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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Neo-Bis Jurnal Mirai Management J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Syntax Idea Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Kepada Masyarakat Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Neraca Manajemen, Akuntansi, dan Ekonomi Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen Bisnis Era Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Bisnis, Ekonomi Syariah dan Pajak Jurnal Inovasi Dan Pengabdian Kaa Mieera
Lia Nirawati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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IMPLEMENTASI STRATEGI PEMASARAN DIGITAL PADA by.U SEBAGAI PROVIDER DIGITAL BAGI GENERASI Z Krisna Putra Hermansyah; Lia Nirawati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 5 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i5.9678

Abstract

Among the many benefits of digital marketing are its global reach, lower costs, and real-time measurement of campaign effectiveness. With the right digital marketing approach, by.U was able to attract Generation Z, who grew up in the digital age and largely rely on social media to discover new items. One of the tactics used by.U is content marketing, where they use platforms such as Instagram and TikTok to create interesting and relevant material to increase brand exposure and traffic. In addition, by.U uses influencer marketing by collaborating with influencers such as Isyana Sarasvati to influence the shopping habits of generation Z through strategies that are lighthearted and consistent with their brand identity. Finally, social media marketing is used to sell products and establish relationships with customers by using clear language and staying in touch with the audience. With an emphasis on engaging content, working with influencers, and active participation on social media, U effectively executes an efficient digital marketing plan to connect with and appeal to generation Z.
Efektivitas Pengelolaan QRIS pada Pengguna Baru Bale by BTN Mobile di Bank BTN KCP Ketintang Surabaya Lidya Dwi Nur Afiqoh; Lia Nirawati
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 1 (2025): Februari : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i1.419

Abstract

This study aims to evaluate the QRIS management program for new users of Bale by BTN Mobile at Bank BTN KCP Ketintang, especially in the distribution of Surabaya University student identification cards and customer service. The method applied is descriptive qualitative with data collection through interviews, in-depth observations, and documentation. There are four informant subjects related to this research, namely new customers, business people, customer service, and funding parties of Bank BTN KCP Ketintang, selected to obtain an in-depth understanding of the effectiveness of the program. The results showed an increase in the use of QRIS among new users of Bale by BTN. Through the cashback program, customers can use QRIS regularly. However, the use of technology and online systems in this program still faces challenges, especially related to technical problems that often arise in Bale by BTN mobile banking, which can hinder the smooth activation process.
Optimalisasi Peran HRD Dalam Meningkatkan Produktivitas Dan Profitabilitas Di PT Sentralsari Primasentosa Kevira Eris Andini; Lia Nirawati
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 1 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i1.772

Abstract

This study aims to analyze the role of Human Resource Development (HRD) in enhancing productivity and profitability at PT Sentralsari Primasentosa. Using a descriptive qualitative approach, data was collected through interviews, observations, and documentation reviews related to the company’s HRD policies and strategies. The results indicate that optimizing the role of HRD through technical training, strengthening interpersonal relationships, effective recruitment, and fostering a productive work culture significantly impacts employee productivity. Increased productivity contributes to operational efficiency and employee satisfaction, ultimately supporting the company's profitability. This study recommends strengthening sustainable training programs, implementing HR technology, and leadership development to ensure the company’s continued performance.
Penerapan Integrated Marketing Communication PT. Telkom Indonesia Regional III dalam Meningkatkan Daya Saing dan Loyalitas Pelanggan Jovita Rahma Adani; Lia Nirawati
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 1 (2025): Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i1.750

Abstract

In response to the increasing competition within the telecommunications industry, PT. Telkom Indonesia Regional III faces the challenge of maintaining its competitive advantage and fostering customer loyalty. This study aims to analyze the application of Integrated Marketing Communication (IMC) by PT. Telkom Indonesia Regional III in enhancing the company’s competitiveness while simultaneously strengthening customer loyalty. The research employs a descriptive qualitative approach, utilizing data collection techniques such as interviews, observations, and document analysis. The findings reveal that PT. Telkom Indonesia Regional III has effectively implemented essential IMC elements, including advertising, sales promotions, digital marketing, personal selling, and public relations. These strategies have proven to be effective in increasing customer awareness of services, reinforcing long-term relationships, and supporting the company’s competitive positioning in the market.
Pendampingan Dan Pengembangan Manajemen Pemasaran Dapoer Cesky Melalui Strategi Branding Devi Putri Pratama; Lia Nirawati
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.477

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. One of the problems faced by MSMEs Dapoer Cesky is a lack of knowledge and understanding of the benefits of branding, they do not have a good entrepreneurial spirit and they have not received training or assistance regarding technical branding strategies. Assistance and development through product re-branding is carried out in several steps, namely surveys and designing logos and supergraphics. It is important for MSMEs players to understand that the branding of a product is the single most important factor to ensure its successful use by the general public or other target markets. This is because according to marketing techniques, branding functions as a means to evoke positive consumer perceptions.
FINANCIAL RATIOS AND ENERGY STOCK PERFORMANCE: A STUDY ON INDONESIA’S ENERGY SECTOR (2019-2023) Manuel Vivien Ricardo Tampubolon; Lia Nirawati
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.14.NO.04.TAHUN.2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2025.v14.i04.p09

Abstract

The volatility of the energy sector’s price necessitates a thorough assessment of financial performance indicators to guide investment decisions. This study investigates the impact of Dividend Yield, Earnings Per Share (EPS), Price Earnings Ratio (PER), and Net Profit Margin (NPM) on stock prices of energy companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. This research uses multiple linear regression analysis; the results indicate that all variables significantly influence stock prices simultaneously and partially. Dividend Yield reflects potential cash returns in dividend form, enhancing investor expectations. Earnings Per Share demonstrates the company’s ability to generate profits, while Net Profit Margin highlights operational efficiency, strengthening market confidence. The price earnings ratio serves as an indicator of the market’s perception of future growth prospects. The F-test confirms that these variables collectively shape stock price dynamics. These findings align with previous studies, emphasizing the crucial role of fundamental financial metrics in stock valuation and investment analysis.
Optimalisasi Branding Produk dan Pengaplikasian Media Sosial sebagai Strategi Pengembangan pada UMKM di Kelurahan Rungkut Tengah Kota Surabaya Dita Keysia Armelia Dwi Putri; Lia Nirawati
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): juni: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.183

Abstract

Currently, businesses in Indonesia are dominated by MSME players. Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars in driving the Indonesian economy. The current technological development is a good momentum in increasing the business development of MSMEs. The use of technology that is currently in demand by all circles is social media, in a business social media has a very important role in the development of a business. The business also cannot be separated from branding, because branding also plays an important role in creating a business identity. The existence of this progress requires MSMEs to adapt to existing challenges, the challenge in this era is how producers can sell or promote their various products in conventional ways and also digitalization. Competition that is quite tight in the current era of social media forces entrepreneurs to always develop their business. The purpose of this study is to implement the application of product branding and the use of social media for MSMEs in Rungkut Tengah Village during the KKNT. From this implementation, the author gets several final results, namely the creation of outputs such as the brand formed, logos, banners, packaging, google maps, and social media development.
Peningkatan Daya Saing UMKM Berbasis Inovasi Dan Kreativitas Di BSD Kota Tangerang Selatan Attania Dwi Arniessa; Lia Nirawati
Jurnal Inovasi dan Pengabdian Kaa Mieera Vol. 2 No. 1 (2024): April: Jurnal Inovasi Dan Pengabdian Kaa Mieera (JIPKAM)
Publisher : Politeknik Negeri Fakfak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60000/jipkam.v1i1.2

Abstract

The intense competition in the business world creates a need for MSMEs to improve their business in order to compete in the market. For example, globalization has made it easy for goods and services to enter the country, resulting in high competition between domestic and foreign businesses. Therefore, in this era, the role of innovation becomes a determining factor in being able to compete in the market. This activity aims to increase the competitiveness of MSMEs in BSD, South Tangerang City based on innovation and creativity in response to the increasingly intense competition in the F&B world. This activity uses a survey method. Based on the survey results, the existing business actors in BSD, South Tangerang City do not have a good business model, do not have innovative menus that are different from other brands, and still do not have a digital marketing strategy. Therefore, a BMC business model, SWOT analysis, AIDA analysis, promotion strategy design, and new menu design were created for business actors to apply. To achieve this, this service activity uses a method consisting of three stages: analysis, presentation, and action. The results of this activity were able to bring about changes to MSME products in BSD, South Tangerang City in the form of opening new branches.
Co-Authors Acep Samsudin Adelia Khoirunnisa Adinda Isselyn Puspitasari Attania Dwi Arniessa Aulia Life Rahma Putri Bela Ayu Dian Safitri Chelsey Monica Teo Devi Putri Pratama Dita Keysia Armelia Dwi Putri Farah Nabilla Azhar Hakim Mahdi Zakariya Hena Elizabet Iasa Nur Firdausi Jovita Rahma Adani Joy Verna Detta Br Regar Kevira Eris Andini Kirana Arista Salsabila Krisna Putra Hermansyah Lia Zusnita S Lidya Dwi Nur Afiqoh Lilis Nurhalizah Manuel Vivien Ricardo Tampubolon Maria Helena Putri M Mochamad Rizky Febrian Ninda Amaliatus Dwiana Octa Viana Norma Yunita Prameswary Chandra Buana Regista Fabunga Ahmad Ria Mei Yustiana Rusdi Hidayat Nugroho Sonja Andarini Uchtisyah Alifyanti Via Aldina Auva Wally, Laura Faradina