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All Journal Neo-Bis Jurnal Mirai Management J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Syntax Idea ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Kepada Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Neraca Manajemen, Akuntansi, dan Ekonomi Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Manajemen Bisnis Era Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Bisnis, Ekonomi Syariah dan Pajak Jurnal Inovasi Dan Pengabdian Kaa Mieera International Journal of Social, Economic, and Business Konstanta : Jurnal Matematika dan Ilmu Pengelatuan Alam
Lia Nirawati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official) Gita Mardhatilla Noviarafita; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6890

Abstract

This study aims to analyze the influence of Live Streaming, Content Marketing, and Online Customer Review on Purchasing Decisions in purchases via E-commerce on the TikTok Shop application. With a focus on ceilo official followers the method used in this study is associative with a quantitative approach. Data was collected through a questionnaire distributed to 98 respondents with a purposive sampling technique. The results of the study indicate that Live Streaming has a positive and significant effect on Purchasing Decisions. Content Marketing has a positive and significant effect on Purchasing Decisions. However, Online Customer Review does not have a significant effect partially on Purchasing Decisions. However, simultaneously, the three variables have a significant effect on Purchasing Decisions on Ceilo official TikTok Shop.
Upaya Peningkatan Penjualan Terhadap Produk UMKM “Mama Ni” Yang Tersedia Di Transmart Rungkut Ririn Sasmianingtias; Lia Nirawati
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.254

Abstract

Empowerment of Micro, Small and Medium Enterprises in the midst of globalization and high competition requires that this form of business be able to face global challenges, such as increasing product and service innovation, developing human and technological resources, and expanding marketing areas. This research uses qualitative methods so that the research process can be adapted to the facts encountered in the field when conducting research. Implementation of displays or good arrangement of goods can attract consumers' attention and help them to easily observe the items on display and finally buy these items.
The Influence of Location, Product Price, and Social Media Marketing on Purchace Decision (Case Study of UPN “Veteran” East Java Fore Coffee Customers Merr Surabaya Branch) Ananda Rizkiah Syahrani; Lia Nirawati
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.39

Abstract

Consumers make a decision to make a purchase influenced by several factors, including location, product price, and marketing strategies through social media. This study was conducted with the aim of analyzing how the influence of location, product prices, and marketing through social media on purchasing decisions of Fore Coffee Surabaya Merr Branch customers who are students of the National Development University “Veteran” East Java. This study uses a quantitative method with a survey method. Data was obtained through questionnaires distributed to 100 respondents who are active undergraduate students of the National Development University “Veteran” East Java who have purchased Fore Coffee products at the Merr Surabaya branch at least once. The data analysis technique used in this research is multiple linear regression analysis with the help of the IBM SPSS Statistics 26 application. The results showed that simultaneously, the location variable (X1), product price (X2), and social media marketing (X3) had a positive and significant effect on the purchase decision variable (Y). However, partially, the location variable (X1) does not have a significant effect on the purchase decision variable (Y). Meanwhile, the product price variable (X2) and social media marketing (X3) each have a significant positive effect on the purchase decision variable (Y). The results of these findings indicate that Fore Coffee Merr Surabaya Branch can increase consumer purchasing decisions by maintaining a competitive pricing strategy, maximizing the effectiveness of marketing through social media, and considering location factors as support.  
Co-Authors Adelia Khoirunnisa Adinda Isselyn Puspitasari Ananda Rizkiah Syahrani Attania Dwi Arniessa Aulia Life Rahma Putri Awwaliya Dhiyaus Syamsiyah Baharudinsyah, Mohammad Vavian Bela Ayu Dian Safitri Davina Ayu Fakhriyyah Devi Putri Pratama Dita Keysia Armelia Dwi Putri Diya Ayu Rahmawati Dwiana, Ninda Amaliatus Erika Anjani Widianti Farah Nabilla Azhar Gita Mardhatilla Noviarafita Hakim Mahdi Zakariya Hena Elizabet Iasa Nur Firdausi Jovita Rahma Adani Joy Verna Detta Br Regar Kevira Eris Andini Kirana Arista Salsabila Krisna Putra Hermansyah Labibah Izzati Firdaus Lia Zusnita S Lidya Dwi Nur Afiqoh Lilis Nurhalizah Manuel Vivien Ricardo Tampubolon Mochamad Rizky Febrian Mohammad Rizal Rifans Wibowo Muhammad Hijri Ismail Ninda Amaliatus Dwiana Nugroho, Rusdi Hidayat Octa Viana Norma Yunita Pramesti Intan Destari Putri Prastikasari Redyvastyo Ari Nurogo Regista Fabunga Ahmad Ria Mei Yustiana Ririn Sasmianingtias Satriaji Vinatra Sonja Andarini Tania Erienza Putri, R.A Uchtisyah Alifyanti Vynka Zahira Sausan Wally, Laura Faradina Yani Maila Santi