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All Journal Jurnal Pendidikan dan Pengajaran Jurnal Pendidikan Bahasa English Review: Journal of English Education English Teaching Journal : A Journal of English Literature, Language, and Education GERVASI: Jurnal Pengabdian kepada Masyarakat SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] JURNAL LENTERA BISNIS Jurnal Ilmiah Dinamika Sosial Jurnal Ilmiah Manajemen dan Bisnis Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran Widya Accarya Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian kepada Masyarakat Jurnal Abdi Masyarakat Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Innovation Research and Knowledge Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital SENTRI: Jurnal Riset Ilmiah Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Ilmiah Teknik Informatika dan Komunikasi Benefit : Journal of Bussiness, Economics, and Finance Widya Kumara: Jurnal Pendidikan Anak Usia Dini JIMEK
Kadek Adyatna Wedananta
Universitas Pendidikan Nasional
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Transformasi Narasi Pasca Blackout: Framing Media Lokal Bali terhadap Agenda Bali Mandiri Energi 2025 Sarahswati, Made Dwi Kanaka; Anggreswari, Ni Putu Yunita; Maheswari, Anak Agung Istri Agung; Wedananta, Kadek Adyatna
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4853

Abstract

This research analyzes how local Balinese media frame the narrative surrounding Bali Mandiri Energi following the 2025 blackout that paralyzed the island for more than ten hours. The study applies Robert Entman’s framing theory to examine how two major local news outlets, Radar Bali and Bali Post, constructed meaning and directed public attention toward the government’s energy independence agenda. Using a theoretic descriptive approach, the study identifies key framing devices such as problem definition, causal interpretation, moral evaluation, and treatment recommendation. Findings reveal that both media positioned the blackout not merely as a technical failure, but as a symbolic crisis that exposed Bali’s energy dependency on Java. The discourse of Bali Mandiri Energi was amplified through positive moral framing, portraying the initiative as a collective breakthrough rooted in regional pride and resilience. However, subtle differences appear: Radar Bali emphasized political accountability, while Bali Post foregrounded cultural and environmental narratives. The research concludes that local media framing played a strategic role in transforming a regional crisis into a narrative of innovation and self-reliance.
PERAN KOMUNIKASI KELUARGA DALAM MEMBANGUN KESEIMBANGAN EMOSIONAL REMAJA DI KOTA DENPASAR Ni Nyoman Mita Triyanti; Putu Indah Dianti Putri; Putu Suparna; Kadek Adyatna Wedananta
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mendeskripsikan peran komunikasi keluarga dalam membangun keseimbangan emosional remaja di Kota Denpasar. Topik ini penting karena tingginya tekanan sosial dan dinamika kehidupan perkotaan membuat remaja lebih rentan mengalami ketidakstabilan emosional. Keterbukaan komunikasi dalam keluarga, khususnya melalui proses self-disclosure, menjadi salah satu faktor yang diyakini berpengaruh terhadap kemampuan remaja dalam mengelola emosi. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara mendalam, observasi non-partisipan, serta studi dokumen. Subjek penelitian terdiri atas remaja berusia 12–24 tahun yang belum menikah dan orang tua sebagai bagian dari keluarga inti. Hasil penelitian menunjukkan bahwa self-disclosure remaja berlangsung melalui beberapa indikator, yaitu ketepatan, motivasi, waktu, keintensifan, dan kedalaman serta keluasan topik. Komunikasi yang terbuka, empatik, dan disampaikan pada waktu yang tepat terbukti membantu remaja mengekspresikan emosi, mendapatkan dukungan emosional, serta membangun rasa percaya. Kesimpulannya, komunikasi keluarga memiliki peran signifikan sebagai ruang regulasi emosional, dan kualitas keterbukaan antara orang tua dan anak berkontribusi pada terciptanya keseimbangan emosional remaja di lingkungan urban. Temuan ini menegaskan pentingnya pola komunikasi yang hangat dan responsif dalam kehidupan keluarga modern.
Pengaruh Storytelling Marketing, Kemudahan Penggunaan Marketplace Dan Diskon Terhadap Minat Beli Mahasiswa Kota Denpasar Pada Marketplace Shopee Surya Putri, Desak Gede Cistani; Kadek Adyatna Wedananta
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i2.1776

Abstract

This study aims to analyze the influence of Storytelling Marketing, ease of use of the Marketplace, and discounts on the purchase intention of students in Denpasar City on the Shopee Marketplace. The research is motivated by the increasing e-commerce transactions driven by digital marketing strategies and attractive promotions. The study employs a quantitative survey method, collecting data through questionnaires from 150 active students using Shopee. Data analysis is conducted using multiple linear regression to examine the effects of independent variables on purchase intention as the dependent variable. The results show that Storytelling Marketing positively and significantly affects purchase intention (β = 0.236; p < 0.05), ease of use of the Marketplace also has a positive and significant effect (β = 0.364; p < 0.05), and discounts positively and significantly influence purchase intention (β = 0.159; p < 0.05). Simultaneously, these three variables significantly affect students’ purchase intention with F = 18.333; Sig. = 0.000 and Adjusted R² = 0.597, indicating that 59.7% of the variation in purchase intention can be explained by these variables. This study supports the Theory of Planned Behavior (TPB), suggesting that positive attitudes, perceived behavioral control, and external incentives collectively shape strong purchase intentions. In conclusion, storytelling-based marketing strategies, platform usability, and discount provision collectively increase students’ purchase intention on the Shopee Marketplace.
Pengaruh Sosial Media Marketing, Kualitas Produk, dan Brand Image terhadap Keputusan Pembelian Konsumen di Curlybcoffe Denpasar Helmi Fauzi Kurnia Saputra; Kadek Adyatna Wedananta
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9386

Abstract

The growth of coffee shop businesses in Denpasar City has intensified competition, requiring business owners to optimize marketing strategies, maintain product quality, and strengthen brand image. This study aims to analyze the influence of social media marketing, product quality, and brand image on consumer purchasing decisions at Curlybcoffe Denpasar. A quantitative approach was used, employing a survey method involving 100 respondents who had made purchases at Curlybcoffe. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that all research instruments are valid and reliable. Partially, product quality and brand image have a positive and significant effect on purchasing decisions, while social media marketing does not show a significant effect. Simultaneously, social media marketing, product quality, and brand image collectively have a positive influence on consumer purchasing decisions at Curlybcoffe Denpasar. These findings show that consumer decisions are more strongly driven by perceptions of product quality and brand image than by promotional content on social media. Therefore, Curlybcoffe should prioritize improving menu quality and strengthening brand identity, supported by a more consistent and engaging social media marketing strategy.
Peran Narrative Marketing Memoderasi Pengaruh Influencer Marketing, Sosial Media Marketing, Kualitas Pelayanan terhadap Keputusan Menginap Arya, Komang Yadura; Wedananta, Kadek Adyatna; Nurmalasari, Made Ratih; Basmantra, Ida Nyoman
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1820

Abstract

Bali’s rapid growth in private villa tourism has intensified competition among accommodation providers, where similar villa concepts often result in differing occupancy levels. This gap indicates that digital marketing strategies may influence guests’ stay decisions in varying ways. This study investigates the effects of influencer marketing, social media marketing, and service quality on stay decisions, and examines the moderating role of narrative marketing in strengthening these relationships. A quantitative explanatory design was applied using purposive sampling, involving 94 respondents who had stayed at Magic Hills Villa in Karangasem, Bali. Data were obtained through an online questionnaire using a ten-point Likert scale and analyzed with Structural Equation Modeling Partial Least Squares (SEM-PLS). The analysis included assessments of validity, reliability, and hypothesis testing through bootstrapping. The results show that influencer marketing, social media marketing, and service quality each exert a positive and significant influence on stay decisions. Narrative marketing significantly reinforces the effect of influencer marketing but does not moderate the influence of social media marketing or service quality. These findings highlight that authentic storytelling enhances the persuasive impact of influencers, while guest experiences and social media interactions remain primarily shaped by service encounters and platform dynamics.
Strategi Membangun Brand Awareness Melalui Media Sosial Instagram: Studi Kasus PTM Gunung Salak Denpasar Nyoman Alit Septiningsih; Kadek Adyatna Wedananta
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3461

Abstract

This study explores the strategic use of Instagram as a promotional medium to build brand awareness at PTM Gunung Salak Denpasar. As a Micro, Small, and Medium Enterprise (MSME), PTM Gunung Salak utilizes digital media to expand promotional reach and enhance brand image. The research employs a descriptive qualitative method with data collected through observation, interviews, and documentation. Informants include the business owner, employees, and court renters selected through purposive sampling. The results indicate that Instagram serves effectively as a visual promotional tool and a two-way communication platform between the business and consumers. Through visual content such as photos, videos, and interactive features like Stories and Reels, PTM Gunung Salak successfully engages audiences, strengthens emotional connections, and increases brand awareness. However, challenges include inconsistent posting, suboptimal content quality, and limited audience interaction. Therefore, optimizing digital content strategies and enhancing visual communication are essential to reinforce brand awareness in the digital era.
Akulturasi Budaya pada Komunitas Bali Muslim di Desa Pegayaman Buleleng Melalui Kesenian Burdah Wahyu Surya Ababiel; Putri Ekaresty Haes; Kadek Adyatna Wedananta; Ni Putu Yunita Anggreswari
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3465

Abstract

This study aims to analyze and describe the process of cultural acculturation occurring in the Balinese Muslim community in Pegayaman Village, Buleleng Regency, through Burdah art as a means of communication and cultural expression. This phenomenon demonstrates how the Muslim community in Pegayaman is able to combine Islamic values ​​with local Balinese wisdom in traditional art practices. This study uses a qualitative descriptive approach with George Herbert Mead's symbolic interaction theory as the basis of analysis, which focuses on the meaning of symbols and social interactions in shaping cultural identity. Data were obtained through observation, in-depth interviews, and documentation studies of community leaders and Burdah artists. The results show that Burdah art is an important tool in preserving religious identity while unifying cultural differences between the Muslim and Hindu communities in Bali. Acculturation is evident in the blend of Islamic poetry with Balinese rhythms and traditional clothing, which demonstrate harmony, tolerance, and social harmony. These findings prove that traditional art can function as an effective medium of intercultural communication in creating a space for dialogue, maintaining local values, and strengthening the multicultural character of the Pegayaman community.
Co-Authors Anak Agung Gde Putra Pemayun Anggit Septio Budi Arya, Komang Yadura Atima Kaewsa-ard Basmantra, Ida Nyoman Devi N., I Gst. Ayu P. Jesika Sita Dewa Ayu Diah Satyawati Gede Humaswara Prathama Gusi Putu Lestara Permana Helmi Fauzi Kurnia Saputra I Gede Budasi I Gede Pasek Wiryatama I Gst. Ayu P. Jesika Sita Devi N I Gusti Ngurah Darma Paramartha I Ketut Raka Saputra I Made Sindhu Yoga I Putu Dharmawan Pradhana I Putu Yoga Purandina I Putu Yudi Sudarmawan Ida Ayu Putu Megawati Indrayana, I Putu Dony Kertiriasih, Ni Nengah Rupadi Kumaradewi M, Ni Putu Dhanan Listiyani, Komang Laras Made Ratih Nurmalasari Maheswari, Anak Agung Istri Agung Nando, Hose Hongcapryo Ni Kadek Astri Dewi Ni Nengah Rupadi Kertiriasih Ni Nyoman Mita Triyanti Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Nyoman Alit Septiningsih Prof. Dr.I Ketut Seken,MA . Pulasari, Luh Ayu Putri Wedayanti Putra, Anak Agung Adi Wiryya Putri Ekaresty Haes Putu Indah Dianti Putri Putu Kerti Nitiasih Putu Purnama Dewi Putu Putri Prawitasari Putu Suparna putu suparna, putu Sahri Aflah Ramadiansyah Sarahswati, Made Dwi Kanaka Sita Devi N., I Gst. Ayu P. Jesika Sulistya Dewi, Putu Amanda Surya Putri, Desak Gede Cistani Wahyu Surya Ababiel Yasa, I Putu Darma