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All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Ganatra, Varsha
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Students' Satisfaction Towards the Use of E-learning during the Global Pandemic Kee, Daisy Mui Hung; Fozeli, Aina Dayana; Sani, Norarnitasha Abdullah; Mustafa, Ainin Sofiya; Khalid, Nur Afifah; Chawla, Pooja; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.552 KB) | DOI: 10.32535/apjme.v4i3.1271

Abstract

During the global pandemic, e-learning became even more popular and used by many educational institutions worldwide to facilitate the students' learning process. Students can easily get the related materials and resources from e-learning. This research intends to examine the level of students’ satisfaction with e-learning and their learning experiences during the global pandemic. The quantitative research method was carried out using a questionnaire survey and online research. A total of 150 students from different institutions in India and Malaysia have participated in the survey. The survey was carried out through Google Form and the data were exported to be analyzed using SPSS. The results showed that most of the students were satisfied with e-learning and how it helped them in their studies. The results of this study indicated that convenience flexibility was significantly related to students’ learning experiences.
An Empirical Study on Customer Satisfaction, Perception, and Brand Image in Starbucks Coffee in India, Asia Pandey, Rudresh; Ganatra, Varsha; Jamnik, Sonali; Goel, Pragya; Goyal, Priyanshi; Xuan, Chian Lee; Kee, Daisy Mui Hung; Mein, Hee Hui; En, Lim Xiao; Zen, Lee Jen
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1021

Abstract

This study focuses on the brand image, experience, quality, and services offered by Starbucks that will bring customer loyalty from customer satisfaction. The study analyzes how customer loyalty and brand experience affect the quality improvements of Starbucks Coffee as corporate brands play a vital role in achieving higher company’s performance, like sales. It makes more incentives to satisfy the potential customers and develops a drawn-out relationship with them. This study concludes that companies with higher customer loyalty and satisfaction tend to have higher market share, and move further by cost reduction. Therefore, companies could substantially pay attention to all of these variables to have an everlasting profitability as this will lead to gain competitive advantage in the market.
A Study on Consumer Satisfaction with Respect to Samsung Gadgets Ganatra, Varsha; Aryani, Dwi Nita; binti Abd. Rahman, Nur Insyirah; Kee, Daisy Mui Hung; binti Fadzil, Nur Farra Diana; binti Hassan, Nur Iffah Atirah; binti Esa, Nur Khadijah; Mamtani, Meghna
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1404

Abstract

This study investigates the level of customer satisfaction with the use of Samsung gadgets, the aspects of Samsung gadgets that are most satisfying, and the differences in customer satisfaction levels based on demographics. The data for this research was obtained from 134 respondents by primary study through a questionnaire survey made for Samsung consumers to know the level of consumer satisfaction on the use of Samsung gadgets. The data were then gathered, reviewed, and classified according to the research questions and objectives stated. Tables were used to present quantitative data whereas qualitative data were present narratively. These findings indicate that the aspect that most consumers are satisfied with is the Samsung gadgets' quality.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Nair, Rajesh Kumar; Sinha, Rupesh; Crasto, Sheryl George; Kian, Khor Wee; Kee, Daisy Mui Hung; Binti Abdullah, Shamin Athirah; Zaidi, Siti Nuraliah Ninti; En, Tan Shiaw; Jain, Arun Kumar; Valecha, Pallavi M; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia Anwar, Mohd Arief Arumugan, Deepaa Darshanie Lim A/P binti Abd. Rahman, Nur Insyirah Binti Abdullah, Shamin Athirah binti Esa, Nur Khadijah binti Fadzil, Nur Farra Diana binti Hassan, Nur Iffah Atirah Binti Md Zamri, Nur Afeza Azila Binti Mohd Fauzi, Fahada Nur Binti Mohd Yasir, Nur Hafizah Binti Suhairi, Nur Fatini Farisya Chawla, Pooja Chen, Lim Sin Crasto, Sheryl George Dhupad, Asha Dwi Nita Aryani En, Lim Xiao En, Tan Shiaw Fei, Neng Mei Fozeli, Aina Dayana Goel, Pragya Goyal, Priyanshi Gupta, Apurv Hui, Foung Hann Islah, Mohd Hazim Jain, Arun Kumar Jamnik, Sonali Jiann, Tan Woei Jien, Chuah Wei Jin, Chai Yeong Kee, Daisy Mui Hung Kew, Sin Dee Khalid, Nur Afifah Khan, Yasmeen Firoz Kian, Khor Wee Kumar, Navaneetha Lekha, Gopalam Sree Leng, Law Sin Liang, Tan Yong Ling, Chong Chiew Ling, Irene Saw Ai Lokhande, Swapnil Digambar Mamtani, Meghna Mein, Hee Hui Min, Tan Hui Mustafa, Ainin Sofiya Nair, Rajesh Kumar Nair, Suji Pandey, Madhu Ashok Pandey, Priya Pandey, Rudresh Pawar, Purvika Puran, Puran Qi, Liang Mei Ramadhan, Hafizh Sasining Rusydi, Mohd Danial Sani, Norarnitasha Abdullah SB, Gopika Sentosa, Reinaldo Gerald Sien, Lim Hooi Sin, Liem Gai Singh, Padmalini Sinha, Rupesh Sonawane, Harsh Syazwan, Muhammad Akif Tenh, Ying Ying Tien, Tan Jia Valecha, Pallavi M Verma, Sahil Warrier, Uma Whiryawan, Jhonathan Xuan, Chian Lee Yi, Goi Zi Yi, Tan Chi Yue, Haoran Zaidi, Siti Nuraliah Ninti Zen, Lee Jen