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Journal : JURNAL LENTERA BISNIS

PENGARUH KUALITAS LAYANAN, REVIEW ONLINE TERHADAP KEPUTUSAN PEMBELIAN TIKTOK I Ketut Raka Saputra; Putu Putri Prawitasari; Kadek Adyatna Wedananta; Anak Agung Gde Putra Pemayun
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1268

Abstract

At this time, technology and information are increasingly sophisticated and increasingly experiencing very rapid growth. Commercial online platforms have emerged as one of the key pillars in the midst of the global commerce ecosystem in the rapidly expanding electronic age. One of the newest companies in the e-commerce space, Tiktok Shop, takes a different tack by fusing social media with online buying. defining a number of research projects, such as research models and mechanisms-based research methodologies, through data collection and testing. Reference sources must be used to support the definition of a research plan in order for the presentation to be accepted by academics. Using a quantitative approach, this study was carried out in Denpasar City, Bali, with a target demographic of Tiktok users who are familiar with and use Tiktok Shop. With 112 respondents, the sample was drawn via incidental sampling, a method for selecting samples at random or inadvertently. An online questionnaire measuring purchasing decisions, service quality, and online customer reviews using a grading scale was used to gather primary data. The SEM-PLS technique was used to analyse the data using Smart-PLS software, which included hypothesis testing, structural model evaluation (inner-model), and assessment (outer model). where the findings demonstrate that service quality significantly and favourably influences consumers' decisions to buy. Purchase decisions are also positively and significantly impacted by the influence of online consumer reviews.
Co-Authors Anak Agung Adi Wiryya Putra Anak Agung Gde Putra Pemayun Anggit Septio Budi Arya, Komang Yadura Atima Kaewsa-ard Basmantra, Ida Nyoman Christiany, Valencia Elisabeth Decky Cipta Indrashwara Devi N., I Gst. Ayu P. Jesika Sita Dewa Ayu Diah Satyawati Dewa Ayu Triadinda Cahya Subandi Dewa Ayu Trisna Adhiswari Wedagama Gede Humaswara Prathama Gusi Putu Lestara Permana Helmi Fauzi Kurnia Saputra I Gede Budasi I Gede Pasek Wiryatama I Gst. Ayu P. Jesika Sita Devi N I Gst. Ayu P. Jesika Sita Devi N I Gst. Ayu Wirati Adriati I Gusti Arya Agung Restu Diva Dewangga I Gusti Ayu Indah Triana Juliari I Gusti Ngurah Darma Paramartha I Ketut Raka Saputra I Made Sindhu Yoga I Putu Dharmawan Pradhana I Putu Yoga Purandina I Putu Yudi Sudarmawan Ida Ayu Putu Megawati Ida Ayu Putu Megawati Indrayana, I Putu Dony Kertiriasih, Ni Nengah Rupadi Kumaradewi M, Ni Putu Dhanan Listiyani, Komang Laras Made Ratih Nurmalasari Maheswari, Anak Agung Istri Agung Nando, Hose Hongcapryo Naraditha, I Made Andika Ni Kadek Astri Dewi Ni Kadek Ayu Diah Purnama Sari Ni Nengah Rupadi Kertiriasih Ni Nyoman Mita Triyanti Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Nyoman Alit Septiningsih Prof. Dr.I Ketut Seken,MA . Pulasari, Luh Ayu Putri Wedayanti Putri Ekaresty Haes Putu Indah Dianti Putri Putu Kerti Nitiasih Putu Purnama Dewi Putu Putri Prawitasari Putu Suparna putu suparna, putu Rahmawati, Nurlailah Suci Sahri Aflah Ramadiansyah Sarahswati, Made Dwi Kanaka Sari, Putu Ratna Juwita Sita Devi N., I Gst. Ayu P. Jesika Sulistya Dewi, Putu Amanda Surya Putri, Desak Gede Cistani Wahyu Surya Ababiel Yasa, I Putu Darma