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<![CDATA[Menciptakan Usaha Baru Melalui Pelatihan Pembuatan Tempat Sampah Dan Pot Bunga Dari Galon Bekas Di Kelurahan Ngadirejo ]]>
<![CDATA[Lilis Nurhalizah]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi ]]>
Publisher : <![CDATA[Fakultas Teknik Universitas Cenderawasih ]]>
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DOI: 10.58169/jpmsaintek.v2i3.167
<![CDATA[Trash is a problem that will not run out. The solution to this situation must be creativity and innovation from the community to carry out waste processing so that it can be used as a new business opportunity. In Ngadirejo Village, there are lots of used gallons of waste that are not used, so I took the initiative to provide training on turning gallons into trash cans and flower pots with the creativity of the participants. This activity aims to care for the environment and can increase the economic income of the people of Ngadirejo Village, Blitar City. This training uses empowerment and practice methods. With the stages of the method, namely, first debriefing, second training, third discussion and fourth evaluation. The result of this activity is that the participants bring home their works in the form of trash bins and flower pots so that the participants are proud of the work they have made. It is hoped that this activity will benefit the community and the knowledge gained can be applied as a new business in Ngadirejo Village, Blitar City.]]>
<![CDATA[Dampak Adanya Influencer Investor Serta Perilaku Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Saham Di Indonesia ]]>
<![CDATA[Iasa Nur Firdausi]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September : MASIP ]]>
Publisher : <![CDATA[Politeknik Kampar ]]>
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DOI: 10.59061/masip.v1i3.347
<![CDATA[In the digital era like today, investment itself can be interpreted as an activity of placing capital or wealth owned by someone with the reason to gain profits in the future. It is also not uncommon to find some investors who deliberately show the condition of their stock portfolio with the intention of providing guidance to the general public regarding the investment activities they have carried out. In general, an influencer investor provides educational narratives to his followers by providing an overview or even a visualization of their experiences in stock investing activities. Influencer investors often provide an overview of the amount of profits that have been obtained with persuasive narratives so that they can attract followers' interest in doing things similar to what the influencer investors did. It doesn't stop there, the decision to buy shares is often also based on the responses given by followers of other investor influencers. The response of an investor influencer follower often results in a persuasive share purchase decision. This is often also known as the condition of being trapped by an investor in a FOMO phenomenon or Fear of Missing Out.]]>
<![CDATA[Efektivitas Pelaksanaan Media Sosial Dalam Strategi Pemasaran PT. Galuh Protank Logistics ]]>
<![CDATA[Mochamad Rizky Febrian]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 2 No. 3 (2024): September: MASIP ]]>
Publisher : <![CDATA[Politeknik Kampar ]]>
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DOI: 10.59061/masip.v2i3.753
<![CDATA[This study aims to evaluate the effectiveness of the implementation of social media in the marketing strategy of PT. Galuh Protank Logistics. The research method used is a survey with a quantitative approach, involving 200 respondents who are customers and service users of PT. Galuh Protank Logistics. Data was collected through questionnaires distributed online. The results show that the use of social media, especially Instagram and LinkedIn, significantly increases brand awareness and customer engagement. In addition, social media has also proven to be effective in reaching a wider market and increasing sales. These findings suggest that PT. Galuh Protank Logistics must continue to optimize marketing strategies through social media to achieve maximum results. This research also provides recommendations for the development of more interesting and interactive content to increase customer engagement.]]>
<![CDATA[Analisis Strategi Bidang Perdagangan PT.Petrokopindo Cipta Selaras dalam Upaya Meningkatkan Performa Penjualan ]]>
<![CDATA[Aulia Life Rahma Putri]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ Mandub : Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 2 No. 3 (2024): September : Jurnal Politik, Sosial, Hukum dan Humaniora ]]>
Publisher : <![CDATA[STAI YPIQ BAUBAU, SULAWESI TENGGARA ]]>
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DOI: 10.59059/mandub.v2i3.1455
<![CDATA[The research aims to analyze the trading strategies implemented by PT. Petrokopindo Cipta Selaras to enhance sales performance. The study employs a quantitative descriptive method, utilizing data collection techniques such as interviews, observations, data processing, and documentation. The collected data is analyzed thematically to identify the strategies used by the company to improve operational performance and customer satisfaction.Based on the analysis of data from PT. Petrokopindo Cipta Selaras for the period 2021-2023, it is observed that Market Share, Market Growth, and Revenue Growth have increased based on the calculation of revenue. The results of the hypothesis test indicate that Market Share and Market Growth have a significant impact on Revenue Growth. It is expected that the research findings will provide a deep understanding of PT. Petrokopindo Cipta Selaras's ability to effectively understand and respond to consumer preferences. This understanding will serve as a foundation for formulating strategic analysis to enhance sales performance, helping the company to maintain and increase market share, and strengthen its reputation as a trusted provider of logistics solutions, trading services, and industrial needs.]]>
<![CDATA[DETERMINASI KEBIJAKAN DIVIDEN ]]>
<![CDATA[Chelsey Monica Teo]]>;
<![CDATA[Maria Helena Putri M]]>;
<![CDATA[Prameswary Chandra Buana]]>;
<![CDATA[Acep Samsudin]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 3 (2022): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.55606/jurimea.v2i3.189
<![CDATA[Penelitian ini dilakukan dengan tujuan untuk mengkaji lebih jauh mengenai determinan kebijakan dividen, dengan melakukan penelitian terhadap beberapa jurnal dengan tema yang sama. Di dalam penelitian ini data-data diperoleh dengan mengakses laman web Bursa efek Indonesia dan laporan statik, dengan mengambil data perusahaan yang konsisten terdaftar dalam Bursa Efek Indonesia pada tahun 2016-2018. Kebijakan dividen adalah kebijakan yang diambil oleh perusahaan untuk menentukan pembagian berapa besar keuntungan yang diperoleh perusahaan akan ditahan untuk menambah investasi di masa depan dan yang akan dibagikan kepada pemegang saham sebagai dividen. Maka dengan melihat data pada laman web Bursa Efek Indonesia diperoleh hasil penelitian bahwa uji hipotesis Current Ratio, Debt to Equity, RETA, Leverage, Likuiditas, dan Profitabilitas perusahaam berpengaruh positif terhadap Dividend Payout Ratio sedangkan pertumbuhan perusahaan berpengaruh negatif terhadap kebijakan dividen. Kata Kunci: kebijakan deviden, perusahaan yang terdaftar dalam Bursa Efek Indonesia.]]>
<![CDATA[Strategi Optimalisasi Perdagangan Ekspor Kopi Di Indonesia Melalui Situs Trademap ]]>
<![CDATA[Hakim Mahdi Zakariya]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 1 (2024): Maret : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/anggaran.v2i1.323
<![CDATA[Export trade of coffee in Indonesia plays a crucial role in the country's economy; however, challenges and dynamics in the global market demand the development of an optimal strategy to enhance the competitiveness of Indonesian coffee products. This research aims to formulate an optimization strategy for coffee export trade by leveraging information provided by the Trademap website. The research method involves analyzing Indonesian coffee export data from the Trademap site, identifying global market trends, and evaluating relevant trade policies and regulations. The results of this analysis will form the basis for designing a strategy to increase market share and the export value of Indonesian coffee. The proposed strategy includes strengthening product branding, diversifying target export markets, improving the quality and innovation of products, and optimizing the supply chain to enhance logistic efficiency. Additionally, the integration of information technology and communication in trade management is incorporated to expedite information access and minimize business risks. The implementation of this strategy is expected to make a positive contribution to the growth of Indonesia's coffee exports, opening opportunities for access to new markets, and increasing the value-added of products. By tapping into the information potential of the Trademap site and developing adaptive strategies, Indonesia can effectively navigate the dynamics of the global market, strengthen its position as a leading coffee producer, and enhance the well-being of business actors in the coffee sector.]]>
<![CDATA[Branding UMKM Untuk Meningkatkan Penjualan Pada UMKM Bawang Goreng Di Desa Ngepoh ]]>
<![CDATA[Ria Mei Yustiana]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara ]]>
Publisher : <![CDATA[Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya ]]>
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DOI: 10.58374/jmmn.v2i3.172
<![CDATA[Branding is a very important aspect for MSME players in starting a business because it can increase sales and attract customer interest. Currently, MSME branding in Indonesia has various conditions, some are still weak and some have good branding aspects in accordance with today's technological advances, so this causes many MSMEs to lack understanding of branding due to the lack of knowledge from MSME actors regarding information and digital marketing. To overcome these obstacles, branding is carried out such as making logos, packaging, product photos, creating social media accounts and e-commerce. The logo itself is very important for MSMEs because the goal is for their products to be known by the public with their own brand. Marketing through social media can reach a wider community. The purpose of MSME branding is to help market MSME products so that they can make products better known to the public and can reach a wider market. Therefore, MSMEs in Ngepoh Village can introduce these products and maximize their sales. The method used is qualitative through the implementation of surveys, interviews, and documentation of activities on MSME actors. The results of this MSME branding are that MSME products have developed and the marketing of their products is also going well.]]>
<![CDATA[Pengaruh Inflasi, Bi-7 Day (Reverse) Repo Rate, dan Nilai Tukar Rupiah (IDR/USD) Terhadap Indeks Harga Saham di Jakarta Islamic Index (JII) Periode Juli 2018 – Juni 2023 ]]>
<![CDATA[Ninda Amaliatus Dwiana]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i10.2806
<![CDATA[This study aims to observe the effect of Inflation, BI-7 Day (Reverse) Repo Rate, and Rupiah Exchange Rate (IDR/USD) on the Jakarta Islamic Index (JII) Stock Price Index simultaneously and partially. This type of research is associative research with a quantitative approach. The data used in this study are secondary in nature obtained from official sources online in the form of monthly summary reports. The research population consists of monthly time series data totaling 60 samples from the period July 2018 to June 2023. The analysis was carried out using multiple linear regression and hypothesis testing with the F test and t test. The research findings show that simultaneously, the three variables have a significant impact on the Share Price Index in the Jakarta Islamic Index (JII) with the F test value revealing findings that exceed the critical value of Ftabel by 30.860 ≥ 2.77. Partially, the Inflation variable (X1) has a positive and significant impact with a t-test value that exceeds the critical value of t table of 3.021 ≥ 2.003, the BI-7 Day (Reverse) Repo Rate variable (X2) also shows a positive and significant impact with a t-test value that exceeds the critical value of t table of 4, 791 ≥ 2.003, while the Rupiah Exchange Rate (IDR/USD) (X3) variable has a negative and significant impact on the Jakarta Islamic Index (JII) Stock Price Index (Y) with a t-test value that exceeds the critical value of the t table of -6.760 ≤ -2.003.]]>
<![CDATA[PENINGKATAN EFISIENSI OPERASIONAL MELALUI OPTIMALISASI PROSES TRANSAKSI DAN PENGELOLAAN INVENTARIS DI PT. BANK PEMBANGUNAN DAERAH, TBK CABANG LAMONGAN ]]>
<![CDATA[Lia Zusnita S]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 2 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi ]]>
Publisher : <![CDATA[Cahaya Ilmu Bangsa ]]>
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DOI: 10.8734/musytari.v13i2.9548
<![CDATA[Operational efficiency is a key factor in organizational success, especially in the complex banking industry. This study evaluates the mail, transaction, and inventory administration systems at PT. Bank Pembangunan Daerah, Tbk Lamongan Branch and identifies optimization strategies that can be applied. Through literature and field studies, data on mail management, daily transaction recording, and inventory were collected. The focus of the study is the application of digital technology to improve operational efficiency, including a structured mail administration system and transaction recording using BO23K documents. The results show that the integration of technologies such as Business Intelligence & Analytics (BI&A) has a positive impact on the efficiency and accuracy of the transaction process. However, challenges such as reliance on manual processes in inventory management remain. Recommendations include increasing digitalization through barcode scanners, transaction automation with artificial intelligence (AI), and strengthening digital infrastructure and data protection to improve the efficiency and transparency of bank operations.]]>
<![CDATA[IMPLEMENTASI STRATEGI BRANDING PRODUK BY.U MELALUI KEGIATAN KONSER DI SURABAYA DALAM MENINGKATKAN BRAND AWARENESS ]]>
<![CDATA[Joy Verna Detta Br Regar]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 5 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi ]]>
Publisher : <![CDATA[Cahaya Ilmu Bangsa ]]>
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DOI: 10.8734/musytari.v13i5.9677
<![CDATA[The purpose of this study is to examine how by.U's product branding strategy is being implemented through musical events in Surabaya in order to raise consumer awareness of the brand, particularly among younger customers. Building brand awareness in a highly competitive industry is a problem for By.U, a digital telecoms service provider. To grab the target audience's attention, the firm uses a variety of tactics, such as hosting music events featuring well-known performers and influential people. In-depth interviews and observations of concert events hosted by.U. in Surabaya are the methods used to gather data for this qualitative case study study. The findings demonstrate that musical events have the potential to greatly raise brand recognition and improve by.U product perceptions among consumers. The concert's active engagement of the younger generation fosters a deep emotional bond with the brand, raising customer awareness and loyalty. However, this study also discovered that regular review of the promotional activities conducted and consistency in branding techniques are necessary to continue the good impact. This study offers valuable insights for other businesses looking to raise brand recognition through major events and significantly advances the development of experiential marketing techniques in the telecom sector.]]>
