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All Journal Neo-Bis Jurnal Mirai Management J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Syntax Idea ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Kepada Masyarakat IIJSE Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Neraca Manajemen, Akuntansi, dan Ekonomi Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Manajemen Bisnis Era Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Bisnis, Ekonomi Syariah dan Pajak Jurnal Inovasi Dan Pengabdian Kaa Mieera Konstanta : Jurnal Matematika dan Ilmu Pengelatuan Alam
Lia Nirawati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Strategi Pemasaran dalam Meningkatkan Omzet Penjualan Kopi Baradjawa pada Kedai Kopi dengan Konsep Budaya Jawa Baharudinsyah, Mohammad Vavian; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1289

Abstract

This research has the main objective of knowing and analyzing marketing strategies to increase sales turnover at Baradjawa Coffee, which is a coffee shop in Surabaya with the concept of Javanese culture. The research conducted was descriptive qualitative research. This research was conducted at Baradjawa Coffee. The subjects of this research are owners, employees, and consumers. The data analysis method used in this research is SWOT analysis using the IFAS and EFAS tables. The results of the research analysis using IFAS and EFAS, Baradjawa Coffee has strength factors received a total score of 3.23 while the weakness factor received a total score of 0.36. Threats receive a total score of 1.37 while opportunities receive a total score of 1.94. Overall, the total value of internal strategy factors is 3.59 while the total value of external strategy factors is 3.31. Judging from the consequences of the SWOT line, Baradjawa Coffee is in quadrant I with a value of (X;Y) (2.87; 0.57), namely by using aggressive planning. Making plans that require strengths to become opportunities is an aggressive strategy.
Pengelolaan Bisnis Secara Administratif pada Omah Teh Nganjuk Pramesti Intan Destari; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1500

Abstract

Business is a collection of activities carried out by a person or group of people to produce products/services using certain methods and strategies to create product/service value that is different from competitors and seek profits to improve the welfare of the owner, employees and company. sustainable business development. Every business activity is of course always influenced by the dynamics that occur in the business environment. The business environment has a very large role in business success. The aim of this research is to understand business management administration and the development of the Nganjuk tea shop business. This research is qualitative research using a descriptive approach and data collection techniques used through observation, interviews and documentation. The research results show that Omah Teh Nganjuk implements administrative business management, namely by forming 3 teams which include a finance team, a product packaging team and a ready-to-eat team. With the formation of several teams, it is hoped that the administrative management of the Nganjuk tea house will be more focused, so that work can be completed more quickly and the business can run according to the initial plans that have been set. By managing the business administratively, the development of product marketing from Omah Teh Nganjuk is growing rapidly. Marketing is not only carried out in Nganjuk Regency, but has spread outside Nganjuk and even overseas. Marketing of Nganjuk tea products is carried out online and offline. Online marketing is carried out through social media (Instagram, TikTok, Facebook and Bakul Nganjuk market). Meanwhile, offline marketing is carried out in gift shops, orange shops, environmentally friendly shops, and at stands at events. With this online marketing, the Nganjuk tea shop can certainly expand its target market.
Sosialisasi Mengenai Program BPJS Ketenagakerjaan Dengan Tujuan Meningkatkan Keasadaran Diri di kalangan Mahasiswa Kota Surabaya Davina Ayu Fakhriyyah; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1542

Abstract

National social security exists with the aim of improving the welfare of the Indonesian people. BPJS Employment acts as a Social Security organizing institution in Indonesia with the aim of protecting workers, meeting their basic needs and providing certainty of family income. Although the benefits provided are very significant, the lack of public understanding can lead to misunderstandings and make some people reluctant to take part even though the benefits are quite large. Despite the general awareness of the importance of BPJS employment protection, many students still lack understanding of BPJS Employment. It is important for students who are preparing to enter the workforce to understand the importance of employment protection. To improve students' understanding of the importance of BPJS Employment, effective socialization strategies need to be promoted through lectures and discussions. The purpose of this research is to improve students' understanding of the importance of BPJS through discussion socialization, The results showed that this socialization program succeeded in increasing students' understanding of the benefits and security of BPJS Employment through interactive discussions between participants and speakers.
Pengaruh Kualitas Produk, Customer Experience dan Citra Merek Terhadap Kepuasan Konsumen pada Produk Cimory Yogurt Diya Ayu Rahmawati; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2113

Abstract

This research aims to find out how much influence product quality, customer experience and brand image have on consumer satisfaction with Cimory yogurt products. The population used in this research were UPN Veteran Jawa Timur students who had purchased or consumed Cimory yogurt products. The sample in this study was 100 respondents, namely consumers of Cimory yogurt products for UPN Veteran Jawa Timur students. The sampling technique used in this research is a non-probability sampling technique with a purposive sampling approach. The type of research used in this research is associative research with a quantitative approach. Hypothesis testing used in this research includes Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, t Test, f Test and Coefficient of Determination Test. The results of this research show that product quality, customer experience and brand image simultaneously have a positive and significant effect on consumer satisfaction by obtaining a fcount of 96.221. Meanwhile, partially, product quality has a positive and significant effect on consumer satisfaction by obtaining a t-count of 2.704, customer experience has a positive and significant effect on consumer satisfaction by obtaining a t-count of 8.385 and brand image has a positive and significant effect on consumer satisfaction for Cimory yogurt products among students. UPN Veteran Jawa Timur obtained a t-count of 2.066.
Pengaruh Celebrity Endorser, Brand Image, dan Customer Experience Terhadap Repurchase Intention pada Produk Mie Instan Lemonilo: Studi pada Masyarakat Kota Surabaya Ria Mei Yustiana; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2114

Abstract

This research aims to determine the influence of Celebrity Endorser, Brand Image, and Customer Experience on Repurchase Intention. This research uses a quantitative approach with an associative type of research. The population in this study were consumers of Lemonilo instant noodle products in the city of Surabaya. In this research, questionnaires were used to collect data. The sample in this study was 100 respondents using non-probability sampling and purposive sampling techniques, with the criteria being that consumers of Lemonilo instant noodle products in the city of Surabaya were at least 15 years old and had purchased and consumed Lemonilo instant noodles at least twice. Data analysis in this research includes testing validity, reliability, classical assumptions, multiple linear regression, and hypothesis testing and all analysis processes are carried out using the SPSS 26 program. The results of this research show that it is simultaneously proven by Fcount 53.908 > Ftable 2.700 and the value sig 0.000 so that Celebrity Endorser, Brand Image and Customer Experience have a significant effect on Repurchase Intention. Furthermore, it is partially proven by tcount 2.959 > ttable 1.985 and a sig value of 0.004 so that Celebrity Endorser has a significant effect on Repurchase Intention for Lemonilo instant noodle products in the city of Surabaya. It is partially proven by tcount 4.210 > ttable 1.985 and a sig value of 0.000 so that Brand Image has a significant effect on Repurchase Intention for Lemonilo instant noodle products in the city of Surabaya. It is partially proven by tcount 8.445 > ttable 1.985 and a sig value of 0.000 so that Customer Experience has a significant effect on Repurchase Intention for Lemonilo instant noodle products in the city of Surabaya.
Pengaruh Live Streaming , Flash Sale , dan Cashback Terhadap Perilaku Impulse Buying pada Pengguna E-Commerce Shopee di Surabaya Awwaliya Dhiyaus Syamsiyah; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2119

Abstract

E-commerce is one of the newest trends in online purchasing that customers experience as a result of digital marketing. In September 2023, Shopee surpassed all other e-commerce platforms in Indonesia in terms of popularity. A number of Shopee promotional features, including live streaming, flash sales and cashback, can stimulate impulse purchases. The aim of this research is to determine the simultaneous and partial influence of live streaming, flash sales and cashback on Shopee e-commerce impulse buying behavior. An associative methodology combined with a quantitative approach was used in this research. The sampling strategy is the use of tactical purposive sampling combined with non-probability sampling. The questionnaire contains 100 responses aged between 18 and 40 years which were distributed via Google Forms as part of the data collection method, are residents of Surabaya and have made several purchases at Shopee. A multiple linear regression approach was then used to evaluate the data, and F and t tests were used to assess the hypothesis. The SPSS 29 test findings in this research show that positively and significantly live streaming, flash sales and cashback all have a big impact on impulse buying behavior at the same time or simultaneously. Meanwhile, partially live streaming (X1) contributed 54.1%, flash sales (X2) contributed 40.2%, and cashback (X3) contributed 71.3%, had a positive and significant effect on impulse buying behavior (Y). for Shopee e-commerce users in Surabaya.
Analisis Strategi Promosi Melalui Pemanfaatan Media Sosial dalam Upaya Peningkatan Omzet Penjualan: Studi pada Coffee Shop Kateko Surabaya Erika Anjani Widianti; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2155

Abstract

This research was conducted with the aim of knowing and analyzin g the promotional strategy at Kateko Surabaya coffee shop, which is one of the business sectors in the field of food and beverages (FnB). The research method used is descriptive qualitative method using SWOT analysis techniques and data collection techniques through in-depth interviews, observation and documentation related to promotional strategies that are useful for identifying strengths, weaknesses, opportunities, and threats at Kateko coffee shop. The informants in this research include of owners, employees, and consumers. The results of the research analysis using IFAS show that Kateko's coffee shop has strength factors receiving a total score of 2.87 and weakness factors receiving a total score of 0.42. While the EFAS results show that threats get a total score of 0.80, while opportunities get a total score of 2.10. Based on the SWOT analysis diagram, kateko coffee shop is in quadrant I with a value of X; Y) (2.45; 1.30), which indicates that the company uses a SO strategy, namely the company has opportunities and strengths so that it can take advantage of existing opportunities. The strategy that can be applied is to support an aggressive growth policy (growth oriented strategy) in increasing sales.
Pengaruh Net Profit Margin, Return On Equity dan Earning Per Share Terhadap Harga Saham Perusahaan Sektor Energi: Studi pada Perusahaan Bursa Efek Indonesia Periode 2018-2022 Satriaji Vinatra; LiA Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2369

Abstract

The capital market serves as a platform for the trading of long-term financial instruments to businesses or governments seeking funding for expansion and development, particularly in this study, equities (stocks). This research aims to investigate the impact of stock price fluctuations within the energy sub-sector, which is comparatively higher than most other sectors. To achieve this, the researcher utilizes profitability ratios, namely Net Profit Margin (NPM), Return On Equity (ROE), and Earnings Per Share (EPS), concerning the stock prices of companies within the energy sub-sector listed on the Indonesia Stock Exchange (BEI) during the period from 2018 to 2022. This study adopts a quantitative descriptive approach, with a population of 74 companies. Multiple Linear Regression is employed as the data analysis technique. Based on the results of the F-test analysis, the computed F-value is 3.962, surpassing the critical F-value of 3.08, indicating that NPM, ROE, and EPS collectively influence the stock prices of the energy sub-sector listed on the BEI from 2018 to 2022. Meanwhile, the t-test results reveal respective t-values for NPM, ROE, and EPS as 1.020, -1.244, and 2.779, against a critical t-value of -1.982 and 1.982. Consequently, only EPS exhibits partial influence on stock prices, whereas NPM and ROE do not exert partial influence on the stock prices of the energy sub-sector listed on the BEI during the period from 2018 to 2022.
Faktor – Faktor yang Mempengaruhi Saluran Distribusi PT Tirta Investama Surabaya Muhammad Hijri Ismail; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2531

Abstract

Several things that must be considered so that marketing activities run well and smoothly, one of which is distribution channels. Distribution channels include all activities related to the business of conveying goods produced by a producer company to buyers or potential consumers. The purpose of this research is to determine the factors that influence distribution channels. The type of research used by researchers is quantitative research. In this research, the Non Probability Sampling method was used with the technique used, namely Purpose Sampling, so that 2 types of vehicles were obtained, namely the L 300 pick-up and the crank truck. 12 units of L 300 pick up and 4 units of auto trucks. The data collection technique in this research uses secondary data. Data analysis techniques use multiple linear regression analysis, validity testing, normality testing, and hypothesis testing. The research results show that market coverage and goods can simultaneously influence distribution channels, partial market coverage can influence distribution channels, goods can partially influence distribution channels
Pengaruh E-Service Quality, Online Promotion dan Persepsi Harga terhadap Loyalitas Pelanggan pada Pengguna Aplikasi Indrive di Surabaya Ririn Sasmianingtias; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3025

Abstract

This research aims to determine the influence of e-service quality, online promotion and price perception on customer loyalty among InDrive application users in Surabaya. Type of quantitative research with multiple linear regression. The population in this research is the people of Surabaya who have used the InDrive service and in the sampling process used a purposive sampling technique with a total of 100 respondents who had been determined from the Solvin formula calculation. The results of this research are that it is proven that there is an influence of the three independent variables on customer loyalty simultaneously (F test) as seen from the tcount value which is greater than ttable or 15.044 > 2.70 with a significance level of 0.000 < 0.05. There is a partial or individual influence on e-service quality, online promotions and price perceptions on customer loyalty. This is proven by the calculated tcount value of each independent variable, namely e-service quality (X1) of 3.032; online promotion (X2) 2,252; and price perception (X3) 2.084 is greater than the ttable value, namely 1.985. And the significance value is smaller than 0.05, namely 0.003; 0.027; and 0.040.
Co-Authors Acep Samsudin Adelia Khoirunnisa Adinda Isselyn Puspitasari Attania Dwi Arniessa Aulia Life Rahma Putri Awwaliya Dhiyaus Syamsiyah Baharudinsyah, Mohammad Vavian Bela Ayu Dian Safitri Chelsey Monica Teo Davina Ayu Fakhriyyah Devi Putri Pratama Dita Keysia Armelia Dwi Putri Diya Ayu Rahmawati Dwiana, Ninda Amaliatus Erika Anjani Widianti Farah Nabilla Azhar Gita Mardhatilla Noviarafita Hakim Mahdi Zakariya Hena Elizabet Iasa Nur Firdausi Jovita Rahma Adani Joy Verna Detta Br Regar Kevira Eris Andini Kirana Arista Salsabila Krisna Putra Hermansyah Labibah Izzati Firdaus Lia Zusnita S Lidya Dwi Nur Afiqoh Lilis Nurhalizah Manuel Vivien Ricardo Tampubolon Maria Helena Putri M Mochamad Rizky Febrian Mohammad Rizal Rifans Wibowo Muhammad Hijri Ismail Ninda Amaliatus Dwiana Octa Viana Norma Yunita Pramesti Intan Destari Prameswary Chandra Buana Putri Prastikasari Redyvastyo Ari Nurogo Regista Fabunga Ahmad Ria Mei Yustiana Ririn Sasmianingtias Rusdi Hidayat Nugroho Satriaji Vinatra Sonja Andarini Tania Erienza Putri, R.A Uchtisyah Alifyanti Vynka Zahira Sausan Wally, Laura Faradina Yani Maila Santi