Rajesh Kumar Nair, Suji Nurhakim, Muhammad Azfar Oh, Jinzun Oh, Zi Jian Ong, Li Zhen Ong, Wen Huey P V, Ranjith Pandey, Madhu Ashok Pandey, Priya Pandey, Rudresh Panwar, Varsha Pawar, Purvika Prasanth, Kiran Puran, Puran Qi, Liang Mei Qianya, Wang Ramadhan, Hafizh Sasining Rana, Rajeev Rao, Keshaav Reddy, L. Sudershan Ristiansyah, Sabillah Alfarisi Rusydi, Mohd Danial Sabnis, Saili Sani, Norarnitasha Abdullah Satia Utama, Anak Agung Gde SB, Gopika Sentosa, Reinaldo Gerald Shastry, Kailash Shekar, Shetty Lavanya Sien, Lim Hooi Sin, Liem Gai Singh, Amisha Siddhu Singh, Padmalini Singri, Prarthana Sinha, Rupesh Sonawane, Harsh Srishti, Srishti Sugumaran, Hareeprriya A/P Sunil, Kolhe Mayur Syazwan, Muhammad Akif Tenh, Ying Ying Teoh, Kok Ban Tien, Tan Jia Valecha, Pallavi M Verma, Sahil Warrier, Uma Wei, Liew Pei Wei, Ooi Yu Whiryawan, Jhonathan Xuan, Chian Lee Yi, Goi Zi Yi, Tan Chi Yin, Chong Li Yue, Haoran Zaidi, Siti Nuraliah Ninti Zen, Lee Jen