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All Journal Tuturlogi: Journal of Southeast Asian Communication Community Empowerment Jurnal Ilmu Komunikasi Progressio KOMUNIKATA57 Jurnal Cyber PR Brand Communication Jurnal Pengabdian Kepada Masyarakat Kalam
Sitinah, Sitinah
Universitas Mpu Tantular
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Building early childhood character through storytelling as an educational communication strategy Armawan, Iwan; Sarwoko, Tri Adi; Kusuma, Retno Indriyati; Pasaribu, Rodeyar; Sinambela, Lasria; Wulandari, Silva Aresta; Sitinah, Sitinah
Community Empowerment Vol. 11 No. 1 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.15985

Abstract

Character building in early childhood requires delivery methods that are engaging yet meaningful. This community service program aims to strengthen character education at PAUD Sehat Ceria Kutajaya through the implementation of structured storytelling as an educational communication strategy. The partner faced challenges in delivering effective moral messages and lacked story media relevant to the children's social context. The approach included needs analysis, developing value-based story modules, training educators in narrative communication techniques, and classroom practice mentoring. The results demonstrated two primary impacts: 1) Increased educator competence in designing plotlines and interactive vocal techniques; and 2) Positive changes in child response, marked by increased attention span, the ability to retell moral messages, and expressions of empathy during storytelling sessions. The program produced a character-based storytelling module ready for replication to ensure the sustainability of value education through a participatory and contextual communication approach.
Co-Authors Aat Ruchiat Nugraha Alamsyah - Armawan, Iwan Awaludin, Dipa Teruna Bachtiar, Alfan Bambang Mudjiyanto Bambang Mudjiyanto Barizki, Rezzi Nanda Christina, Selly Diah Fatma Sjoraida Edy Supriyanto Edy Supryanto Fitriana Sandi Flourentina D.I. Flourentina Dwiindah Pusparini Joshua Fernando Kuniawati, Laurencia Steffanie Mega Wijaya Kushariyadi Kushariyadi Kusuma, Retno Indriyati Lasria Sinambela Lusia Ratna Rinci Mayang Riyantie, Mayang Nurhayati, Siti Annisa Wahdiniawati Pasaribu, Rodeyar Pratama, Ricky Zikrillah Purwoko , Bambang Ratih Kurnia Hidayati Retno Indriyati Retno Indriyati K Retno Indriyati K. Retno Indriyati W. Ricky Zikrillah Pratama Rismen Sinambela Rustono - Sandi, Fitriana Selvi Sofiawati Serepina Hutabarat Serepina Tiur Maida Sitti Wardiningsih Sitti Wardiningsih Tiurmaida, Serepina Tri Adi Sarwoko wulandari, Silva Aresta