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All Journal Jurnal Ekonomi : Journal of Economic Jurnal Pangan dan Agroindustri IJHCM (International Journal of Human Capital Management) Journal of Business and Behavioural Entrepreneurship Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Journal of Humanities and Social Studies JURNAL LENTERA BISNIS Journal of Research in Business, Economics, and Education Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Environment and Management Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal USAHA Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Management Science and Information Technology (IJMSIT) IDEAS: Journal of Management & Technology Journal of Innovation Research and Knowledge CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Indonesia Accounting Research Journal Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen, Akuntansi JCRIM (Journal of Current Research In Multidisciplinary)
Elistia, Elistia
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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EFFECT OF DIFFERENT CONCENTRATIONS OF LIQUID PALM SUGAR ON THE QUALITY CHARACTERISTICS AND GLUTAMIC ACID CONTAINMENT OF SQUID RUSIP (Loligo chinensis) Elistia, Elistia; Sumardianto, Sumardianto; Romadhon, Romadhon
Jurnal Pangan dan Agroindustri Vol. 11 No. 4: October 2023
Publisher : Department of Food Science and Biotechnology, Faculty of Agriculture Technology, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jpa.2023.011.04.3

Abstract

Squid has amino acids that are good for eating and are processed into rusip. Rusip is a Bangka Belitung chilli sauce made from anchovies. This study aims to determine the effect of different concentrations of liquid palm sugar on the quality and glutamic acid content. The research used experimental laboratories with Completely Randomized Design. Parametric tests were analyzed using ANOVA and BNJ, non-parametric tests using Kruskal Wallis and Mann Whitney with a test level of 5%. In the Rusip study, liquid palm sugar concentrations of 10%, 12.5% and 15% were used, with 3 replications. Glutamic acid, pH, protein and hedonic parameters showed significant differences (P<5%). The parameters of total LAB, total sugar and water content had no significant difference (P>5%). The values of protein content were 17.25%-19.66%, moisture content 33.94%-38.39%, total sugar 5.16%-7.71%, glutamic acid 2.25%-3.30%, pH 5.87-5.90 and total LAB 1.1x104-5.3 x 104 cfu/g. Hedonic parameters for appearance were 3.24-3.76, flavour 3.41-4.00, aroma 3.14-4.00, texture 3.31-4.10. The best treatment was 15% liquid palm sugar with characteristics of brown colour, chewiness, fermentation smell and savour.
Determinan Brand Loyalty Mobil Toyota Elistia, Elistia; Aprillia, Fenny; Rojuaniah; Edastama, Primasatria
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.2835

Abstract

Persaingan industri otomotif mengindikasikan perusahaan harus mencapai dan mempertahankan loyalitas pelanggan, oleh karena itu perusahaan penting untuk meningkatkan reputasi merek, keterikatan dan kepuasan terhadap merek, sehingga memperoleh loyalitas merek. Saat ini semakin banyak industri otomotif yang menghadirkan produk mobil yang hampir mirip, untuk itu diperlukan analisis terhadap kepuasan merek, reputasi merek mobil dan keterikatan merek yang baik merupakan faktor yang berkontribusi pada loyalitas merek mobil. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Satisfaction, Corporate Brand Reputation dan Brand Attachment terhadap Brand Loyalty mobil Toyota. Desain penelitian ini deskriptif kausalitas dengan pendekatan metode kuantitatif dan menggunakan teknik purposive sampling yang diolah dan diuji dengan menggunakan Structural Equation Model Partial Least Square (SEM-PLS). Data sampel diperolah sebanyak 237 responden yang sudah menggunakan mobil Toyota di wilayah Jakarta. Temuan penelitian mengungkapkan bahwa Brand Satisfaction dan Corporate Brand Reputation dapat meningkatkan Brand Attachment. Selanjutnya Brand Satisfaction dan Brand Attachment juga dapat meningkatkan Brand Loyalty. Namun, Corporate Brand Reputation tidak signifikan meningkatkan Brand Loyalty. Kontribusi dari penelitian ini dapat memberikan wawasan kepada perusahaan otomotif terutama bagi perusahaan untuk mengembangkan serta merencanakan dan menerapkan strategi pemasaran yang berguna untuk membuat konsumen menjadi loyaltitas terhadap merek mobil Toyota.
The Influence of Transformational Leadership and Work Conflict on Employee Performance and Change Management in Hospitality Companies Andini, Elsa Mariska; Elistia, Elistia
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5950

Abstract

The hospitality industry in Indonesia faces intense competition and rapid changes in business environments, requiring effective leadership to sustain employee performance and support successful change management. The suboptimal implementation of transformational leadership and the presence of work conflict have the potential to decrease productivity and hinder organizational adaptability. This study aims to analyze the influence of transformational leadership and work conflict on employee performance and change management, as well as examine the moderating role of transformational leadership in the relationship between work conflict and employee performance. This research employed a quantitative approach using a survey method by distributing questionnaires to 160 employees of Ascott Group Jakarta. Data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The findings indicate that transformational leadership has a significant positive effect on employee performance and change management, while work conflict negatively influences employee performance. Moreover, transformational leadership can weaken the negative impact of work conflict on employee performance. This study provides practical implications for hotel management in optimizing transformational leadership to enhance performance, manage conflict, and support successful organizational change.
Pengaruh Perceived Quality, Brand Image Terhadap Brand Loyalty Dimediasi Oleh Brand Trust Pada Produk Tas Lokal Putri Ilma Nurannida; Elistia Elistia
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3625

Abstract

Produk tas di Indonesia mengalami pertumbuhan yang signifikan di tengah tingkat persaingan tas merek lokal. Oleh karena itu upaya dalam mempertahankan loyalitas merek tas lokal, maka diperlukan studi lebih lanjut. Studi ini bertujuan untuk menganalisis dampak perceived quality, brand image, dan brand trust terhadap brand loyalty baik secara langsung maupun tidak langsung yang di mediasi oleh brand trust, terhadap produk tas lokal di Jakarta. Penelitian ini menggunakan metode kuantitatif kausalitas melalui teknik purposive sampling, dan memperoleh 190 orang responden yang telah membeli produk tas merek Jims Honey. Teknik analisis data yang digunakan adalah Structural Equation Modeling Partial Least Square (SEM-PLS). Temuan penelitian ini menunjukan bahwa perceived quality dan brand image berpengaruh untuk meningkatkan brand trust. Selanjutnya, brand loyalty dapat ditingkatkan oleh perceived quality dan brand trust, akan tetapi brand image belum mampu berdampak terhadap brand loyalty. Namun demikian brand trust mampu menjadi mediasi pengaruh antara brand image dan brand loyalty, akan tetapi tidak dengan mediasi brand trust terhadap hubungan perceived quality dan brand loyalty. Hasil penelitian ini menyarankan untuk pemasar produk tas lokal pentingnya meningkatkan nilai kualitas dari produk, citra merek, sehingga memperkuat kepercayaan dan kesetiaan terhadap tas merek Jims Honey.
Peran Destination Image Terhadap Visit Intention Melalui Perceived Value Pada Pariwisata Pantai Ajeng Sekar Pratiwi; Elistia
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3667

Abstract

Pariwisata di Indonesia, seperti Kepulauan Seribu memberikan potensi pengembangan objek wisata bahari yang menjadi salah satu keunggulan wisata di DKI Jakarta. Visit intention menjadi salah satu indikator penting dalam mengukur perilaku wisatawan karena dapat memprediksi potensi kunjungan. Penelitian ini bertujuan untuk menganalisis pengaruh destination image terhadap visit intention melalui peran perceived value sebagai variabel mediasi. Pada penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif kausalitas. Populasi dalam penelitian ini adalah wisatawan yang sudah pernah mengunjungi Kepulauan Seribu, berdomisili di wilayah Jakarta. Metode pengambilan sampel menggunakan non-probability sampling dengan teknik purposive sampling. Diperoleh sebanyak 200 sampel sebagai responden yang sudah pernah mengunjungi wisata pantai Kepulauan Seribu. Data yang dikumpulkan melalui kuesioner online kemudian diolah dengan menggunakan Structural Equation Model - Smart PLS 4.0. Hasil penelitian menunjukkan bahwa destination image mampu meningkatkan perceived value, namun destination image belum berdampak terhadap visit intention. Namun demikian, destination image dapat meningkatkan visit intention melalui perceived value sebagai mediasi. Temuan ini menjelaskan bahwa membangun citra destinasi guna meningkatkan nilai yang dirasakan oleh wisatawan, sehingga mendorong niat berkunjung kembali. Berdasarkan hasil temuan tersebut, pengelola pariwisata Kepulauan Seribu disarankan untuk tidak hanya fokus membentuk citra destinasi yang menarik, tetapi juga secara aktif meningkatkan nilai yang dirasakan oleh wisatawan melalui pengalaman yang menyeluruh, seperti kualitas pelayanan, fasilitas, dan kemudahan akses. Penelitian ini diharapkan mampu memperluas pemahaman serta literatur di ranah manajemen pemasaran serta memberikan kontribusi praktis bagi industri pariwisata.
Pengaruh Perceived Price dan Product Quality terhadap Repurchase Intention dimediasi oleh Customer Satisfaction Produk Kosmetik Lokal Annisa Azzahra; Elistia Elistia
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4799

Abstract

Persaingan industri kosmetik lokal saat ini memiliki peningkatan yang sangat pesat, hal ini ditunjukkan dengan tingginya permintaan pasar yang besar. Repurchase intention merupakan salah satu faktor penting untuk menjaga keberlangsungan pada industri kosmetik. Penelitian ini bertujuan untuk menganalisis pengaruh perceived price dan product quality terhadap repurchase intention, baik secara langsung serta dimediasi oleh customer satisfaction terhadap produk kosmetik lokal di Indonesia. Penelitian ini menggunakan metode kuantitatif kausalitas dengan teknik purposive sampling yang menghasilkan 190 responden pengguna kosmetik lokal di Jakarta. Teknik analisis data pada penelitian ini menggunakan Structural Equation Modeling Partial Least Square (SEM-PLS). Temuan penelitian ini menunjukkan bahwa perceived price dan product quality berpengaruh positif terhadap repurchase intention dan customer satisfaction. Lebih lanjut, customer satisfaction juga terbukti dapat menjadi mediator yang berpengaruh positif antara hubungan perceived price dan product quality terhadap repurchase intention. Penelitian ini menyarankan untuk pelaku industri kosmetik lokal untuk memperhatikan strategi penetapan harga dan menjaga kualitas secara konsisten untuk meningkatkan kepuasan dan minat pembelian ulang pada konsumen. Kontribusi dari penelitian ini terletak pada pemahaman menyeluruh mengenai bagaimana persepsi harga, kualitas produk dan kepuasan konsumen memengaruhi niat pembelian ulang, sehingga dapat dimanfaatkan oleh pelaku industri kosmetik lokal dalam merumuskan strategi pemasaran yang tepat sasaran.
Determinants of customer satisfaction and return visit interest in culinary tourism in Bandung Putra Maulana; Elistia Elistia
Indonesia Accounting Research Journal Vol. 13 No. 1 (2025): September: Auditing, Finance, Accounting, Management
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/iacrj.v13i1.467

Abstract

Culinary tourism is a key part of tourist behavior, especially when experiencing local food. Braga in Bandung, West Java, is one of Indonesia’s culinary tourism attractions. This study analyzes the determinant factors of customer satisfaction and revisit intention, focusing on food quality, price fairness, and physical environment. A quantitative method employing a descriptive-causal approach was utilized, with data gathered from 220 respondents via an online survey. The analysis, conducted using Structural Equation Modeling (SEM), reveals that food quality has a positive influence on both customer satisfaction and revisit intention. However, price fairness and physical environment do not significantly influence either variable. Additionally, customer satisfaction does not significantly affect revisit intention or mediate the effects of price fairness and physical environment. These findings suggest that food quality is the primary factor influencing satisfaction and repeat visits in Braga's culinary tourism. Visitors prioritize food quality over pricing and environment when evaluating their experiences.
The Influence of Customer Brand Engagement on Brand Loyalty Through Brand Trust Lutfiah, Azizatul; Elistia, Elistia
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an era of increasingly fierce business competition, brand loyalty is a crucial factor for the sustainability and success of the company. Brand loyalty can strengthen market position due to consumer trust and engagement. This study aims to analyze the effect of customer brand engagement on brand loyalty through the role of brand trust as a mediating and moderating variable. This research uses a quantitative approach with descriptive causality method. The population in this study are consumers who already know and have bought Cimory milk products who live in Jabodetabek. The sampling method uses non-probability sampling with purposive sampling technique. The sample criteria for this study are age ranging from 17 years - 50 years with the number of samples processed as many as 149 respondents who are consumers of Cimory products in the Jabodetabek area. Data were collected through online questionnaires and analyzed using Structural Equation Model Partial Least Square. The results showed that customer brand engagement has an influence on brand trust and brand loyalty. However, although there is a relationship between customer brand engagement and brand trust, brand trust does not support the moderation of the relationship between customer brand engagement and brand loyalty. This suggests that brand trust is not always the key factor in linking brand loyalty with customer brand engagement, and there may be other factors that are more influential in the process. Therefore, marketing strategies should include a more holistic approach that not only relies on brand trust, but also includes other elements such as customer experience, product quality, and innovation. This research provides insights for companies to focus more on strategies to increase customer engagement to strengthen brand loyalty, and highlights the importance of nurturing customer trust to strengthen the relationship between brand engagement and long-term loyalty.
Determinants of Repurchase Intention on E-Grocery Alfagift Elistia Elistia; Resty Emerellia Septiani
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1396

Abstract

The rapid development of technology affects people's online shopping activities through e-grocery applications, which are widely used because they provide convenience for customers. Repurchase intention is one of the most important things because it will show repurchase if the customer is satisfied with the product and service received. This study analyses the influence of customer trust, customer satisfaction, engagement, and repurchase intention. This type of research is descriptive causality with a quantitative approach through a purposive sampling technique with 207 Alfagift e-grocery customer respondents in the Tangerang City area—primary data analysis using the Structural Equation Model. The results of this study indicate that customer trust can increase customer satisfaction and engagement. Furthermore, customer satisfaction and engagement can increase repurchase intention. However, customer trust does not affect repurchase intention. Customer trust is the factor that has the most substantial impact on customer satisfaction. The most decisive impact on increasing repurchase intention is customer engagement, compared to customer satisfaction. However, customer trust has yet to be able to impact repurchase intention positively. Therefore, it is necessary to carry out a strategy to maintain and increase customer trust to impact repurchase intention in Alfagift e-grocery significantly.
The Influence of Transformational Leadership and Work Conflict on Employee Performance and Change Management in Hospitality Companies Elsa Mariska Andini; Elistia Elistia
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5950

Abstract

The hospitality industry in Indonesia faces intense competition and rapid changes in business environments, requiring effective leadership to sustain employee performance and support successful change management. The suboptimal implementation of transformational leadership and the presence of work conflict have the potential to decrease productivity and hinder organizational adaptability. This study aims to analyze the influence of transformational leadership and work conflict on employee performance and change management, as well as examine the moderating role of transformational leadership in the relationship between work conflict and employee performance. This research employed a quantitative approach using a survey method by distributing questionnaires to 160 employees of Ascott Group Jakarta. Data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The findings indicate that transformational leadership has a significant positive effect on employee performance and change management, while work conflict negatively influences employee performance. Moreover, transformational leadership can weaken the negative impact of work conflict on employee performance. This study provides practical implications for hotel management in optimizing transformational leadership to enhance performance, manage conflict, and support successful organizational change.
Co-Authors - Sumardianto Afif, Ahmad Sururi Ajeng Sekar Pratiwi Amalia, Lia Andini, Elsa Mariska Annisa Azzahra Aprillia, Fenny Aprillia, Sherly Astuty, Widya Danes Jaya Negara Devy Christine Dylan Ahya Yustianto Elsa Mariska Andini Emerellia Septiani, Resty Fachmi Tamzil Fatimah, Umi Fenny Aprillia Fransiska Deodora Gilang Pratama Hery Widijanto Hikmawati, Elok Intan Dwi Asmarani Jovita Nathania Khairul Anwar Lia Amalia LIA AMALIA Lorenza, Gita Lutfiah, Azizatul Maharani, Novera K. Meria, Lista Mitsalina Tantri Mokodaser, Livia Prisillia Muda, Cut Alia Keumala Muniroh, Muniroh Nadia Agustini Nur Safitri Nurlinda, R.A. Primasatria Edastama, Primasatria Purwana E.S., Dedi Putra Maulana Putra Maulana Putri Ilma Nurannida Putri Ronitawati Rd. Tuty Sariwulan Resty Emerellia Septiani Ridhuan, Syamsu Rizan, Muhammad Rohmatin, Sartika Dwi Rojuaniah Rojuaniah Romadhon Romadhon Septia Rosdyaningrum Sholekhatun Nisa Siti Badriyah Siti Mariam Sri Rosmalina Soejono Syahzuni, Barlia Annis Tia Pratiwi TRESIA KRISTIANA Tria Saras Pertiwi Usep Suhud Viatiningsih, Wiwik Vitria Melani, Vitria Yustianto, Dylan Ahya