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All Journal I-ECONOMICS: A Research Journal on Islamic Economics International Journal of Artificial Intelligence Research Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian Masyarakat Madani Kontigensi: Jurnal Ilmiah Manajemen Jurnal Pajak dan Bisnis (Journal of Tax and Business) Journal Islamic Economics Ad Diwan Jurnal Peradaban Masyarakat (JPM) International Journal of Economics (IJEC) International Journal of Sharia Business Management An Nuqud: Journal of Islamic Economics Journal of Law, Education and Business Riwayat: Educational Journal of History and Humanities Implikasi: Jurnal Manajemen Sumber Daya Manusia Dinamika: Jurnal Pengabdian Masyarakat International Conference on Islamic Economic Idarah: Jurnal Manajemen Pemasaran
Kumala, Destiana
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Communication, Leadership, and Budget Management on Project Success Gunawan, Adriani; Kumala, Destiana; Eryandi, Eryandi
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.786

Abstract

This article examines the influence of communication, leadership, and budget management on project success. Project success is often determined by internal factors that play a crucial role in achieving project objectives. The study employs a qualitative approach to understand the relationships between these three variables in project management contexts. Through in-depth interviews with project managers and team members involved in various projects across several industries, the findings highlight that effective communication among team members and stakeholders is vital in ensuring projects are executed as planned. Additionally, adaptive leadership styles and the project manager's ability to manage the budget wisely were also identified as key factors contributing to project success. The article concludes that the integration of these three elements—communication, leadership, and budget management—are essential in determining the success of a project. This research provides valuable insights for professionals and project management practitioners to enhance their approaches to project management in order to achieve optimal outcomes.
Keterampilan Bahasa Inggris Dalam Pemasaran Digital Dan Pengaruh Bahasa Terhadap Keterlibatan Konsumen Haryadi, Rofiq Noorman; Eryandi, Eryandi; Kumala, Destiana
IDARAH : Jurnal Manajemen Pemasaran Vol 2 No 1 (2025): Idarah: Jurnal Manajemen Pemasaran
Publisher : STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/idarah.v2i1.60

Abstract

Keterampilan Bahasa Inggris dalam pemasaran digital telah menjadi salah satu faktor kunci yang mempengaruhi cara perusahaan berinteraksi dengan konsumen di era globalisasi ini. Seiring dengan semakin berkembangnya teknologi dan media sosial, penggunaan Bahasa Inggris yang tepat dapat membuka peluang untuk memperluas jangkauan pasar, meningkatkan kredibilitas, dan membangun hubungan yang lebih baik dengan audiens internasional. Penelitian ini bertujuan untuk menganalisis peran Bahasa Inggris dalam strategi pemasaran digital dan dampaknya terhadap keterlibatan konsumen. Dalam konteks pemasaran digital, bahasa bukan hanya sekedar alat komunikasi, tetapi juga mencerminkan identitas dan nilai yang ingin disampaikan perusahaan kepada konsumen. Penggunaan Bahasa Inggris yang efektif dapat mempengaruhi persepsi konsumen terhadap merek dan meningkatkan interaksi mereka dengan konten yang disajikan. Di sisi lain, pengaruh bahasa juga terlihat dalam peningkatan tingkat keterlibatan konsumen, yang meliputi tingkat partisipasi, respons, dan loyalitas terhadap merek. Penelitian ini juga membahas bagaimana adaptasi bahasa yang sesuai dengan budaya lokal dan kecenderungan audiens global dapat memperkuat hubungan antara merek dan konsumen. Hasil dari studi ini menunjukkan bahwa keterampilan Bahasa Inggris yang baik dalam pemasaran digital bukan hanya penting untuk komunikasi, tetapi juga dapat meningkatkan keterlibatan dan mempengaruhi keputusan pembelian konsumen secara signifikan. Dengan demikian, pemahaman tentang pengaruh bahasa dalam konteks pemasaran digital menjadi sangat vital bagi keberhasilan strategi pemasaran global.
E-WOM dan Influencer Endorsement: Pengaruhnya terhadap Minat Beli Produk Travel Umrah dimediasi oleh Brand trust (Studi pada Niat Umroh Tour & Travel Bogor) Komarudin, Muhamad; Kumala, Destiana; El Hasan, Sawqi Saad
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.46926

Abstract

In the competitive landscape of digital-era religious tourism, this study explores the influence of Electronic Word of Mouth (E-WOM) and influencer endorsement on purchase intention for Umrah travel services, with brand trust as a mediating variable. Using a quantitative, causality-based research design and SmartPLS 4 for data analysis, this study collected responses from 123 consumers of Niat Umroh Tour Travel. The results revealed that EWOM significantly impacts both brand trust and purchase intention, emphasizing the power of authentic consumer reviews in decision-making. Conversely, influencer endorsement positively affects brand trust but lacks a direct or mediated influence on purchase intention. Furthermore, brand trust was found to partially mediate the relationship between E-WOM and purchase intention, albeit not significantly. These findings highlight that consumer-generated content plays a more dominant role than influencer promotion in building trust and encouraging purchases in the context of religious travel. The study provides theoretical insights into the application of the S-O-R model and offers practical implications for optimizing digital marketing strategies through trusted consumer engagement.
Revitalisasi Kawasan Wisata Berbasis Lingkungan Di Situ Tunggilis Cileungsi Malik, Muhammad Akmal Ibnu; Pratama, Ade Rafli; Suherman, Cecep; Feriyanto, Ade; Maulana, Arman; Armawan, Adi; Darmawan, Dedy; Muliyadi, Muliyadi; Harsanto, Molbi Febrio; Kumala, Destiana
Jurnal Pengabdian Masyarakat Madani Vol 5 No 2 (2025): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jpmm.v5i2.207

Abstract

Situ Tunggilis is a potential tourism area located in Situsari Village, Cileungsi District, Bogor Regency, which faces serious challenges in environmental management and public facility maintenance. The main problems include waste accumulation, deteriorating public infrastructure, and limited community participation in tourism management. This community service program aimed to revitalize Situ Tunggilis tourism area through a Community Development approach that actively engaged local residents in all stages of the program. The method consisted of field observation, group discussions, problem identification, and the implementation of physical activities such as repainting facilities, cleaning the situ’s banks, and constructing a bamboo floating dock. The results showed significant improvements in environmental quality, area aesthetics, and local community involvement. The program also opened opportunities for developing local MSMEs, although its execution was limited by time constraints. This activity serves as an effective initial model for realizing a clean, eco-friendly, and sustainable tourism area.
PENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK FAST MOVING CONSUMER GOODS UNILEVER Yundira, Viska; Kumala, Destiana; Ferdinand, Novingky
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 5 No 1 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v5i1.1892

Abstract

Unilever is facing reputation challenges due to its association with conflict countries and its involvement in environmental pollution. This has led to a decrease in consumer interest. In order to address these issues and develop effective marketing strategies, a study was conducted using a quantitative approach, focusing on green marketing and Islamic advertising. The research included 68 respondents who completed questionnaires using Likert scales. The results, analyzed using the SPSS program, showed that both green marketing and Islamic advertising have a significant and positive impact on purchasing decisions, both individually and together. The study found that 60.6% of purchasing decisions can be attributed to green marketing and Islamic advertising, while the remaining 39.4% is influenced by other factors not examined in this research. Furthermore, Islamic advertising was identified as the most influential variable on purchasing decisions for Unilever's fast-moving consumer goods products in the Bogor Regency
Pengaruh Disiplin Kerja dan Etika Kerja Islam terhadap Kinerja Karyawan Sopiati, Sopiati; Kumala, Destiana; Ferdinand, Novingky
Journal of Law, Education and Business Vol 3, No 2 (2025): Oktober 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v3i2.6028

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya kinerja karyawan dalam menunjang keberhasilan operasaional perusahaan. Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis bagaimana pengaruh disiplin kerja dan etika kerja islam mempengaruhi kinerja karyawan di PT Xyz baik secara parsial maupun secara simultan. Metode yang digunakan pada penelitian ini adalah kuantitatif. Sampel pada penelitian ini berjumlah 62 orang responden yang ditentukkan menggunakan rumus slovin dari 160 karyawan. Teknik pengumpulan data melalui data primer berupa kuisioner dan data sekunder berupa dokumen dari instansi terkait dan jurnal ilmiah. Analisis data dilakukan menggunakan teknik analisis regresi linier berganda untuk menguji pengaruh dua variabel dependen terhadap variabel dependen. Hasil penelitian ini menunjukkan bahwa disiplin kerja dan etika kerja islam memiliki pengaruh signifikan terhadap kinerja karyawan baik secara simultan maupun secara parsial. Hal ini menunjukkan bahwa disiplin kerja dan etika kerja islam merupakan dua aspek penting yang secara langsung mendukung kinerja karyawan. Kedua faktor ini menjadi perhatian utama dalam setiap organisasi, karena tingginya tingkat disiplin kerja dan penerapan etika kerja yang baik akan berdampak positif terhadap kinerja karyawan dan keseluruhan produktivitas perusahaan.
Pengaruh Pemahaman Akad Murabahah dan Minat Pengajuan KPR Syariah Terhadap Keputusan Pembelian Rumah Menggunakan KPR Syariah (Studi Kasus di Perumahan Mutiara Puri Harmoni 3 Kabupaten Bekasi) Maulidia, Nur Fajar; Kumala, Destiana; El Hasan, Sawqi Saad
Journal of Law, Education and Business Vol 3, No 2 (2025): Oktober 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v3i2.6442

Abstract

Penelitian ini dilatarbelakang oleh pentingnya konsumen dalam memutuskan pembelian KPR Syariah, dimana hal ini dipengaruhi oleh beberapa faktor diantaranya yaitu pemahaman akad murabahah dan minat. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh pemahaman akad murabahah dan minat pengajuan KPR Syariah terhadap keputusan pembelian rumah menggunakan KPR Syariah, dengan studi kasus di Perumahan Mutiara Puri Harmoni 3 Kabupaten Bekasi, baik secara parsial maupun simultan. Metode penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner sebagai data primer dan dokumen instansi serta literatur ilmiah sebagai data sekunder. Sampel sebanyak 66 responden ditentukan dari populasi 190 konsumen menggunakan rumus Slovin dengan tingkat kesalahan 5%. Analisis data dilakukan menggunakan regresi linier berganda untuk menguji pengaruh dua variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa pemahaman terhadap akad murabahah dan minat pengajuan KPR Syariah secara simultan maupun parsial berpengaruh positif dan signifikan terhadap keputusan pembelian rumah melalui skema KPR Syariah. Temuan ini menegaskan bahwa kedua variabel tersebut merupakan faktor kunci yang berkontribusi secara langsung dalam mendorong konsumen mengambil keputusan pembelian. Dengan demikian, semakin tinggi tingkat pemahaman akad murabahah dan minat terhadap KPR Syariah, semakin besar kemungkinan terjadinya keputusan pembelian rumah melalui pembiayaan berbasis syariah.
Influence of Audit Technology Implementation on Efficiency and Accuracy of Audits in Public Companies: A Case Study of Manufacturing Companies in Indonesia Nasution, Raden; Dailibas, Dailibas; Chaerudin, Chaerudin; Harahap, Muhammad Nasim; Mutaufiq, Ali; Kumala, Destiana
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1196

Abstract

This research discusses the influence of the application of audit technology on audit efficiency and accuracy in manufacturing companies in Indonesia. This research uses a type of quantitative research with a survey approach with the method used is saturated sampling/census, with a sample of 26 manufacturing companies in Indonesia. This research data analysis technique uses PLS software version 3.0 (Partial Least Square). The results of the research showed that the application of audit technology had a positive and significant effect on efficiency with a statistical t value of 31.066 > 2.055 and a P-value of 0.000, this means that techniques for implementing audit technology such as audit information systems , big data analytics. , and AI (artificial intelligence) technology can significantly improve the efficiency of the audit process. This technology allows auditors to conduct deeper analysis of transaction data and complex patterns, identifying anomalies or potential risks more quickly and precisely. The application of audit technology has a positive and significant effect on audit accuracy with a statistical t value of 76.415 > 2.055 and a P-value of 0.000, this means that accurately, audit technology can also minimize human error in the audit process, because it can carry out automatic testing and broader analysis of available data. This increases the accuracy of the financial reports produced, which is one of the main objectives of the audit process in supporting transparency and public trust in public companies.
Estimating The Knowledge of Zakat Payment Among Muslims Using The Elasticity Between Income and Zakat Expenses Farisi, Muhammad Salman Al; Maulana, Rizky; Kumala, Destiana; Hasan, Sawqi Saad El
International Conference on Islamic Economic (ICIE) Vol. 1 No. 2 (2022): October
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v1i2.114

Abstract

This study aims to determine how the Muslims in Indonesia understanding and practicing the payment of professional zakat according to the rule. This study uses a quantitative approach with logistic regression analysis techniques to analyze whether the increase in income among the Muslims is followed by an increase in the amount of professional zakat paid by them. Therefore, logistic regression was used to analyze the two variables (income and amount of professional zakat paid) in the form of elasticity. In addition, this study also uses other supporting variables such as age, education level, type of work, job level, and religiosity so that the research model can explain the issue even better. Since the professional zakat is zakat paid by Muslims who are already working and meet the nisab, this study uses primary data of 126 Muslim respondents who were an employee and have a nisab-required salary the salary that met the nisab of professional zakat. The results of this study indicate that the income have a significant effect on the payment of professional zakat.
Digital Transformation and Efficiency of Sharia-Based HR Management on MSME Performance with Organizational Culture Moderation: A Quantitative Study in Cileungsi Kumala, Destiana
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1026

Abstract

Digital transformation has become a crucial factor in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs) in the era of globalization. Digital technology enables MSMEs to innovate, improve efficiency, and expand markets. However, many MSMEs face challenges in adopting this technology, such as limited resources and resistance to change. Sharia-based human resource management (HRM), which emphasizes justice and welfare, can provide solutions in creating a productive and harmonious work environment. This study aims to fill the gap in the literature regarding the interaction between digital transformation and Sharia HRM on MSME performance, with the moderation of organizational culture. The research method uses a quantitative approach with a case study on MSMEs in Cileungsi, involving 100 randomly selected respondents. Data were collected through questionnaires and analyzed using SEM-PLS. The SEM test results show that digital transformation and Sharia HRM have a significant effect on MSME performance. Organizational culture has a strong moderating role, strengthening the positive impact of digital transformation and Sharia HRM on MSME performance. The results indicate that the integration between digital transformation and Sharia HRM, supported by a strong organizational culture, can enhance productivity, operational efficiency, as well as employee satisfaction and motivation. This study emphasizes the importance of adopting digital technology and applying Sharia principles in HRM to improve MSME performance, with organizational culture as an essential supporting factor. These findings provide practical guidance for MSME actors in developing strategies that improve efficiency and employee welfare.
Co-Authors Abdul Rauf Chaerudin Aji, Rizky Albar Pandu Al Farisi, Muhammad Salman Alfarisi, Muhammad Salman Armawan, Adi Atmanegara, Wiliam Awan Darmawan Ayu Purnama Dailibas, Dailibas Dedy Darmawan El Hasan, Sawqi Saad Eryandi, Eryandi Farisi, Muhammad Salman Al Ferdinand, Novingky Feriyanto, Ade Gunawan, Adriani Harsanto, Molbi Febrio Haryadi, Rofiq Noorman Hasan, Sawqi Saad El Herawati, Ermi Indra Lesmana Kusmara, Ardi Kusyana, Kusyana Malik, Muhammad Akmal Ibnu Maulana, Arman Maulidia, Nur Fajar Melinda, Vera Muhamad Komarudin Muliyadi Muliyadi Mustika, Indri Ayu Mutaufiq, Ali Nasution, Raden Pratama, Ade Rafli Putri, Siti Julfa Sa`Diah Rizky Maulana, Rizky Siti Aminah Sopiati Sopiati Suherman, Cecep Sukardi Sukardi Supriatal, Supriatal Teguh Pribadi Usman Usman Usman, HM Utarindasari, Destiana Wasan, Guruh Herman Yundira, Viska