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All Journal Jurnal Ekonomi : Journal of Economic Journal of Economics, Business, & Accountancy Ventura Jurnal Pangan dan Agroindustri Journal of Business and Behavioural Entrepreneurship Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Journal of Humanities and Social Studies JURNAL LENTERA BISNIS Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Environment and Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal USAHA Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Management Science and Information Technology (IJMSIT) IDEAS: Journal of Management & Technology CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen, Akuntansi
Elistia, Elistia
Fakultas Ekonomi Dan Bisnis, Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Perceived Quality, Trust, Satisfaction on Student Loyalty in Private Universities Elistia Elistia; Jovita Nathania; Rojuaniah; Lista Meria; Mitsalina Tantri
Journal of Business and Behavioural Entrepreneurship Vol 6 No 2 (2022): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.006.2.05

Abstract

The best universities certainly have advantages which are their competitiveness. These are essential studies conducted at private universities in West Jakarta, Indonesia, about the effect of perceived quality, trust, and student satisfaction on student loyalty. This study aims to examine the effect of perceived quality on students, student satisfaction, and student confidence in student loyalty. The population of this research is the five best universities in West Jakarta, with a total sample of 150 students. The research design used in this study is a causal descriptive research design and uses a quantitative method approach that is processed and tested using SEM-PLS. The findings of this study indicate that the perceived quality of students, student trust, and student satisfaction is proven to increase student loyalty, and the perceived quality of students will affect student loyalty through student satisfaction. These findings have also provided a better understanding of how each factor affects student loyalty. This research contributes to the theoretical and practical levels, as well as contribute knowledge to the determinants of student loyalty at the 5 Best Private Universities in West Jakarta, Indonesia.
Determinants of Repurchase Intention on E-Grocery Alfagift Elistia Elistia; Resty Emerellia Septiani
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1396

Abstract

The rapid development of technology affects people's online shopping activities through e-grocery applications, which are widely used because they provide convenience for customers. Repurchase intention is one of the most important things because it will show repurchase if the customer is satisfied with the product and service received. This study analyses the influence of customer trust, customer satisfaction, engagement, and repurchase intention. This type of research is descriptive causality with a quantitative approach through a purposive sampling technique with 207 Alfagift e-grocery customer respondents in the Tangerang City area—primary data analysis using the Structural Equation Model. The results of this study indicate that customer trust can increase customer satisfaction and engagement. Furthermore, customer satisfaction and engagement can increase repurchase intention. However, customer trust does not affect repurchase intention. Customer trust is the factor that has the most substantial impact on customer satisfaction. The most decisive impact on increasing repurchase intention is customer engagement, compared to customer satisfaction. However, customer trust has yet to be able to impact repurchase intention positively. Therefore, it is necessary to carry out a strategy to maintain and increase customer trust to impact repurchase intention in Alfagift e-grocery significantly.
Determinants of Consumer Satisfaction and Revisit Intention in Culinary Tourism Elistia Elistia; Putra Maulana
IDEAS: Journal of Management & Technology Vol 3, No 1 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v3i1.4680

Abstract

Culinary tourism is one of the main components of tourist behavior towards specific destinations where experience local food, one part of Indonesian culinary tourism that can attract tourists is Bandung, West Java. This study aims to analyze the determinants of Customer Satisfaction and Revisit Intention, which are influenced by Food Quality, Price Fairness, and Physical Environment factors in culinary tourism in Braga, Bandung, West Java. This quantitative research method uses a descriptive causality approach with a sample of 200 respondents. Data collection using online surveys is processed and analyzed using the Structural Equation Model. The results of this study show that Physical Environment has a positive effect on Customer Satisfaction. However, Food Quality and Price Fairness do not positively affect Customer Satisfaction. Factors that positively affect Revisit Intention are Food Quality and Customer Satisfaction, but on the contrary, Physical Environment does not significantly affect Revisit Intention. Research findings show that Customer Satisfaction can significantly mediate the influence between Physical Environment and Revisit Intention. Furthermore, the results show that Customer Satisfaction can increase Revisit Intention. Thus, Food Quality and Price Fairness are concerns for culinary business actors in Braga, Bandung, to evaluate prices and food offered so that consumers feel satisfied and want to visit again. As a sustainability effort in culinary that Indonesia is proud of, it is proven that Customer Satisfaction and Physical Environment can significantly impact the Revisit Intention of culinary tourism in Braga, Bandung.
Determinan Brand Loyalty Mobil Toyota Elistia Elistia; Fenny Aprillia; Rojuaniah; Primasatria Edastama
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.2835

Abstract

Persaingan industri otomotif mengindikasikan perusahaan harus mencapai dan mempertahankan loyalitas pelanggan, oleh karena itu perusahaan penting untuk meningkatkan reputasi merek, keterikatan dan kepuasan terhadap merek, sehingga memperoleh loyalitas merek. Saat ini semakin banyak industri otomotif yang menghadirkan produk mobil yang hampir mirip, untuk itu diperlukan analisis terhadap kepuasan merek, reputasi merek mobil dan keterikatan merek yang baik merupakan faktor yang berkontribusi pada loyalitas merek mobil. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Satisfaction, Corporate Brand Reputation dan Brand Attachment terhadap Brand Loyalty mobil Toyota. Desain penelitian ini deskriptif kausalitas dengan pendekatan metode kuantitatif dan menggunakan teknik purposive sampling yang diolah dan diuji dengan menggunakan Structural Equation Model Partial Least Square (SEM-PLS). Data sampel diperolah sebanyak 237 responden yang sudah menggunakan mobil Toyota di wilayah Jakarta. Temuan penelitian mengungkapkan bahwa Brand Satisfaction dan Corporate Brand Reputation dapat meningkatkan Brand Attachment. Selanjutnya Brand Satisfaction dan Brand Attachment juga dapat meningkatkan Brand Loyalty. Namun, Corporate Brand Reputation tidak signifikan meningkatkan Brand Loyalty. Kontribusi dari penelitian ini dapat memberikan wawasan kepada perusahaan otomotif terutama bagi perusahaan untuk mengembangkan serta merencanakan dan menerapkan strategi pemasaran yang berguna untuk membuat konsumen menjadi loyaltitas terhadap merek mobil Toyota.
PENGARUH INFORMATION QUALITY, CUSTOMER EXPERIENCE, DAN RELATIONSHIP QUALITY TERHADAP SUSTAINABLE PURCHASE INTENTION Nur Safitri; Elistia Elistia
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 9 (2023): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i9.1346

Abstract

This study aims to analyze the effect of perceived information quality, customer experience, and relationship quality on sustainable purchase intention. This type of research is descriptive causality research with a quantitative method approach through purposive sampling techniques with 170 respondents who have rented freezers from PT. Hutama Solusi Indonesia and are domiciled in the Jakarta, Bogor, Depok, Tangerang, Bekasi, and Bandung areas. Primary data analysis was carried out using the Structural Equation Model Partial Least Square (SEM-PLS) method. The results of this study show that relationship quality between companies and customers is formed because it is influenced by customer experience and perceived information quality. Furthermore, the increase in sustainable purchase intention is influenced by customer experience and relationship quality, but perceived information quality has not significantly impacted sustainable purchase intention. Thus, the findings of this study can be used to evaluate Hutama Solusi Indonesia, PT, and sustainably obtain relationship quality and sustainable purchase intention from the factors of customer experience, perceived information quality, and customer experience.
THEORY PLANNED BEHAVIOR APPROACH ON PURCHASE INTENTION OF ENERGY-EFFICIENT HOME APPLIANCES, ECO-LITERACY AS MODERATOR Elistia Elistia; Fransiska Deodora; Siti Mariam
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i2.170

Abstract

The activities of human beings have had the effect of worsening the climate of the earth by depleting natural resources and polluting the air, water, and soil. Increasing household electrical appliance growth has increased energy consumption and exacerbated environmental pollution. The behavior of using environmentally friendly household electronic equipment products has become an exciting research topic because it has implications for awareness of the need to target environmentally friendly consumers in purchasing behavior. This study investigates the effect of perceived usefulness, attitude, subjective norms, and perceived behavior control on purchase intention and the moderating effect of eco-literacy concerning energy-saving equipment products. The research method is descriptive causality with a quantitative approach with sample respondents in Jakarta; data were processed and analyzed using Structural Equation Model. The findings of this study indicate that Subjective Norms and Perceived Behavior Control positively affect Purchase Intention. However, Attitude and Perceived Usefulness do not affect purchase intention. Moreover, Eco-literacy positively moderates Subjective Norms. The research contributes to measuring consumer behavior towards environmentally friendly and electronic energy-efficient home appliances so that they have sustainable implications for the environment. Because of this, one of the essential things businesses can do to maintain sustainable relationships, such as reducing their energy consumption and raising public awareness, is to increase their eco-literacy campaigns
Enhancing Customer Trust and Value for E-Commerce Sustainability Aprillia, Sherly; Elistia, Elistia
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.4216

Abstract

The rapid growth of online shopping in e-commerce applications emphasizes the role of after-delivery services provided by online sellers in gaining trust, satisfaction, and repurchase intention. Good after-delivery service and positive customer perceived value contribute to creating customer trust, which also affects repurchase intention. This paper aims to analyze the effect of after-delivery service, customer perceived value, and customer satisfaction on trust to increase repurchase intention. This research was conducted in Jakarta with a causality descriptive research design using a quantitative approach and purposive sampling technique. Data was collected from 291 respondents who have used e-commerce applications. The conceptual model underwent an analysis utilizing SEM (Structural Equation Modeling). Research results reveal that after-delivery service impacts customer trust and customer satisfaction positively. Customer perceived value impacts customer trust and satisfaction positively, and customer satisfaction positively impacts customer trust. Customer trust and customer satisfaction positively impact repurchase intention. After service delivery, customer perceived value positively impacts repurchase intention, which is mediated by customer satisfaction. Furthermore, after delivery service, customer satisfaction and perceived value positively impact repurchase intention mediated by customer trust.
ANALISIS PENDEKATAN BALANCE SCORECARD TERHADAP SASARAN STRATEGIS PERGURUAN TINGGI SWASTA Elistia Elistia; Rojuaniah Rojuaniah; Siti Mariam
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1044

Abstract

Determining strategic targets for Private Higher Education (PHEI) has an impact on the growth and reputation of the organization, which is a key factor in the successful performance of private universities. One method of setting strategic targets can be to adopt the conceptual framework of the Balance Scorecard (BSC) perspective, namely the Internal Process Perspective, Customer Perspective, Learning and Growth Perspective, and Financial Perspective. Therefore, it is important to carry out this research to analyze the relevance of BSC adoption to the goals or targets of PHEI. The aim of this research is to analyze and explore the use of BSC in setting PHEI goals and objectives as a strategic management review. This research method uses a systematic, transparent, and replicable literature review to analyze the literature on the BSC concept. The research objects are 12 private universities in Indonesia that are accredited A and Superior. The results of the research show that of the 4 BSC perspectives that are most dominantly mentioned in the goals or objectives of PHEI, the Learning and Growth Perspective is mentioned 28 times, the Internal Process Perspective is mentioned 15 times, the Customer Perspective is mentioned 13 times, and the last is the Financial Perspective was mentioned 10 times. So, there are some PHEI that do not mention the Financial Perspective and Customer Perspective aspects of their strategic goals or objectives. Therefore, the findings of this research can be used as a future evaluation study of strategic targeting that adopts the BSC conceptual framework perspective. Keywords: Balance Scorecard, Private Higher Education, Internal Process Perspective, Customer Perspective, Learning and Growth Perspective, Financial Perspective
Determinasi Luxury Brand terhadap Purchase Intention pada Generasi Y Elistia, Elistia; Lorenza, Gita
Jurnal Ekonomi : Journal of Economic Vol 14, No 02 (2023): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v14i02.6842

Abstract

Market growth and purchases of luxury brand products are growing marked by increased purchase intention; this is an exciting research topic to study, especially in Indonesia, because there is not much research on the topic of Determinants of luxury brand purchase intention in Generation Y. Thus, further studies need to conduct what factors influence the purchase intention of luxury brands. The determinants of the proposed purchase intention are perceived value, brand equity, consumption status, and social media marketing. This research uses descriptive causality with a quantitative method approach. The population in this study is Generation Y consumers who live in the Jakarta area, and the sampling technique was purposive sampling with a total sample of 230 respondents. The data was processed and analyzed using SEM-PLS 4. The results of this study indicate that Perceived Value, Brand Equity, and Social Media Marketing positively affect Purchase Intention. However, conversely, Status Consumption has no significant effect on Purchase Intention. Furthermore, it moderates negatively for Consumer Vanity, meaning it weakens the relationship between Perceived Value and Purchase Intention. Thus, Perceived Value, Brand Equity, and Social Media Marketing can increase Purchase Intention. This research helps provide insight to consumers on the factors in buying luxury brand products. As well as luxury brand companies can make strategies on how to develop their products and brands based on which factors are more supportive of purchase intention.
Pengaruh Pengalaman Konsumen dan Reputasi Perusahaan Terhadap Kepuasan Konsumen dan Loyalitas Konsumen Sholekhatun Nisa; Lia Amalia; Nina Nurhasanah; Elistia Elistia
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3102

Abstract

The high growth of the cosmetics industry also creates problems in the form of business competition between companies and marketers operating in the cosmetics industry. This creates opportunities for the Indonesian cosmetics industry, with many new products entering the market, resulting in very tight competition. This provides opportunities for the cosmetics industry in Indonesia, so that many new products appear on the market which creates quite tight competition. This research aims to determine the influence of consumer experience and company reputation on consumer satisfaction and consumer loyalty. The research method uses descriptive causality in this study the population studied is those who have used Maybelline at least 2 times in the Kebon jeruk area. The sample in this study amounted to 180 respondents using the structural equation model (SEM) method. Based on the test results, it is known that consumer experience has a positive effect on consumer loyalty and consumer satisfaction has a positive effect on consumer loyalty. Consumer experience and company reputation have no effect on consumer satisfaction. Company reputation has no influence on consumer loyalty.
Co-Authors - Sumardianto Afif, Ahmad Sururi Amalia, Lia Andini, Elsa Mariska Annisa Azzahra, Annisa Aprillia, Fenny Aprillia, Sherly Astuty, Widya Danes Jaya Negara Emerellia Septiani, Resty Fatimah, Umi Fenny Aprillia Fransiska Deodora Gilang Pratama Hery Widijanto Hikmawati, Elok Jovita Nathania Khairul Anwar Lia Amalia LIA AMALIA Lista Meria Lorenza, Gita Maharani, Novera K. Mitsalina Tantri Mokodaser, Livia Prisillia Muda, Cut Alia Keumala Muniroh Muniroh Nadia Agustini Nur Safitri Nurlinda, R.A. Primasatria Edastama, Primasatria Putra Maulana Putri Ilma Nurannida Resty Emerellia Septiani Ridhuan, Syamsu Rizan, Muhammad Rohmatin, Sartika Dwi Rojuaniah Rojuaniah Rojuaniah Romadhon Romadhon Sholekhatun Nisa Siti Mariam Sri Rosmalina Soejono Syahzuni, Barlia Annis Tamzil, Fachmi TRESIA KRISTIANA Tria Saras Pertiwi Viatiningsih, Wiwik Yustianto, Dylan Ahya