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All Journal Jurnal Ekonomi : Journal of Economic Journal of Economics, Business, & Accountancy Ventura Jurnal Pangan dan Agroindustri IJHCM (International Journal of Human Capital Management) Journal of Business and Behavioural Entrepreneurship Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Journal of Humanities and Social Studies JURNAL LENTERA BISNIS Journal of Research in Business, Economics, and Education Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Environment and Management Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal USAHA Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Management Science and Information Technology (IJMSIT) IDEAS: Journal of Management & Technology Journal of Innovation Research and Knowledge CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis International Journal of Health and Pharmaceutical (IJHP) Indonesia Accounting Research Journal Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen, Akuntansi JCRIM (Journal of Current Research In Multidisciplinary)
Elistia, Elistia
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pemanfaatan Strategi Pemasaran 5.0 Untuk Peningkatan Penjualan Pada Kelompok Tani Desa Cidokom Gilang Pratama; Fachmi Tamzil; Elistia Elistia
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 4, No 2: Januari 2022
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.156 KB) | DOI: 10.31334/jks.v4i2.2112

Abstract

Pengabdian kepada Masyarakat ini bertujuan mengelola manajemen usaha yang berfokus pada aspek manajemen pemasaran dan komunikasi pemasaran yang berbasis IPTEK terhadap Kelompok Tani, yang terletak di Desa Cidokom. Sasaran program PKM ini adalah kelompok masyarakat yang produktif secara ekonomi (UKM). Tujuan program adalah untuk mengembangkan masyarakat yang mandiri secara ekonomidengan mengintegrasikan teknologi ke dalam salah satu dimensi proses bisnisnya. Mitra usaha dalam program ini adalah kelompok usaha budidaya tanaman hias. Analisis thematic dalam pre survey mendapatkan permasalahan mitra meliputi; Tata kelola keuangan yang tidak lancar, solusinya: mendukung pelaksanaan dan kelancaran usaha mitra PKM dari sisi penyiapan permodalan dan pengelolaan keuangan usaha dengan perancangan dan pelatihan manajemen keuangan (aliran kas), perencanaan usaha yang baik, dan efisiensi serta efektivitas dana usaha. Permasalahan kedua terletak pada melemahnya tingkat penjualan selama pandemic Covid-19, solusinya adalah meningkatkan ketrampilan mitra PKM dalam menunjang produktivitas, dengan pelatihan difusi inovasi teknologi pemasaran. Realisasi progam PKM dengan terjadinya volume penjualan dengan meningkatkan awareness, pembuatan e-katalog penjualan, alternatif sistem penjualan (konsinyasi) dan saluran pemasaran lainnya serta penataan pasar yang lebih luas menggunakan konsep digital marketing 5.0. luaran wajib dan luaran lainnya yang ditargetkan program PKM ini berupa: 1. Publikasi di jurnal ilmiah cetak atau elektronik di Jurnal Nasional ber-ISSN, 2. Artikel ilmiah dimuat di jurnal cetak atau elektronik Nasional, 3. Permodelan Manajemen Produksi, 4. Peningkatan daya saing Mitra Produktif Ekonomi dalam aspek Pemasaran, 5. Penerapan Teknologi Tepat Guna IPTEK digital marketing pada UMKM. Rencana kegiatan dimulai dari merumuskan permasalahan, mencari solusi, merencanakan dan melaksanakan seluruh PKM serta mensosialisasikan hasil penerapan teknologi tepat guna ke seluruh anggota mitra.
DAMPAK SOCIAL CAPITAL DAN ENTREPRENEURIAL ORIENTATION PADA INNOVATION CAPABILITIES DALAM KONTEKS UMKM Elistia; Dedi Purwana; Usep Suhud; Tuty Sariwulan
Journal of Innovation Research and Knowledge Vol. 1 No. 10: Maret 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.562 KB)

Abstract

The innovation capabilities of Micro, Small and Medium Enterprises (MSMEs) are very important to enhance the competitive advantage and performance of the business. The aim of the research is to analysis the effect of Social Capital (SC) and Entrepreneurial Orientation (EO) on Innovation Capabilities (In). This research is a descriptive study by applying a quantitative methodology to analyses the significance of the factors that affect Innovation Capabilities using simple random sampling technique on 86 respondents of culinary MSMEs located in DKI Jakarta, Indonesia. Data processing and analysis was carried out using SMART PLS. The results of hypothesis testing indicate that Entrepreneurial Orientation (EO) have a positive and significant effect on Innovation Capabilities (In), but Social Capital (SC) is not significant. Therefore, further research will conduct research model that makes SC as an indirect variable and develop a research model framework for other factors that have an impact on Innovation Capability and Business Performance.
EDUKASI HIGIENE PERSONAL PENJAMAH MAKANAN DALAM RANGKA PEMBERDAYAAN KETERAMPILAN KELOMPOK USAHA WANITA TANI DI DESA MEKARBUANA KAB. KARAWANG Putri Ronitawati; Intan Dwi Asmarani; Vitria Melani; Elistia; Siti Badriyah; Septia Rosdyaningrum
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 10: Maret 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i10.1604

Abstract

A women's farmer business group in Mekarbuana village, Kab. Karawang, is participating in this community service activity. In order to boost the abilities of women farmer business groups in Mekarbuana village, this project intends to provide instruction about personal cleanliness for food handlers. Women farming business groups in Mekarbuana village have limited knowledge of hygiene and food safety. As a result, women farming business groups in Mekarbuana village need to be educated on the importance of personal hygiene and food safety in food processing so that they can broaden their knowledge of food hygiene and safety and ensure that consumers feel safe when eating the resulting food. The lecture method is being used to deliver the education. It was determined from the results of this activity that knowledge increased after being educated, so it was suggested that the activity be carried out by health workers and continued with constant monitoring or observation.
Perceived Quality, Trust, Satisfaction on Student Loyalty in Private Universities Elistia Elistia; Jovita Nathania; Rojuaniah; Lista Meria; Mitsalina Tantri
Journal of Business and Behavioural Entrepreneurship Vol 6 No 2 (2022): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.006.2.05

Abstract

The best universities certainly have advantages which are their competitiveness. These are essential studies conducted at private universities in West Jakarta, Indonesia, about the effect of perceived quality, trust, and student satisfaction on student loyalty. This study aims to examine the effect of perceived quality on students, student satisfaction, and student confidence in student loyalty. The population of this research is the five best universities in West Jakarta, with a total sample of 150 students. The research design used in this study is a causal descriptive research design and uses a quantitative method approach that is processed and tested using SEM-PLS. The findings of this study indicate that the perceived quality of students, student trust, and student satisfaction is proven to increase student loyalty, and the perceived quality of students will affect student loyalty through student satisfaction. These findings have also provided a better understanding of how each factor affects student loyalty. This research contributes to the theoretical and practical levels, as well as contribute knowledge to the determinants of student loyalty at the 5 Best Private Universities in West Jakarta, Indonesia.
Determinants of Repurchase Intention on E-Grocery Alfagift Elistia Elistia; Resty Emerellia Septiani
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1396

Abstract

The rapid development of technology affects people's online shopping activities through e-grocery applications, which are widely used because they provide convenience for customers. Repurchase intention is one of the most important things because it will show repurchase if the customer is satisfied with the product and service received. This study analyses the influence of customer trust, customer satisfaction, engagement, and repurchase intention. This type of research is descriptive causality with a quantitative approach through a purposive sampling technique with 207 Alfagift e-grocery customer respondents in the Tangerang City area—primary data analysis using the Structural Equation Model. The results of this study indicate that customer trust can increase customer satisfaction and engagement. Furthermore, customer satisfaction and engagement can increase repurchase intention. However, customer trust does not affect repurchase intention. Customer trust is the factor that has the most substantial impact on customer satisfaction. The most decisive impact on increasing repurchase intention is customer engagement, compared to customer satisfaction. However, customer trust has yet to be able to impact repurchase intention positively. Therefore, it is necessary to carry out a strategy to maintain and increase customer trust to impact repurchase intention in Alfagift e-grocery significantly.
Determinants of Consumer Satisfaction and Revisit Intention in Culinary Tourism Elistia Elistia; Putra Maulana
IDEAS: Journal of Management & Technology Vol 3, No 1 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v3i1.4680

Abstract

Culinary tourism is one of the main components of tourist behavior towards specific destinations where experience local food, one part of Indonesian culinary tourism that can attract tourists is Bandung, West Java. This study aims to analyze the determinants of Customer Satisfaction and Revisit Intention, which are influenced by Food Quality, Price Fairness, and Physical Environment factors in culinary tourism in Braga, Bandung, West Java. This quantitative research method uses a descriptive causality approach with a sample of 200 respondents. Data collection using online surveys is processed and analyzed using the Structural Equation Model. The results of this study show that Physical Environment has a positive effect on Customer Satisfaction. However, Food Quality and Price Fairness do not positively affect Customer Satisfaction. Factors that positively affect Revisit Intention are Food Quality and Customer Satisfaction, but on the contrary, Physical Environment does not significantly affect Revisit Intention. Research findings show that Customer Satisfaction can significantly mediate the influence between Physical Environment and Revisit Intention. Furthermore, the results show that Customer Satisfaction can increase Revisit Intention. Thus, Food Quality and Price Fairness are concerns for culinary business actors in Braga, Bandung, to evaluate prices and food offered so that consumers feel satisfied and want to visit again. As a sustainability effort in culinary that Indonesia is proud of, it is proven that Customer Satisfaction and Physical Environment can significantly impact the Revisit Intention of culinary tourism in Braga, Bandung.
Determinan Brand Loyalty Mobil Toyota Elistia Elistia; Fenny Aprillia; Rojuaniah; Primasatria Edastama
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.2835

Abstract

Persaingan industri otomotif mengindikasikan perusahaan harus mencapai dan mempertahankan loyalitas pelanggan, oleh karena itu perusahaan penting untuk meningkatkan reputasi merek, keterikatan dan kepuasan terhadap merek, sehingga memperoleh loyalitas merek. Saat ini semakin banyak industri otomotif yang menghadirkan produk mobil yang hampir mirip, untuk itu diperlukan analisis terhadap kepuasan merek, reputasi merek mobil dan keterikatan merek yang baik merupakan faktor yang berkontribusi pada loyalitas merek mobil. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Satisfaction, Corporate Brand Reputation dan Brand Attachment terhadap Brand Loyalty mobil Toyota. Desain penelitian ini deskriptif kausalitas dengan pendekatan metode kuantitatif dan menggunakan teknik purposive sampling yang diolah dan diuji dengan menggunakan Structural Equation Model Partial Least Square (SEM-PLS). Data sampel diperolah sebanyak 237 responden yang sudah menggunakan mobil Toyota di wilayah Jakarta. Temuan penelitian mengungkapkan bahwa Brand Satisfaction dan Corporate Brand Reputation dapat meningkatkan Brand Attachment. Selanjutnya Brand Satisfaction dan Brand Attachment juga dapat meningkatkan Brand Loyalty. Namun, Corporate Brand Reputation tidak signifikan meningkatkan Brand Loyalty. Kontribusi dari penelitian ini dapat memberikan wawasan kepada perusahaan otomotif terutama bagi perusahaan untuk mengembangkan serta merencanakan dan menerapkan strategi pemasaran yang berguna untuk membuat konsumen menjadi loyaltitas terhadap merek mobil Toyota.
PENGARUH INFORMATION QUALITY, CUSTOMER EXPERIENCE, DAN RELATIONSHIP QUALITY TERHADAP SUSTAINABLE PURCHASE INTENTION Nur Safitri; Elistia Elistia
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 9 (2023): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i9.1346

Abstract

This study aims to analyze the effect of perceived information quality, customer experience, and relationship quality on sustainable purchase intention. This type of research is descriptive causality research with a quantitative method approach through purposive sampling techniques with 170 respondents who have rented freezers from PT. Hutama Solusi Indonesia and are domiciled in the Jakarta, Bogor, Depok, Tangerang, Bekasi, and Bandung areas. Primary data analysis was carried out using the Structural Equation Model Partial Least Square (SEM-PLS) method. The results of this study show that relationship quality between companies and customers is formed because it is influenced by customer experience and perceived information quality. Furthermore, the increase in sustainable purchase intention is influenced by customer experience and relationship quality, but perceived information quality has not significantly impacted sustainable purchase intention. Thus, the findings of this study can be used to evaluate Hutama Solusi Indonesia, PT, and sustainably obtain relationship quality and sustainable purchase intention from the factors of customer experience, perceived information quality, and customer experience.
THEORY PLANNED BEHAVIOR APPROACH ON PURCHASE INTENTION OF ENERGY-EFFICIENT HOME APPLIANCES, ECO-LITERACY AS MODERATOR Elistia Elistia; Fransiska Deodora; Siti Mariam
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i2.170

Abstract

The activities of human beings have had the effect of worsening the climate of the earth by depleting natural resources and polluting the air, water, and soil. Increasing household electrical appliance growth has increased energy consumption and exacerbated environmental pollution. The behavior of using environmentally friendly household electronic equipment products has become an exciting research topic because it has implications for awareness of the need to target environmentally friendly consumers in purchasing behavior. This study investigates the effect of perceived usefulness, attitude, subjective norms, and perceived behavior control on purchase intention and the moderating effect of eco-literacy concerning energy-saving equipment products. The research method is descriptive causality with a quantitative approach with sample respondents in Jakarta; data were processed and analyzed using Structural Equation Model. The findings of this study indicate that Subjective Norms and Perceived Behavior Control positively affect Purchase Intention. However, Attitude and Perceived Usefulness do not affect purchase intention. Moreover, Eco-literacy positively moderates Subjective Norms. The research contributes to measuring consumer behavior towards environmentally friendly and electronic energy-efficient home appliances so that they have sustainable implications for the environment. Because of this, one of the essential things businesses can do to maintain sustainable relationships, such as reducing their energy consumption and raising public awareness, is to increase their eco-literacy campaigns
Purchasing Behavior of Fashion Products in E-Commerce, Trust and Commitment as Moderators Elistia; Tia Pratiwi
IJHCM (International Journal of Human Capital Management) Vol 7 No 2 (2023): International Journal of Human Capital Management
Publisher : Program Studi S3 Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/IJHCM.07.02.1

Abstract

E-commerce is emerging and creating new opportunities for most businesses by leveraging marketplaces such as Shopee, Tokopedia, and Lazada. Fashion products are still the prima donna in e-commerce; consumers will tend to prefer to shop for fashion in e-commerce, which causes interest in buying fashion products to continue to increase coupled with the existence of model and design innovations. This study aimed to analyze the effect of fashion innovation, attitude, subjective norms, and perceived behavioral control on purchase intention and the moderating influence of trust and commitment between the relationship between purchase intention and online shopping behavior. The research method used is descriptive causality with a quantitative method approach. The research sample is Generation Y in DKI Jakarta, with a total of 190 respondents. Data collection used online surveys and processed and analyzed using SEM-PLS 4. The findings of this study indicate that purchase intention increases, which is affected by fashion innovation, attitude, subjective norms, and perceived behavioral control, then purchase intention can also mediate to improve online shopping behavior. Furthermore, moderation of commitment weakens the relationship between purchase intention and online shopping behavior, while trust is not proven to be moderating. Thus, the Theory of Planned Behavior concept is proven to shape purchase intention and online shopping behavior in fashion in e-commerce.
Co-Authors - Sumardianto Afif, Ahmad Sururi Ajeng Sekar Pratiwi Amalia, Lia Andini, Elsa Mariska Annisa Azzahra Aprillia, Fenny Aprillia, Sherly Astuty, Widya Ayu Larasati Chrisafi, Astrid Danes Jaya Negara Emerellia Septiani, Resty Fachmi Tamzil Fatimah, Umi Fenny Aprillia Fransiska Deodora Gilang Pratama Harahap, Arman Hery Widijanto Hikmawati, Elok Intan Dwi Asmarani Jovita Nathania Khairul Anwar Lia Amalia LIA AMALIA Lorenza, Gita Lutfiah, Azizatul Mahadewi, Erlina Puspitaloka Maharani, Novera K. Meria, Lista Mitsalina Tantri Mokodaser, Livia Prisillia Muda, Cut Alia Keumala Muniroh, Muniroh Nadia Agustini Nur Safitri Nurlinda, R.A. Nurmawaty, Dwi Primasatria Edastama, Primasatria Purwana E.S., Dedi Putra Maulana Putra Maulana Putri Ilma Nurannida Putri Ronitawati Rd. Tuty Sariwulan Resty Emerellia Septiani Ridhuan, Syamsu Rizan, Muhammad Rohmatin, Sartika Dwi Rojuaniah Rojuaniah Romadhon Romadhon Salomon, Sam Septia Rosdyaningrum Setiati, Ritta Sholekhatun Nisa Siti Badriyah Siti Mariam Sri Rosmalina Soejono Sudarmika, Dina Syahzuni, Barlia Annis Tia Pratiwi TRESIA KRISTIANA Tria Saras Pertiwi Usep Suhud Viatiningsih, Wiwik Vitria Melani, Vitria Yustianto, Dylan Ahya