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All Journal Jurnal Pengabdian UntukMu NegeRI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Aktiva : Jurnal Akuntansi dan Investasi eCo-Buss Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) Jurnal Widya Manajemen dan Bisnis ProBisnis : Jurnal Manajemen Husnayain Business Review Jurnal Dunia Pendidikan Jurnal Pengabdian Mandiri Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Peradaban Masyarakat (JPM) EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Medani : Jurnal Pengabdian Masyarakat Madani: Multidisciplinary Scientific Journal Jurnal Multidisiplin Sahombu Jurnal bintang manajemen Manajemen Kreatif Jurnal Management Studies and Business Journal Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Pengabdian Masyarakat (Jubdimas) International Journal of Business, Marketing, Economics & Leadership ACCUMULATED JOURNAL Journal of Community Dedication Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Parhusip, Austin Alexander
Fakultas Ekonomi Dan Bisnis Universitas Potensi Utama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH VARIASI PRODUK, BRAND IMAGE, PROMOSI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen Fritto Chicken Di Kota Medan) Hafiza Akhyar; Austin Alexander Parhusip
Jurnal Widya Vol. 4 No. 1 (2023): Vol. 4 No. 1 (2023)
Publisher : Akademi Manajemen Informatika dan Komputer Widyaloka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i2.383

Abstract

Tujuan dalam penelitian ini dilakukan untuk mengetahui pengaruh Variasi Produk, Brand Image,Promosi dan Kualitas Pelayanan secara simultan terhadap Loyalitas Pelanggan fritto chicken di kotaMedan. Metodologi penelitian yang digunakan dalam penelitian kuantitatif dengan menggunakanTeknik pengambilan sampel menggunakan non probability sampling dengan jumlah 100 responden.Analisis data menggunakan regresi linier berganda. Berdasarkan hasil penelitian secara parsial bahwavariabel variasi produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai thitung 4.574 > t tabel 1.985 dan nilai signifikan 0,000 t tabel 1.985 dan nilai signifikan 0,040 0,05 . Dan secara simultanmenunjukkan bahwa variabel Variasi Produk,Brand Image,Promosi dan kualitas pelayananberpengaruh positif dan signifikan terhadap loyalitas pelanggan pada konsumen Fritto Chicken diKota Medan.
PENGARUH KEMUDAHAN, KEPERCAYAAN , DAN DIGITAL PAYMENT TERHADAP KEPUASAAN PENGGUNA APLIKASI SHOPEEPAY ( Studi kasus Shopeepay di kota Medan ) Dwi Fika Ananda; Austin Alexander Parhusip
Jurnal Widya Vol. 5 No. 2 (2024): Vol 5 No 2 (2024)
Publisher : Akademi Manajemen Informatika dan Komputer Widyaloka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i2.404

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kemudahan secara parsial berpengaruhpositif dan signifikan terhadap Kepuasan pengguna Aplikasi Shopeepay di kota Medan, untukmengetahui Kepercayaan secara parsial berpengaruh positif dan signifikan terhadap Kepuasanpengguna Aplikasi Shopeepay di kota Medan, Digital Payment secara parsial berpengaruh positif dansignifikan terhadap Kepuasan pengguna Aplikasi Shopeepay di kota Medan, Kemudahan,Kepercayaan, Dan Digital Payment secara simultan memiliki pengaruh positif dan signifikan terhadapKepuasan pengguna Aplikasi Shopeepay di kota Medan, Metode yang digunakan dalam penelitian iniadalah kuantitatif yang menganalisis dan menguji dengan data menggunakan angka dengan alat ujiinstrumen, uji asumsi klasik, uji regresi linier berganda, uji hipotesis, dan uji determinasi. HasilPenelitian: secara parsial Pengaruh Kemudahan, kepercayaan, Dan Digital Payment berpengaruhpositif dan signifikan terhadap Kepuaasan Pengguna, secara parsial Kepercayaan Paymentberpengaruh positif dan signifikan terhadap Kepuaasan Pengguna, secara parsial Digital Paymentberpengaruh positif dan signifikan terhadap Kepuasan Pengguna secara simultan Kemudahan,kepercayaan dan Digital Payment berpengaruh positif dan signifikan terhadap Kepuaasan Pengguna
PENGARUH CURRENT RATIO, DEBT TO ASSET RATIO, DAN DEBT TO EQUITY RATIO TERHADAP RETURN ON ASSET Mutiara Annisa; Austin Alexander Parhusip
Jurnal Widya Vol. 5 No. 2 (2024): Vol 5 No 2 (2024)
Publisher : Akademi Manajemen Informatika dan Komputer Widyaloka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i2.419

Abstract

Perusahaan subsektor kimia merupakan perusahaan manufaktur yaitu perusahaan industri mengolahbaik bahan baku menjadi barang setengah jadi atau barang jadi. Penelitian ini bertujuan untukmengetahui Pengaruh Current Ratio, Debt To Asset Ratio dan Debt To Equity Ratio terhadap ReturnOn Asset pada perusahaan subsektor kimia tahun 2018-2022. Populasi yang digunakan sebanyak 19perusahaan dan sampel yang digunakan sebanyak 9 perusahaan dengan mengggunkan teknikpurposive sampling. Penelitian ini menggunakan pendekatan kuantitatif. Alat analisis yang digunakanyaitu uji asumsi klasik, analisis regresi linier berganda, sedangkan pengujian hipotesis uji-t (secaraparsial) dan uji-f (secara Bersama-sama) dengan tingkat signifikan 5% diolah dengan menggunakanSPSS versi 23. Hasil penelitian diperoleh regresi berganda Y = 0.041+ 0.002 X1 - 0.017 X2 - 0.014 X3dan hasil pengujian hipotesis uji t menunjukkkan bahwa secara parsial Current Ratio, Debt To AssetRatio, Debt To Equity Ratio tidak berpengaruh signifikan terhadap Return On Asset. Hasil uji fmenunjukkan bahwa secara simultan variabel bebas memiliki pengaruh terhadap Return On Asset. Halini menunjukkan dengan nilai Fhitung (7,644) > Ftabel (2,83). Sedangkan berdasarkan nilai koefisiendeterminasi (R2) Adjusted R Square = 0,312 yang berarti 3,12 faktor-faktor yang mempengaruhiReturn On Asset.
DIGITAL MARKETING, FINANCIAL TECHNOLOGY, AND MARKET ORIENTATION STRATEGY: A STUDY ON MSME’s MARKETING PERFORMANCE Austin Alexander Parhusip; Aisyah Azhar Adam
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 1 (2026): July
Publisher : PT. Radja Intercontinental Publishing

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Abstract

Culinary MSMEs play a strategic role in the Medan City economy, but the increase in the number of businesses has not always been followed by an increase in marketing performance. This study aims to analyze the influence of digital marketing, financial technology, and market orientation on the marketing performance of culinary MSMEs in Medan City. The study used an associative quantitative approach. The study population was MSMEs in Medan City, with a sample of 100 respondents determined through a purposive sampling technique. Data were obtained through research instruments and analyzed using validity tests, reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and coefficients of determination. The results showed that digital marketing had a positive and significant effect on marketing performance. Financial technology also had a positive and significant effect and was the variable with the largest contribution. Meanwhile, market orientation had a positive relationship, but did not have a significant effect partially. Simultaneously, all three variables had a significant effect on the marketing performance of culinary MSMEs in Medan City with an Adjusted R Square value of 0.697. These findings demonstrate the importance of integrating digital promotion, financial technology, and market understanding to strengthen the competitiveness of MSMEs.
ANALISIS KINERJA, MOTIVASI DAN DISPILIN KERJA APARATUR SIPIL NEGARA PADA DINAS PERINDUSTRIAN DAN PERDAGANGAN ENERGI DAN SUMBER DAYA MINERAL PROVINSI SUMATERA UTARA Tika Nirmala Sari; Ratih Anggraini Siregar; Austin Alexander Parhusip; Ari Prabowo Tanjung; Santi Rizki
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4996

Abstract

Abstract: State Civil Servants in government institutions is expected to realize a world-class bureaucracy with good governance, accountability, merit-based, and excellent public service performance.  This study aims to analyze how Performance, Motivation and Work Discipline in the State Civil Apparatus of the Department of Industry and Trade of Energy and Mineral Resources of North Sumatra Province. This study applies a quantitative method with descriptive techniques carried out at the Department of Industry and Trade of Energy and Mineral Resources of North Sumatra Province. This study involved 60 civil servants who were used as respondents for the research sample. With the sampling technique using the nonprobability sampling method. The results of the study show that in terms  of performance, ASN at  the North Sumatra Province Energy and Mineral Resources Industry and Trade Office has the ability to cooperate with fellow employees and show awareness to respect each other. As a way to improve their performance. The remuneration received, especially in the form of salary, is something that is able to motivate civil servants to achieve the performance that has been determined which is considered appropriate. Regarding Work Discipline, the attendance rate of ASN is good, but the majority of ASN still do not fully comply with the attendance time at work or the punctuality at work is still not appropriate.Keyword: Motivation, Performance, State_Sivil_Servants, Work_Discipline. Abstrak: Aparatur Sipil Negara pada institusi pemerintahan, diharapkan dapat mewujudkan birokrasi kelas dunia dengan tata kelola pemerintahan yang baik, akuntabel, berbasis merit, dan kinerja layanan publik yang prima.  Penelitian ini bertujuan untuk menganalisis bagaimana Kinerja, Motivasi dan Dispilin Kerja Pada Aparatur Sipil Negara Dinas Perindustrian Dan Perdagangan Energi Dan Sumber Daya Mineral Provinsi Sumatera Utara. Penelitian ini menerapkan metode kuantitatif dengan teknik deskriptif yang dilaksanakan pada Dinas Perindustrian Dan Perdagangan Energi Dan Sumber Daya Mineral Provinsi Sumatera Utara. Penelitian ini melibatkan 60 orang ASN yang dijadikan responden untuk sample penelitian. Dengan Teknik pengambilan sample menggunakan metode nonprobability sampling. Hasil penelitian menunjukkan bahwa dalam hal Kinerja, ASN pada Dinas Perindustrian Dan Perdagangan Energi Dan Sumber Daya Mineral Provinsi Sumatera Utara memiliki kemampuan untuk bekerja sama dengan rekan sesama pegawai dan menunjukkan kesadaran untuk saling menghargai. Sebagai cara untuk meningkatkan kinerja  mereka. Balas jasa yang diterima terutama dalam bentuk gaji merupakan hal yang mampu memotivasi para ASN  untuk mencapai kinerja yang telah ditetapkan yang dianggap sudah sesuai . Terkait Disiplin Kerja, tingkat kehadiran ASN sudah baik, namun mayoritas ASN masih belum sepenuhnya mematuhi waktu kehadiran dalam bekerja atau ketepatan waktu dalam bekerja masih  belum sesuai.Kata kunci: Aparatur_Sipil_Negara, Disiplin_Kerja, Kinerja, Motivasi
THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL MANAGEMENT, AND SELF-CONTROL ON THE FINANCIAL BEHAVIOR OF PT. CIPTA MEBELINDO LESTARI EMPLOYEES Indriani; Austin Alexander Parhusip
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to analyze the effect, both partially and simultaneously, of independent variables financial literacy (X1), financial management (X2), and self-control (X3) on the dependent variable, which is financial behavior (Y) of employees at PT. Cipta Mebelindo Lestari. This research is motivated by the phenomenon of an increasing number of employee loans from 2023 to 2025 and the results of a pre-survey showing that employees’ understanding of finance has not fully translated into consistent financial behavior. The study uses multiple regression analysis with a population of 85 employees at PT. Cipta Mebelindo Lestari, where all members of the population are used as the research sample through a saturated sampling technique. Data were collected using questionnaires and then processed with the help of SPSS. The research results show that individually, financial literacy (X1), financial management (X2), and self-control (X3) each have a positive and significant effect on financial behavior (Y), with financial management having the most dominant influence. Simultaneously, these three independent variables (X1, X2, X3) also have a positive and significant effect on financial behavior (Y), with the coefficient of determination (adjusted R Square) of 45.1%, while the remaining 54.9% is explained by other variables. These results highlight the importance of improving financial literacy, good financial management, and self-control to encourage healthier financial behavior among employees at PT. Cipta Mebelindo Lestari.
THE EFFECT OF FINANCIAL LITERACY, FINANCIAL PRESSURE AND LOCUS OF CONTROL ON THE FINANCIAL BEHAVIOR OF PT. SUMATERA JAYA LIPPO EMPLOYEES Elisa Febriola Br. Gultom; Austin Alexander Parhusip
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to analyze the effect of Financial Literacy, Financial Pressure, and Locus of Control on Financial Behavior among employees of PT. Sumatera Jaya Lippo, both partially and simultaneously. Sound financial behavior is essential for employees to rationally manage income, expenditure, and financial risk, given that many individuals still face an imbalance between income and expenses in their daily lives. This study employed a quantitative approach using primary data obtained through the distribution of questionnaires. The population consisted of all 76 employees of PT. Sumatera Jaya Lippo, with a saturated sampling technique applied so that the entire population served as the sample. Data were analyzed using multiple linear regression, including the partial test (t-test), simultaneous test (F-test), and the coefficient of determination test (R²). The results show that Financial Literacy has a positive and significant effect on Financial Behavior (t-count 9.560 > t-table 1.993; sig. 0.000), contributing 54%. Financial Pressure also has a positive and significant effect (t-count 2.227; sig. 0.029), contributing 3%. Locus of Control has a positive and significant effect (t-count 2.773; sig. 0.007), contributing 9%. Simultaneously, the three variables have a positive and significant effect on Financial Behavior (F-count 46.191 > F-table 2.73; sig. 0.000), with a coefficient of determination (R²) of 0.658, meaning that 65.8% of the variation in Financial Behavior can be explained by these three variables. It can be concluded that Financial Literacy is the most dominant variable influencing employees' Financial Behavior. The company is advised to continue improving employees' financial literacy through education and financial management training
THE EFFECT OF FREE CASH FLOW, TOTAL ASSET TURNOVER AND FIRM SIZE ON RETURN ON EQUITY OF FOOD AND BEVERAGE SUB-SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE (2020–2025 PERIOD) Dea Larasati; Austin Alexander Parhusip
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 3 (2027): January - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to aximine and analyze the influence of Free Cash Flow, Total Asset Turnover, and Firm Size on Return on Equity (ROE) in food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2020-2025 period. This study employs a quantitative approach using secondary data-specifically, annual financial reports obtained from the Indonesia Stock Exchange. The population consists of 97 companies; using a purposive sampling technique, 30 companies were selected bassed on the study`s criteria. The six-years observatiom periode yielded 180 data observations. Data analysis was conducted using multiple linear regression with the aid of IBM SPSS Statistics version 26. The results indicate that Free Cash Flow, Total Asset Turnover, and Firm Size simultaneously have a significant effect on Return on Equity. Individually, Free Cash Flow has a positive and significant effect on Return On Equity, with a t-statistic of 3,319 and a significancelevel of 0,001. Total Asset Turnover also has a positive and significant effect on Return on Equity, with a t-statistictof 1,983 and significance level of 0,049. Conversely, Firm Size has a negative and significant effect on Return on Equity, with a t-statistict of -3,069 and a significance level of 0,002. The R-square value of 0,126 indicates that Free Cash Flow, Total Asset Turnover, and Firm Size explain 12,6% of the variation in Return on Equity, While the remaining 87,4% is explained by factors outside the scope of this study.
THE ROLE OF FINANCIAL TECHNOLOGY, PRODUCT INNOVATION AND WORKING CAPITAL MANAGEMENT IN THE FINANCIAL PERFORMANCE OF MSMES ASSISTED BY THE MEDAN CITY COOPERATIVE AGENCY Gita Sefira Danty; Austin Alexander Parhusip
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 3 (2027): January - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This research is motivated by the importance of improving the financial performance of Micro, Small, and Medium Enterprises (MSMEs) through the management of strategic factors that support business sustainability. This study aims to analyze the influence of financial technology, product innovation, and working capital management on the financial performance of MSMEs assisted by the Department of Cooperatives of Medan City. This research employed a quantitative approach using a survey method through questionnaires distributed to 100 MSME actors and analyzed using multiple linear regression analysis. The results showed that product innovation and working capital management partially had a positive and significant effect on MSMEs' financial performance, while financial technology had a positive but insignificant effect. Simultaneously, the three variables had a positive and significant effect on MSMEs' financial performance. The main finding of this study indicates that working capital management provides the most dominant contribution compared to other variables. The advantage of this research lies in examining these three factors comprehensively within culinary sector MSMEs assisted by the local government, thereby providing a more comprehensive understanding of factors influencing MSMEs' financial performance. The implications of this study indicate that MSMEs need to strengthen working capital management, enhance product innovation, and optimize the utilization of financial technology to support sustainable business growth.
THE ROLE OF DIGITAL MARKETING, ENTREPRENEURIAL COMPETENCE AND MARKET ORIENTATION IN ENHANCING MARKETING PERFORMANCE DEVELOPMENT AMONG MSMES IN MEDAN CITY (A CASE STUDY OF MSMES ASSISTED BY THE MEDAN CITY COOPERATIVE) Lola Dwi Antika; Austin Alexander Parhusip
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 4 (2026): April
Publisher : PT. Radja Intercontinental Publishing

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Abstract

Increasing business competition and the suboptimal use of digital marketing require culinary MSMEs in Medan City to improve their marketing performance. This study aims to analyze the effect of Digital Marketing, Entrepreneurial Competence, and Market Orientation on Marketing Performance. The theoretical framework is based on the Resource-Based View (RBV), supported by previous studies that indicate inconsistent empirical findings regarding the three variables. The study employed a quantitative approach with a causal associative method. The sample consisted of 100 culinary MSME owners in Medan City, determined using the Slovin formula. Data were collected through questionnaires distributed both directly and via Google Forms, supported by limited interviews and documentation. Data analysis was conducted using SPSS through instrument testing, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results show that Digital Marketing and Entrepreneurial Competence do not have a significant partial effect on Marketing Performance, while Market Orientation has a positive and significant effect. Simultaneously, the three variables have a significant effect, with an R Square value of 0.205. The study concludes that Market Orientation is the most consistent factor in explaining the Marketing Performance of MSMEs in Medan City.
Co-Authors Adam, Aisyah Azhar Adhitya, Wisnu Rayhan Afandi, Bima Affan Sanni, Muhammad Rizky Afriani, Putri Ahmad Rivaldo Tarigan Aisyah Azhar Adam Aisyah Azhar Adam Al-Farabi, Muhammad Riza Amelia, Rahayu Ananda Fitriani Dewi Ananda, Dwi Fika Anggi Dwi Shantika Arafah, Putri Arum Ari Prabowo Aulia Ramadhani Basaruddin Basaruddin Basaruddin Basaruddin Dea Larasati Dewi, nanda Fitriani Dinda Ramadhani Dwi Fika Ananda Elisa Febriola Br. Gultom Elvina Fitriani Elza Feroza Fitri Yani Fitria, Rada Gilang Adiko Gita Sefira Danty Hafiza Akhyar Indriani Irene Ika Wardhani Irene Ika Wardhani Jumeida Simatupang Leni Nadiya Lubis Leni Nadiya Lubis Lira Putri Salsabila Liswanti, Ina Namora Putri Lola Dwi Antika M. Rafly Ramadhan M. Syachdan Azhari Maliky, AnggiPutri Manurung, Ratih Oktavia Meirisa, Putri Muhammad Fathur Rahman Muhammad Rizky Affan Sanni Mutiara Annisa Mutiara Annisa Nasywa Ardina Munthe Ningsih, Ratna Novia Ramadhania Siagian Nur Maulidayanti Nurul Izzah Lubis Nurul Izzah Lubis, Nurul Izzah Prakoso, Adam Saman Prassty, Andini Purniawti, Tati Purwita Purwita Sari, Purwita Putri Afriani Putri Arum Arafah Rahayu Amelia Rani Adillah Ratih Oktavia Manurung Ratna Ningsih Raysa Alifia Rendy Dwi Ananda Ridho Gilang Adiko Rindy Anggraini Lubis Risma Santi Rizki Sari , Purwita Sari, Tika Nirmala Satrio, Ahmad Agung Simatupang, Jumeida Sindy Aura Puspita Br Hutagalung Siregar, Ratih Anggraini Siti Aisyah Sri Rahayu Kiem Tabliq Kurniawan Dalimunthe Tambunan, Sayyidatul Aulia Tati Purniawti Taufiq Risal Taufiq Risal Tika Nirmala Sari Tika Nirmala Sari Unknown Risma Vibi Alamsyah Vibi alamsyah Wijaya, M. Rizky Yahya Tanjung Yahya Tanjung Yahya Tanjung Yuli Arnida Pohan Yuli Arnida Pohan Yusriadi