Article Per Year (5 Year)
p-Index From 2021 - 2026
5.283
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi : Journal of Economic Journal of Economics, Business, & Accountancy Ventura Jurnal Pangan dan Agroindustri IJHCM (International Journal of Human Capital Management) Journal of Business and Behavioural Entrepreneurship Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Journal of Humanities and Social Studies JURNAL LENTERA BISNIS Journal of Research in Business, Economics, and Education Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Environment and Management Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal USAHA Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Management Science and Information Technology (IJMSIT) IDEAS: Journal of Management & Technology Journal of Innovation Research and Knowledge CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis International Journal of Health and Pharmaceutical (IJHP) Indonesia Accounting Research Journal Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen, Akuntansi JCRIM (Journal of Current Research In Multidisciplinary)
Elistia, Elistia
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
ANALISIS PENDEKATAN BALANCE SCORECARD TERHADAP SASARAN STRATEGIS PERGURUAN TINGGI SWASTA Elistia Elistia; Rojuaniah Rojuaniah; Siti Mariam
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1044

Abstract

Determining strategic targets for Private Higher Education (PHEI) has an impact on the growth and reputation of the organization, which is a key factor in the successful performance of private universities. One method of setting strategic targets can be to adopt the conceptual framework of the Balance Scorecard (BSC) perspective, namely the Internal Process Perspective, Customer Perspective, Learning and Growth Perspective, and Financial Perspective. Therefore, it is important to carry out this research to analyze the relevance of BSC adoption to the goals or targets of PHEI. The aim of this research is to analyze and explore the use of BSC in setting PHEI goals and objectives as a strategic management review. This research method uses a systematic, transparent, and replicable literature review to analyze the literature on the BSC concept. The research objects are 12 private universities in Indonesia that are accredited A and Superior. The results of the research show that of the 4 BSC perspectives that are most dominantly mentioned in the goals or objectives of PHEI, the Learning and Growth Perspective is mentioned 28 times, the Internal Process Perspective is mentioned 15 times, the Customer Perspective is mentioned 13 times, and the last is the Financial Perspective was mentioned 10 times. So, there are some PHEI that do not mention the Financial Perspective and Customer Perspective aspects of their strategic goals or objectives. Therefore, the findings of this research can be used as a future evaluation study of strategic targeting that adopts the BSC conceptual framework perspective. Keywords: Balance Scorecard, Private Higher Education, Internal Process Perspective, Customer Perspective, Learning and Growth Perspective, Financial Perspective
Determinasi Luxury Brand terhadap Purchase Intention pada Generasi Y Elistia, Elistia; Lorenza, Gita
Jurnal Ekonomi : Journal of Economic Vol 14, No 02 (2023): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v14i02.6842

Abstract

Market growth and purchases of luxury brand products are growing marked by increased purchase intention; this is an exciting research topic to study, especially in Indonesia, because there is not much research on the topic of Determinants of luxury brand purchase intention in Generation Y. Thus, further studies need to conduct what factors influence the purchase intention of luxury brands. The determinants of the proposed purchase intention are perceived value, brand equity, consumption status, and social media marketing. This research uses descriptive causality with a quantitative method approach. The population in this study is Generation Y consumers who live in the Jakarta area, and the sampling technique was purposive sampling with a total sample of 230 respondents. The data was processed and analyzed using SEM-PLS 4. The results of this study indicate that Perceived Value, Brand Equity, and Social Media Marketing positively affect Purchase Intention. However, conversely, Status Consumption has no significant effect on Purchase Intention. Furthermore, it moderates negatively for Consumer Vanity, meaning it weakens the relationship between Perceived Value and Purchase Intention. Thus, Perceived Value, Brand Equity, and Social Media Marketing can increase Purchase Intention. This research helps provide insight to consumers on the factors in buying luxury brand products. As well as luxury brand companies can make strategies on how to develop their products and brands based on which factors are more supportive of purchase intention.
Pengaruh Pengalaman Konsumen dan Reputasi Perusahaan Terhadap Kepuasan Konsumen dan Loyalitas Konsumen Sholekhatun Nisa; Lia Amalia; Nina Nurhasanah; Elistia Elistia
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3102

Abstract

The high growth of the cosmetics industry also creates problems in the form of business competition between companies and marketers operating in the cosmetics industry. This creates opportunities for the Indonesian cosmetics industry, with many new products entering the market, resulting in very tight competition. This provides opportunities for the cosmetics industry in Indonesia, so that many new products appear on the market which creates quite tight competition. This research aims to determine the influence of consumer experience and company reputation on consumer satisfaction and consumer loyalty. The research method uses descriptive causality in this study the population studied is those who have used Maybelline at least 2 times in the Kebon jeruk area. The sample in this study amounted to 180 respondents using the structural equation model (SEM) method. Based on the test results, it is known that consumer experience has a positive effect on consumer loyalty and consumer satisfaction has a positive effect on consumer loyalty. Consumer experience and company reputation have no effect on consumer satisfaction. Company reputation has no influence on consumer loyalty.
Determinants of Purchase Intention of Skincare Products, Brand Image as Moderation On The Tiktok Platform Nadia Agustini; Elistia Elistia
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.891

Abstract

With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.
ANALISIS FAKTOR YANG MEMPENGARUHI GREEN PURCHASE INTENTION DIMODERASI OLEH GREEN BRAND KNOWLEDGE Elistia, Elistia; Rohmatin, Sartika Dwi
Jurnal USAHA Vol 5, No 2 (2024): Desember
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v5i2.3490

Abstract

Environmental issues have become a serious concern for marketers, when the amount of waste continues to increase and is difficult to recycle. This study aims to analyze the factors that influence green purchase intention moderated by green brand knowledge. This study uses a quantitative approach with a descriptive causality method. The population in this study were consumers who were interested in buying environmentally friendly products of the Tupperware brand. The sampling method used non-probability sampling through purposive sampling techniques with a total of 152 respondents analyzed using SEM-PLS. The results showed that Attitude, Subjective Norm, Perceived Behavioral Control, Green Brand Positioning and Green Brand Knowledge had a positive effect on Green Purchase Intention. However, green brand knowledge which is a moderating variable shows that it does not have a moderating effect on the relationship between Attitude, Subjective Norm, Perceived Behavioral Control and Green Purchase Intention. The findings of this study indicate that Green Brand Knowledge has a moderating effect, but weakens the relationship between Green Brand Positioning and Green Purchase Intention.
Factors Influencing Impulsive Purchase Behavior in Livestreaming E-Commerce Mokodaser, Livia Prisillia; Elistia, Elistia
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5830

Abstract

The continued growth of e-commerce live streaming is essential for e-commerce marketers in understanding the factors that influence the impulse buying behavior of live streaming shopping. This study analyzes the effect of perceived e-commerce anchor attributes, perceived scarcity, and immersion on consumer trust and impulsive purchase behavior in e-commerce live streaming. This research was conducted in Jakarta using a descriptive causality research design with a quantitative method approach and a purposive sampling technique. Data was collected from 352 respondents who had used the e-commerce live-streaming application in Jakarta. The conceptual model was analyzed using Structural Equation Modeling. The results of this study indicate that perceived e-commerce anchor attributes, perceived scarcity, and immersion can increase consumer trust and impulsive purchase behavior, consumer trust can increase impulsive purchase behavior. Furthermore, a personal sense of power has moderation which can improve the relationship between consumer trust and impulsive purchase behavior. The contribution of this research can provide insights to businesses in the e-commerce live-streaming industry to direct consumer buying behavior more effectively, increase impulse buying participation, and achieve sustainable success.
Faktor – Faktor Yang Mempengaruhi Fintech Adoption Pada Generasi Milenial Anwar, Khairul; Elistia, Elistia
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6753

Abstract

Ekosistem keuangan Indonesia semakin berkembang, terutama pada produk keuangan fintech yang digunakan oleh generasi milenial dalam mengadopsi layanan dan produk fintech, terutama jenis fintech yang dikenal dengan sistem P2P lending atau pinjaman online. Oleh karena itu, penelitian mengenai faktor-faktor yang mempengaruhi adopsi fintech pada generasi milenial menjadi penting untuk diteliti. Adapun tujuan dari penelitian ini yaitu untuk mengidentifikasi dan menganalisis pengaruh persepsi risiko, kepercayaan, literasi keuangan, persepsi kebermanfaatan dan persepsi kemudahan penggunaan terhadap adopsi fintech dan moderasi keamanan transaksi, waktu luang, dan e-wom terhadap adopsi fintech. Metode penelitian ini adalah deskriptif kausalitas dengan pendekatan metode kuantitatif dan menggunakan teknik pengambilan sampel yaitu purposive sampling dengan jumlah sampel sebanyak 200 responden dari generasi milenial. Pengumpulan data menggunakan survei online, data diolah dan dianalisis menggunakan SEM-PLS). Hasil penelitian ini menunjukkan bahwa persepsi risiko, kepercayaan, literasi keuangan, persepsi kebermanfaatan, persepsi kemudahan penggunaan dapat mempengaruhi minat adopsi fintech, dan variabel moderasi keamanan transaksi, waktu luang, dan e-wom dapat memperkuat dan memperlemah hubungan terhadap adopsi fintech. Penelitian ini dapat memberikan kontribusi pada tataran teori atau ilmu manajemen bisnis dan juga memberikan kontribusi penelitian untuk penggunaan produk fintech.
Determinants of Repurchase Intention on E-Grocery Alfagift Elistia, Elistia; Emerellia Septiani, Resty
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1396

Abstract

The rapid development of technology affects people's online shopping activities through e-grocery applications, which are widely used because they provide convenience for customers. Repurchase intention is one of the most important things because it will show repurchase if the customer is satisfied with the product and service received. This study analyses the influence of customer trust, customer satisfaction, engagement, and repurchase intention. This type of research is descriptive causality with a quantitative approach through a purposive sampling technique with 207 Alfagift e-grocery customer respondents in the Tangerang City area—primary data analysis using the Structural Equation Model. The results of this study indicate that customer trust can increase customer satisfaction and engagement. Furthermore, customer satisfaction and engagement can increase repurchase intention. However, customer trust does not affect repurchase intention. Customer trust is the factor that has the most substantial impact on customer satisfaction. The most decisive impact on increasing repurchase intention is customer engagement, compared to customer satisfaction. However, customer trust has yet to be able to impact repurchase intention positively. Therefore, it is necessary to carry out a strategy to maintain and increase customer trust to impact repurchase intention in Alfagift e-grocery significantly.
Faktor-Faktor yang Berpengaruh terhadap Customer Trust pada Online Shop Yustianto, Dylan Ahya; Elistia, Elistia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11854

Abstract

Kepercayaan pelanggan menjadi faktor penting dalam keberhasilan bisnis e-commerce. Namun, tingkat kepercayaan tersebut dipengaruhi oleh berbagai aspek layanan yang diberikan, termasuk layanan setelah pengiriman, kepuasan pelanggan, dan nilai yang dirasakan pelanggan. Tujuan dari penelitian adalah menganalisis pengaruh after delivery service, customer satisfaction, dan customer perceived value terhadap customer trust pada platform e-commerce marketplace. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan melibatkan 200 responden pengguna e-commerce di wilayah Jakarta, yang dipilih menggunakan teknik purposive sampling. Data bdikumpulkan menggunakan google form. Metode analisis data menggunakan analisis statistical dengan bantuan SPSS dan dengan model regresi linear. Hasil penelitian menunjukkan bahwa after delivery service dan customer satisfaction berpengaruh positif signifikan terhadap customer trust, sedangkan customer perceived value tidak berpengaruh signifikan. Secara simultan, ketiga variabel tersebut berpengaruh positif terhadap customer trust. Implikasi dari penelitian ini diharapkan dapat membantu pelaku bisnis e-commerce dalam meningkatkan kepercayaan pelanggan melalui peningkatan layanan setelah pengiriman, kepuasan pelanggan dan nilai yang dipersepsikan pelanggan.
Enhancing Customer Trust and Value for E-Commerce Sustainability Aprillia, Sherly; Elistia, Elistia
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.4216

Abstract

The rapid growth of online shopping in e-commerce applications emphasizes the role of after-delivery services provided by online sellers in gaining trust, satisfaction, and repurchase intention. Good after-delivery service and positive customer perceived value contribute to creating customer trust, which also affects repurchase intention. This paper aims to analyze the effect of after-delivery service, customer perceived value, and customer satisfaction on trust to increase repurchase intention. This research was conducted in Jakarta with a causality descriptive research design using a quantitative approach and purposive sampling technique. Data was collected from 291 respondents who have used e-commerce applications. The conceptual model underwent an analysis utilizing SEM (Structural Equation Modeling). Research results reveal that after-delivery service impacts customer trust and customer satisfaction positively. Customer perceived value impacts customer trust and satisfaction positively, and customer satisfaction positively impacts customer trust. Customer trust and customer satisfaction positively impact repurchase intention. After service delivery, customer perceived value positively impacts repurchase intention, which is mediated by customer satisfaction. Furthermore, after delivery service, customer satisfaction and perceived value positively impact repurchase intention mediated by customer trust.
Co-Authors - Sumardianto Afif, Ahmad Sururi Ajeng Sekar Pratiwi Amalia, Lia Andini, Elsa Mariska Annisa Azzahra Aprillia, Fenny Aprillia, Sherly Astuty, Widya Ayu Larasati Chrisafi, Astrid Danes Jaya Negara Emerellia Septiani, Resty Fachmi Tamzil Fatimah, Umi Fenny Aprillia Fransiska Deodora Gilang Pratama Harahap, Arman Hery Widijanto Hikmawati, Elok Intan Dwi Asmarani Jovita Nathania Khairul Anwar Lia Amalia LIA AMALIA Lorenza, Gita Lutfiah, Azizatul Mahadewi, Erlina Puspitaloka Maharani, Novera K. Meria, Lista Mitsalina Tantri Mokodaser, Livia Prisillia Muda, Cut Alia Keumala Muniroh, Muniroh Nadia Agustini Nur Safitri Nurlinda, R.A. Nurmawaty, Dwi Primasatria Edastama, Primasatria Purwana E.S., Dedi Putra Maulana Putra Maulana Putri Ilma Nurannida Putri Ronitawati Rd. Tuty Sariwulan Resty Emerellia Septiani Ridhuan, Syamsu Rizan, Muhammad Rohmatin, Sartika Dwi Rojuaniah Rojuaniah Romadhon Romadhon Salomon, Sam Septia Rosdyaningrum Setiati, Ritta Sholekhatun Nisa Siti Badriyah Siti Mariam Sri Rosmalina Soejono Sudarmika, Dina Syahzuni, Barlia Annis Tia Pratiwi TRESIA KRISTIANA Tria Saras Pertiwi Usep Suhud Viatiningsih, Wiwik Vitria Melani, Vitria Yustianto, Dylan Ahya