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New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic Sinha, Rupesh; Nair, Rajesh Kumar; Naik, Veena; Ganatra, Varsha; Singri, Prarthana; Singh, Padmalini; Kamble, Ashwin Ravindra; Kaakandikar, Rishikaysh; KJ, Sirisha; Modawal, Ishaan
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1119

Abstract

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.
Advertising Strategies of Hyundai Motors In Indian Market Reddy, L. Sudershan; P V, Ranjith; Sabnis, Saili; Ganatra, Varsha; Shastry, Kailash; Elviona, Anastasya; Sin, Liem Gai; Chee, Yaw Nee; Kee, Daisy Mui Hung; A/P Perak Kerof, Chareeya; Qianya, Wang; Jiaze, Wei
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1037

Abstract

India’s leading passenger car exporter which is Hyundai Motors India Limited has a market share of India’s total car exports about 26 % in 2019. The term strategy is intended a lot for all business entities in today's competitive marketplace. When a company has a distinctive and distinct benefit, it must be inventive with its marketing strategy. Hyundai has introduced and embraced numerous strategies for securing the overall demand for brand placement. This study attempts to investigate traditional and digital advertising conducted by Hyundai Motors Company which will enhance the success of the company in terms of creating the brand and facilitating user engagement. Close-ended questionnaire is used to collect the data for this study. The data was collected from individuals with different income ranges in India through a non-probability purposive convenience sampling method. The result of this study showed that generation nowadays know more about the products through broadcast advertising such as TV and digital media rather than print media such as newspaper and magazine. Therefore, Hyundai Motors should invest more marketing strategy in broadcast and digital advertising.
Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia Oh, Zi Jian; Utama, Anak Agung Gde Satia; Ong, Wen Huey; Kee, Daisy Mui Hung; Mane, Gandhar; Ganatra, Varsha; Oh, Jinzun; Ong, Li Zhen; Munisvarar, Prabawathy A/P Arulanantha
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i3.1332

Abstract

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining experience and retention at Marrybrown in Malaysia. The research method is an online survey and analyzed using V-ONE. The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience and customer retention at Marrybrown located in Malaysia. The findings provide suggestions for future research and improvement of the services provided by Marrybrown located in Malaysia.
The Body Shop "Forever Against Animal Testing” Ganatra, Varsha; Sinha, Rupesh; Srishti, Srishti; Pandey, Rudresh; Kadam, Prachi; Ristiansyah, Sabillah Alfarisi; Sin, Liem Gai; Yin, Chong Li; Kee, Daisy Mui Hung; Jin, Liow Yue; Wei, Ooi Yu; Wei, Liew Pei
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i1.1082

Abstract

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.
Trust, Perceived Support and Organizational Citizenship Behavior Among Undergraduate Students in Universiti Sains Malaysia Kee, Daisy Mui Hung; Syazwan, Muhammad Akif; Rusydi, Mohd Danial; Anwar, Mohd Arief; Islah, Mohd Hazim; Khan, Yasmeen Firoz; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i3.1268

Abstract

Most research on organizational citizenship behavior (OCB) has been conducted in industrial or organizational environments. This paper explores the concept of OCB among undergraduate students in Universiti Sains Malaysia. This paper investigates the link between trust, perceived support, and OCB. The findings indicate that students with high-quality social exchange relationships with their lecturers, classmates, and university are more likely to develop OCB. This indicates that trust and perceived support lead to OCB among undergraduate students. This study provides important insight to university management and academic staff about how trust and perceived support can boost their students’ OCB. The survey was carried out through Google Form. These data were analyzed using SPSS.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Nair, Rajesh Kumar; Sinha, Rupesh; Crasto, Sheryl George; Kian, Khor Wee; Kee, Daisy Mui Hung; Binti Abdullah, Shamin Athirah; Zaidi, Siti Nuraliah Ninti; En, Tan Shiaw; Jain, Arun Kumar; Valecha, Pallavi M; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/P Perak Kerof, Chareeya Anwar, Mohd Arief Arumugan, Deepaa Darshanie Lim A/P AV, Akshay binti Abd. Rahman, Nur Insyirah Binti Abdullah, Shamin Athirah binti Esa, Nur Khadijah binti Fadzil, Nur Farra Diana binti Hassan, Nur Iffah Atirah Binti Md Zamri, Nur Afeza Azila Binti Mohd Fauzi, Fahada Nur Binti Mohd Yasir, Nur Hafizah Binti Suhairi, Nur Fatini Farisya Chawla, Pooja Chee, Yaw Nee Chen, Lim Sin Crasto, Sheryl George Das, Abhijit Dhupad, Asha Dwi Nita Aryani Elviona, Anastasya En, Lim Xiao En, Tan Shiaw Espinoza, Miguel Córdova Fei, Neng Mei Fozeli, Aina Dayana Goel, Pragya Goyal, Priyanshi Gupta, Apurv Hui, Foung Hann Islah, Mohd Hazim Jain, Arun Kumar Jamnik, Sonali Jian, Delon Ang Wern Jiann, Tan Woei Jiaze, Wei Jien, Chuah Wei Jin, Chai Yeong Jin, Liow Yue Kaakandikar, Rishikaysh Kadam, Prachi Kamble, Ashwin Ravindra Kee, Daisy Mui Hung Kew, Sin Dee Khalid, Nur Afifah Khan, Yasmeen Firoz Kian, Khor Wee KJ, Sirisha Kumar, Navaneetha Lekha, Gopalam Sree Leng, Law Sin Liang, Tan Yong Ling, Chong Chiew Ling, Irene Saw Ai Lokhande, Swapnil Digambar Madan, Sahana Mamtani, Meghna Mane, Gandhar Mein, Hee Hui Min, Tan Hui Modawal, Ishaan Montañez, Corina Elena Ochoa Munisvarar, Prabawathy A/P Arulanantha Mustafa, Ainin Sofiya Naik, Veena Nair, Rajesh Kumar Nair, Suji Oh, Jinzun Oh, Zi Jian Ong, Li Zhen Ong, Wen Huey P V, Ranjith Pandey, Madhu Ashok Pandey, Priya Pandey, Rudresh Pawar, Purvika Prasanth, Kiran Puran, Puran Qi, Liang Mei Qianya, Wang Ramadhan, Hafizh Sasining Rana, Rajeev Reddy, L. Sudershan Ristiansyah, Sabillah Alfarisi Rusydi, Mohd Danial Sabnis, Saili Sani, Norarnitasha Abdullah Satia Utama, Anak Agung Gde SB, Gopika Sentosa, Reinaldo Gerald Shastry, Kailash Shekar, Shetty Lavanya Sien, Lim Hooi Sin, Liem Gai Singh, Amisha Siddhu Singh, Padmalini Singri, Prarthana Sinha, Rupesh Sonawane, Harsh Srishti, Srishti Sunil, Kolhe Mayur Syazwan, Muhammad Akif Tenh, Ying Ying Teoh, Kok Ban Tien, Tan Jia Valecha, Pallavi M Verma, Sahil Warrier, Uma Wei, Liew Pei Wei, Ooi Yu Whiryawan, Jhonathan Xuan, Chian Lee Yi, Goi Zi Yi, Tan Chi Yin, Chong Li Yue, Haoran Zaidi, Siti Nuraliah Ninti Zen, Lee Jen