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All Journal Jurnal Ekonomi : Journal of Economic Journal of Economics, Business, & Accountancy Ventura Jurnal Pangan dan Agroindustri Journal of Business and Behavioural Entrepreneurship Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Journal of Humanities and Social Studies JURNAL LENTERA BISNIS Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Environment and Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal USAHA Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Management Science and Information Technology (IJMSIT) IDEAS: Journal of Management & Technology CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen, Akuntansi
Elistia, Elistia
Fakultas Ekonomi Dan Bisnis, Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Determinants of Purchase Intention of Skincare Products, Brand Image as Moderation On The Tiktok Platform Nadia Agustini; Elistia Elistia
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.891

Abstract

With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.
ANALISIS FAKTOR YANG MEMPENGARUHI GREEN PURCHASE INTENTION DIMODERASI OLEH GREEN BRAND KNOWLEDGE Elistia, Elistia; Rohmatin, Sartika Dwi
Jurnal USAHA Vol 5, No 2 (2024): Desember
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v5i2.3490

Abstract

Environmental issues have become a serious concern for marketers, when the amount of waste continues to increase and is difficult to recycle. This study aims to analyze the factors that influence green purchase intention moderated by green brand knowledge. This study uses a quantitative approach with a descriptive causality method. The population in this study were consumers who were interested in buying environmentally friendly products of the Tupperware brand. The sampling method used non-probability sampling through purposive sampling techniques with a total of 152 respondents analyzed using SEM-PLS. The results showed that Attitude, Subjective Norm, Perceived Behavioral Control, Green Brand Positioning and Green Brand Knowledge had a positive effect on Green Purchase Intention. However, green brand knowledge which is a moderating variable shows that it does not have a moderating effect on the relationship between Attitude, Subjective Norm, Perceived Behavioral Control and Green Purchase Intention. The findings of this study indicate that Green Brand Knowledge has a moderating effect, but weakens the relationship between Green Brand Positioning and Green Purchase Intention.
Factors Influencing Impulsive Purchase Behavior in Livestreaming E-Commerce Mokodaser, Livia Prisillia; Elistia, Elistia
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5830

Abstract

The continued growth of e-commerce live streaming is essential for e-commerce marketers in understanding the factors that influence the impulse buying behavior of live streaming shopping. This study analyzes the effect of perceived e-commerce anchor attributes, perceived scarcity, and immersion on consumer trust and impulsive purchase behavior in e-commerce live streaming. This research was conducted in Jakarta using a descriptive causality research design with a quantitative method approach and a purposive sampling technique. Data was collected from 352 respondents who had used the e-commerce live-streaming application in Jakarta. The conceptual model was analyzed using Structural Equation Modeling. The results of this study indicate that perceived e-commerce anchor attributes, perceived scarcity, and immersion can increase consumer trust and impulsive purchase behavior, consumer trust can increase impulsive purchase behavior. Furthermore, a personal sense of power has moderation which can improve the relationship between consumer trust and impulsive purchase behavior. The contribution of this research can provide insights to businesses in the e-commerce live-streaming industry to direct consumer buying behavior more effectively, increase impulse buying participation, and achieve sustainable success.
Faktor – Faktor Yang Mempengaruhi Fintech Adoption Pada Generasi Milenial Anwar, Khairul; Elistia, Elistia
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6753

Abstract

Ekosistem keuangan Indonesia semakin berkembang, terutama pada produk keuangan fintech yang digunakan oleh generasi milenial dalam mengadopsi layanan dan produk fintech, terutama jenis fintech yang dikenal dengan sistem P2P lending atau pinjaman online. Oleh karena itu, penelitian mengenai faktor-faktor yang mempengaruhi adopsi fintech pada generasi milenial menjadi penting untuk diteliti. Adapun tujuan dari penelitian ini yaitu untuk mengidentifikasi dan menganalisis pengaruh persepsi risiko, kepercayaan, literasi keuangan, persepsi kebermanfaatan dan persepsi kemudahan penggunaan terhadap adopsi fintech dan moderasi keamanan transaksi, waktu luang, dan e-wom terhadap adopsi fintech. Metode penelitian ini adalah deskriptif kausalitas dengan pendekatan metode kuantitatif dan menggunakan teknik pengambilan sampel yaitu purposive sampling dengan jumlah sampel sebanyak 200 responden dari generasi milenial. Pengumpulan data menggunakan survei online, data diolah dan dianalisis menggunakan SEM-PLS). Hasil penelitian ini menunjukkan bahwa persepsi risiko, kepercayaan, literasi keuangan, persepsi kebermanfaatan, persepsi kemudahan penggunaan dapat mempengaruhi minat adopsi fintech, dan variabel moderasi keamanan transaksi, waktu luang, dan e-wom dapat memperkuat dan memperlemah hubungan terhadap adopsi fintech. Penelitian ini dapat memberikan kontribusi pada tataran teori atau ilmu manajemen bisnis dan juga memberikan kontribusi penelitian untuk penggunaan produk fintech.
Determinants of Repurchase Intention on E-Grocery Alfagift Elistia, Elistia; Emerellia Septiani, Resty
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1396

Abstract

The rapid development of technology affects people's online shopping activities through e-grocery applications, which are widely used because they provide convenience for customers. Repurchase intention is one of the most important things because it will show repurchase if the customer is satisfied with the product and service received. This study analyses the influence of customer trust, customer satisfaction, engagement, and repurchase intention. This type of research is descriptive causality with a quantitative approach through a purposive sampling technique with 207 Alfagift e-grocery customer respondents in the Tangerang City area—primary data analysis using the Structural Equation Model. The results of this study indicate that customer trust can increase customer satisfaction and engagement. Furthermore, customer satisfaction and engagement can increase repurchase intention. However, customer trust does not affect repurchase intention. Customer trust is the factor that has the most substantial impact on customer satisfaction. The most decisive impact on increasing repurchase intention is customer engagement, compared to customer satisfaction. However, customer trust has yet to be able to impact repurchase intention positively. Therefore, it is necessary to carry out a strategy to maintain and increase customer trust to impact repurchase intention in Alfagift e-grocery significantly.
Pengaruh Perceived Quality, Brand Image Terhadap Brand Loyalty Dimediasi Oleh Brand Trust Pada Produk Tas Lokal Putri Ilma Nurannida; Elistia, Elistia
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3625

Abstract

Produk tas di Indonesia mengalami pertumbuhan yang signifikan di tengah tingkat persaingan tas merek lokal. Oleh karena itu upaya dalam mempertahankan loyalitas merek tas lokal, maka diperlukan studi lebih lanjut. Studi ini bertujuan untuk menganalisis dampak perceived quality, brand image, dan brand trust terhadap brand loyalty baik secara langsung maupun tidak langsung yang di mediasi oleh brand trust, terhadap produk tas lokal di Jakarta. Penelitian ini menggunakan metode kuantitatif kausalitas melalui teknik purposive sampling, dan memperoleh 190 orang responden yang telah membeli produk tas merek Jims Honey. Teknik analisis data yang digunakan adalah Structural Equation Modeling Partial Least Square (SEM-PLS). Temuan penelitian ini menunjukan bahwa perceived quality dan brand image berpengaruh untuk meningkatkan brand trust. Selanjutnya, brand loyalty dapat ditingkatkan oleh perceived quality dan brand trust, akan tetapi brand image belum mampu berdampak terhadap brand loyalty. Namun demikian brand trust mampu menjadi mediasi pengaruh antara brand image dan brand loyalty, akan tetapi tidak dengan mediasi brand trust terhadap hubungan perceived quality dan brand loyalty. Hasil penelitian ini menyarankan untuk pemasar produk tas lokal pentingnya meningkatkan nilai kualitas dari produk, citra merek, sehingga memperkuat kepercayaan dan kesetiaan terhadap tas merek Jims Honey.
Faktor-Faktor yang Berpengaruh terhadap Customer Trust pada Online Shop Yustianto, Dylan Ahya; Elistia, Elistia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11854

Abstract

Kepercayaan pelanggan menjadi faktor penting dalam keberhasilan bisnis e-commerce. Namun, tingkat kepercayaan tersebut dipengaruhi oleh berbagai aspek layanan yang diberikan, termasuk layanan setelah pengiriman, kepuasan pelanggan, dan nilai yang dirasakan pelanggan. Tujuan dari penelitian adalah menganalisis pengaruh after delivery service, customer satisfaction, dan customer perceived value terhadap customer trust pada platform e-commerce marketplace. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan melibatkan 200 responden pengguna e-commerce di wilayah Jakarta, yang dipilih menggunakan teknik purposive sampling. Data bdikumpulkan menggunakan google form. Metode analisis data menggunakan analisis statistical dengan bantuan SPSS dan dengan model regresi linear. Hasil penelitian menunjukkan bahwa after delivery service dan customer satisfaction berpengaruh positif signifikan terhadap customer trust, sedangkan customer perceived value tidak berpengaruh signifikan. Secara simultan, ketiga variabel tersebut berpengaruh positif terhadap customer trust. Implikasi dari penelitian ini diharapkan dapat membantu pelaku bisnis e-commerce dalam meningkatkan kepercayaan pelanggan melalui peningkatan layanan setelah pengiriman, kepuasan pelanggan dan nilai yang dipersepsikan pelanggan.
Enhancing Customer Trust and Value for E-Commerce Sustainability Aprillia, Sherly; Elistia, Elistia
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.4216

Abstract

The rapid growth of online shopping in e-commerce applications emphasizes the role of after-delivery services provided by online sellers in gaining trust, satisfaction, and repurchase intention. Good after-delivery service and positive customer perceived value contribute to creating customer trust, which also affects repurchase intention. This paper aims to analyze the effect of after-delivery service, customer perceived value, and customer satisfaction on trust to increase repurchase intention. This research was conducted in Jakarta with a causality descriptive research design using a quantitative approach and purposive sampling technique. Data was collected from 291 respondents who have used e-commerce applications. The conceptual model underwent an analysis utilizing SEM (Structural Equation Modeling). Research results reveal that after-delivery service impacts customer trust and customer satisfaction positively. Customer perceived value impacts customer trust and satisfaction positively, and customer satisfaction positively impacts customer trust. Customer trust and customer satisfaction positively impact repurchase intention. After service delivery, customer perceived value positively impacts repurchase intention, which is mediated by customer satisfaction. Furthermore, after delivery service, customer satisfaction and perceived value positively impact repurchase intention mediated by customer trust.
Pengaruh Job Security dan Job Burnout terhadap Job Satisfaction Dimediasi oleh Work Engagement Fatimah, Umi; Elistia, Elistia
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10072

Abstract

Kemajuan perusahaan ritel sangat dipengaruhi oleh kontribusi dan kualitas sumber daya manusia, salah satu perusahaan yang bergerak di bidang ritel di Indonesia yaitu Indomaret. Kontribusi karyawan salah satunya ditentukan oleh job satisfaction, oleh karena itu perlu mengukur faktor-faktor yang berdampak pada job satisfaction. Tujuan dari penelitian ini untuk mengetahui pengaruh job security dan job burnoutterhadap job satisfaction dimediasi oleh work engagement. Metode penelitian ini adalah deskriptif kausalitas dengan pendekatan metode kuantitatif. Populasi penelitian ini adalah karyawan Indomaret Jakarta Barat dengan jumlah sampel sebanyak 310 responden yang dipilih menggunakan teknik purposive sampling. Data diolah dan dianalisis dengan menggunakan Structural Equation Model Partial Least Square. Temuan penelitian ini menunjukkan bahwa variabel job security memberikan dampak positif terhadap tingkat job satisfaction. Lebih lanjut, job burnout yang rendah menyebabkan peningkatan job satisfaction dan job burnout yang rendah juga dapat meningkatkan work engagement. Namun demikian, work engagement belum mampu meningkatkan job satisfaction. Selain itu, work engagement tidak mampu memediasi pengaruh job satisfaction terhadap job burnout. Penelitian ini memberikan kontribusi melalui pemahaman yang lebih mendalam terkait faktor-faktor yang mempengaruhi job satisfaction, khususnya di sektor ritel.
EFFECT OF DIFFERENT CONCENTRATIONS OF LIQUID PALM SUGAR ON THE QUALITY CHARACTERISTICS AND GLUTAMIC ACID CONTAINMENT OF SQUID RUSIP (Loligo chinensis) Elistia, Elistia; Sumardianto, Sumardianto; Romadhon, Romadhon
Jurnal Pangan dan Agroindustri Vol. 11 No. 4: October 2023
Publisher : Department of Food Science and Biotechnology, Faculty of Agriculture Technology, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jpa.2023.011.04.3

Abstract

Squid has amino acids that are good for eating and are processed into rusip. Rusip is a Bangka Belitung chilli sauce made from anchovies. This study aims to determine the effect of different concentrations of liquid palm sugar on the quality and glutamic acid content. The research used experimental laboratories with Completely Randomized Design. Parametric tests were analyzed using ANOVA and BNJ, non-parametric tests using Kruskal Wallis and Mann Whitney with a test level of 5%. In the Rusip study, liquid palm sugar concentrations of 10%, 12.5% and 15% were used, with 3 replications. Glutamic acid, pH, protein and hedonic parameters showed significant differences (P<5%). The parameters of total LAB, total sugar and water content had no significant difference (P>5%). The values of protein content were 17.25%-19.66%, moisture content 33.94%-38.39%, total sugar 5.16%-7.71%, glutamic acid 2.25%-3.30%, pH 5.87-5.90 and total LAB 1.1x104-5.3 x 104 cfu/g. Hedonic parameters for appearance were 3.24-3.76, flavour 3.41-4.00, aroma 3.14-4.00, texture 3.31-4.10. The best treatment was 15% liquid palm sugar with characteristics of brown colour, chewiness, fermentation smell and savour.
Co-Authors - Sumardianto Afif, Ahmad Sururi Amalia, Lia Andini, Elsa Mariska Annisa Azzahra, Annisa Aprillia, Fenny Aprillia, Sherly Astuty, Widya Danes Jaya Negara Emerellia Septiani, Resty Fatimah, Umi Fenny Aprillia Fransiska Deodora Gilang Pratama Hery Widijanto Hikmawati, Elok Jovita Nathania Khairul Anwar Lia Amalia LIA AMALIA Lista Meria Lorenza, Gita Maharani, Novera K. Mitsalina Tantri Mokodaser, Livia Prisillia Muda, Cut Alia Keumala Muniroh Muniroh Nadia Agustini Nur Safitri Nurlinda, R.A. Primasatria Edastama, Primasatria Putra Maulana Putri Ilma Nurannida Resty Emerellia Septiani Ridhuan, Syamsu Rizan, Muhammad Rohmatin, Sartika Dwi Rojuaniah Rojuaniah Rojuaniah Romadhon Romadhon Sholekhatun Nisa Siti Mariam Sri Rosmalina Soejono Syahzuni, Barlia Annis Tamzil, Fachmi TRESIA KRISTIANA Tria Saras Pertiwi Viatiningsih, Wiwik Yustianto, Dylan Ahya