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Parhusip, Austin Alexander
Fakultas Ekonomi Dan Bisnis Universitas Potensi Utama
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PUBLIC SPEAKING 5.0: EFFECTIVE COMMUNICATION TRAINING FOR GEN Z IN THE COMPETITIVE DIGITAL WORKPLACE Ari Prabowo; Yahya Tanjung; Ananda Fitriani Dewi; Austin Alexander Parhusip; Taufiq Risal; Yusriadi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

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Abstract

Public Speaking 5.0 Training is an activity aimed at improving effective communication skills in Gen Z in facing the increasingly dynamic digital workplace competition. This activity was held on Wednesday, April 7, 2026, at the Study Room (Aula). Gen Z is known as a generation close to technology, but not all have the courage and skills to speak in public in a structured, confident, and persuasive manner. This training equips participants with a basic understanding of public speaking, message-building techniques, body language usage, nervousness management, and the ability to convey ideas interestingly, both in person and through digital media. The activity method is carried out through material delivery, interactive discussions, presentation simulations, speaking practice, and providing direct feedback to participants. Through this activity, participants are expected to be able to increase self-confidence, think more critically, and build a positive personal branding. Public speaking skills are an important competency because today's workplace demands not only mastery of technology, but also communication, collaboration, and adaptation skills. Thus, this training is expected to shape Gen Z who are communicative, creative, professional, and ready to compete in the era of digital transformation.
Analisis Customer Experience Dan Content Attractiveness Terhadap Repurchase Intention Pada Konsumen Digital Beauty Brand Skintific Ari Prabowo; Aisyah Azhar Adam; Yahya Tanjung; Austin Alexander Parhusip
ACCUMULATED JOURNAL Vol 8 No 1 (2026): ACCUMULATED JOURNAL (Januari 2026)
Publisher : LPPM Univ Potensi Utama

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis customer ezperience dan content attractiveness terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop. Adapun jenis pendekatan penelitian menggunakan pendekatan asosiatif serta metode yang digunakan ialah metode kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen beauty brand Skintific di Tiktokshop pada area Kota Medan, Sumatera Utara yang melakukan pembelian ulang dengan jumlah yang tidak diketahui dengan pasti. Metode penarikan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Guna menentukan sampel dengan jumlah populasi yang tidak diketahui maka peneliti dalam hal ini menggunakan rumus Lameshow. Maka adapun jumlah sampel penelitian adalah 120 responden yaitu konsumen beauty brand Skintific di Tiktokshop. Hasil penelitian menunjukkan bahwa customer experience secara parsial berpengaruh signifikan terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop, content attractiveness secara parsial berpengaruh signifikan terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop, customer experience dan content attractiveness secara simultan berpengaruh signifikan terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop.
The Phenomenon of High Paylater and Financial Literacy in The Consumptive Behavior of Generation Z In Medan City Purwita; Austin Alexander Parhusip; M. Rafly Ramadhan; Rendy Dwi Ananda
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 9 No. 2 (2025): December 2025
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v9i2.10057

Abstract

Technological advances have brought convenience to various aspects of life, especially payment systems and financial service products. The impact of developments in technological advances in financial services and payment systems is of great interest and attracts the attention of the public, especially Generation Z who are aware of digital developments in the current era, so curiosity about trying online shopping using the Paylater feature is increasing. The aim of this research is to review the factors inhibiting consumptive behavior and supporting the high level of Paylater, after that to determine financial literacy skills in managing lifestyle and consumptive behavior, to find out the solutions applied by Generation Z in minimizing Paylater users and consumptive behavior in generation Z in Medan City, North Sumatra. Triangulation data analysis techniques are assisted by the N-Vivo 12 Plus Tools. The supporting factors for PayLater's high level of consumer behavior in generation Z are ease of use, ease of access, lifestyle, lots of discounts and promos, financial literacy skills in managing the lifestyle of generation Z, namely financial management planning, recording income and expenses, not following trends and hedonism, solutions applied by Generation Z in minimizing PayLater users and consumptive behavior, namely not being tempted by promos and discounts, being able to differentiate between needs and desires, self-control over the influence of social media. Kemajuan teknologi telah membawa kemudahan dalam berbagai aspek kehidupan terutama sistem pembayaran dan produk layanan keuangan. Dampak perkembangan kemajuan teknologi layanan keuangan dan sistem pembayaran sangat di minati dan menarik perhatian masyarakat terutama kalangan generasi Z yang melek akan perkembangan digital di era saat ini sehingga rasa ingin tahu untuk mencoba berbelanja online dengan menggunakan fitur Paylater semakin meningkat. Tujuan penelitian ini untuk meninjau untuk faktor-faktor penghambat perilaku konsumtif dan pendukung tingginya Paylater, setelah itu untuk mengetahui kemampuan literasi keuangan dalam mengatur gaya hidup dan perilaku konsumtif, untuk mengetahui solusi yang diterapkan generasi Z dalam meminimalisir pengguna Paylater dan perilaku konsumtif pada generasi Z di Kota Medan Sumatera Utara. Teknik analisis data Triangulasi dibantu oleh Tools N-Vivo 12 Plus. Factor pendukung tingginya PayLater dalam perilaku konsumtif generasi Z yaitu kemudahan pengguna, kemudahan akses, gaya hidup, banyaknya diskon dan promo, kemampuan literasi keuangan dalam mengatur gaya hidup generasi Z yaitu adanya perencanaan pengelolaan keuangan, pencatatan pemasukan dan pengeluaran, tidak mengikuti trend dan hedonism, solusi yang diterapkan generasi Z dalam meminimalisir pengguna PayLater dan perilaku konsumtif yaitu tidak tergiur dengan promo dan diskon, mampu membedakan kebutuhan dan keinginan, pengendalian diri terhadap pengaruh media social.
ANALISIS DAMPAK LITERASI KEUANGAN, INKLUSI KEUANGAN DAN STRATEGI PEMASARAN TERHADAP KINERJA UMKM DI KOTA MEDAN Lira Putri Salsabila; Austin Alexander Parhusip
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.212

Abstract

This study aims to analyze the effect of financial literacy, financial inclusion, and marketing strategy on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Medan City. MSMEs play a strategic role in the national economy; however, they still face challenges such as low financial literacy, limited access to financial services, and suboptimal marketing strategies. This research employs a quantitative approach with a survey method. The sample consists of 100 culinary MSME actors in Medan City selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination. The results indicate that financial literacy, financial inclusion, and marketing strategies have a positive and significant influence on MSME performance both partially and simultaneously. These findings suggest that enhancing financial literacy, expanding access to formal financial services, and implementing appropriate marketing strategies can strengthen the competitiveness and sustainability of MSMEs in Medan City. This study is expected to serve as a reference for MSMEs, policymakers, and financial institutions in formulating more effective MSME development strategies. Keywords: Financial Literacy, Financial Inclusion, Marketing Strategy, MSME Performance, Medan
PENGARUH LITERASI KEUANGAN, PERENCANAAN KEUANGAN DAN KONTROL DIRI TERHADAP PENGELOLAAN KEUANGAN UMKM DI KOTA MEDAN Elza Feroza; Austin Alexander Parhusip
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.213

Abstract

This research aims to analyze the influence of financial literacy, financial planning, and self-control on the management of Micro, Small, and Medium Enterprises (UMKM) in Medan City. MSMEs have a strategic role in the national economy, but still face obstacles in the form of low financial literacy, limited access to financial services, and the implementation of management strategies that are not optimal. This research uses a quantitative approach with a survey method. The research sample consists of 100 UMKM actors in the culinary sector in Medan City which was selected through the purposive sampling technique. Data collection was carried out using a questionnaire with the Likert scale and analyzed through multiple linear regression, t-test, F-test, and determination coefficient. The research results show that financial literacy, financial planning, and self-control have a positive and significant effect on the financial management of MSMEs both partially and simultaneously. This finding indicates that the increase in understanding of financial literacy, the expansion of access to formal financial planning, and the implementation of proper financial management can strengthen the weaknesses of the competitiveness system and the sustainability of MSMEs in Medan City. This research is expected to be a reference for MSMEs, governments, and financial institutions in formulating more effective MSME financial management strategies. Keywords: Financial Literacy; Financial Planning; Self Control; MSME Financial Management; Medan
ANALISIS DAMPAK RASIO AKTIVITAS, KEBIJAKAN DIVIDEN, STRUKTUR MODAL DAN UKURAN PERUSAHAAN TERHADAP PERTUMBUHAN LABA SUB SEKTOR PERBANKAN YANG TERDAFTAR DI BEI TAHUN 2020-2024 Novia Ramadhania Siagian; Austin Alexander Parhusip
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.215

Abstract

Setiap perusahaan memiliki tujuan utama untuk memperoleh laba yang dapat menjamin keberlanjutan usaha serta meningkatkan kesejahteraan pemegang saham. Pertumbuhan laba menjadi indikator penting dalam menilai kinerja manajemen serta efektivitas strategi operasional perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh rasio aktivitas, kebijakan dividen, struktur modal, dan ukuran perusahaan terhadap pertumbuhan laba pada sub sektor perbankan yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linear berganda. Data sekunder diperoleh dari laporan keuangan tahunan delapan perusahaan perbankan yang dipilih melalui teknik purposive sampling. Hasil penelitian menunjukkan bahwa secara simultan, rasio aktivitas, kebijakan dividen, struktur modal, dan ukuran perusahaan berpengaruh signifikan terhadap pertumbuhan laba dengan nilai F-hitung 2,682 dan signifikansi 0,047. Namun secara parsial, hanya kebijakan dividen yang berpengaruh signifikan dan negatif terhadap pertumbuhan laba, dengan nilai signifikansi 0,006. Hal ini menunjukkan bahwa semakin besar dividen yang dibagikan, semakin kecil laba yang ditahan untuk ekspansi usaha. Sementara itu, rasio aktivitas, struktur modal, dan ukuran perusahaan tidak berpengaruh signifikan. Dengan demikian, kebijakan dividen menjadi faktor dominan yang menentukan fluktuasi pertumbuhan laba pada sektor perbankan di Indonesia.
ANALISIS DAMPAK WORKING CAPITAL TURNOVER, STRUKTUR MODAL, ASSET GROWTH, DAN SALES GROWTH TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN SUB SEKTOR ANEKA INDUSTRI OTOMOTIF DAN KOMPONENNYA YANG TERDAFTAR DI BEI TAHUN 2020-2024 Anggi Dwi Shantika; Austin Alexander Parhusip
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.216

Abstract

Company financial performance is a periodic evaluation of the operational effectiveness of an organization, institution, or employee in achieving predetermined goals, standards, and criteria. This study uses empirical data obtained from the Indonesia Stock Exchange (IDX) through the official website (https://www.idx.co.id) in the form of Financial Reports on various automotive and component sub-sector companies listed on the IDX for the period 2020-2024. The population used in this study is the population of the Various Automotive and Component Sub-Sector Companies for the period 2020-2024, totaling 20 companies, and 9 of them were sampled using the purposeful sampling method, so that the number of observations in this study was 45 observations. Based on the partial results, Working Capital Turnover and Sales Growth have a significant effect on financial performance, while Capital Structure and Asset Growth do not have a positive and significant effect on financial performance. While simultaneously, Working Capital Turnover, Capital Structure, Asset Growth, and Sales Growth have a significant effect on Financial Performance together.
ANALISIS PENGARUH STRUKTUR MODAL, NILAI PERUSAHAAN, KINERJA KEUANGAN, DAN KEBIJAKAN DIVIDEN TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2020-2024 Sindy Aura Puspita Br Hutagalung; Austin Alexander Parhusip
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.217

Abstract

This study aims to analyze the effect of capital structure, firm value, financial performance, and dividend policy on stock prices in manufacturing companies within the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. This research employs a quantitative approach with an associative research type. The data used are secondary data obtained from financial statements through the official IDX website (https://www.idx.co.id). The population consists of 51 companies, of which 10 were selected as samples using purposive sampling, resulting in 50 observations. Data were analyzed using multiple linear regression analysis with a 5% significance level. The results show that, partially, capital structure, firm value, and financial performance have a significant effect on stock prices, while dividend policy has no positive and significant effect. Simultaneously, capital structure, firm value, financial performance, and dividend policy have a significant effect on stock prices. These findings indicate that investors tend to consider financial stability and company growth prospects rather than dividend distribution policies in making investment decisions.
WORKSHOP INDUSTRI EKONOMI KREATIF DALAM PERSPEKTIF BISNIS Wisnu Rayhan Adhitya; Yuli Arnida Pohan, Taufiq Risal, Santi Rizki, Jumeida Simatupang, Tika Nirmala Sari, Austin Alexande
JOURNAL OF COMMUNITY DEDICATION Vol. 2 No. 2 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

The developmentof creative industries is one of the goverments efforts in advancing the economy especially the economy in Indonesia. This is Realized by the creative industry of creativity and human wealth done by Indonesia. Creative economy is now a sector that is enough to help the country’s economy. Social media is communication medium that almost owned by every internet user, including for the creative business in Indonesia. So it is unfortunate if this oppurtunity is not utilized by business actors. If businessman usually needs a place and set time in marketing the products and services, now all that can begin tobe eliminated now.
FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN TERHADAP PENGGUNA E-COMMERCE SHOPEE PADA FEB UNIVERSITAS POTENSI UTAMA Nur Maulidayanti; Austin Alexander Parhusip
Jurnal Widya Vol. 4 No. 2 (2023): Vol 4 No 2 (2023)
Publisher : Akademi Manajemen Informatika dan Komputer Widyaloka

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Abstract

Penelitian ini bertujuan : (1) untuk mengetahui apakah terdapat pengaruh positif dan signifikan kualitas pelayanan terhadap loyalitas pelanggan (2) untuk mengetahui apakah terdapat pengaruh positif dan signifikan kepercayaan pelanggan terhadap loyalitas pelanggan shopee (3) untuk mengetahui apakah terdapat pengaruh positif dan signifikan kepuasan pelanggan terhadap loyalitas pelanggan shopee (4) untuk mengetahui apakah ada pengaruh kualitas pelayanan, kepercayaan pelanggan dan kepausan pelanggan terhadap loyalitas pelanggan shopee pada fakultas ekonomi dan bisnis universitas potensi utama. Metode dalam penelitian ini adalah metode kuantitatif, jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengumpulan data dalam penelitian ini menggunakana kuesioner atau angket yang diberikan kepada mahasiswa fakultas ekonomi dan bisnis universitas potensi utama. analisis data menggunakan uji regresi linear berganda dan statistic deskriptif. Pengolahan data dalam penelitian ini menggunakan SPSS 25 for windows. Berdasarkan hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai sig sebesar 0,003, kepercayaan pelanggan tidak berpengaruh positif dan signifikan dengan nilai sig sebesar 0,062, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai sig 0,002
Co-Authors Adam, Aisyah Azhar Adhitya, Wisnu Rayhan Afandi, Bima Affan Sanni, Muhammad Rizky Afriani, Putri Aisyah Azhar Adam Aisyah Azhar Adam Al-Farabi, Muhammad Riza Amelia, Rahayu Ananda Fitriani Dewi Ananda, Dwi Fika Anggi Dwi Shantika Arafah, Putri Arum Ari Prabowo Aulia Ramadhani Basaruddin Basaruddin Basaruddin Basaruddin Dewi, nanda Fitriani Dinda Ramadhani Dwi Fika Ananda Elvina Fitriani Elza Feroza Fitri Yani Fitria, Rada Gilang Adiko Hafiza Akhyar Irene Ika Wardhani Irene Ika Wardhani Jumeida Simatupang Leni Nadiya Lubis Leni Nadiya Lubis Lira Putri Salsabila Liswanti, Ina Namora Putri M. Rafly Ramadhan M. Syachdan Azhari Maliky, AnggiPutri Manurung, Ratih Oktavia Meirisa, Putri Muhammad Fathur Rahman Muhammad Rizky Affan Sanni Mutiara Annisa Mutiara Annisa Nasywa Ardina Munthe Ningsih, Ratna Novia Ramadhania Siagian Nur Maulidayanti Nurul Izzah Lubis Nurul Izzah Lubis, Nurul Izzah Prakoso, Adam Saman Prassty, Andini Purniawti, Tati Purwita Purwita Sari, Purwita Putri Afriani Putri Arum Arafah Rahayu Amelia Rani Adillah Ratih Oktavia Manurung Ratna Ningsih Raysa Alifia Rendy Dwi Ananda Ridho Gilang Adiko Rindy Anggraini Lubis Risma Santi Rizki Sari , Purwita Sari, Tika Nirmala Satrio, Ahmad Agung Simatupang, Jumeida Sindy Aura Puspita Br Hutagalung Siregar, Ratih Anggraini Siti Aisyah Sri Rahayu Kiem Tabliq Kurniawan Dalimunthe Tambunan, Sayyidatul Aulia Tati Purniawti Taufiq Risal Taufiq Risal Tika Nirmala Sari Tika Nirmala Sari Unknown Risma Vibi Alamsyah Vibi alamsyah Wijaya, M. Rizky Yahya Tanjung Yahya Tanjung Yahya Tanjung Yuli Arnida Pohan Yuli Arnida Pohan Yusriadi